Sustainability has officially moved from marketing language into procurement logic.
With the rollout of the Amazon EcoVadis sustainability medal, Amazon Business is redefining how B2B buyers evaluate sellers—placing verified ethical and environmental practices directly into the buying decision.
For sellers, this marks a structural shift. Sustainability is no longer something you claim. It’s something Amazon independently verifies—and buyers actively filter by.
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What Is the Amazon EcoVadis Sustainability Medal?
The EcoVadis medal is a third-party sustainability rating displayed on Amazon Business seller profiles. It confirms that a seller has completed an independent ESG assessment covering:
- Environmental practices
- Labor & human rights
- Ethics
- Sustainable procurement
Ratings range from Committed to Platinum, offering buyers instant clarity.
Why Amazon Is Doing This
Amazon Business serves procurement teams, not impulse shoppers.
These buyers:
- Operate under ESG mandates
- Require supplier compliance documentation
- Prefer standardized evaluation frameworks
EcoVadis removes friction from supplier vetting and aligns Amazon with global procurement standards.
What This Means for Sellers
For sellers, the implications are commercial—not ideological.
- Visibility Impact: Buyers can filter out sellers without verified sustainability credentials.
- Trust Compression: Third-party verification replaces self-reported claims.
- Competitive Differentiation: Two sellers with similar pricing are no longer equal.
Who Benefits Most
- Amazon Business sellers
- EU and UK marketplace sellers
- Wholesale, institutional, and B2B brands
- Sellers targeting enterprise buyers
How to Approach EcoVadis Strategically
Not every seller needs EcoVadis immediately.
The right approach depends on:
- Your buyer profile
- Sales channel mix
- Geographic exposure
- Procurement-driven demand
This is where strategy matters more than checklists.
How Big Internet Ecommerce Supports Sellers
As an Amazon Service Agency, we help sellers:
- Determine EcoVadis ROI by category
- Prepare documentation and assessments
- Align Brand Registry + Amazon Business positioning
- Turn sustainability into a sales advantage
We focus on commercial outcomes, not certifications for the sake of it.
If you sell on Amazon Business and want to understand whether EcoVadis impacts your revenue.
Schedule a strategy call with our Amazon experts.
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