Selling on Amazon continues to be a profitable venture, and the numbers speak for themselves. In 2024, independent sellers contributed over 60% of sales on Amazon, and more than 55,000 sellers achieved over $1 million in sales. If you’re an Amazon seller, this is your time to shine.
In this blog post, we’ll dive into the latest Amazon selling stats, how these insights can inform your strategy, and how Amazon’s tools can help you scale your business.
Contents
Key Amazon Selling Stats for 2025
- Amazon’s Trust in Independent Sellers
More than 60% of sales on Amazon come from independent sellers. These sellers are driving Amazon’s success, and Amazon has provided them with powerful tools and services to grow their businesses. - Prime Day Success
Prime Day 2025 saw record-breaking sales for independent sellers, proving that with the right preparation, sellers can achieve incredible results during major events. - Amazon’s Anti-Counterfeit Measures
Amazon has improved brand protection, blocking 99% of infringing listings before brands even had to report them. This helps legitimate sellers protect their products and ensures customers trust the Amazon platform. - Cost Efficiency with FBA
FBA continues to be 70% more cost-effective than other premium fulfillment services, allowing sellers to save on shipping costs and boost profitability. - Buy with Prime Increases Sales
Sellers using Buy with Prime reported a 25% increase in off-Amazon purchases, showing how leveraging Amazon’s brand recognition can significantly improve sales.
How Amazon’s Tools Help Sellers
- A+ Content: Enhance your listings with rich media and gain better visibility.
- Brand Analytics: Track performance and understand customer behavior to make data-driven decisions.
- Buy with Prime: Boost sales with Prime delivery benefits and customer trust.
- FBA: Outsource storage, packing, and shipping to Amazon, and take advantage of Amazon’s global infrastructure.
How Big Internet Ecommerce Can Help
At BigInternetEcommerce.com, we specialize in helping sellers optimize their Amazon strategy. From brand protection to inventory management, we provide the expertise you need to grow your business effectively.
- Amazon Strategy Optimization: We analyze your sales data, performance metrics, and competitive positioning to create actionable insights.
- Brand Registry Assistance: Protect your brand and leverage Amazon’s tools for greater visibility.
- Prime Day Preparation: We help you strategize for Prime Day and other major events to maximize your sales potential.
- FBA Integration: We assist you in integrating FBA into your supply chain for efficient, cost-effective fulfillment.
Ready to optimize your Amazon strategy and scale your business?
Contact us to start your journey toward success.
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