As Amazon matures, the platform is rewarding brands that think beyond traffic and price wars. One of the clearest signals of this shift is Amazon Brand Tailored Promotions—a tool designed not for mass discounting, but for targeted customer influence.
For experienced sellers, this feature represents a major opportunity: the ability to align promotions with customer intent, lifecycle stage, and profitability, all within Amazon’s ecosystem.
Contents
What Are Amazon Brand Tailored Promotions?
Amazon Brand Tailored Promotions allow Brand-Registered sellers to offer personalized discounts (10–50%) to segmented audiences based on shopping behavior, purchase history, and engagement signals.
Unlike traditional promotions, these offers:
- Are visible only to eligible customers
- Can’t be shared or leaked
- Align with specific business goals (acquisition, retention, re-engagement)
Why Amazon Built This (And Why It Matters)
Amazon wants:
- Higher repeat purchase rates
- Better customer experiences
- Stronger brand ecosystems
High-quality brands retain customers.
Brand Tailored Promotions give sellers the tools to do exactly that.
Strategic Use Cases We See Working
From an agency perspective, the strongest use cases include:
- Cart abandonment recovery without public price drops
- Repeat-purchase incentives for consumables
- Cross-selling under-exposed ASINs
- Inventory balancing without ranking damage
Eligibility & Operational Requirements
To use Brand Tailored Promotions:
- Brand must be enrolled in Brand Registry
- Seller must be a Brand Representative
- Products must meet minimum review thresholds
- Promotions require ≥1,000 eligible audience size
How Big Internet Ecommerce Helps Sellers Execute This Correctly
We help sellers:
- Map promotions to customer lifecycle stages
- Prevent discount stacking risks
- Align promotions with ads, Stores, and inventory
- Measure incremental lift, not surface-level redemptions
If you want to deploy Brand Tailored Promotions strategically, not emotionally.
Schedule a call with our Amazon brand specialists.
Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.
