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October 2019

Big_Internet_Ecommerce_Amazon_Listing_Optimization

What is Split Testing for Amazon Product Listing?

For an Amazon seller, split testing, also known as Amazon A/B Testing, is done to identify the successful variation of product content and pricing or the best-performing version. It is basically an experiment through which Amazon sellers test different variations of product names, featured photos, or product descriptions. If you want to make a profit, split testing is important, because it plays a huge role in optimizing a listing. You can observe what works and what doesn’t using customer feedback and sales performance. Why is Split Testing Important For Amazon Sellers? A/B testing doesn’t only mean that you can test two variations. As an Amazon seller, you can try different ranges of variables to find your perfect listing. Try to test as many times as possible from different approaches and figure out the problems you are facing and also the impact. Here’s a quick tip for you hardcore sellers on Amazon. You can experiment with several techniques after a thorough competitive analysis. This is the best time to optimize a product listing and figure out what works best for your listing’s ranking for a period of either a week or 15 days. If you are an Amazon seller who wants to make a massive profit at the end of the year and increase sales conversion, split testing is an obvious solution. It is one of the most creative ways to optimize your product listing for boosting sales performance. Fully optimized listings are an important factor that affects sales performance. There are many things that you have to consider while performing split testing, such as making sure your keywords are being indexed by Amazon, or using attractive thumbnail images to efficiently engage your customer base. If your products are easy to find on Amazon, your leads have a better conversion rate. That also means a higher sales rank. Split testing can only be successful if your pricing is ideal and this process allows you to optimize your pricing, which in turn helps to get a huge number of sales and allows you to make the most profit. To witness an increase in sales and to rank higher in searches, an increase in CTR and an increase in session (how long the visitor stays on a page) is vital. How To Run Split Testing? We’ve given you a basic idea about split testing. Now let’s do some work. We’ve mentioned that you have to do a lot of work, and there are various tests that need to be done. But what are those tests? Yes, you can automate the process, but what is the process? The answer is simple. You have to observe the activity of your customers by making changes to your listings. Make their journey easy and help them make an informed purchase decision. You need to guide them throughout their purchase journey. We’ve listed some tasks that need to be done for Split testing. Product Title Optimization Make sure your brand name comes first in the product title because there are many Amazon sellers who do this mistake while optimizing their listing. This is important because it can decide whether or not your product will show up in the search results. Every element in your product title requires split testing. You have to run two different listings at the same time to analyze the change. Optimize Your Pricing In terms of sales, this is one of the most important factors. To increase the number of sales, you have to first optimize the pricing of the product to increase your sales rank. Also, you have to run two listings, where one can be showcased with a sales price that can include a discount, while the other can be showcased with the normal price. It is understood that on Amazon, the more products you sell, the easier it is for your ASIN to achieve a higher sales ranking. Optimizing Bullet Points You have to put the keywords in bullet points strategically as you also have to make sure that you cover all the possible questions that the customers would have before making a purchase decision.  You also have to change various elements of the bullet points like the keywords, content, and product details to test different variations. For a fully-optimized product listing, you need to have the best combination of bullet points. Make sure you follow all these instructions to run successful split testing. Optimizing Product Description Consider the product description as a sales copy and you have to give the best pitch to convert the visitors into paying customers. Don’t forget to add a Call-to-Action at the end of your product description. Just like the bullet points, you can put the keywords working for you but make sure you guide the customer while they read the description. Optimizing Product Images Many customers don’t like to read a lot of text, so images are the only thing you have that can draw in more views. There are two images which are important. One is the featured image, which is the thumbnail, that the customer sees first, and the other one is the main image on the page. Your competitors are also doing the same thing that you are doing so make sure you stand out among your competitors. Obviously, the specifications will be the same but you can play with colors too. You have to understand color psychology to engage with customers. You can test different sets of color combinations on various products to see which one is working better. For instance, blue is the colour of trust. Design your product images with blue tones or elements to improve customer engagement. Is Split Testing Useful? At this point, you might think, why should I invest in split testing just for a bunch of experiments? You will understand Amazon’s algorithms so much better when you test different variations of a listing manually and observe the impact it has on your sales conversions. To find out the perfect listing, you have to try different

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Amazon Seller Central vs Amazon Vendor Central – Basics

While studying Amazon seller central vs Amazon vendor central analytics, you’ll realize that the basic difference between the two is that on seller central, you sell your products directly to Amazon’s customers. On vendor central, you sell your products directly to Amazon and then they sell the products to their customers for you. As a seller central owner, you price, market, and sell your products directly to Amazon’s customers. Many Amazon sellers start their journey from seller central to list their products quickly and start selling immediately. Before boarding onto vendor central, make sure your products are well established. You can always go with both options because both seller central and vendor central have their unique benefits which will be discussed in detail. With Amazon Seller Central, sellers or brands use a web interface or panel to market and sell their products directly to Amazon’s customers. Those who have a seller account are also known as third-party sellers or marketplace sellers on Amazon. The major role of a marketplace seller is to handle orders they get from Amazon’s customers making it a more direct approach. There are two options you get as a market seller to fulfil the orders of the customers. Either you can handle the shipping, customer service, and returns for each individual order yourself, or Amazon gives you an option of fulfilling orders which is the “Fulfilled by Amazon” or “FBA” program. By enrolling your products into the FBA program, you allow Amazon to handle orders on your behalf. What is Amazon Vendor Central? The web interface used by manufacturers and distributors is Amazon Vendor Central. The term used for sellers selling via vendor central is first-party seller. As a first-party seller, you sell products in bulk to Amazon. You are a supplier here and Amazon will sell your products to their customers. What’s the key element to running a successful vendor-central supply chain? You never let the supplier or Amazon come in direct contact with each other. Pros of Amazon Seller Central Pricing Decision As a seller, you can decide the price at which you want to sell your products and also change them anytime as you have full control over pricing. You also get the advantage of staying in the competitive market by automatically matching your competitor’s pricing. Activity Analytics With Seller Central, you get access to a large number of consumer data without any cost. If you have a seller account, you can access the customer’s data and use it for other purposes. But make sure that you won’t use that data to outreach Amazon’s customers. You can, of course, use analytics to understand consumer behaviour. Private Label Branding This is one of the big advantages of seller central. As a retail partner or an unknown third-party seller of a manufacturer, you can’t list or sell a bundle of older versions of any product. Another parameter of this type of listing is less content and images. With Amazon’s brand registry program, this type of unauthorized listing can be controlled. Cons of Amazon Seller Central Higher Costs If you are a seller and you are selling low-priced items, \ shipping or fulfilment costs are a barrier in your Amazon selling business. If you have a professional seller account, you have to pay $39.99 per month as Amazon FBA fees, and for individual sellers, it ranges from 45 cents to $1.35 per unit. Lower Conversion As a third-party seller, the most crucial part of your Amazon selling business is to compete with “Ship from and Sold by Amazon.com” products. As a 3P seller, you have to offer your products via FBA or “Ship from and Sold by 3P sellers” and with this, you can’t outsell the products sold by Amazon. One more disadvantage is that if you are attempting to use Amazon’s Sponsored Products Ad Tool, your ads won’t appear because this is only for the seller in the buy box. Pros of Amazon Vendor Central Ease of Doing Business Through Vendor Central, you can focus on your Amazon selling business. If you see the business model from the Vendor Central perspective, the process is much easier than seller central. The role of a vendor is to fill purchase orders, bill those orders, and make sure that there is no penalty charge. But as a seller, you have to take care of the full process from sales to lost inventory and also taxation liabilities. Marketing Tools There are many tools that Amazon offers to its vendors like creating enhanced brand content via Amazon A+ Detail Pages. Another program you can take part in, Subscribe & Save (Amazon’s subscription service), is a promotional program offered by Amazon that boosts sales. You can also opt for Amazon Vine, which invites some of its most trusted reviewers on Amazon to post reviews about new and prior products to help their customers purchase products. Cons of Amazon Vendor Central Difficult to Launch New Products There are many guidelines you have to follow to complete your purchase orders through Vendor Central. You may get penalties if you break the rigid guidelines given by Amazon for vendor central. There are many penalties vendors are charged while selling products through vendor central. If you are a vendor and selling through vendor central, it will be difficult for you to launch new products as Amazon does not prefer products with no sales history. Amazon doesn’t get any commission when they buy products from you so it is hard to sell or launch new products through Vendor Central. Amazon is unsure about the sales performance of the product and if the product is right for the target market or not.

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How to Improve Your Product Listing to Rank Higher on Amazon?

Amazon is the largest e-commerce platform in the world and sells more than 12 million products. There are five million marketplace sellers across all 12 Amazon marketplaces. Since there are a massive number of products listed on Amazon, it’s hard for them to have an algorithm that determines the best products to show up after a search. Amazon’s A9 Algorithm is the current algorithm which Amazon is using to determine the best products to rank up before others. Do you want to improve your ranking? In this article, you’ll understand the various factors that affect an Amazon seller’s product ranking and how you can optimize your product listing for higher search results. Amazon’s A9 Algorithm & Product Listings A9 is the internal engine of Amazon which can be optimized to improve product ranking. The techniques to do this change constantly and it’s necessary to remain up-to-date. This system is the organic product ranking algorithm of Amazon which determines the best products to showcase during a search query. Amazon’s A9 Algorithm is a composition of direct and indirect factors which are used to match users’ search queries while they’re surfing through the Amazon marketplace. Factors That Affect Amazon Product Ranking 1. Product Variations There is a built-in feature that Amazon has and is known as parent-child product functionality which directs all users to a single product page. What is the benefit of this? The advantage of this is that you can display all the variations of a similar product on a single page. A variation is nothing but a theme which includes the color or name, style, size, or count of a product. As an Amazon seller, it’s important to also optimize the title of your variations (read our blog on parent & child ASINS on Amazon) in order to drive traffic inwards, towards the listing. 2. Customer Reviews & FAQ Positive reviews of a product are an important factor which affects Amazon’s Product ranking. The number of FAQs is another important factor because it helps customers decide whether they want to buy a product or not. A good way to optimize your listing is by test-buying a competitor’s product. That helps you review and source out several features for your product. You can also get a clear understanding of the clientele that is directed towards the best seller’s products. In order to provide a good customer experience, relay similar methods into your listing. 3. Size & Quality of Images The dimensions of the image must have 1000 or larger pixels in either height or width. The size of 1000*1000 pixels or larger allows users to enable the ‘hover-to-zoom’ feature. Ensure the frame of each image is filled with 85% of the product on a white background and also make sure that no blurry images are used. 4. Product Pricing Let’s assume you’re a customer and you want to buy a product from Amazon. What will be your first requirement? To get the best deal. This doesn’t mean you quote your product as the cheapest. Customers want something that gives them a bit of everything. Affordability, free shipping, and good features. Best deals are a combination of good ratings, reviews, and affordable pricing, so strike the right balance and your product has a higher chance of being recognized. 5. Complete Your Product Listing Don’t let your product listing have incomplete information as this affects product ranking. If you want to rank your product higher on the Amazon search engine, you have to complete your Amazon product listing. On the seller central board, you’ll notice several empty fields, so the more information you place, the better your chances of being ranked. You have to fill in every single field in the listing setup as it maximizes the chances of being able to rank your product before others, especially if your content is optimized. How Amazon Sellers Can Optimize Product Listings? Optimize Main Title First The product title has the greatest impact, both positive and negative, on product performance in the search result. This is the most valuable asset you have on your Amazon Product listing. As per the suggested best practices of Amazon, your product title should include elements such as: Brand Name Product information Unique sales point or key feature Material used Color & Size Packaging or Quantity If you want to optimize your Amazon Product listing, you have to make your title effective. That depends on how you order the above elements. You also have to make sure that you include target keywords in the title as this one is one of the major ranking factors. Include the most relevant keywords first as this has direct algorithmic implications. We have to make sure that the customer knows what we’re selling after their search. There is no search intent on Amazon because users come here to buy a product and that is what Amazon focuses on. You have to make a list of the most important keywords that have a higher relevance and strategically place them in the title while avoiding keyword stuffing. Also, ensure you follow Amazon guidelines. Optimize Bullet Points The bullet points in Amazon product listing have a direct impact on ranking your product in the search results. It has a strong relationship with two important factors of Amazon search results and that is conversion rate and product relevance. You can’t mention everything in the title, so, in bullet points, you get the opportunity to present the feature and benefits of your product. You can use all the keywords from your list, in the bullet points, that you haven’t used for the title. Besides, you can also mention the product warranty details in the bullet too. Test your copy as much as possible. This is what makes you stand out from the average sellers so use different combinations to get higher conversions. Optimize Product Descriptions In Amazon product listing, there is no direct impact of product descriptions to rank your product on Amazon SERPs. It is indexed by A9

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Feedvisor – Improve Your Product Listing Specifically

Feedvisor is an “AI-First” Optimization and Intelligence Platform for large amazon sellers and brands who sell on amazon forums. The Feedvisor platform develops and operates an algorithmic platform and provides repricing and revenue intelligence solutions for e-commerce marketplace sellers who do business with amazon. It also provides solutions for advertising, managing inventory, and brand optimization for amazon seller registration. Feedvisor is designed for large Amazon sellers and retailers, brands, private labels, and amazon individual sellers who sell products online from home. The Feedvisor team is fully committed to a customer’s success by maximizing demand, profitability, and overall business growth, ensuring they stay ahead in the game and at the forefront of retail innovation. Who Are They? Feedvisor was founded in the year 2012 and is headquartered in New York. They introduced the first-ever algorithmic repricing solution to provide amazon seller support for e-commerce marketplaces such as Amazon. Since its launch in 2012, they have expanded with more than $2 billion in customer sales and raised more than $40 million in investment funding. With the release of the “AI-first” optimization and intelligence platform, they made an industry-defining leap for amazon seller central overview. Victor Rosenman, the CEO and Founder, and Eyal Lanxer, the CTO and Co-founder of Feedvisor, and the team of data scientists, engineers, Amazon experts, account executives, and skilled marketers created innovative solutions and experiences for their customers when it came to amazon seller central orders. Feedvisor’s technology has been awarded various industry awards such as the Red Herring Top 100 Global Award in 2014 and the Frost and Sullivan’s Technology Leadership Award in 2014. Features of Feedvisor Price Optimization and Intelligence The Feedvisor platform provides a repricer for Amazon’s Price Optimization and Intelligence feature. Artificial intelligence-based pricing technology works by optimising the prices of products based on a unique Amazon catalogue. Advertising Optimization and Intelligence The Feedvisor platform has an Amazon Optimization and Intelligence feature that provides an artificial intelligence-driven Pay-Per-Click campaign manager to maximizes your ad performance according to your business strategies. Brand Optimization and Intelligence The Feedvisor platform allows for Brand Optimization and Intelligence for your brand on Amazon. They have strategic end-to-end managed services that create and optimize your brand’s presence and visibility on Amazon. The Feedvisor platform provides three basic features: The price optimisation and intelligence feature is designed to help Amazon sellers by providing intelligent pricing. It helps you effectively drive demand and profit. It also enables brands and private labels to win against their competition on Amazon with dynamic pricing through the ProductSphereTM pricing technology. It helps brands, large sellers, and private labels win the Amazon Marketplace selling on amazon Reddit through their Award-winning reprice cutting-edge technology. It helps sellers outpace the competition. It optimizes inventory and return rates to maximize your overall profits through the amazon seller profit calculator. Through this feature, you can get a 37% increase in profit margins and a 23% increase in gross profits. The advertising optimization and intelligence feature is designed to help Amazon sellers by providing intelligent amazon advertisements optimization. This intelligent advertising solution helps you choose between self-managed or managed services components to handle the creation, management, and optimization of your sponsored product campaigns on amazon. It also provides amazon seller central reports. You can get a holistic view of your advertisement campaign performance from the advertising dashboard. This feature enables you to target the most impactful keywords or the top-selling keywords to drive sales. Through the advertisement dashboard, you can get a 360-degree view of your campaign performance, traffic, keyword efficiency, and ad spending to increase profitability. You can also determine the selling on amazon fees and optimize your return rate. Through this feature, you can get a 17% decrease in ACoS and a 21% increase in conversion. The brand optimization and intelligence feature is designed to help Amazon sellers interested in becoming Amazon FBA sellers through Amazon Storefront enhancement. It enables you to increase brand visibility through Amazon store brand pages and landing pages. This helps drive store awareness and enhance buyer experience while supporting brand values and images. You can increase organic rankings for products through optimized product listings for the brand. This feature helps you optimize your product listings, run promotions and deals, create Enhanced Brand Content or A+ Content, and display ads for your brand on Amazon. Through this feature, you get a 15% increase in impressions, an 18% higher CTR, and a 28% increase in sales. BOOK A FREE CONSULTING CALL

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SellerApp – Everything an Amazon Seller Needs

SellerApp is a complete suite of powerful eCommerce tools that helps Amazon sellers at every step of their amazon seller registration journey. It provides accurate data intelligence for Amazon sellers to maximize their profit for the amazon seller brand registry. This eCommerce analytics software provides 15+ Amazon seller tools as well as expert consultancy. As a company, SellerApp provides smart data on a single platform that instils marketing, sales, and operations into a unit ensuring growth and success. Why do we feel you need to know this? SellerApp is a leading brand in virtual consultations aimed towards your Amazon marketplace that’s brimming with over 300 million active users. SellerApp – What You Get? Amazon PPC Analyzer SellerApp provides an Amazon PPC Analyzer tool to maximize your Amazon PPC profitability through amazon seller login. The SellerApp Amazon PPC tool equips private label sellers and brands with advanced PPC tools and an optimization strategy centralized on building a strong foundation that ensures long-term profitability for amazon advertising growth and sales of your products on Amazon through amazon google product listing ads. Amazon Product Research Tool SellerApp provides an Amazon Product Research tool to discover your best-selling product. The Amazon Product Research tool turns any user into an amazon seller product researcher with its intuitive features, instant insights, and smarter shortcuts. This tool has advanced product intelligence to discover high potential, low competition products, and niches for amazon growth by category, to strengthen your amazon growth strategy. Amazon Keyword Research SellerApp provides an Amazon Keyword Research tool to strengthen your Amazon SEO and PPC. With reliable Amazon Keyword data, the SellerApp Amazon Keyword Research tool provides amazon keyword search terms and amazon advertising keywords for a data-based SEO amazon product listing optimization. Amazon Product Ideas SellerApp provides an Amazon Product Ideas tool to discover best-selling Amazon product ideas. This tool, coupled with an expert suggestion, can assist in data-based decisions with actual product sales and market data to ensure the selection of the correct product. This helps new amazon sellers create an amazon seller account. Amazon Listing Optimization SellerApp provides an Amazon Listing Optimization tool to increase sales with an optimized listing. It also simplifies the amazon product listing and is the best product listing too for beginners in the industry. The SellerApp Amazon Listing Optimization analyses amazon listing product dimensions, against best practice strategies, to provide amazon product listing tips, and amazon listing product descriptions. Amazon Profit Dashboard SellerApp provides Amazon Profit Dashboard to boost your Amazon profit and inventory health. It gives accurate sales insights and provides inventory management for uninterrupted growth to discover actual profit margins. The SellerApp Amazon Profit Dashboard monitors Amazon sales, profits, and inventory for actionable insights and metrics. Benefits Of SellerApp Features: SellerApp Product Research Feature The SellerApp Product Research Feature helps new amazon sellers find the most profitable niches, and best-selling products with high sales, are highly beneficial and have low competition. SellerApp not only helps make your current selling products flourish but also ensures you fulfil your business goals. It also enables you to discover new ideas for products that you can sell on Amazon, based on their current profit. SellerApp Keyword Research and PPC Analyzer Feature The SellerApp Keyword Research feature offers information about the search volume of particular keywords and the buying intention of amazon users. It helps the amazon seller find the exact keywords that bring sales. Apart from Amazon SEO, Keyword Research also plays a huge role in Amazon PPC results. Based on the search volume and search trends of the keyword, you can find profitable keywords for PPC. The PPC Analyzer feature helps sellers track, manage, and effectively organize ads. SellerApp Listing Quality Feature SellerApp provides amazon product listing services and amazon product listing guidelines. This feature helps you evaluate the amazon product listing based on two prominent sales-driving factors, that is, the discoverability, and the desirability of the listing. It helps you understand the attractiveness of a+ amazon image keywords, and convenient and relevant bullet points and tells you the number of reviews, and how they impact a buyer’s decision. You can also check out SellerApp’s amazon product listing and content guide. SellerApp Profit Dashboard Feature The SellerApp Profit Dashboard helps you track your day-to-day sales, performance, revenue, and revenue on Amazon. The Profit Dashboard helps you out with the exact amazon profits you earned with zero manual effort. You can get a top-level overview of your best-selling products and worst-selling products from the Profit Dashboard. BOOK A FREE CONSULTING CALL

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Amazon FBA Product Research Guide 2021

Millions of active users use Amazon as a portal to find and sell products to customers worldwide. However, it can be very challenging for new Amazon sellers to select suitable products to sell on Amazon. Every well-established Amazon seller has gone through the problem of choosing a bankable product. To make a huge profit as an Amazon seller, you need to carry out a proper market evaluation. It becomes crucial for Amazon sellers to perform Amazon FBA product research before diving into it. Things to Consider before doing Amazon Product Research: Niche selection Brand restriction Competition Selling fees Profit margin calculation Why Amazon Product Research is Important for Amazon Sellers? If you are an Amazon seller, Amazon Product Research will help you select the best product to sell on Amazon and help identify the pain points of your customers. It will also help track customers and improve product descriptions. Now, what do we mean by “best product”? Well, the best product should be something that generates high sales with a huge profit margin. The product should also get positive reviews from customers consistently. You can conduct your research either manually or by using a range of automated tools. Start Your Amazon Product Research with Amazon Best-Sellers Page Amazon portal is an excellent source for product research. You can carry out product research manually by checking Amazon’s Best–Sellers Page. The Amazon Best-Sellers page displays items that generate the highest sale in each category and subcategory.  Don’t Forget To Scout for Potential Customers Amazon’s Best Sellers page helps to spy on potential competitors by giving access to their product listings externally. If you understand how ASIN optimization works, have a look at their website if they have one. Look at their ratings, reviews, and product descriptions, to get an insight into their best-selling product. This process might require manual intervention but it does allow sellers to be more involved in the current rankings on the Amazon marketplace especially if you’re aiming for a place on the bestseller page. Automation is the quickest way to conduct product research You can conduct your Amazon Product Research automatically using automated tools. Some of the best-automated tools for Amazon Product research are Jungle Scout, Unicorn Smasher, AMA One or AMZ Tracker, Keyword Inspector, and Amachete. These tools don’t need manual effort and are the quickest, if you’re at a loss of time, and don’t have virtual assistance. Don’t forget the “Customer’s Also Bought” Section The “Customer’s Also Bought” section appears on the Amazon page whenever a customer checks out their items from the cart. This section displays the lists of products that other buyers consider while purchasing the previous item. You can also focus on the Sponsored Products and Frequently Bought section for better insight. Checklist For Product Research: Identify your customers Determine your customer’s needs Select the right product category Identify your customers Keep the right pricing for your products Some exceptional ways to generate a product idea: Amazon’s Best-Sellers list Amazon Basics Amazon Storefront Amazon’s Movers and Shakers Amazon’s Customers Also Bought section Amazon’s Sponsored Products Amazon’s Frequently Bought Together section Search for products on Pinterest Explore Shopify Stores Ebay’s Trending List Don’t Commit These Mistakes in your Product Research At Any Cost! Selecting a very small niche It’s important to select a niche that generates high sales and has a good profit margin. So, choose an active market wisely to sell your products. Don’t select products where profits are uncertain. Low pricing of products Don’t set up your products for an extremely low price by seeing your competitor’s prices. Doing so will deliberately destroy your income. Your pricing decision should be different from your customers. Selling Private Label products Don’t select an undifferentiated product to sell on Amazon. You can’t sell private label products like BBQ globes, Yoga mats, and Silicon Wedding rings.  Not calculating the profit margins New Amazon sellers commit this mistake. Newbies underestimate the impression of Amazon’s fee on the products they want to sell. It is vital to use a proper FBA calculator to calculate profit margins. Not improving the product If you find that your competitors have a lot of negative reviews and bad ratings for the products of your niche and you still can’t improve on that, you are committing a huge mistake.

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