March 10, 2023

Here we will reveal what Amazon Attribution is, why you need it, how it works, and more to empower your business. Until early last year, there were hardly any clues as to who followed through or made a purchase once they clicked the link in your ad,  landing page, or blog post and entered Amazon’s ecosystem. But with the Amazon Attribution program, this has completely changed. Let’s see how. What is Amazon Attribution? To optimize the performance of your marketing campaigns, you will have to attribute your sales to a specific section of your sales funnel. Amazon Attribution evaluates your advertising analytics and shows relevant insights by tracking your Off-Amazon-To-Amazon marketing campaigns. It launched to understand how customers discover, research, and purchase a specific product. It currently provides a great way to track how your marketing tactics contribute to your shopping activity and sales performance on the platform. Who Can Use Amazon Attribution? Currently, it is open to any brand-registered first-party or third-party sellers on Amazon. Why Use Amazon Attribution? Allows you to observe how their marketing tactics are contributing to the shopping activity of your online store Measures traffic from almost any source  Tracks Amazon customers throughout your entire sales funnel Kills ads with poor performance and optimizes the ones that are working. Increases your overall ROI on ad spend How Does Amazon Attribution Work? First, you have to create an Attribution Tag. As defined by Amazon, “Attribution tags are parameterized URLs that measure click-throughs and attribute conversions and sales of their products on Amazon.” It is a trackable link to your product listing that you can put in your ad, email, blog post, etc. to attract people to your listing. How to Start Using Amazon Attribution? Step 1: Activate an Amazon Attribution account and log in to start adding the products. Step 2: Once you add a product, generate a tag to track each channel or campaign you use to drive traffic.  Step 3: Repeat step 2 with a different channel you use for that product, like emails. Step 4: Do the same process for every product you add. How to Create an Amazon Attribution Tag? ( Use images for each step) Step 1: Select the advertiser name you wish to create the tag for. Step 2: Now click on the “New Order” button. Step 3: If you want to create a link for Google Ad, choose “Upload A File” and follow the instructions ahead. If you’re creating a link for any other marketing channel, eg. email, Facebook, etc., select “Set up an order.” Step 4: Then choose the product listing(s) you want to link by clicking on “Add”. Step 5: Next, choose a Name and External ID to identify the traffic source under“Order Settings”. Step 6: You can now exactly choose where you want to place your link amongst hundreds of options under the “New Line Item” publisher drop-down menu. Step 7: Lastly, add your product listing URL to “Click-through URL” and then click “Create”. Where Is Amazon Attribution Available? Amazon Attribution is currently available in Canada, the US, the UK, France, Germany, Spain, Italy, Mexico and the Netherlands. What Metrics Can Amazon Attribution Track? You’ll be able to track the following actions that people take as tracked by attrition tags, by the campaign, and by ASIN: Amazon Detail Page views  Add to Cart Purchases You will be able to figure out which of your off-Amazon marketing efforts is attracting the maximum people to your listing, which of them are generating the most sales, and which of them are wasting your money. Conclusion: Amazon Attribution and Scope for Businesses By now, you can gauge the massive potential Amazon Attribution has for your Off-Amazon-To-Amazon marketing. You will have a clear testament of which of your marketing efforts is fruitful and which are exhausting your bank balance. Isn’t it also wonderful to know exactly where your customers are losing interest and choosing to drop out of your funnel?  There are some excellent opportunities to explore: You can increase your sales more quickly on Amazon. Reach your target buyers on the channels they visit the most. Be on your audience’s mind all the time by differentiating your creative assets across digital platforms, pushing them to shop from you. Generate demand through Facebook and Instagram. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

In the competitive landscape of Amazon, standing out from the crowd is crucial for success. One of the most effective ways to do this is by utilizing Enhanced Brand Content (EBC). This powerful feature allows brand owners to enhance their product listings with visually rich content, providing an improved shopping experience for customers.  What is Enhanced Brand Content? Enhanced Brand Content (EBC) is a feature available to brand owners on Amazon that enables them to add detailed product descriptions, rich images, and text placements to their product listings. You can use a maximum of 7 sections for your Premium A+. This enhanced content helps in communicating the brand story, highlighting product features, and ultimately driving more conversions.  Benefits of Using EBC Improved Conversion Rates: By providing a visually appealing and informative product listing, EBC can significantly boost conversion rates.  Brand Building: EBC allows you to tell your brand story more effectively, helping to build brand loyalty and recognition.  Enhanced Customer Experience: Rich media and detailed content make it easier for customers to make informed purchasing decisions, leading to higher satisfaction.  Differentiation from Competitors: EBC helps brands stand out in a crowded marketplace by providing unique content that competitors might not have. This differentiation can be crucial for attracting and retaining customers.  How to Create an EBC Template on Amazon Creating an EBC template on Amazon is a straightforward process. Here’s a step-by-step guide to help you get started:  Log in to Your Amazon Seller Central Account: Navigate to the “Advertising” tab and select “Enhanced Brand Content.”  Choose a Template: Amazon offers several pre-designed templates. Choose one that best fits your product and brand aesthetic.  Add Content: Populate the template with your content.  Headline: Create a compelling headline that grabs attention.  Images: Use high-quality images to showcase your product. Ensure they are clear and highlight the product’s features.  Text Modules: Provide detailed descriptions and key product information. Focus on benefits and unique selling points.  Review and Submit: Once you’ve filled in all the content, review your EBC to ensure it looks professional and is free of errors. Submit it for Amazon’s approval.  Best Practices for Creating EBC Consistency: Maintain a consistent look and feel across all your EBCs to strengthen brand recognition.  Quality Images: Use high-resolution images to ensure your product looks appealing.  Clear and Concise Text: Keep your text clear, concise, and focused on the benefits.  SEO Optimization: Integrate relevant keywords naturally within your content to improve searchability.  Common Mistakes to Avoid  Overloading Information: Avoid cluttering your EBC with too much information. Focus on key points and make it visually appealing.  Ignoring Brand Story: Use EBC as an opportunity to tell your brand story and connect with your audience on a deeper level.  Poor Image Quality: Ensure all images used are of high quality and professionally taken.  How EBC Makes a Difference in Conversions Conversions Before EBC and Without BIE Conversions After EBC and With BIE From the above data we can see that how EBC can make huge difference in sales and conversions. Even though its not definitive EBC is the sole reason for this. Enhanced Brand Content is a powerful tool that can significantly improve your product listings on Amazon. By following the steps outlined in this guide and adhering to best practices, you can create compelling EBC that not only enhances the shopping experience but also drives higher conversions and builds your brand’s presence on Amazon.  Schedule a meeting with us to see conversions like this for your brand with the help of Curated EBC.  

Here we will reveal what Amazon Attribution is, why you need it, how it works, and more to empower your business. Until early last year, there were hardly any clues as to who followed through or made a purchase once they clicked the link in your ad,  landing page, or blog post and entered Amazon’s ecosystem. But with the Amazon Attribution program, this has completely changed. Let’s see how. What is Amazon Attribution? To optimize the performance of your marketing campaigns, you will have to attribute your sales to a specific section of your sales funnel. Amazon Attribution evaluates your advertising analytics and shows relevant insights by tracking your Off-Amazon-To-Amazon marketing campaigns. It launched to understand how customers discover, research, and purchase a specific product. It currently provides a great way to track how your marketing tactics contribute to your shopping activity and sales performance on the platform. Who Can Use Amazon Attribution? Currently, it is open to any brand-registered first-party or third-party sellers on Amazon. Why Use Amazon Attribution? Allows you to observe how their marketing tactics are contributing to the shopping activity of your online store Measures traffic from almost any source  Tracks Amazon customers throughout your entire sales funnel Kills ads with poor performance and optimizes the ones that are working. Increases your overall ROI on ad spend How Does Amazon Attribution Work? First, you have to create an Attribution Tag. As defined by Amazon, “Attribution tags are parameterized URLs that measure click-throughs and attribute conversions and sales of their products on Amazon.” It is a trackable link to your product listing that you can put in your ad, email, blog post, etc. to attract people to your listing. How to Start Using Amazon Attribution? Step 1: Activate an Amazon Attribution account and log in to start adding the products. Step 2: Once you add a product, generate a tag to track each channel or campaign you use to drive traffic.  Step 3: Repeat step 2 with a different channel you use for that product, like emails. Step 4: Do the same process for every product you add. How to Create an Amazon Attribution Tag? ( Use images for each step) Step 1: Select the advertiser name you wish to create the tag for. Step 2: Now click on the “New Order” button. Step 3: If you want to create a link for Google Ad, choose “Upload A File” and follow the instructions ahead. If you’re creating a link for any other marketing channel, eg. email, Facebook, etc., select “Set up an order.” Step 4: Then choose the product listing(s) you want to link by clicking on “Add”. Step 5: Next, choose a Name and External ID to identify the traffic source under“Order Settings”. Step 6: You can now exactly choose where you want to place your link amongst hundreds of options under the “New Line Item” publisher drop-down menu. Step 7: Lastly, add your product listing URL to “Click-through URL” and then click “Create”. Where Is Amazon Attribution Available? Amazon Attribution is currently available in Canada, the US, the UK, France, Germany, Spain, Italy, Mexico and the Netherlands. What Metrics Can Amazon Attribution Track? You’ll be able to track the following actions that people take as tracked by attrition tags, by the campaign, and by ASIN: Amazon Detail Page views  Add to Cart Purchases You will be able to figure out which of your off-Amazon marketing efforts is attracting the maximum number of people to your listing, which of them are generating the most sales, and which of them are wasting your money. Conclusion: Amazon Attribution and Scope for Businesses By now, you can gauge the massive potential Amazon Attribution has for your Off-Amazon-To-Amazon marketing. You will have a clear testament of which of your marketing efforts is fruitful and which are exhausting your bank balance. Isn’t it also wonderful to know exactly where your customers are losing interest and choosing to drop out of your funnel?  There are some excellent opportunities to explore: You can increase your sales more quickly on Amazon. Reach your target buyers on the channels they visit the most. Be on your audience’s mind all the time by differentiating your creative assets across digital platforms, pushing them to shop from you. Generate demand through Facebook and Instagram. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management