May 26, 2025

  Video advertising is rapidly becoming the most effective way to capture shopper attention on Amazon. However, creating professional-quality video content has traditionally been expensive and time-consuming—putting it out of reach for many sellers. Amazon’s new AI Video Generator changes the game. Available directly in the Sponsored Brands campaign creation workflow, this powerful tool lets sellers create ad-ready, photorealistic videos in minutes—and at no extra cost. Why Video Ads Matter on Amazon Video ads deliver immersive, thumb-stopping content that can boost click-through rates and conversions. In an increasingly crowded marketplace, standing out visually is critical to winning the buy box and growing sales. What Makes Amazon’s AI Video Generator Special? One-Click Creation: Using your product detail page, Amazon’s AI crafts a custom video quickly—no filming, no editing required. Unlimited Variations: Generate multiple videos to test different headlines, calls-to-action, and logos for optimized campaign performance. Integrated Workflow: Create, edit, and launch videos right from the Amazon Advertising console—no outside tools necessary. Cost-Effective: Free to all U.S. sellers and vendors with Sponsored Brands access, saving production costs without sacrificing quality. How Sellers Can Capitalize on This Tool Speed to Market Get video ads live faster than ever—critical for promotions, launches, and seasonal campaigns. Creative Testing Use unlimited video variations to discover what messaging and visuals drive the most engagement. Professional Quality, DIY Simplicity Access photorealistic video without hiring expensive production crews or designers. Big Internet Ecommerce’s Video Strategy Support We help sellers harness this tool by: Setting up Sponsored Brands campaigns designed for video success Creating effective video prompts and editing AI-generated content for brand consistency Analyzing performance data to scale winning video creatives Amazon’s AI Video Generator democratizes access to premium video ads—helping sellers of all sizes compete on the biggest stage. For sellers ready to boost ad engagement, increase conversions, and save time and money on content creation, this tool is a game changer. Ready to elevate your Sponsored Brands campaigns with AI-powered video? Schedule a Video Creative Strategy Call with Big Internet Ecommerce and start creating thumb-stopping ads—fast and free. Follow BIE on Instagram & Linkedin to stay updated with the trends.