July 1, 2025

Selling on Amazon is a huge opportunity, but as a beginner, there’s a lot to learn. From creating great listings to experimenting with Amazon marketing tools, Amazon provides everything you need to launch and scale your business globally. In this post, we’ll guide you through the essential steps and strategies you need to start selling on Amazon in 2025. 1. Create Great Product Listings The first step to success on Amazon is creating product listings that stand out. Make sure your product detail pages are optimized with high-quality images, clear and compelling product descriptions, and accurate pricing. Don’t forget to set up a Brand Store to showcase all of your products in one place. 2. Use Amazon’s Marketing Tools To boost visibility, Amazon offers a suite of marketing tools that can help you promote your products: Sponsored Products: These ads appear in search results and on product pages, helping you increase product visibility. Fulfillment by Amazon (FBA): Let Amazon handle storage, packing, and shipping, so you can focus on growing your business. Plus, with Prime eligibility, you can offer fast, free shipping to customers. 3. Prepare for Seasonal Events Understanding Amazon’s seasonal events, like Prime Day, is essential to your success. These events bring a lot of traffic, but they also come with deadlines for inventory and deal recommendations. Make sure you’re prepared to take advantage of these events by sending inventory to FBA and monitoring your deals. 4. Test, Optimize, and Learn Amazon gives you the tools to test your strategies and optimize them. Don’t be afraid to experiment with different strategies—track your performance, learn from the results, and continue optimizing. 5. Understand the Costs and Fees Selling on Amazon isn’t free, and understanding the costs involved is key to making your business profitable. Amazon charges fees for listing products, using FBA, running ads, and other services. Calculate your fees and profit margins to make sure your business remains profitable. 6. Leverage Amazon’s Data and Insights Amazon provides powerful tools like the Product Opportunity Explorer to help you identify high-demand products and low-competition niches. Use these insights to help you make informed decisions and grow your business. Conclusion: Ready to Start Your Amazon Journey? Selling on Amazon can be a lucrative business, but it requires careful planning, testing, and optimization. By following these beginner tips and leveraging Amazon’s tools and resources, you’ll be well on your way to building a successful online store. Need help getting started? At Big Internet Ecommerce, we specialize in helping beginners optimize their Amazon strategy. Book a consultation with us today to set your Amazon business up for success. Follow BIE on Instagram & Linkedin to stay updated with the trends.

With millions of sellers competing for customer attention on Amazon, standing out can be difficult. But with the right strategies in place, you can compete smarter, not harder. Mickey Toogood, Sr. Content Marketing Manager at Amazon, shares some of the best strategies to help sellers succeed in competitive niches. 1. Product Differentiation: Make Your Product Stand Out In a competitive market, differentiation is key. Research your competitors and understand what makes their products successful. Then, find a unique angle for your product to ensure that customers choose your product over others. How to Differentiate: Offer unique features or variations not found in competitor products. Use high-quality images and videos to highlight your product’s value proposition. Focus on customer experience by improving packaging, delivery times, or after-sales support. 2. Price Smartly with Automate Pricing Pricing is one of the most important factors in the buying decision for customers. With Amazon’s Automate Pricing tool, you can adjust your prices automatically to stay competitive within your target range. This tool helps you avoid price wars while ensuring your product remains attractive to price-conscious customers. How to Use Automate Pricing: Set a minimum price limit to avoid going below a sustainable price. Adjust pricing based on competitors’ actions to stay in the market. 3. A+ Content: Make Your Product Shine A+ Content offers sellers the chance to enhance their listings with rich images, videos, and detailed descriptions. It’s a great way to stand out and engage customers with more information about your product. With A+ Content, you can showcase your product’s benefits and features, making it more likely to convert viewers into buyers. A+ Content Tips: Use high-resolution images and video demonstrations. Highlight your product’s key benefits and unique features. Make your content more appealing with lifestyle images or comparison charts. 4. Promotions and Ads: Boost Your Product Visibility In addition to your product listings, Amazon offers several ways to promote your products and get them in front of more customers. Use promotions, coupons, and sponsored ads to increase your product visibility. Promotions & Ads Tips: Run special promotions like Lightning Deals or Coupons to boost visibility. Use Sponsored Products, Sponsored Brands, and Sponsored Display Ads to target specific audiences and drive traffic to your listings. 5. Use Data and Tools to Optimize Your Strategy Finally, you can’t improve what you don’t measure. Amazon offers a range of tools like the Product Opportunity Explorer and Seller Central Reports to help you analyze performance and identify areas for improvement. Tools for Success: Product Opportunity Explorer: Find profitable products and low-competition niches to target. Seller Central Reports: Track key performance metrics like sales, conversion rates, and advertising ROI. Ready to optimize your Amazon strategy? At Big Internet Ecommerce, we can help you implement these proven strategies and make the most of Amazon’s tools to boost your sales and increase visibility. Book a consultation  today to start growing your Amazon business! Follow BIE on Instagram & Linkedin to stay updated with the trends.