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July 21, 2025

Call-Back Feature

How to Leverage Amazon’s New Call-Back Feature for Faster Seller Support

Selling on Amazon comes with its challenges, but getting timely help shouldn’t be one of them. Amazon has recently introduced a major update to its Seller Central support system that allows sellers to request a direct call from Amazon support, eliminating the long wait times for tickets and chats. We’ll walk you through how Amazon’s new guided diagnostic flow works, and how you can use it to speed up the resolution of your issues, saving you valuable time and reducing frustration. What is Amazon’s New Call-Back Feature? Amazon’s new system allows sellers to get a direct call from support agents after completing a guided diagnostic process. This means that you’ll spend less time trying to figure out what’s wrong, and more time actually solving your problem. How the New Amazon Support System Works Start with the Guided Diagnostic: The new system walks you through a series of questions about your issue, providing context and narrowing down possible solutions. Provide Key Information: You’ll be asked to provide essential details like your ASIN, issue type, and marketplace. This ensures that your case is routed to the most relevant Amazon rep. Get a Call from the Right Agent: Once you’ve filled in the details, Amazon will connect you with the appropriate agent who can solve your problem quickly. Why Is This Important for Sellers? Faster Problem Resolution: Say goodbye to waiting for support tickets to be resolved. Get immediate access to Amazon’s experts. Better Support Experience: With detailed context provided upfront, you’re connected to the right person the first time, cutting down on back-and-forth. Save Time: The faster you resolve issues, the more time you have to focus on growing your business. How Big Internet Ecommerce Can Help While Amazon’s new system offers a much-needed improvement in support, we also understand that navigating these tools can be overwhelming. That’s where we come in. Our team can guide you through the process, helping you optimize your support tickets, avoid common mistakes, and make the most out of the new system. If you need additional help with Amazon Seller Support or want to streamline your entire seller experience, we’re here for you. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends. 

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Prime Day 2025

How Prime Day 2025 Shaped the Future of E-Commerce: Key Takeaways for Amazon Sellers

Prime Day 2025 was unlike any other. It was the first four-day event, and while Amazon touted record-breaking sales of $24.1B, the event’s impact was more nuanced. For sellers, the real story is the shift toward AI-powered discovery and mobile-first shopping. In this post, we break down what happened and what sellers need to do to prepare for future e-commerce events. What Happened During Prime Day 2025? Amazon’s fourth Prime Day event saw record traffic and sales, but not without some interesting twists: Day 1 saw a 40% decline in sales compared to last year, leaving some to question the effectiveness of a longer sales event. Days 3 and 4, however, showed explosive growth, with sales up 165% YoY. A significant driver of this increase was Amazon’s AI-powered retail tools and mobile shopping experience. How AI is Reshaping E-Commerce AI played a pivotal role in Prime Day 2025’s success. Sellers who used Amazon’s AI tools saw better performance, with product discovery and dynamic ads leading the charge. Amazon’s AI-driven tools have fundamentally changed the way shoppers find and purchase products. What Does This Mean for Amazon Sellers? The data is clear: AI and mobile shopping are no longer optional—they are necessities. Sellers must adapt to these changes if they want to stay competitive in future events like Prime Day. Additionally, the surge in mobile shopping shows that sellers must optimize their listings for mobile-first users. Actionable Insights for Amazon Sellers: Optimize for AI: Use Amazon’s AI-powered tools to improve product visibility and target the right audience. Focus on Mobile: Ensure your listings are mobile-friendly and designed for a seamless mobile shopping experience. Analyze Data: Review your sales metrics from Prime Day and adjust your strategy accordingly. While Prime Day 2025 set new records, it also highlighted the evolving nature of e-commerce. Sellers need to optimize for AI-driven discovery, be mobile-first, and stay agile to succeed. As we move into 2026 and beyond, these strategies will become crucial for capturing the next big wave of consumer interest. Contact us today to get started on optimizing your Amazon strategy. Follow BIE on Instagram & Linkedin to stay updated with the trends. 

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