July 30, 2025

Amazon is introducing a major update to its seller feedback system: star-only ratings, starting August 4, 2025. This change is designed to streamline the feedback process and allow sellers to receive more ratings with less effort from customers. Here’s what you need to know about how it works and why it’s important for your Amazon business. What Are Star-Only Ratings? Star-only ratings allow customers to leave a review with only a star rating and optional written feedback. In the past, customers were required to leave written feedback along with their rating, which may have deterred some from submitting their reviews. With this new update, customers can now submit ratings quickly and easily, leading to faster feedback. Why Is This Change Important for Sellers? The new system offers a huge benefit to sellers. With fewer barriers to leaving feedback, you can expect faster and more frequent reviews. This is essential for building trust and social proof on your product listings, which can lead to higher conversion rates and increased sales. How Does This Impact Your Amazon Business? More Ratings, Faster: Without the need for written feedback, customers are more likely to submit a star rating, which means you’ll receive feedback faster. Improved Trust and Transparency: Having more reviews increases the credibility of your product and can help future customers make informed purchase decisions. Better Customer Insights: More frequent reviews give you more data to improve your products, listings, and overall business strategy. Best Practices for Sellers Monitor Your Feedback: Stay on top of your feedback and take action to maintain a positive reputation. Respond to Reviews: Even if customers don’t leave written comments, engage with the feedback you do receive. Acknowledging positive and negative feedback builds trust. Optimize Your Listings: Use the feedback to improve your product pages, making sure that your listings align with customer expectations. What’s Next for Amazon Sellers? The introduction of star-only ratings is part of Amazon’s ongoing efforts to make the shopping experience faster, simpler, and more transparent. By leveraging this update, you can boost your seller reputation, improve your product visibility, and ultimately grow your Amazon business. As you prepare for this change, keep in mind that star-only ratings can help improve your sales velocity and increase your visibility in search results. Make sure to optimize your product listings, and start gathering reviews early to reap the benefits of this new feature.   Amazon’s new star-only ratings will make it easier for customers to leave feedback and for sellers to build credibility. Start preparing your Amazon store now to take full advantage of this update and improve your customer experience. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.