January 13, 2026

Cash flow is one of the most overlooked constraints in Amazon businesses. Many sellers focus on rankings, ads, and product launches—only to find growth stalled because payouts take too long to clear. Amazon’s Express Payout feature changes that equation by allowing eligible sellers to receive funds within 24 hours. From an Amazon service agency perspective, this update has significant implications for inventory planning, advertising efficiency, and operational control. This guide breaks down what Express Payout is, who it’s for, and how sellers should use it strategically. What Is Amazon Express Payout? Amazon Express Payout allows eligible sellers using Amazon Pay to receive disbursements within 24 hours instead of the traditional ACH timeline. Currently: Available to US sellers using Amazon Pay Free for eligible businesses (future $0.50 fee possible) Optional and easy to enable in Seller Central Applies to payouts under $1M Why Faster Payouts Matter for Amazon Sellers According to internal seller data and industry analysis, cash flow delays are one of the top reasons sellers: Miss restock windows Reduce ad spend during high-conversion periods Rely on credit or external financing unnecessarily Faster payouts reduce reliance on debt and improve operational agility—especially during peak sales cycles. Agency Perspective: When Express Payout Makes Sense Not every seller should turn this on blindly. We typically recommend Express Payout for: Brands with fast inventory turnover Sellers scaling PPC aggressively Businesses with tight replenishment cycles Multi-SKU brands managing frequent restocks For sellers with low velocity or inconsistent forecasting, faster payouts without discipline can increase inefficiencies. How Big Internet Ecommerce Helps Sellers Use Express Payout Correctly At Big Internet Ecommerce, we help sellers integrate Express Payout into a broader operational system: Cash flow forecasting Inventory reorder planning PPC budget pacing Margin and profitability tracking Express Payout works best when it supports an existing strategy—not when it replaces one. Learn more about our Amazon growth services.  If you want to understand whether Express Payout fits your business model—and how to use it without hurting margins—schedule a call with our team.  Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.