January 16, 2026

Introducing new products to Amazon can be a daunting task for sellers. But what if you could scale your launch faster, with reduced costs and built-in benefits? The FBA New Selection program is designed to do just that. In this blog, we’ll break down the key benefits of the FBA New Selection program, how to enroll, and how it can help boost your product launch. What Is the FBA New Selection Program? The FBA New Selection program helps Amazon sellers who are introducing new-to-FBA ASINs (product listings). Through this program, sellers can access exclusive benefits, including: Free storage for new products for up to 120 days Vine enrollment discounts for faster review collection 10% rebates on new-to-FBA sales How to Enroll in the FBA New Selection Program New Sellers: Automatically enrolled when creating your first shipment within 90 days of listing your first product. Existing Sellers: Enroll by visiting the FBA New Selection page in Seller Central. How FBA New Selection Benefits You Rebates: 10% rebate on sales of new-to-FBA products Storage: Free storage for the first 100 standard-size units Liquidations: Free liquidations on returned products How Big Internet Ecommerce Can Help You Maximize the FBA New Selection Program At Big Internet Ecommerce, we specialize in leveraging Amazon programs like FBA New Selection to maximize sales for our clients. We help you: Optimize product listings for higher visibility and conversions Implement smart pricing strategies to make the most of rebates and discounts Use Amazon Vine to generate early reviews Track inventory and maximize rebates Want to make your product launch as seamless as possible?  Schedule a call with our experts and let us guide you through the FBA New Selection program.