How Amazon’s Prepaid Return Update Affects Your High-Value SKUs—and How to Adapt
Amazon’s return policy is changing. Starting February 8, 2026, Amazon will require all sellers—even those with high-value products—to use Prepaid Return Labels (APRL). While this move makes returns easier for buyers, it shifts more cost and risk to you as a seller. This comprehensive update will impact refund timelines, return processing, and inventory protection. Here’s how you can adapt to ensure your high-value SKUs remain profitable. What’s Changing in Amazon’s Return Policy? Amazon’s new policy removes the high-value return exemption. This means all products, including electronics, jewelry, and luxury items, will now be subject to standard return processes. Key changes: Automatic Prepaid Return Labels for all products. Refund processing times shortened from 14 days to 7 days. Less buyer-seller messaging—buyers won’t contact sellers for labels anymore. What Does This Mean for Sellers? Higher Return Risk for High-Value Items: Fraud risks rise with fewer seller protections. Faster Refunds: Less time to inspect returns before issuing refunds. Streamlined Operations: No more manual approval of return labels. How Big Internet Ecommerce Can Help Our Amazon experts help sellers like you: Implement tight controls for high-value SKUs. Improve documentation for SAFE-T claims. Track return patterns to optimize return cost forecasting. Want to prepare your high-value products for the new return policy? Schedule a call to get actionable strategies and tools to protect your margins. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.
How Amazon’s Prepaid Return Update Affects Your High-Value SKUs—and How to Adapt Read More »
