John

Big_Internet_Ecommerce_Shopify_New_Website_Development

The easiest Way to Get Your eCommerce Journey Started with Shopify

Starting an eCommerce business is difficult and requires numerous processes and decisions to be made at the proper moment. Shopify is an all-in-one eCommerce platform. Setting up eCommerce with Shopify is highly preferred owing to its user friendly approach. What’s more, it’s ideal for merchants who are just starting with an online business. The Main Reason Why to Set up eCommerce with Shopify Shopify is far less expensive than hiring someone to construct the store for you. Not to mention that it is more dependable in the long run. You may write your product descriptions with Shopify, and these will appear when customers search for these keywords on Google (and other search engines). How to Set up eCommerce on Shopify? There is a reason why Shopify is such a well-liked website builder. The ease with which you can launch your first internet store is possibly the main factor. It is easy to start an eCommerce website with Shopify. Signup with Shopify All you have to do to begin utilizing Shopify is create an account. Go to Shopify’s website and select the Get Started link. Enter the store name, password, and email address of your choice. After clicking Next, describe yourself to Shopify by mentioning your sales goals and whether you’re already selling. When finished, click the Enter My Store button. You are prompted to provide personal data on the following page, including your name, address, and phone number, which are all necessary to set up currencies and tax rates. Add a Product to Your Shopify Store The software will take you right to the admin screen for your new website once you have signed up for Shopify correctly. You can begin personalizing your store and adding products for your consumers to look through here. Customize Your Shopify Website’s Look Return to the main dashboard and click the Customize Your Site’s Look button. You must modify everything in this area, including the colors and logos. Setup Your Domain on Shopify It’s time to choose a domain so that your website may become official and go online after you’ve chosen your template and customized it to your taste. Return to the dashboard and select the Add a Domain option. This prompts you to choose whether you wish to transfer or register a new domain. Select the domain you want to buy and follow the on-screen instructions. You must also make clear the Shopify payment option you want to use. Make Your Payment Processor Active Toggle the Payments tab to the left of the dashboard. You can choose from dozens of payment processors in this location. With the aid of FabOnGo, you may build an e-commerce website supported by robust technologies that assist you in locating clients.

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Shopify Optimization Services: The Key to eCommerce Success

Leave a Comment / All, Shopify / John

In today’s competitive eCommerce world, having a Shopify store is just the first step toward growing your business. The real challenge lies in optimizing your Shopify store for speed, SEO, and overall performance. Let’s dive into what Shopify optimization really means and explore the benefits of enhancing your store for better conversions, higher search rankings, and an improved customer experience. What is Shopify Optimization? Shopify optimization refers to the process of improving various aspects of your online store, such as speed, SEO (Search Engine Optimization), user experience, and mobile responsiveness. By fine-tuning your store’s performance, you create a more seamless shopping experience that can drive sales and boost your search engine visibility. The goal of optimization is to ensure your store runs smoothly and is easily discoverable by potential customers. It includes a wide range of techniques from technical improvements like image compression and page speed enhancements to strategic optimizations like keyword research and content creation. Why is Shopify Optimization Crucial for eCommerce? In eCommerce, speed, usability, and discoverability are critical. A well-optimized Shopify store does more than just load fast—it provides a great user experience, increases your visibility in search engines, and ultimately drives conversions. Here’s why optimization is essential: Better User Experience (UX): Slow websites frustrate users. Research shows that 53% of users abandon a page if it takes more than 3 seconds to load. Optimizing your store ensures customers can browse and buy without interruptions. Higher Conversions: A fast, optimized store makes it easier for customers to navigate and purchase, directly improving your sales and reducing cart abandonment rates. Improved SEO: Google prioritizes websites that offer great UX and fast load times. Optimization improves your store’s SEO rankings, which helps attract organic traffic and increases your store’s visibility. Scalability: A fully optimized store can handle high traffic volumes without slowing down or crashing, which is vital for handling big sales events or product launches. What are Shopify SEO Services? Shopify SEO services focus on optimizing your store for search engines like Google. This involves fine-tuning both on-page and off-page factors to ensure your store ranks higher in search engine results. Here’s a breakdown of the key SEO services for Shopify: Keyword Research: Understanding what your customers are searching for is crucial. Tools like Semrush and Ahrefs can help identify high-value, relevant keywords that will drive organic traffic to your store. On-Page Optimization: This includes optimizing your product pages, meta titles, meta descriptions, image alt tags, and content to incorporate relevant keywords. Well-optimized pages ensure search engines understand your content and rank it higher for relevant searches. Technical SEO: Ensuring your Shopify store is technically sound is key. This means having clean code, a fast-loading website, a responsive design, and optimized URLs. Shopify SEO services can also address issues like duplicate content or broken links. Backlink Building: SEO services often include strategies for acquiring backlinks from reputable websites. This boosts your site’s authority and helps improve your ranking in search results. Content Creation: Maintaining a blog and publishing high-quality content related to your products helps keep your site fresh and drives organic traffic. Your blog can target specific keywords and give users a reason to stay on your site longer. What Does Optimization Mean in eCommerce? In the context of eCommerce, optimization is about creating a store that is efficient, user-friendly, and discoverable. Here are the three key types of optimization that impact eCommerce success: Speed OptimizationSpeed optimization involves making sure your Shopify store loads as quickly as possible. This includes reducing the size of images, minimizing code, using faster hosting services, and eliminating unnecessary apps. A fast-loading site not only improves user experience but also helps with SEO rankings. Google prioritizes fast sites in search results, so a slow-loading store can hurt both user engagement and visibility. Conversion Rate Optimization (CRO)CRO is about increasing the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. This involves optimizing elements such as product descriptions, checkout processes, and calls to action. CRO techniques include A/B testing, improving site navigation, and adding trust signals like customer reviews and testimonials. SEO OptimizationSEO optimization ensures your store ranks well in search engines. This requires keyword research, optimizing product pages, building backlinks, and ensuring your site is technically sound. With the right SEO strategies, your store will be easier to find, attracting more visitors and driving sales. How Shopify Speed Optimization Drives Results Now that you understand the importance of speed optimization, let’s explore some strategies you can implement to improve your Shopify store’s speed: Optimize Images: Large images can slow down your site. Use tools like TinyPNG or Shopify’s built-in image compression features to reduce file sizes without compromising quality. Remove Unnecessary Apps: Every app you install adds extra code to your site, which can slow it down. Remove apps that you’re not using, and make sure any remaining apps are optimized for speed. Minimize Code: Compress your CSS, JavaScript, and HTML files. By minifying your code, you reduce the file sizes and speed up your site. Use System Fonts: Fancy web fonts can take time to load. Stick with system fonts like Arial or Helvetica to improve load times. Leverage Browser Caching: Enable browser caching so that returning visitors don’t have to reload the entire site from scratch. This improves load times for repeat customers. Optimize for Mobile: Mobile traffic is on the rise, and optimizing your site for mobile devices ensures a smooth experience across different screen sizes. Additional Tips to Improve Your Shopify Store’s Performance Use a Content Delivery Network (CDN): A CDN like Cloudflare can speed up your website by caching content and delivering it from servers located closer to your customers. Host Videos Externally: Uploading large video files directly to your Shopify store can slow it down. Use external platforms like YouTube or Vimeo to host videos and embed them in your store. Keep the Theme Lightweight: Choose a lightweight Shopify theme designed for speed. Avoid themes with

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6 Easy Tips to Boost Your Shopify SEO

Leave a Comment / All, Shopify / John

SEO is evolving continuously, and there are several ways to attract the right traffic to your Shopify online store. Whether you are a new business owner setting up your Shopify store or someone who has experienced success with it multiple times, it is hard to keep up with the constant changes. You can always <get in touch with us> and simplify the process of developing a robust SEO strategy for higher traffic to your store. BOOK A FREE CONSULTING CALL Here are 6 easy tips to boost your Shopify SEO. Create natural and contextual content: You should optimize your content for readers(users) first and then for search engines. Creating content with a human touch that sounds natural makes it more consumable. Overusing targeted keywords(keyword stuffing) for ranking higher is a strict no-no. Google and other search engines can devalue you. Use keywords wisely and tie up your content using plain language and shorter sentences. Make Use of Secondary Keywords: Secondary keywords are keywords or phrases that are closely associated with the primary search term(keyword) you’re trying to target with your page. Together, they help Google to understand the overall topic of any webpage. Enhance Your Site Speed: Did you know that websites having a 10-second-loading time or above have a bounce rate of 123%? Longer page loading times make you lose users. To boost Shopify SEO and improve user experience, you will need a faster website. A few ways to increase your site speed include decreasing photo size, removing unnecessary plug-ins, decluttering widgets, and reducing pop-ups. Revamping and Updating Old Content: Content freshness is a ranking factor for many search engines like Google. To them, a periodic refresh looks greater than brand new page content on the same topic. This process of change also gets more backlinks to your website and helps grow and maintain consumer trust, turning into brand loyalty. Use Relevant Meta Descriptions: These aren’t a real ranking factor but can heavily influence the click-through rate. Meta descriptions are visible on the SERPs when users search for you or a keyword of common interest. This is how search engines introduce you to your target audience. If they find it interesting and valuable, they will click and check you out further. Crosslinking and Backlinking: By just looking at the link structure, search engines like Google know which page(s) are important on your website. Crosslinking is when all of your pages link to one specific page. Search engines then view that page as extremely important to your site. Backlinks are links pointing to one of your pages from another website. Final Thoughts Boosting SEO may be a challenging task but is worth the effort. Your long to-do lists as business owners might not provide you with enough time to pursue this. But with our Shopify SEO expertise and our other Shopify development services, you’ll be at the top of your game. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Shopify SEO Problems Store Owners Need to be Aware of- Part II

Leave a Comment / All, Shopify / John

Shopify is a popular platform because of its simplicity of use, templated themes, integrated web hosting, and many other valuable features. And, to achieve success as a Shopify store owner, you can start easy with SEO basics though you may require professional expertise from our Shopify SEO pros to maintain and continue the high rankings for competitive keywords. In <Part I>, we got introduced to the that running an eCommerce website on Shopify exposes store owners to different SEO challenges. And, we are going to cover some more note-worthy issues that may hinder the functionality and experience that Shopify wants to provide to all its users. New Custom Fields Unlike open source platforms that give you the freedom to customize each page, category, or product, Shopify does not let you add custom fields. It is costly to create a Shopify online store with a myriad of customized add-ons and changes. Blogs on Subdomains Shopify imposes many restrictions to boost SEO because users can’t access the website’s back-end and make modifications. It exerts many restrictions that make it a weak blog platform as well. One solution for this Shopify SEO problem is to install WordPress because you will require an external website for storing it as it won’t be possible in the Shopify subfolder. Duplicate Content Duplicate content refers to several variations of the exact content which are linked to separate URLs. Your search results become compromised if the same content is featured multiple times. Also, Google may get confused as to which content to highlight and which ones to hide. If this happens, it will impact your website negatively. As already shared on our blog on <Shopify SEO checklist for success>, using tags on Shopify is associated with this duplicate content issue. To dodge this problem, Shopify store owners will have to manually de-index their tags. Breadcrumb URLs A navigation system using breadcrumb URLs can make it easy for a user to navigate to a more advanced page. But problems can emerge from the way it generates breadcrumb URLs for products within the same category. This is related to the canonical URL issue that we had discussed in <Part I>. It’s this confusing URL structure of Shopify that becomes a huge challenge for the website or store users to locate the information they require because Google offers different versions of the same page. Final Thoughts We think that awareness about these Shopify SEO problems must have given you food for thought as to how you would want to avoid them and make your Shopify online store experience an excellent one. If you’re looking for advice from experienced SEO professionals, Fab On Go’s team of experts is here to guide you through all the salient features that are part of Shopify as well as SEO for e-commerce. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Shopify SEO Made Easy: Fix Common Issues Quickly

Leave a Comment / All, Shopify / John

Shopify SEO is the process of optimizing a Shopify online store to rank higher on search engine result pages (SERPs). However, several common SEO challenges can hinder your store’s search visibility. In this blog, we’ll explore the most prevalent SEO issues in Shopify and how to overcome them to boost your store’s rankings. Duplicate Content Issues Duplicate content occurs when multiple URLs lead to the same or very similar content. Shopify often generates duplicate content due to product variants or collections that have multiple URLs. This confuses search engines, which may not know which version to rank. Solution: Use canonical tags to tell search engines which page is the “main” version. This helps avoid penalties for duplicate content and ensures the correct URL is indexed. Inability to Edit Tag Pages Tags are an excellent way to organize the contents of your Shopify store and help customers identify the items they’re searching for on your website. The main disadvantage of using tag pages is the inability to optimize them easily. /collections/women-dresses /collections/women-shirts/micro-length /collections/women-shirts/mini-length /collections/women-shirts/midi-length /collections/women-shirts/maxi-length In this example, “women’s dresses” is the main page for the collection, and “micro-length”, “midi-length” and “maxi-length” are variations available on tag pages. Unfortunately, additional Shopify search engine optimization problems make it difficult for Shopify admin to add content to these pages. To add content, there are two options: Modify Your Shopify theme: Shopify comes with standard themes that are customizable. To add content, a code has to be added. Additionally, this tag has to be added to every page that requires customization making it a lengthy and laborious procedure. Download an application for Shopify: Shopify online store has a plethora of add-ons or applications that help optimize tag pages, though none allow users to edit the pages completely. Moreover, these apps could slow the speed of your website. Canonical URLs for Shopify Online Store Canonical URLs are essential HTML components that tell search engines which version of a page should be considered the primary one. Shopify can create multiple URLs for the same product or collection, leading to SEO issues. Problem: When multiple URLs lead to the same content, search engines may index the wrong page, leading to duplicate content penalties. Solution: Edit your Shopify theme to implement canonical URLs correctly. This will ensure that search engines recognize the main URL, preventing confusion and potential SEO harm. Breadcrumb URLs Breadcrumbs provide navigational assistance to both users and search engines by showing the page hierarchy. However, Shopify can sometimes generate incorrect breadcrumb URLs, which can confuse search engines and affect the page’s indexing. Problem: Incorrect breadcrumb hierarchies can make it harder for search engines to understand how your pages are structured, negatively impacting your site’s SEO. Solution: Edit the breadcrumb URLs in your theme’s code to ensure accurate category paths. Properly implemented breadcrumb URLs improve both SEO and user experience by making site navigation clear. Sitemap Issues Sitemaps are critical for ensuring that search engines can crawl and index your Shopify store efficiently. While Shopify automatically generates a sitemap, sometimes not all pages are indexed. Problem: If your sitemap is outdated or not submitted to search engines, critical pages may not be crawled or indexed, affecting your site’s visibility. Solution: Submit your sitemap manually to Google Search Console and other search engines to ensure all relevant pages are indexed. Regularly check for sitemap errors and ensure all new content is included. Image Alt Text Alt text is crucial for SEO as it helps search engines understand what your images represent. However, Shopify doesn’t always make it easy to add alt text to all images, particularly those embedded in themes or custom elements. Problem: Without proper alt text, search engines struggle to index images, reducing your SEO potential. Solution: Ensure all product and decorative images have descriptive alt text. You can add alt text directly through the Shopify theme editor for standard images or edit the theme code for more complex elements. Title Tag Issues Title tags are one of the most important on-page SEO factors, as they tell both users and search engines what your page is about. Shopify limits title tags to 70 characters, which can be restrictive when trying to include relevant keywords. Problem: Shopify’s title tag character limit may prevent you from fully optimizing for SEO, leading to missed ranking opportunities. Solution: Preview your title tags to ensure they include important keywords within the character limit while still being engaging. Keep titles concise and impactful to improve click-through rates and SEO. Shopify SEO Limitations for Meta Descriptions Meta descriptions summarize what your page offers, enticing users to click through from search results. Shopify limits meta descriptions to 320 characters, which can make it hard to convey the full value of your page. Problem: Limited character space can result in incomplete meta descriptions, reducing their effectiveness in driving clicks. Solution: Prioritize important information within the first 160 characters and include a call to action. Avoid duplicating meta descriptions across pages to enhance SEO and improve organic click-through rates. Poor URL Structure in Shopify Shopify automatically adds elements like /collections/ and /products/ to URLs, which can lead to long, cluttered URLs that are not user-friendly or SEO-optimized. Problem: Shopify’s URL structure can result in lengthy URLs with unnecessary elements, negatively impacting SEO and user experience. Solution: While you cannot remove these elements entirely, you can minimize their impact by ensuring your URLs are descriptive and concise. Use breadcrumbs and internal links to signal the page hierarchy to search engines. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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The Ultimate Shopify SEO Checklist for Success in 2022- Part II

Leave a Comment / All, Shopify / John

Following Part II, here we’ll tell you the dos when you begin SEO. Clean Ecommerce Site Structure Most Shopify SEO optimizations enhance user experience and inspire visitors to browse products for a longer time. A simple and neat site structure does too. A clean Shopify site structure Allows prospects to find your products easily Allows search engines to crawl and rank your website and its web pages. Also, don’t let any of your web pages turn into orphan pages. Imagine having a website page with good quality content but crawlers are not able to figure out how it is associated with your main domain. That’s why you need to interlink your website pages. Also, a Shopify store should be optimized for humans first and search engines second. So, adding an about us page, a contact us page, and a blog boosts credibility. Carry Out Keyword Research Keyword research is the process of figuring out which words and phrases (keywords) your target audience uses to search for your products online. You have to include them in your content across your website so that you can prepare to rank in the top 10 SERP results when searched for. Search for product-focused keywords that display clear buying intent and are relevant to every stage of your sales funnel. Readable Website URLs Messy URLs look spammy and meddle with organic traffic information in analytics software. Clean URLs help search engines to match page content to search queries and make indexing easier. Optimize Headings and Product Descriptions Your Shopify SEO content should be excellent and on-page optimization should be on point. Strategic use of headings and subheadings simplify both content consumption and product discovery. Compelling product descriptions also encourage buying as they disclose all the information required to make that decision. Remove Duplicate Content Duplicate content is the same or similar content appearing on two or more unique URLs. It confuses Google and can prevent your original content from ranking on search engines. You can use 301 directs and canonical tags to solve this problem. 301 sends redirect signals from one URL to another one. Google then automatically assigns link authority to a new page with a 301 direct. Canonical tags are HTML code snippets that communicate to the search engines about a specific URL representing the master copy of a page. They are ideal for external duplicate content. Fast Page Speed In today’s time, users expect sites to load in under two seconds. And, huge images and files, web hosting, and plugins slow down site speed. Did you know that websites with a 10-second-loading time or more have a 123% bounce rate? You cannot afford to offer this kind of a consumer experience. Final Thoughts This Shopify SEO checklist clearly shows how SEO efforts reflect your brand, increase sales, and why they are worth the investment. And, Fab On Go can become your perfect Shopify SEO copywriting partner in this journey to success. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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The Ultimate Shopify SEO Checklist for Success in 2022- Part I

Leave a Comment / All, Shopify / John

Are you a Shopify merchant looking to extract the most out of your SEO efforts? Our SEO content and copywriting experts and their advice can assist you in building niche authority from day one. Read this blog to know what we are talking about. Let’s begin! What is Shopify SEO? SEO is the process of improving the quality of a website or a piece of content to make it appear in the top results on SERPs. It involves a series of strategic actions that ensure the creation of quality content that meets the user’s needs and expectations. No fear of ad blockers. No ad blindness. Only a little regular maintenance. It is a trusted, economic method(24×7 in action) that drives traffic. Shopify SEO delivers the same thing, concentrating on headlines and metadata, optimizing product descriptions, navigational and website link structure, etc. Here, each product must have a dedicated landing page to draw traffic from search engines. When prospects search for your products or services, your product pages must rank at the top. Advantages Driving revenue Drawing qualified leads Increasing brand awareness Building lasting value for your business/customers. What does Shopify SEO Involve? Things to do before you start SEO: Purchase a custom domain name Credibility is considered vital by search engines. A custom domain creates that. Also, choosing an industry-relevant domain name allows you to rank for relevant keywords and bring in high-quality traffic. Verify your domain To use Google services, you need to verify your domain. Set up Google Analytics Google Analytics is a web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can track website traffic, measure your advertising ROI, track social networking sites and applications, etc. Steps to Set Up Google Analytics: Create a Google account Create a Google Analytics account Create a Universal Analytics property in Google and add it to your Shopify store Turn on e-commerce tracking in your Google Analytics account where you can either enable basic e-commerce tracking or enhanced e-commerce tracking. Set Up Google Search Console As Google defines it, Google Search Console and its tools “help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results”. Steps to Set Up Google Analytics: Create a Google Search Console account Submit your sitemap to Google Utilize the URL Inspection tool and the Crawl Stats report to check your website for crawling errors Sure Your Shopify Store isn’t Password-Protected Search Engines are not able to crawl Shopify stores that are password-protected. Also, your store will not accessible to shoppers. So, no password protection until the development stage. Steps to Remove Password Protection Open your Shopify admin Then you follow this order of actions: Online store > Preferences > Password protection till you reach Enable Password checkbox Remove the checkmark from this checkbox Click Save Check out Part II of the Shopify SEO Checklist now. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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5 Image Editing Tools to Enhance the Product Images in Your Online Store

Leave a Comment / All, Amazon, Amazon Tools / John

To give prospective customers a visual representation of the product, online retail websites rely on photographs. Additionally, they use visuals in the form of banners and headlines to promote specific goods, plans, or deals. Other significant areas of the website, such as thumbnails and quick view images, also require the use of photographs, thus image editing for Amazon has gained popularity. Best Image Editing Tools When it comes to how your products are presented overall, good photos do matter a lot. Photo editing for Amazon serves a lot of benefits like they help to draw in more clients, inspire confidence in them, drive more external traffic to Amazon listing and significantly raise the likelihood that they will interact with your goods. These web-based solutions mentioned below are fantastic since you can use them anywhere, anytime. They don’t need to be downloaded or installed first. One of the quickest photo editing programs is Pixlr. Your photographs can be edited with simple edits, filters, text, and even stickers. With the online app, you can effortlessly crop, resize, change the lighting, add borders, stickers, or text to your photographs, and then save them to your desktop. A free online design and editing tool for creating interesting content are Fotor Photo Editor. The fact that Fotor gives you access to Facebook, Twitter, Youtube, or Instagram-based templates to work with gives it an edge over most other editing and creating tools. Your needs for creating images for social media are met by Adobe Spark, an online and mobile application. Because it is a combination of three distinct technologies (Page, Post, and Video), you may create a variety of material through a single portal. Some mobile-based apps include: One of the most functional photo editing apps available is Snapseed, which is compatible with both iOS and Android. It is renowned for its responsive and intuitive design and has a vast range of filters and presets. A collage builder, editing program, and social network for artists are all features of PicsArt Photo Studio. PicsArt has a huge selection of templates for filters, montages, collages, and typography that you can use to create eye-catching banners and product adverts. To enhance the pictures and drive more external traffic to Amazon listing these above-mentioned photo editing tools would be helpful. Visit the BIE website right away to get the best professional assistance.

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