John

Big_Internet_Ecommerce_Shopify_Product_Listing_And_Optimization_Services

6 Easy Tips to Boost Your Shopify SEO

SEO is evolving continuously, and there are several ways to attract the right traffic to your Shopify online store. Whether you are a new business owner setting up your Shopify store or someone who has experienced success with it multiple times, it is hard to keep up with the constant changes. You can always <get in touch with us> and simplify the process of developing a robust SEO strategy for higher traffic to your store. BOOK A FREE CONSULTING CALL Here are 6 easy tips to boost your Shopify SEO. Create natural and contextual content: You should optimize your content for readers(users) first and then for search engines. Creating content with a human touch that sounds natural makes it more consumable. Overusing targeted keywords(keyword stuffing) for ranking higher is a strict no-no. Google and other search engines can devalue you. Use keywords wisely and tie up your content using plain language and shorter sentences. Make Use of Secondary Keywords: Secondary keywords are keywords or phrases that are closely associated with the primary search term(keyword) you’re trying to target with your page. Together, they help Google to understand the overall topic of any webpage. Enhance Your Site Speed: Did you know that websites having a 10-second-loading time or above have a bounce rate of 123%? Longer page loading times make you lose users. To boost Shopify SEO and improve user experience, you will need a faster website. A few ways to increase your site speed include decreasing photo size, removing unnecessary plug-ins, decluttering widgets, and reducing pop-ups. Revamping and Updating Old Content: Content freshness is a ranking factor for many search engines like Google. To them, a periodic refresh looks greater than brand new page content on the same topic. This process of change also gets more backlinks to your website and helps grow and maintain consumer trust, turning into brand loyalty. Use Relevant Meta Descriptions: These aren’t a real ranking factor but can heavily influence the click-through rate. Meta descriptions are visible on the SERPs when users search for you or a keyword of common interest. This is how search engines introduce you to your target audience. If they find it interesting and valuable, they will click and check you out further. Crosslinking and Backlinking: By just looking at the link structure, search engines like Google know which page(s) are important on your website. Crosslinking is when all of your pages link to one specific page. Search engines then view that page as extremely important to your site. Backlinks are links pointing to one of your pages from another website. Final Thoughts Boosting SEO may be a challenging task but is worth the effort. Your long to-do lists as business owners might not provide you with enough time to pursue this. But with our Shopify SEO expertise and our other Shopify development services, you’ll be at the top of your game. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Shopify SEO Problems Store Owners Need to be Aware of- Part II

Leave a Comment / All, Shopify / John

Shopify is a popular platform because of its simplicity of use, templated themes, integrated web hosting, and many other valuable features. And, to achieve success as a Shopify store owner, you can start easy with SEO basics though you may require professional expertise from our Shopify SEO pros to maintain and continue the high rankings for competitive keywords. In <Part I>, we got introduced to the that running an eCommerce website on Shopify exposes store owners to different SEO challenges. And, we are going to cover some more note-worthy issues that may hinder the functionality and experience that Shopify wants to provide to all its users. New Custom Fields Unlike open source platforms that give you the freedom to customize each page, category, or product, Shopify does not let you add custom fields. It is costly to create a Shopify online store with a myriad of customized add-ons and changes. Blogs on Subdomains Shopify imposes many restrictions to boost SEO because users can’t access the website’s back-end and make modifications. It exerts many restrictions that make it a weak blog platform as well. One solution for this Shopify SEO problem is to install WordPress because you will require an external website for storing it as it won’t be possible in the Shopify subfolder. Duplicate Content Duplicate content refers to several variations of the exact content which are linked to separate URLs. Your search results become compromised if the same content is featured multiple times. Also, Google may get confused as to which content to highlight and which ones to hide. If this happens, it will impact your website negatively. As already shared on our blog on <Shopify SEO checklist for success>, using tags on Shopify is associated with this duplicate content issue. To dodge this problem, Shopify store owners will have to manually de-index their tags. Breadcrumb URLs A navigation system using breadcrumb URLs can make it easy for a user to navigate to a more advanced page. But problems can emerge from the way it generates breadcrumb URLs for products within the same category. This is related to the canonical URL issue that we had discussed in <Part I>. It’s this confusing URL structure of Shopify that becomes a huge challenge for the website or store users to locate the information they require because Google offers different versions of the same page. Final Thoughts We think that awareness about these Shopify SEO problems must have given you food for thought as to how you would want to avoid them and make your Shopify online store experience an excellent one. If you’re looking for advice from experienced SEO professionals, Fab On Go’s team of experts is here to guide you through all the salient features that are part of Shopify as well as SEO for e-commerce. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Shopify SEO Made Easy: Fix Common Issues Quickly

Leave a Comment / All, Shopify / John

Shopify SEO is the process of optimizing a Shopify online store to rank higher on search engine result pages (SERPs). However, several common SEO challenges can hinder your store’s search visibility. In this blog, we’ll explore the most prevalent SEO issues in Shopify and how to overcome them to boost your store’s rankings. Duplicate Content Issues Duplicate content occurs when multiple URLs lead to the same or very similar content. Shopify often generates duplicate content due to product variants or collections that have multiple URLs. This confuses search engines, which may not know which version to rank. Solution: Use canonical tags to tell search engines which page is the “main” version. This helps avoid penalties for duplicate content and ensures the correct URL is indexed. Inability to Edit Tag Pages Tags are an excellent way to organize the contents of your Shopify store and help customers identify the items they’re searching for on your website. The main disadvantage of using tag pages is the inability to optimize them easily. /collections/women-dresses /collections/women-shirts/micro-length /collections/women-shirts/mini-length /collections/women-shirts/midi-length /collections/women-shirts/maxi-length In this example, “women’s dresses” is the main page for the collection, and “micro-length”, “midi-length” and “maxi-length” are variations available on tag pages. Unfortunately, additional Shopify search engine optimization problems make it difficult for Shopify admin to add content to these pages. To add content, there are two options: Modify Your Shopify theme: Shopify comes with standard themes that are customizable. To add content, a code has to be added. Additionally, this tag has to be added to every page that requires customization making it a lengthy and laborious procedure. Download an application for Shopify: Shopify online store has a plethora of add-ons or applications that help optimize tag pages, though none allow users to edit the pages completely. Moreover, these apps could slow the speed of your website. Canonical URLs for Shopify Online Store Canonical URLs are essential HTML components that tell search engines which version of a page should be considered the primary one. Shopify can create multiple URLs for the same product or collection, leading to SEO issues. Problem: When multiple URLs lead to the same content, search engines may index the wrong page, leading to duplicate content penalties. Solution: Edit your Shopify theme to implement canonical URLs correctly. This will ensure that search engines recognize the main URL, preventing confusion and potential SEO harm. Breadcrumb URLs Breadcrumbs provide navigational assistance to both users and search engines by showing the page hierarchy. However, Shopify can sometimes generate incorrect breadcrumb URLs, which can confuse search engines and affect the page’s indexing. Problem: Incorrect breadcrumb hierarchies can make it harder for search engines to understand how your pages are structured, negatively impacting your site’s SEO. Solution: Edit the breadcrumb URLs in your theme’s code to ensure accurate category paths. Properly implemented breadcrumb URLs improve both SEO and user experience by making site navigation clear. Sitemap Issues Sitemaps are critical for ensuring that search engines can crawl and index your Shopify store efficiently. While Shopify automatically generates a sitemap, sometimes not all pages are indexed. Problem: If your sitemap is outdated or not submitted to search engines, critical pages may not be crawled or indexed, affecting your site’s visibility. Solution: Submit your sitemap manually to Google Search Console and other search engines to ensure all relevant pages are indexed. Regularly check for sitemap errors and ensure all new content is included. Image Alt Text Alt text is crucial for SEO as it helps search engines understand what your images represent. However, Shopify doesn’t always make it easy to add alt text to all images, particularly those embedded in themes or custom elements. Problem: Without proper alt text, search engines struggle to index images, reducing your SEO potential. Solution: Ensure all product and decorative images have descriptive alt text. You can add alt text directly through the Shopify theme editor for standard images or edit the theme code for more complex elements. Title Tag Issues Title tags are one of the most important on-page SEO factors, as they tell both users and search engines what your page is about. Shopify limits title tags to 70 characters, which can be restrictive when trying to include relevant keywords. Problem: Shopify’s title tag character limit may prevent you from fully optimizing for SEO, leading to missed ranking opportunities. Solution: Preview your title tags to ensure they include important keywords within the character limit while still being engaging. Keep titles concise and impactful to improve click-through rates and SEO. Shopify SEO Limitations for Meta Descriptions Meta descriptions summarize what your page offers, enticing users to click through from search results. Shopify limits meta descriptions to 320 characters, which can make it hard to convey the full value of your page. Problem: Limited character space can result in incomplete meta descriptions, reducing their effectiveness in driving clicks. Solution: Prioritize important information within the first 160 characters and include a call to action. Avoid duplicating meta descriptions across pages to enhance SEO and improve organic click-through rates. Poor URL Structure in Shopify Shopify automatically adds elements like /collections/ and /products/ to URLs, which can lead to long, cluttered URLs that are not user-friendly or SEO-optimized. Problem: Shopify’s URL structure can result in lengthy URLs with unnecessary elements, negatively impacting SEO and user experience. Solution: While you cannot remove these elements entirely, you can minimize their impact by ensuring your URLs are descriptive and concise. Use breadcrumbs and internal links to signal the page hierarchy to search engines. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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The Ultimate Shopify SEO Checklist for Success in 2022- Part II

Leave a Comment / All, Shopify / John

Following Part II, here we’ll tell you the dos when you begin SEO. Clean Ecommerce Site Structure Most Shopify SEO optimizations enhance user experience and inspire visitors to browse products for a longer time. A simple and neat site structure does too. A clean Shopify site structure Allows prospects to find your products easily Allows search engines to crawl and rank your website and its web pages. Also, don’t let any of your web pages turn into orphan pages. Imagine having a website page with good quality content but crawlers are not able to figure out how it is associated with your main domain. That’s why you need to interlink your website pages. Also, a Shopify store should be optimized for humans first and search engines second. So, adding an about us page, a contact us page, and a blog boosts credibility. Carry Out Keyword Research Keyword research is the process of figuring out which words and phrases (keywords) your target audience uses to search for your products online. You have to include them in your content across your website so that you can prepare to rank in the top 10 SERP results when searched for. Search for product-focused keywords that display clear buying intent and are relevant to every stage of your sales funnel. Readable Website URLs Messy URLs look spammy and meddle with organic traffic information in analytics software. Clean URLs help search engines to match page content to search queries and make indexing easier. Optimize Headings and Product Descriptions Your Shopify SEO content should be excellent and on-page optimization should be on point. Strategic use of headings and subheadings simplify both content consumption and product discovery. Compelling product descriptions also encourage buying as they disclose all the information required to make that decision. Remove Duplicate Content Duplicate content is the same or similar content appearing on two or more unique URLs. It confuses Google and can prevent your original content from ranking on search engines. You can use 301 directs and canonical tags to solve this problem. 301 sends redirect signals from one URL to another one. Google then automatically assigns link authority to a new page with a 301 direct. Canonical tags are HTML code snippets that communicate to the search engines about a specific URL representing the master copy of a page. They are ideal for external duplicate content. Fast Page Speed In today’s time, users expect sites to load in under two seconds. And, huge images and files, web hosting, and plugins slow down site speed. Did you know that websites with a 10-second-loading time or more have a 123% bounce rate? You cannot afford to offer this kind of a consumer experience. Final Thoughts This Shopify SEO checklist clearly shows how SEO efforts reflect your brand, increase sales, and why they are worth the investment. And, Fab On Go can become your perfect Shopify SEO copywriting partner in this journey to success. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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The Ultimate Shopify SEO Checklist for Success in 2022- Part I

Leave a Comment / All, Shopify / John

Are you a Shopify merchant looking to extract the most out of your SEO efforts? Our SEO content and copywriting experts and their advice can assist you in building niche authority from day one. Read this blog to know what we are talking about. Let’s begin! What is Shopify SEO? SEO is the process of improving the quality of a website or a piece of content to make it appear in the top results on SERPs. It involves a series of strategic actions that ensure the creation of quality content that meets the user’s needs and expectations. No fear of ad blockers. No ad blindness. Only a little regular maintenance. It is a trusted, economic method(24×7 in action) that drives traffic. Shopify SEO delivers the same thing, concentrating on headlines and metadata, optimizing product descriptions, navigational and website link structure, etc. Here, each product must have a dedicated landing page to draw traffic from search engines. When prospects search for your products or services, your product pages must rank at the top. Advantages Driving revenue Drawing qualified leads Increasing brand awareness Building lasting value for your business/customers. What does Shopify SEO Involve? Things to do before you start SEO: Purchase a custom domain name Credibility is considered vital by search engines. A custom domain creates that. Also, choosing an industry-relevant domain name allows you to rank for relevant keywords and bring in high-quality traffic. Verify your domain To use Google services, you need to verify your domain. Set up Google Analytics Google Analytics is a web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can track website traffic, measure your advertising ROI, track social networking sites and applications, etc. Steps to Set Up Google Analytics: Create a Google account Create a Google Analytics account Create a Universal Analytics property in Google and add it to your Shopify store Turn on e-commerce tracking in your Google Analytics account where you can either enable basic e-commerce tracking or enhanced e-commerce tracking. Set Up Google Search Console As Google defines it, Google Search Console and its tools “help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results”. Steps to Set Up Google Analytics: Create a Google Search Console account Submit your sitemap to Google Utilize the URL Inspection tool and the Crawl Stats report to check your website for crawling errors Sure Your Shopify Store isn’t Password-Protected Search Engines are not able to crawl Shopify stores that are password-protected. Also, your store will not accessible to shoppers. So, no password protection until the development stage. Steps to Remove Password Protection Open your Shopify admin Then you follow this order of actions: Online store > Preferences > Password protection till you reach Enable Password checkbox Remove the checkmark from this checkbox Click Save Check out Part II of the Shopify SEO Checklist now. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Big_Internet_Ecommerce_Amazon_Images_Optimization

5 Image Editing Tools to Enhance the Product Images in Your Online Store

Leave a Comment / All, Amazon, Amazon Tools / John

To give prospective customers a visual representation of the product, online retail websites rely on photographs. Additionally, they use visuals in the form of banners and headlines to promote specific goods, plans, or deals. Other significant areas of the website, such as thumbnails and quick view images, also require the use of photographs, thus image editing for Amazon has gained popularity. Best Image Editing Tools When it comes to how your products are presented overall, good photos do matter a lot. Photo editing for Amazon serves a lot of benefits like they help to draw in more clients, inspire confidence in them, drive more external traffic to Amazon listing and significantly raise the likelihood that they will interact with your goods. These web-based solutions mentioned below are fantastic since you can use them anywhere, anytime. They don’t need to be downloaded or installed first. One of the quickest photo editing programs is Pixlr. Your photographs can be edited with simple edits, filters, text, and even stickers. With the online app, you can effortlessly crop, resize, change the lighting, add borders, stickers, or text to your photographs, and then save them to your desktop. A free online design and editing tool for creating interesting content are Fotor Photo Editor. The fact that Fotor gives you access to Facebook, Twitter, Youtube, or Instagram-based templates to work with gives it an edge over most other editing and creating tools. Your needs for creating images for social media are met by Adobe Spark, an online and mobile application. Because it is a combination of three distinct technologies (Page, Post, and Video), you may create a variety of material through a single portal. Some mobile-based apps include: One of the most functional photo editing apps available is Snapseed, which is compatible with both iOS and Android. It is renowned for its responsive and intuitive design and has a vast range of filters and presets. A collage builder, editing program, and social network for artists are all features of PicsArt Photo Studio. PicsArt has a huge selection of templates for filters, montages, collages, and typography that you can use to create eye-catching banners and product adverts. To enhance the pictures and drive more external traffic to Amazon listing these above-mentioned photo editing tools would be helpful. Visit the BIE website right away to get the best professional assistance.

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5 Strategies to Promote Your Amazon Listings and Increase Sales

How Amazon Sellers may use Social Media to Boost Sales and Profits in the Age of Social Shopping

Leave a Comment / All, Amazon Marketing, Digital Marketing Social Media / John

You are aware of the value of having a significant social media following as an Amazon seller. Creating Amazon listings is essential as it helps to bring external traffic to Amazon listing, which helps in reaching a sizable audience of potential customers, increasing brand awareness, and establishing a distinctive identity for your business by developing a strong presence on websites like Twitter, Youtube, LinkedIn, TikTok, Instagram, and Facebook. You can also increase sales by promoting your Amazon listing on social media. The Best Ways to Use Social Media for Your Amazon Brand While exploring Amazon sales ideas it is important to utilize social media to enhance your brand’s presence and to bring in more external traffic to Amazon listing. The following advice will help you handle this marketing trend with nimbleness, originality, and analytical acumen. Investigate Your Audience in Depth It’s crucial to understand the essential characteristics of your customers, what motivates them to click “add to cart,” and what causes them to give up completely. You can create their ideal live shopping experience by getting to know your target audience inside and out, including their social media habits and motivations in addition to their demographics and psychographics. Select Your Platform Carefully It’s critical to choose the appropriate platform that balances the needs of your users with your social selling objectives because every platform has its quirks and niches based on the demographics of your audience. Keep the suggestions coming! Success in e-commerce depends heavily on customer evaluations, which motivate your customers to do the same and to ask questions or express their gratitude. Examining your Amazon reviews is typical, but you should also pay attention to reviews on Facebook, Instagram, and other sites. Consistency and patience go hand in hand The e-commerce industry has been forever changed by social selling, but when using it to build your brand, wait before expecting any quick wins. Pay close attention to trends and user behavior as they develop when you put time and money into the plan. Social media is not just a fantastic way to get in touch with possible clients; it can also be a formidable instrument for generating traffic for your listings. The secret is to intelligently use social media and capitalize on the distinctive aspects of each site. To learn more, get in touch with FabOnGo right away! BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Creating The Ultimate Amazon SEO Listing & Beating Your Competitors

Leave a Comment / All, Amazon, Amazon Marketing / John

Your product listing serves as the front of your store as an Amazon seller. Your listing headline and image on a search results page draw buyers in like a window display draws in customers. The extensive description, user reviews, and supplementary photographs on the product page provide buyers with a complete understanding of your product. Listings are essential to generating sales on Amazon since they contain all the information a customer requires to make a purchase. It helps to attract external traffic to Amazon listing. How to Create Amazon Listings? Mentioned below are the steps involved in creating Amazon listings: If you’re the first seller to offer a certain product on Amazon, you must create a new listing before you may sell it. They share an Amazon listing when several retailers are selling the same item. Log into your Seller Central Dashboard to create a unique listing. When you hover your mouse over the “Inventory” menu choice, a menu with the option “Add a Product” will appear. You have the option to create your product or choose one that already exists on the product creation page. Choose “Create a new listing” if the product is special. To classify your goods, select the categories and subcategories that best fit. The information for your product listing will then need to be filled out. Your listing page will succeed or fail based on the content—your product title, description, and photographs. For customers to trust your brand and comprehend why they should buy your product, it must be both educational and interesting. Components of an Effective Product Listing Creating listing on Amazon is essential, certain elements help in the creation of a great Amazon listing to drive sales: SEO-driven keywords – The secret to attracting customers to your Amazon listing is search engine optimization (SEO). It instructs search engines to rank your listing highly in search results so that customers can easily find your product. Thorough product descriptions – They must be comprehensive and accurate. Scannable formatting – Buyers’ eyes can quickly scan the top bullet points of each Amazon listing if they are separated. Engrossing visuals – Product photographs that are crystal clear and of the highest quality can swiftly persuade Amazon customers to buy. There are many ways to boost sales velocity and increase conversions, the above mentioned tips help you boost your sales. Visit the FabOnGo website for more details and to get expert assistance. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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