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Top 5 Product Research Tools for Amazon in 2025

Leave a Comment / All, Amazon, Amazon Product Photography /

Amazon’s e-commerce ecosystem is more competitive than ever in 2025. With millions of sellers vying for attention, selecting the right products to sell can make or break a business. Product research tools have become indispensable for Amazon sellers, helping them identify profitable niches, analyze competition, and predict trends. In this article, we’ll explore the top 5 product research tools for Amazon in 2025, highlighting their features, benefits, and how they can help you stay ahead of the curve. 1. Helium 10 Helium 10 remains one of the most popular and versatile tools for Amazon sellers in 2025. Known for its comprehensive suite of features, it caters to everyone from beginners to advanced sellers. Key Features: Black Box: A powerful product research tool that lets you filter products based on demand, revenue, competition, and more. Xray: A Chrome extension that provides real-time data on product demand, sales, and competition while browsing Amazon. Trendster: Helps you identify seasonal trends to ensure your products remain relevant year-round. Cerebro: Reverse ASIN lookup to spy on competitors’ keywords and optimize your product listings. Profitability Calculator: Assists in calculating accurate profit margins after accounting for Amazon fees and other costs. Benefits: Easy-to-use interface for beginners. A comprehensive dashboard that integrates product research, keyword tracking, and listing optimization. Regular updates and features to stay in line with Amazon’s policies and marketplace changes. Pricing: Starts at $39/month for basic plans, with advanced plans available for higher usage needs. Why Helium 10? Helium 10’s robust set of tools ensures you’re not only finding profitable products but also optimizing your listings and scaling your business effectively. 2. Jungle Scout Jungle Scout, a pioneer in Amazon product research, continues to be a favorite among sellers in 2025. It offers a seamless experience for discovering winning products and crafting effective strategies. Key Features: Product Database: Access to a vast database of Amazon products with advanced filters to find lucrative opportunities. Opportunity Finder: Helps identify niches with low competition and high demand. Sales Analytics: Tracks sales performance and provides actionable insights. Keyword Scout: Uncovers high-performing keywords to boost your product’s visibility. Supplier Database: Connects you with verified suppliers for your chosen products. Benefits: Intuitive platform for sellers of all experience levels. A focus on product validation to reduce risks. Supplier connections streamline the sourcing process. Pricing: Starts at $49/month, with an annual subscription offering better value. Why Jungle Scout? For sellers who prioritize simplicity and reliability, Jungle Scout’s intuitive tools provide actionable insights without overwhelming complexity. 3. AMZScout AMZScout is another trusted tool for Amazon sellers, renowned for its deep analytics and beginner-friendly approach. It’s particularly popular among new sellers looking for quick, data-driven insights. Key Features: Pro Extension: Provides detailed product data, including estimated sales, revenue, and trends, directly on Amazon. Product Tracker: Monitors products over time to identify consistent trends and avoid one-off spikes. Keyword Research: Offers keyword suggestions to optimize listings and PPC campaigns. FBA Calculator: Calculates potential profits after Amazon fees. Niche Finder: Helps discover low-competition, high-demand niches. Benefits: User-friendly interface ideal for beginners. Comprehensive analytics for confident decision-making. Affordable pricing compared to other tools. Pricing: Starts at $29.99/month, making it one of the most budget-friendly options. Why AMZScout? AMZScout’s affordability and straightforward features make it an excellent choice for new sellers or those on a tight budget. 4. ZonGuru ZonGuru is a data-driven tool designed to help sellers dominate their niches. With its focus on automation and insights, it’s a valuable asset for both new and experienced sellers in 2025. Key Features: Niche Finder: Pinpoints profitable niches with minimal competition. Sales Spy: Tracks competitors’ sales to give you an edge. Keyword Spotlight: Identifies the best keywords for listing optimization and PPC campaigns. Listing Optimizer: Provides actionable recommendations to improve your product listings. Customer Engagement Tools: Helps you monitor customer feedback and build a loyal customer base. Benefits: Automation reduces manual tasks. Advanced analytics provide deeper insights into product performance. Ideal for sellers targeting specific niches. Pricing: Starts at $37/month, with higher tiers for more advanced features. Why ZonGuru? ZonGuru’s customer engagement tools and niche-specific features make it ideal for sellers looking to build long-term, sustainable businesses. 5. Viral Launch Viral Launch is a powerhouse for Amazon product research and launch strategies. In 2025, it continues to help sellers discover, analyze, and launch products with confidence. Key Features: Market Intelligence: A data-driven tool that provides detailed market analysis, including sales estimates, market trends, and competition data. Keyword Research: Identifies high-volume keywords to drive organic traffic. Product Discovery: Helps you find hidden gems with untapped potential. Competitor Intelligence: Tracks competitors’ strategies and identifies areas for improvement. Listing Builder: Simplifies the process of creating optimized product listings. Benefits: Exceptional support for product launches. Deep market analysis ensures data-backed decisions. Ideal for experienced sellers aiming for rapid growth. Pricing: Starts at $69/month, with additional features available in higher plans. Why Viral Launch? For sellers focused on aggressive growth and data-driven decisions, Viral Launch is an invaluable tool. How to Choose the Right Tool for Your Business Selecting the right product research tool depends on your unique needs, budget, and level of experience. Here are some factors to consider: 1. Experience Level Beginners: Tools like AMZScout and Helium 10 offer intuitive interfaces and affordable plans, making them ideal for new sellers. Experienced Sellers: Tools like Viral Launch and ZonGuru cater to advanced sellers with niche-specific and competitor-driven insights. 2. Budget If you’re on a tight budget, AMZScout offers essential features at an affordable price. For those with higher budgets, Helium 10 and Viral Launch provide comprehensive tools for scaling your business. 3. Business Goals If you’re focused on product launches, Viral Launch and Jungle Scout excel in this area. For optimizing existing listings, Helium 10’s keyword tools are unmatched. Conclusion In 2025, the competition on Amazon is fiercer than ever, but the right product research tool can set you apart. Whether you’re a beginner exploring your first product or an experienced seller aiming for growth, tools like Helium 10, Jungle Scout, AMZScout,

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Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central /

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products.  How to Start Driving External Traffic  1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads.  Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

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4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools /

Have you invested in Amazon PPC? Are you waiting for great results? Mere investment in Amazon Ads is not enough for the success of your Ad campaign. You need to support your investment with some basic features to ensure the smooth and successful running of your Amazon Ad campaign. How to Troubleshoot and Optimize your Amazon PPC Here are 4 simple steps to make a successful Amazon Ad Campaign. Add a strong title and compelling content with bullet points to your Product Detail Page When a customer clicks on your product Ad on Amazon, it takes the user to the product detail page. This is the place where you need to get the attention of customers and attract them. To make this happen, the page should contain some essential features. They are: A strong title for your product Relevant and useful product description with key product features like size, color, package, etc. Information about product uses, compatibility, and customer benefits (mentioned in bullets) A strong product detail page with the most relevant keywords and information can help convert that click into a sale. Monitor Product Reviews and Customer Ratings Product ratings and reviews help build the credibility of your brand’s products. Before purchasing any product, a buyer views the star ratings and reviews of the product to know the quality and benefits of the product. This feedback gives buyers the trust to purchase your products. Make sure to have a star rating of 3.5 or more and at least 15 customer reviews for your advertised products. High-Resolution Images and Videos Highlight your product with high-resolution images or videos to engage the customers and drive traffic. Take advantage of the new free features on the Amazon store like Shoppable collection images and images with text to showcase your products with engaging content experiences. Shoppable collection images These are rich lifestyle images that feature your products in different settings or collections with complementary products. You can enable customers to click on any of your featured products in the image collection and view the basic information of your product like name, price, prime availability, and customer ratings. They can also add the product to the cart or go to the product detail page. This feature attracts and inspires customers to purchase your product in just a few clicks. Images with text feature This feature lets you add descriptive text on images with customizable location, alignment, size, and color to showcase your products in the best possible light. It also improves Amazon SEO, driving traffic to your product on the store from third-party search engines. Stay in Stock Being out-of-stock gives an unsatisfactory experience for shoppers. If your product listing page shows out-of-stock, it’s quite natural that users go to other competitor products to purchase, not necessarily waiting for your products. Positive customer experience is essential to avoid losing sales as well as your Ads visibility. Take advantage of these simple, yet powerful features to increase the organic ranking of your product, brand awareness, and sales, making your Ad campaign a grand success. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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A Beginners Guide to Advertising on Amazon – Amazon PPC & Types of Amazon Ads

Leave a Comment / Amazon, Amazon Marketing, seller central /

What is your end goal as an Amazon seller?  Boost the products’ visibility, drive traffic to the product listing page, target the right audience, and generate leads. Thousands of sellers sell the same product as yours on Amazon. As an Amazon seller, you might have implemented many strategies like product image optimization, A+ content in your product listing, Amazon competitor analysis, and a lot more to achieve your goals. Are you sure that all your strategies boost your products’ visibility? Do they effectively target the right audience for your products? All these effective strategies may help increase your product’s rank on the Amazon search results page, but not necessarily generate leads. Have you tried Amazon advertising (Amazon PPC)?  Amazon PPC is the most effective strategy that helps increase the visibility of your products and boost sales when other options won’t work out. Advertising with Amazon Ads increases your brand’s awareness and helps you reach new customers. With Amazon Ads, you can choose how, when, and where you want your products to reach customers. Whether you are an established Amazon seller or a new Amazon seller who has no idea of what Amazon PPC is and how it works, you are at the right place to get simple and useful insights about Amazon PPC. What are Amazon Ads and Where do they appear? Have you seen a Google Ad? Everyone might have seen them on the first page of Google search results when they type in a query on the Google search box. Just like Google Ads, Amazon Ads appear on the top pages of Amazon search results as well as individual product pages, increasing the visibility of your products to the customers. It is also popularly known as Amazon PPC or Pay-Per-Click. In simple terms, it is an Amazon Ad that costs the advertiser (Seller) only when a user clicks on the Ad. You pay a fee only when a customer clicks on your ad and you can set the maximum cost for each click by the Amazon shopper on your product ad, which helps you plan your budget for your PPC campaign. How does Amazon PPC work? Amazon PPC or Amazon advertising works on the model of auction. The sellers on Amazon bid for the most popular search terms related to their products. The highest bidder wins the auction and gets their Ad displayed at the top of the search results page which is the highest ad rank (i.e., ad rank = 1). The highest bidder pays only the amount of the second-highest bid. Click here for more information on Troubleshooting and Optimizing Amazon PPC Is it worth investing in Amazon PPC? Of course, Yes. There are a plethora of reasons. Amazon is the most popular online shopping platform and the most visited e-commerce site in the United States. According to a survey, Amazon has over 2.64 billion visitors every month and 66% of Amazon users who are ready to purchase, start their online product research on Amazon. There are about 120 million products on Amazon and for each product you sell, there are hundreds of competitors. While your organic ranking places your products in the search results naturally, the visibility of your products on the first page of search results is equally important and can be accomplished with Amazon PPC. Benefits of Amazon Ads Amazon Ads, if created and managed properly, can: Increase the visibility of your products, but you only pay for clicks. Increase your product’s reach (Brand Awareness) on the platform. Increase your product’s organic ranking. Increase sales at a faster rate. Help you stand out among competitors. Types of Amazon Ads As an Amazon seller, you need to know the types and details of Amazon Ads before you decide to start making Amazon Ads for your products. Amazon features 3 types of Ads. Sponsored Products Ads Sponsored Brands Product Display Ads A brief on the types of Amazon ads 1.    Sponsored Products Ads When an Amazon shopper searches for a product with a keyword that matches with yours, your ad will be displayed on the search results. Therefore, keyword selection and keyword bidding are valuable strategies for Amazon sellers for a successful Amazon Ad campaign. Assign the more relevant keywords to the products you choose to advertise and then enter the cost-per-click bid to boost your product’s visibility to the customers and promote your sales. Where do Sponsored Ads appear on Amazon? These Ads appear at the top, the bottom, and at the right of the Amazon search result pages and on the individual product listing pages. Sponsored product ads will only appear if the seller owns the Amazon buy box. Sponsored Products is a pre-paid service. You need to pay in advance to enable your Ads on Amazon search results and your advertising spends will automatically be debited from your advanced paid amount. 2.    Sponsored Brands Sponsored Brands, previously known as Amazon Headline Search Ads, are also cost-per-click Ads where you can target keyword-targeted Ads, but unlike Sponsored Product Ads where you can promote only one product at a time, Sponsored Brands allow you to promote up to three of your products at the same time. Sponsored Brands appear at the top or alongside or within the Amazon search results. Using Sponsored Brand Ads allows the shoppers to go either to your custom landing page or the brand’s store when they click on your brand logo or to the product detail page when they click on the product. You can also use customized messages to help shoppers perceive your brand in a certain way. Sponsored Brands are a great way to grow your brand’s awareness among Amazon shoppers and build your product portfolio. (Click here to know how) 3.    Product Display Ads Unlike the previous two types of Ads which are keyword-targeted, Product Display Ads are targeted on the behavior of Amazon shoppers and their interests. Product display Ads help your products reach the right audience based on the customers’ shopping activities and those who showed

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Best Practices and Benefits of Product Photography

Leave a Comment / Amazon Marketing, Amazon Tools /

We live in a digital world where e-commerce is king. This is the age of the customer where shopping is the norm. From choosing products to comparing prices, buying to returning items—all from the comfort of your own home. The convenience is indeed unbeatable.  As an Amazon seller, your goal is to get shoppers to your product listing and convert those listings into sales. To do that, you need to gain your customers trust and make a lasting impression. If you are not getting sales on Amazon, it’s time to focus on one of your powerful tools: Product Photography  What is Product Photography? Product photography is showing your products in the best possible way. It’s not just about taking a picture; it’s about telling a visual story about your brand and values. This means a good background, proper lighting, sharp focus, and careful editing.  Why is Product Photography significant in e-commerce? Even if you have competitive prices and have optimized your product titles and descriptions with A+ content and popular keywords. It’s the product images that close the deal. High-quality product images can make a big difference in attracting and retaining customers.  Questions to Consider:  Is your product image good?  Is it well-lit and has a good background?  Does it show the key features of your product?  In e-commerce, a good picture is worth a thousand sales. The visual experience has a big impact on buying decisions, and on Amazon, the quality of your images can make or break your success.  Benefits of Good Product Photography   1. Increase Sales Conversions  High-quality photos are the first point of contact between a shopper and your product. Shoppers on Amazon don’t have the patience to read through all the product descriptions. A good image can grab them in and increase the chances of conversion.  2. Seek Customer’s Attention  In e-commerce, images are the best way to capture and hold customers attention. Clear and good images create confidence and engagement; poor images will drive customers away.  3. Keep Competitors away With thousands of sellers offering the same product, good product photography will help you stand out. High-quality images will help customers choose your product over competitors.  4. Improve Brand Image  The quality of your product photos reflects the quality of your brand. HD images look professional and reliable and help tell your brand story and leave a lasting impression on customers.  Amazon Photography Best Practices   Amazon’s new algorithms and AI features are all about high-quality images. The AI checks product images to see if they meet the quality standards and enhance the customer experience. Here are the best practices to get your images optimized for Amazon:    1.  Focus on the Product Image The product image is key. Use a professional camera to get high resolution images. Smartphones can work, but investing in a pro camera can make a big difference. Lighting, exposure, styling, and editing are all important to get the picture perfect.  2.  Lighting  Good lighting makes your images look bright and attractive. Natural light is best for outdoor products, artificial light for indoor products. Lighting should reduce harsh shadows and highlight the product features.  3.  White Background   A white background keeps the focus on the product and makes it look more visually appealing. Amazon requires a pure white background for main product images. If your product is white, adjust the background tone to make it different from the product.  4. Detailed and Alternative Views  Online shoppers can’t touch and feel the product, so high-resolution images with multiple views are a must. Show different angles and close-ups to highlight size, color, and features. This helps customers make an informed decision.  5. Use Different Types of Product Photography   Amazon allows up to 8 images per product. Use lifestyle images, infographics, and 360-degree views to help customers understand and love your product more.  6. Split Test your Amazon Image  Your main product image impacts click-through rates and sales. Use tools like Splitly, Cashcowpro, or Listing Dojo to rotate different product images, collect data, and measure the impact. This will help you optimize your product’s visual.  New Amazon Product Photography Tips    1. Use Amazon A+ Content   Use A+ Content to add enhanced images, comparison charts, and narrative content to your product listings. This feature allows for more visual content to differentiate your products from others.  2. Use Amazon Image Search AI.   Amazon’s AI can now understand and categorize product images better than ever. Make sure your images are clear, properly labeled, and have keywords in the alt text to increase discoverability.  3.  Mobile Optimization  More customers are shopping on mobile. Make sure your images look good on smaller screens and load fast. Use Amazon’s tools to test how your images perform on different devices.  4. Highlight Product Benefits with Infographics   Infographics can quickly communicate product features and benefits. Use these visuals to highlight USPs and make your product stand out.  5.  Seasonal and Trend-Based Images  Update your images to reflect the season or event. This will make your listings more relevant and current.  In Summary   IMAGES TRUMP WORDS. Product photography is the best way to show your brand. Good-quality images help customers see the product, answer their questions, and persuade them to purchase.  Product Photography is worth your time and money as it tells your brand story and sells. If you need it, many agencies offer product services.  Need help navigating Amazon’s new AI-driven marketplace? Our expert team at Big Internet eCommerce is here to assist with all your product photography needs and more. Whether you are new to Amazon or looking to optimize your store, we have got you covered.  BOOK A FREE CONSULTING CALL

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Benefits of Product Packaging and How It Affects Your Sales on Amazon

Leave a Comment / Amazon Marketing, Amazon Tools /

Ever presented a gift to your loved ones? How did they feel when they saw your gift? Did you notice their excitement while unboxing the gift? That is the moment when you feel the best and build a strong bond with your loved ones. Similarly, people are more fascinated by the appearance of the products. They can touch, feel, and judge the product before purchasing when they visit a retail store or shopping mall. But that is not the case with online shopping. “First impressions are always the best impressions, but last impressions are as important as first impressions”.  A product packed in an eye-catching design box steals one’s heart. People unknowingly get impressed by the packaging. You want to make a memorable experience for customers when they unbox your product. Packaging design is not just an image on a box or a bottle. Good packaging design is a sensual experience that fascinates the customers through sight and tells a story about your brand to customers. It not only makes your product appealing and attractive but also plays a vital role in making a good first impression. Having the right packaging improves your customers’ satisfaction, gets repeat customers, enhances your brand value, and boosts sales. Why Amazon Product Packaging is important? Imagine the hard time you had while putting all your efforts, and investment into Amazon SEO, product listing optimization, and Amazon PPC campaigns to rank your products on the top of the Amazon search results page, and drive your customers to your product listing page. All your efforts are worth your time and money only when your customers are satisfied with your product. Product packaging is an important element to consider along with other strategies for enhanced customer experience and meeting their expectations. Driving your customers through all the stages in a sales funnel is one job while impressing your buyers when they receive your product is another that helps you retain your customers and strengthen your sales. How does great packaging benefit Amazon Sellers? Product packaging is what a customer sees first before viewing the product. As an Amazon seller, it is the biggest opportunity for you to benefit from great product packaging and influence the customers. Protects your Product Superior Product Deliverance Enhances your Brand Image Drive Customer Loyalty Build a Positive Relationship with your Customer Increase the visibility of your products Gain a Competitive Edge 1.    Protects your Product Packaging protects a product from potential harm or destruction during shipping or warehousing. It can be made of any material like cardboard, plastic, metal, etc. Many products get spoiled or broken during transportation due to poor packaging. Additionally, you will be at a loss as you need to replace the damaged product with a new one for your customers. Customers get satisfied only when your product reaches their hands in pristine form. So, you must ensure that your product is safe and stable during storage and shipping. Good packaging keeps your product intact until it is delivered to your customer. 2.    Superior Product Deliverance Product delivery is the last point of contact between your brand and your customer and is the key to creating a lasting impression on your customer. This is the critical post-sale period to build a strong rapport with customers by personalizing their initial experience with your product and making a great first impression with product packaging. The moment of order delivery represents one of the most important touchpoints with your customer. So, ensure to make a memorable brand experience as it drives customer loyalty and builds a long-term relationship with the customers. It will not only get your customers back but also make the customers spread the word about your product to others, boosting your sales. 3.    Enhance your brand image Product Packaging design is a critical component in building a brand’s image and identity. Branding on your packaging helps grow the image of your brand and make your brand recognizable. Packaging design offers a unique opportunity for Amazon sellers to influence end-users and customer brand perceptions. Good product packaging if leveraged to its fullest, can work in a great way to create and maintain a brand’s competitive advantage. 4.    Drive Customer Loyalty A good packaging design should make information easy to find for the users. It must communicate with the customer about the product’s use, its benefits, and how it’s different from other products in the line. Creating a smooth experience with your brand that makes life easier and minimizes frustration will go a long way towards building customers’ loyalty. 5.    Build a Positive Relationship with your Customer As your relationship with the customer is entirely virtual, branded packaging is what engages you with the customer and turns the moment of unboxing into a tangible encounter. A beautiful packaging evokes the customer’s excitement and leaves a lasting positive impression on your brand. Positive user experience can encourage loyalty and even increase the amount end users are willing to pay for your product. 6.    Increase the visibility of your products Product packaging increases the rank of your products and gets you noticed on the Amazon search results page. Wondering how? Here is a good example to help you know the significance of product packaging in raising your product’s rank in Amazon search results. Product reviews are a great way to know about your packaging and how customers feel about it. Here are some reviews from Amazon buyers about their experience with the product packaging. Review No.1  Fast delivery and good packaging. Got all the accessories. Fully satisfied with the product. Excited to buy one more to gift my friend. Review No.2 Product packaging is very bad. Some design accessories are missing from the dress. Not satisfied with the seller. Review No.3 Excited while receiving the product but very disappointed. It is already open and looks like it has been used and even the product serial number is not available on the product. I didn’t expect this from Amazon and returned the product.

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Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers

Leave a Comment / Amazon Marketing, Amazon VA /

“The E-commerce industry will be the likely winners of the COVID-19 pandemic”. “COVID-19 will rapidly change online consumer habits”. These are some of the headlines we come across today. As an e-commerce or Amazon seller, despite the many challenges you face during this crucial period, you can be on the profitable side if you think smart. Imagine a world without the internet during the pandemic. I know I can’t. Thanks to the digital revolution, people can comfortably work from their homes and students can attend online classes. Most importantly, thanks to the e-commerce industry, all basic essentials are delivered to customers’ locations with just a single click. E-commerce has brought a significant change in shopping behavior and COVID-19 has added fuel to the fire. The pandemic was a time when consumers most explored e-commerce sites. As social distancing became the norm, people avoided crowds and spent most of their waking hours shopping online instead of heading out to their local retailers. For an Amazon seller to ride this wave of opportunity, it became essential to understand customers changing demands and analyze their behavior in order to supply the right products to suit their needs. Analyze and understand buying behavior of consumers The prime necessity of the current situation is to collect the data, update your profile, and portfolio in the product categories that are in high demand. This includes office supplies, fitness equipment, cosmetics, kitchenware, home improvement, toys, and hobby-related products. A shift in consumers’ requirements and priorities showcases the need for e-commerce brands to promptly react to maximize organic traffic and revenue. Even after reverting from the pandemic, consumers may adopt their new habits in the future. You need to be sharp and smart enough to know the sales strategies and pay attention to the data. Prior analysis of the demand for products can help you choose and select the most purchased products and optimize them in your product listing. For example, working from home has become imperative and more organizations are planning to provide their employees with an option of working from home which could mean that the demand for tables, chairs, laptops, and other work essentials is likely to increase. So, make sure you stock up the future essential goods according to their needs. It’s time to update and optimize your Product Listing Apart from selecting essential selling products, optimizing your product listing, and Amazon SEO plays a significant role in your product being on the first page of Amazon Search results. The images and description of the product should be engaging to the customer. For instance, your product on Amazon is coffee powder. Apart from other information, specify the names of trending recipes with the coffee powder, like Dalgona coffee, which has become quite a popular and trending recipe on social media.  Also, it comes in handy to mention that your product’s safety and packaging are done under strict surveillance. This is indeed a time for Amazon and other online platform sellers to keep a close track of data to quickly make changes, if necessary, and reap the benefits of online selling. BIE is well-trained to provide a range of services for Amazon Sellers. From creating A+ content for your products to optimizing your Product listing, don’t miss out on this opportunity to get professional help for your brand. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Work from Home – Safety Hacks to make your Life New Normal

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At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work  Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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