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Amazon Prime Day 2019 Is Nearing – Are You Prepared For It?

Leave a Comment / Amazon /

When it comes to Amazon, there are two big seasons – One, is the Holiday season, and the other is the most anticipated 36-hour Prime day season. It is almost mid-June and though we don’t know the exact date yet, we are sure that it will be sometime around the second or third week of July. It has been the second biggest sales day, compared to Cyber Monday, since its launch in 2015. There were nearly 100 million products purchased in the last Amazon Prime Day and it is expected to grow bigger this year. Source: Statista.com If you are yet to submit your deals and discounts, you would be disappointed to know that Amazon has closed all gates already. However, this is going to be the fifth year, and from the history of Prime Day, we have gathered a few pointers and strategies which sellers can implement to boost their sales and promote brand awareness. Let us walk through this quick guide on how to prepare for Amazon Prime Day 2019. Stock Up On Your Inventory Amazon Prime Day is only for sellers that are on FBA or Seller Fulfilled Prime. The days leading to Prime Day and following that are the busiest for folks at Amazon Fulfilment centres. Start forecasting and get your stock ready for shipment as 27th June 2019 is the last day for checking in your stock at the Amazon Fulfilment centres to participate in this year’s Prime Day. Below is a statistic on what people bought the most during Prime Day 2018. If you are fulfilling orders through Seller Fulfilled Prime, make sure your logistics team are prepared to handle the surge in the volume of sales. Remember, the fulfilment centres will be busy for a week or two following Prime Day, as many sellers will be restocking their supplies, and there will be a long processing time. So stock well in advance to make sure there is no running low on inventory. Plan Your Discounts Prime Day is all about deals and discounts – and there will be a lot of them! So how do you stand out? Sadly, the window for submitting your Lightning Deals is over – All you can do now is set up a Discount coupon to run promotions and/ or try Amazon ads. The best thing about coupons is you only pay for the ones that are redeemed, unlike lightning deals, where you need to shell out a huge chunk of money just to participate. Coupons are a great way to entice sellers. You can set up discount coupons for a fixed amount or for a percentage. Either way, do your math and see how low you can safely go without hitting hard on your margins. Amazon Ads Running Amazon Ads during the Prime Day season is still a matter subjected to a lot of debate. It is a known fact that top keywords will cost way too much and you will end up bidding more money. Examine your keywords and pick search terms that are doing well with a good CTR and invest only in that. Some experts advise running campaigns leading up to and during Prime Day but it should largely depend on your business goals. If you are looking to promote your brand awareness and do not mind bidding aggressively, you can consider this as an investment and make good use of the big day. But if you are just looking to see more sales, don’t beat around the bush and reserve your ad money for Prime day alone. Also, keep in mind to lower your daily budget and bids once Prime Day is over. Optimize Your Listing No matter how well thought your strategy is, if your listing doesn’t grab the buyer’s eyes, you will not see that bump in your graph on Prime Day. Work on the title, images, bullet points, product description, and A+/ EBC. Make sure you add the Prime day-related Keywords in backend search terms. If you are a big seller with hundreds and thousands of products, you can follow the 80:20 strategy and optimize only the top-performing ASINs to boost sales further. Engage With Your Customers If you have an active social media page, it is the right time to start engaging with current customers, promoting your discounts, and driving external traffic to your Amazon page. Document Your Game Plan Prime Day sales are going to be daunting especially if your brand is less than a year old and does not have enough customer base. Document your strategies step by step, measure the results, and analyze your approaches. You are going to be left with an amazing volume of data to plan your Q4 Holiday season sale better. If you need professional help with Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Troubleshooting and Optimizing Amazon PPC

Leave a Comment / Amazon, LifeStyle /

Succeeding in Amazon PPC and putting together all the profitable keywords is more of an art than a science. 70% of all online sales take place only from the first page of search results. A good sponsored products campaign should help your products gain a better organic rank as well. Let us take a detailed look at how to optimize Amazon’s PPC and make it more profitable. How Does Amazon PPC Work? Amazon PPC is its own advertising system that they provide for the sellers. Sellers set a daily budget and bid on keywords and keyword phrases for which they would want their advertisements to appear. PPC is more like an auction – the higher the bid, the better your ad placement will be. Remember, you only pay when someone clicks on your ad. However, clicking on the ad doesn’t guarantee any sales. There is no shortcut to success when it comes to PPC. You can’t just expect to set up a campaign and see it work. It is a cyclic process – you input data, gather reports, analyze, make an educated change, and let it rerun. This process of testing, refining, and retesting is continuous and takes multiple iterations before you finally arrive at the ‘sweet spot’. Here are some best practices which you need to understand before setting up your campaign: Setting up a Daily Budget – Higher your daily budget, the more frequently your ad will be visible. The algorithm knows that it will only need to display your ad as many times as needed to fulfil your daily budget. Pro Tip: Use the daily budget to your advantage to get the ads shown more frequently. Picking Relevant Keywords – The algorithm ranks the products whenever a search is made and the product is sold. i.e., for every conversion. In simple words, PPC helps you improve your product’s organic rank for certain keywords whenever it converts. So our ultimate goal is to not have a big list of keywords in the campaign but to have a handful of relevant keywords which could potentially convert and improve your organic rank. Pro Tip: Do not keep your major keyword in the campaign as it is generally the most expensive one. If you spend more than what you make, it is not really worth it. Try Both Automatic And Manual Campaigns – Both automatic and manual campaigns have their own distinct pros and cons. While an Automatic campaign helps you collect data through which buyers search your product and discover targeting opportunities, manual campaigns give you control and let you decide on how far you want to go with certain keywords. Testing the Match Types – Broad, phrase, and exact are the three different match types with which you can put together keywords in different forms. It is important to put the keyword match types in a separate ad group to test which match type is converting better. Understanding ACoS, CTR, and CPC – They are the KPIs of Amazon PPC campaigns. ACoS (Advertising cost of sale) is usually the one that is referred to as a key indicator. There are other metrics which you need to focus on. If the CTR (Click through rate) is lower than 1%, you need to revamp the keyword list and add more keywords that are relevant since the customers are not finding your product relevant for their searches. If the CPC (Cost per click) is high, you need to adjust the bids and optimize to achieve a lower ACoS. Add Negative Keywords – Do not underestimate the Negative Keywords tab in your campaign setup. This is often ignored and paid the least attention to. If used properly, Negative keywords will help you cut down the cost of the campaign. Ideally, after the initial test run, analyze the keywords and move the ones that are costing you clicks and no sales to the Negative Keywords list, so your ads won’t appear for those and you need not spend on them anymore.      Your Campaign is Still Not Profitable? If you have followed these golden rules and your campaign is still not profitable, then there can only be three kinds of problems. Let’s handle them one at a time. No Impressions No Clicks No Conversion No Impressions “No, or very few impressions” just means your ad is not getting seen by people. For some reason, the algorithm is not displaying your ad to the buyers for the search terms which you have set in your campaign. It could be because your product is not optimized for the keywords that you are running the ads for. If your ASIN is indexed for the desired keyword by searching, ASIN+ Keyword – if you get your product in the search results, it means your ASIN is perfectly optimized. If not, go back to the product listing and optimize your content with the relevant search terms. There may not be enough search volume which could be the case with small niches or the daily ad budget is set too low. Increase the budget and test the campaign again. No Clicks When you get lots of impressions but little to no clicks, it means your product listing is not very impressive at first look. Poor title or image Poor price point No Reviews These are the psychological barriers which are stopping them from clicking on your ads. Fix these and rerun the ads. No Conversions People see your ads and click on them but don’t buy them – this is frustrating. Again, the reason could be poor listing quality and reviews. You may have to work on all the images and provide adequate bullet points and descriptions with interesting features and values. Do not add any misleading information, especially in the title. Stay true to the product and sell it as it is. How to find the Right Keywords For Your Campaign? We have talked a lot about keywords and their importance. Finding the right bunch of keywords to

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US-China Trade War: Why You Should Consider Sourcing From India?

Leave a Comment / Amazon /

The US-China Trade war is getting more intense day by day. The tariffs were raised from 10% to 25% on the $200 billion products that are being imported from China to the US. President Donald Trump has been threatening to slap tariffs on the remaining $300 billion in products imported from China that have not been affected so far. This has sent jitters to e-commerce sellers who have based their business on Chinese manufacturers. The increase in labour costs, stricter environmental regulations, and the rise in raw material costs have been stressing out sellers. The tariff hike is only adding fuel to the fire. It is safe to say that sellers are now forced to move their supply chains away from China to cut down their costs. So what are the alternatives? It is a no-brainer to conclude by saying one should source away from China to save themselves from the tariff rise. Countries like India, Vietnam, and Mexico offer low labour costs and quality on par with Chinese products. However, China has been the world’s top manufacturer amounting to almost half of the products used and sold globally. They have decades of experience in providing a complete supply chain with smooth logistics. This is precisely what other countries lack. Source: www.8020sourcing.com India clearly has an upper hand over Vietnam in terms of labour costs. Although it is now removed from the GSP beneficiaries, the products that Amazon sellers would normally procure are exempted, and even otherwise, the overall cost is much lower compared to sourcing from China or other countries. India is technologically advanced and has years of hands-on experience, especially in areas like apparel, agriculture, automobile, and machinery. Let’s weigh the pros and cons of sourcing your products from India and how you can bridge the gap. Ease of Communication Chinese suppliers are notorious for their poor English which leads to misunderstandings between the sellers and suppliers. However, English is one of the primary languages and is widely spoken in India and we can expect to have fewer mishaps with Indian suppliers. Unique Products India is a house of labour-intensive handcrafts and hand-made products, jewellery, and apparel. India is very strong in customized products with original designs. You may find a lot of unique products which you can’t find in China or anywhere else. Low Labor Cost As seen in the table above, labour cost is very low in India compared to any other competitor countries with less strict laws and regulations. Smaller Orders Since Indian suppliers are trying to establish new business contracts with US sellers, many of them tend to allow unbelievably low MOQ (Minimum order quantity). This will definitely help sellers test new products and also start the business with minimum capital investment. Cons of Sourcing from India While India seems to be cost-efficient, it has its own set of drawbacks. Geographical location – India is further away from China. This will lead to a delay in the delivery of the goods. One can expect anywhere close to two weeks of additional shipping time compared to China. Poor Logistics – Unlike China, Indian suppliers are not equipped with the right logistics to provide end-to-end supply chain management. Inspecting products and performing quality checks – there are not many agencies in India to do an extensive inspection of products and analyze the standards. What to source from India? In 2018, India exported goods worth 58.9 billion dollars to the US and it is only going to increase in the coming years. India has been the most preferred sourcing destination for its labour-intensive handmade products such as woven cotton-based products, fashion accessories, gift articles, and home décor items. India is the largest manufacturer of Organic cotton in the world with a 51% share being exported every year and also a front-runner in exporting leather products such as bags, belts, and handbags. There are also many other noteworthy categories in which Amazon consumers will be interested. India’s top exported products in the year 2017-18 is as follows. Handmade jewellery and fashion accessories Organic chemicals Pharmaceutical products Electrical and electronic spare parts Apparel and clothing accessories Home décor products Leather products Agriculture and food sector How and where to find the right suppliers in India? Finding the right supplier in India is the most difficult part of all since Indian suppliers do not maintain their updated online catalogs. You can refer to the directory of manufacturers list on Alibaba or Global Sources. The more local option is to browse through Indiamart.com and www.tradeindia.com. Almost all suppliers who deal with exports have registered in these portals. However, you most likely won’t find their complete catalog online. Reach out to the supplier through email or phone and they will be glad to share the product catalog through personal message. You can also visit Trade shows that are being conducted exclusively for Amazon sellers where suppliers exhibit their products in one place. Also, in India, there are specific cities known for different products. Meerut and Jalandhar are famous for sports goods, Agra for Shoes, Kolkata for leather items, Tamil Nadu and Noida for Textiles, Assam and Darjeeling for Tea and so on. It is easy to apply a filter on the city that specializes in your product category. Enquire and ensure that they have experience in exporting goods to US or EU. It is understood that those that deal with overseas exports have better quality standards than those that deal with only domestic sellers. Plan a sourcing trip once you have shortlisted a good number of sellers. A lot of times the information provided on Alibaba and Indiamart are inauthentic and it is good to visit factories in person to understand capacity, quality, logistics, and other important aspects. Do a thorough background check. Get the company’s business registration numbers and check their credibility on government portals. Invest in a small amount and test the product with the lowest MOQ possible. Take advantage of the weaker rupee. Meghla Bhardwaj from Global Sources recently released a 47-page e-Book

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Amazon Retail Analytics – ARA Basic Vs Premium For Vendors

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Amazon Retail Analytics is a powerful tool provided by Amazon for its Vendor Central account sellers. Every vendor gets access to the ARA basic version once they set up an account and this package includes sales and inventory reports, catalog reports, and operational reports. The ARA Premium version comes at an additional cost and provides a lot more features to help sellers analyze their business more efficiently. Let’s see the difference between the ARA Basic and Premium versions in this blog. Amazon Retail Analytics Basic ARA Basic access is given to all vendors and it is, without a shadow of a doubt, the most powerful tool to understand metrics and reports. Currently, ARA Basic provides the following reports: Sales Diagnostics Traffic Diagnostics Operational Diagnostics Forecast and Inventory Planning Inventory Health All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report. As the name suggests, the reports on sales & operations are basic, and the data history is limited, although it is free. ARA Premium ARA Premium is found under Reports -> Amazon Retail Analytics Premium. It comes at a cost of 30K per year subscription. It is more robust compared to the basic package and it provides a multitude of reports and data. ARA Premium provides access to the following and a few more: Reports on sales & operations Reports on traffic Reports on consumer behavior Data availability Customer reviews Scheduled email reports Real-time sale There are also different metrics available in ARA Premium. For example, In Sales Diagnostics, there is an additional metric called “Ship Revenue”. In ARA Basic, “Ship Cost”, is the only metric available. The other stand-out feature in the Premium package is the Search terms. Here, you get access to Amazon’s top 100 search terms. ARA Premium provides the vendor with a strong understanding of revenue and also provides insights, helping him understand where revenue is generated, what the competition is, what the customer behavior is, and most importantly, it provides ASIN level performance metrics. Simply put, it provides more actionable data and sorting options to help detailed analysis. Buying the Premium package is totally up to the seller and the stage at which he is in his Amazon journey. The Purpose of ARA Reports – How Do We Benefit From Them? By leveraging data from ARA reports, vendors can refine marketing efforts within Amazon and across other channels as well as drive traffic back to Amazon. As a seller, it helps you analyze the following in order to come up with actionable strategies. Traffic & conversion Content & visibility Availability Consumer behavior Returns Price, Lost Buy Box Competition The biggest challenge is analyzing a huge volume of data, interpreting it, and utilizing it, to make the necessary changes in the business model.

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Three Key Areas for Efficient Listing On Amazon

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As an Amazon seller, you have done a truckload of research before choosing the product to buy and materialising it. The game begins when you sign up and list your products. The marketplace is getting increasingly competitive as its seller base is growing continually. It is more like a battlefield and competing with millions of others to make sure your items are found and bought is a constant struggle. Whether you are a new seller or not, here are pointers to keep in mind for an efficient listing on Amazon. Three Key Areas for Improvement: First things first. Customers need to be able to find your products to buy. Amazon’s search algorithm works by matching the keywords against the information (title, bullet points, and description) that you enter for the product. However, there are many other factors that determine the visibility of your products on the search results, like the degree of text match, price, availability of the product, sales history, reviews, and other factors. The more relevant and complete the information is, the more visibility and sales the product gets. You may want to research ways to promote your listings and attract buyers to your storefront. Your storefront provides access to any Amazon listings you offer. The biggest sales drivers on Amazon are Search and Browse options. You can work on the following three key areas to efficiently list items and increase sales on Amazon. Backend Search Terms Apart from stuffing keywords on the title and the description, Amazon provides you with an opportunity to add keywords in the backend. These are hidden from the customers but they help with the SEO.  You can add up to 200 bytes of keywords in the search fields. These keywords should be generic words which have the potential to improve the product’s discoverability. Here are some guidelines to utilize this effectively. Don’t use product identifiers such as brand names, UPC or ASIN. Don’t provide misleading and irrelevant information. Do not repeat terms from the title or bullet points. Put the words in the most logical order in which the customer is likely to search. Use a single space as a separator. No commas or colons allowed. Don’t use common misspelling words as the search engine is capable of identifying and compensating for the customer’s error and offering suggestions accordingly. Don’t use variants of punctuations, spacing, and pluralization (“80GB” and “80 GB”) Include all the abbreviations, alternate names, and synonyms in the search terms. Browse Nodes Amazon customers find products by either searching on the search bar directly or browsing to a specific category. When customers browse, they further narrow down their search by choosing the exact category and subcategory. This is why it is most important to identify the right browse node and list your product there. If you are not sure about your product’s category, your best bet is the search tool as it is quick and easy. In the search box, type a similar product of yours and see what list of categories the result page suggests on the right and left sides. You may need to dig deep into several categories before you reach the most relevant level. Once you have identified the best category, you can go ahead and submit your product information to create a product detail page. Product Detail Pages Once a customer finds the product through the Search or Browse option, the product page becomes the selling point. You should ensure your product detail page is compelling enough to meet or exceed the competitors quality in your category. There are five key components on the product detail page that helps to increase sales. Keyword-stuffed yet meaningful title in the right format Inspiring product images Competitive prices Clear and concise bullet points Imaginative and well-written product description. Even after doing all things right, your product may not instantly come up on the first page of search results. Playing around with keywords and running campaigns to boost ranking is what needs to be done. Patience and perseverance are what you need to taste the fruit of success with any Amazon business. If you need professional help with your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Amazon Review Management and Down Voting

Leave a Comment / All, Amazon Marketing, Digital Marketing Social Media, seller central /

When you’re scrolling through Amazon, looking for your next purchase, what’s the first thing you check after the product title and price? For most of us, it’s the reviews. Those little stars and customer comments can make or break a sale, influencing our decisions in ways we might not even realize. But there’s more to Amazon reviews than meets the eye. Whether you’re a seller trying to boost your product’s visibility or a savvy shopper looking to make informed decisions, understanding the ins and outs of Amazon’s review system is crucial. Through this detailed article, we’ll dive deep into the world of Amazon review management and the controversial practice of down voting. We’ll explore strategies for sellers to effectively manage their reviews, tips for shoppers to spot genuine feedback, and the potential future of online reviews in the e-commerce giant’s ecosystem. The Power of Amazon Reviews: More Than Just Stars Building Trust in the Digital Marketplace In the vast world of online shopping, trust is currency. When we can’t physically touch or see a product before buying, we rely on the experiences of others to guide us. This is where Amazon reviews come into play. They serve as a digital word-of-mouth, bridging the gap between the virtual and physical shopping experience. Consider this: a study by BrightLocal found that 87% of consumers read online reviews for local businesses in 2020. While this statistic isn’t specific to Amazon, it highlights a universal truth – people trust people. When we see a product with hundreds or thousands of positive reviews, it’s like getting a stamp of approval from a crowd of satisfied customers. But reviews don’t just build trust; they set expectations. Detailed reviews can prepare buyers for everything from the product’s size and color to its durability and functionality. This alignment of expectations often leads to higher customer satisfaction, as buyers know exactly what they’re getting into. Driving Sales and Visibility: The Seller’s Perspective For sellers, reviews are more than just feedback – they’re a powerful marketing tool. Here’s how positive reviews can boost a seller’s success on Amazon:  Improved Search Rankings: Amazon’s A9 algorithm, which determines search results, takes into account a product’s review score and the number of reviews. Products with more positive reviews tend to rank higher in search results, increasing their visibility to potential customers. Enhanced Conversion Rates: A study by Spiegel Research Center found that displaying reviews can increase conversion rates by 270%. On Amazon, where competition is fierce, this can make a significant difference in sales volume.  Buy Box Advantage: The coveted Buy Box – the box on a product detail page where customers can begin the purchasing process – is more likely to be won by sellers with better overall performance, including higher review ratings.  Social Proof at Scale: Each positive review acts as a personal recommendation, creating a snowball effect of trust that can lead to exponential growth in sales.    Amazon’s Review Ecosystem:  Types of Reviews: Not All Feedback Is Created Equal  Amazon’s review system is multifaceted, offering various types of feedback that carry different weights: Verified Purchase Reviews: These are the gold standard of Amazon reviews. They come from users who bought the product directly from Amazon, not from a third-party seller. Amazon highlights these reviews because they’re more likely to be genuine and based on actual use of the product. Non-Verified Reviews: While these reviews are still visible, they don’t carry the “Verified Purchase” badge. They might come from users who received the product as a gift or purchased it elsewhere. While they can still provide valuable insights, they’re often viewed with more skepticism.  Global Ratings: This is the overall star rating you see at a glance. It’s an average of all ratings given to the product, both verified and non-verified.  Customer Images and Videos: These visual reviews can be incredibly powerful. They show the product in real-world settings, often highlighting features or flaws that might not be apparent from the seller’s professional photos.  Editorial Reviews: Often seen on book listings, these are professional reviews that can lend additional credibility to a product.  Amazon’s Review Guidelines: Playing by the Rules Amazon has strict guidelines to maintain the integrity of its review system. Here are some key rules:  Authenticity is Key: Reviews must be honest and unbiased. Amazon prohibits fake reviews, whether positive or negative.  No Incentivized Reviews: Offering any kind of compensation in exchange for reviews is strictly forbidden. This includes free products, discounts, or monetary incentives.  One Review Per Product: Customers are generally allowed to leave only one review per product, with some exceptions for updated experiences.  No Promotional Content: Reviews should not include promotional material or links to other products or websites.  Respect for Intellectual Property: Reviews cannot include copyrighted material without permission.  Understanding these guidelines is crucial for both sellers and shoppers. For sellers, violating these rules can lead to serious consequences, including account suspension. For shoppers, knowing these rules can help in identifying potentially fake or manipulated reviews.  Review Management: A Critical Skill for Amazon Sellers  The Impact on Your Bottom Line: Reviews and Revenue  For sellers on Amazon, effective review management isn’t just about maintaining a good image – it directly impacts the bottom line. Here’s how:  Conversion Rate Boost: Products with higher ratings and more reviews tend to convert better. A study by Profitero found that moving from a 3-star to a 5-star rating can increase conversions by as much as 12%.  Pricing Power: Well-reviewed products often command higher prices. Consumers are willing to pay more for items they perceive as high-quality and low-risk.  Reduced Returns: When customers have accurate expectations set by honest reviews, they’re less likely to return products, saving sellers money on return shipping and restocking.  Ad Performance: Products with better reviews often perform better in Amazon’s advertising platform, leading to a better return on ad spend.  Building Brand Reputation: Every Review Counts In the world of e-commerce, your brand reputation is everything. Here’s how review management contributes to brand

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Amazon Ads – Why They Are Indispensable?

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Product Photography, Digital Marketing Social Media, seller central /

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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