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Understanding Amazon Sponsored Brands (Headline Search Ads) – And The Best Ways To Use Them

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The topmost portion of the Amazon search results page is prime real estate and Sponsored Brands (Previously known as Headline Search Ads), as the name suggests, are a smart way to feature your brand on top of the SERP to drive more traffic and sales. Amazon Marketing Services offers Sponsored Brands for all 1P and 3P sellers with Brand registry and are quite different from sponsored ads as they are focused on promoting products right on top of search results. Let us see what they are and how they can be put to the best use to increase traffic and brand awareness of your products. How do they work? Sponsored Brands (Or HSA) can be the most beneficial tool for driving sales if you understand how it works. • These are keyword-targeted banner ads. • Ads appear on top of the search engine results page. • Each banner ad can feature up to three ASINs. • Sellers can customize their headline and a customized landing page can also be linked to it. Choose the Right Keywords As stated earlier, Sponsored Brands are keyword-targeted ads and their success lies solely on targeting the right keywords. As an advertiser, you need to select keywords relevant to your product and then bid on those competing with other Amazon sellers in order to display your ad. These keywords can either be a single word, such as “Denim”, or multiple words like “Men’s Denim Jacket”. Research on Traffic Volume When you enter keywords for your campaign, AMS will give you a list of suggested keywords which pop up automatically with a search volume indicator. Based on the amount of traffic that the keyword gets and the relevance of the ASINS in your advertising campaign, the indicator will show high, medium, or low, for you to choose the right one. Choose the Keywords that fit your budget Sponsored Brands are ads that work on an auction-based pricing model and when you win the auction, your ads will be displayed. That means, if you want to win the high-traffic keywords, you must bid competitively. Too low a bid, chances are other sellers’ ads will appear. In that case, you must increase your bid to win more impressions. Keep in mind that you do not need very high traffic to make a high conversion. The right keywords to target the right shoppers for your products will do. Use Reporting Tools Amazon Marketing Services keeps track of your ad campaign and shows you metrics on how many clicks you have got, the money spent, and the conversion made. Here are a few metrics to watch out for: • Average Cost of Sales (ACOS) – Total cost spent on the campaign divided by the number of sales. • Detail Page Views (DPV) – The number of shoppers who clicked your custom landing page and reached your product’s detail page. These metrics give you an insight into how well your ads are performing and help you make the right decision. Try, Test And Repeat Sponsored Brands Ads give you the flexibility to customize the ad creative. It would be smart if you invest time and resources in testing the custom ad headline and the banner image. You can also play around with the order, number, and combination of ASINs that you would like to feature in the ad. Here are some best practices to follow: • Set up multiple campaigns with different keywords simultaneously. • Run the test campaign for a minimum of 2 weeks. • Try changing one variable at a time and rerun the campaign for another 2 weeks. • Figure out what is working and not working based on the metrics and test set-up. Considering the fact that it gets a prominent place in the Search Engine Results Page and the money that needs to be invested in doing so, it would be wise to get professional help for choosing the right keywords and setting up the banner. Get in touch with us if you would like to hire professionals from Big Internet Ecommerce to do a winning campaign for you.

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Outsource Your Amazon Vendor Central Account – Manage It Effectively

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Your brand has been doing well and you got that prestigious invite from Amazon to become their Vendor. After giving it much thought, you decided to join the Vendor Central bandwagon but are clueless on how to maintain the account? You are not alone. Vendor Central is a goldmine, but you should know how to play it wisely. Let us see how you can outsource your Vendor central account to manage it effectively. Let’s admit it, Vendor Central is ChallengingManaging Vendor Central is a challenge for both small and big vendors. Even well established and top brands face difficulties in handling their vendor accounts. Although Amazon takes care of most of the things, like sales, shipping, pricing, customer services, and returns, there is a lot that goes into the maintenance of account health. You have a lot to do to keep track of the operational performance of your brand, optimizing your product pages, building an Amazon storefront, dealing with the brand hijackers, answering customer queries, and managing reviews. It could get a bit overwhelming if one has to do all these and focus on manufacturing as well. If you could outsource it to a trained virtual assistant, you can reap more and focus on growing a solid brand recognition. At Big Internet Ecommerce, we take care of end-to-end processes right from preparing the Pre-commitment sheet and setting up the ASIN. We help you get started and also perform these routine daily and weekly tasks to maintain account health. Daily Tasks1. Check for new orders2. Check for pending/ incomplete shipments3. Check for Product Submissions – To keep track of the approval status of new products4. Check Vendor Operational Performance5. Check for new chargebacks6. Check the status of existing disputes7. Check the case log8. Check for any coupon recommendations Weekly Tasks1. Check for the sales and returns number as well the status of inventory2. Check confirmed purchase orders and see if the submitted and confirmed numbers match with the Units Received number.3. Check for any issues with the invoices4. Check for vendor returns5. Check product pages Monthly Tasks1. Generate Demand forecast report and Catalog reports (Long ago ordered/ Never shipped or ordered) bi-weekly and monthly respectively to analyze and understand the sales pattern and to prepare inventory.2. Check out competitors listing on monthly basis and update keywords in the product page based on PPC results for better ranking. With Amazon changing strategies and rules every now and then, it is no wonder that even big brand owners and channel managers are losing stability and go out of track at some point. BIE has helped numerous sellers and vendors manage their store and maximize their revenue and reach on Amazon. If you need any professional help with your Amazon store management, get in touch with us.BIE is a Vancouver, British Columbia based agency providing human resources to manage all things Amazon.

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Outsource Amazon Customer Service

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The customer is God! Customer service should be given top priority in any business to win and retain loyal customers. A good customer support system is the ladder to successful selling on Amazon or any other marketplace. This is one area that you can never overlook as it can have a negative impact on your account status if you get a seller rating of three or below more than once. Apart from putting the account at risk, you can never really grow if you spend all your time answering thousands of customer service emails. So what is the solution? Outsource your Amazon customer service to us and focus on the bigger picture. Yes, it is exhausting and time-consuming and it has its own risks in identifying and outsourcing customer service to someone else.  There is nobody other than you who knows your products better but if you have a process in place, you can reap all you want from outsourcing. Here are some guidelines on how to find the right person and get them on board: 1. Hire a Trained Amazon Customer Service Person When you are trying to outsource a job, you need to be smart in identifying the right person who needs minimal training and can get onboard instantly. The best way is to look out for someone who already has hands-on experience in Amazon customer service. Amazon, being the biggest online marketplace, has stringent customer service policies and it takes some time and practice for anyone to understand and cope with its high standards. Hire a well-experienced Amazon CS representative who would get on to the job right away with the least training. Other than the knowledge of Amazon, a good customer service person should have a great personality with good communication skills and should know telephone and email etiquette. Interviewing the person in real-time before hiring them will tell you a bit about them with regard to how friendly and respectful they are while talking to another person. 2. Set Up Your Own Process For an effective customer service system, you need to have a process in place. Not all customers are the same. You know your product niche and target audience better than the Virtual Assistant that you hire. If you have prior experience in handling customer queries and if you have an understanding of what kind of problems customers face, you can document a Standard Operating Procedure for the new hire to help him/ her learn your requirement before getting on to the job. 3. Onboarding Onboarding the new hire is an essential phase and it is the process of walking the new person through your company’s policies, work culture, and processes. If the person is working from the office or a remote location, onboarding helps the new hire get accustomed to the environment and with other fellow workers so he can get integrated quickly. 4. Setup a Friendly Environment Once you onboard the new hire and explain the standard operating procedure, it is important for you to review the work done by the new hire from time to time, especially in the initial days. The technical Amazon customer care is always going to be the same. However, your business model might change, and the new person should get on with the flow. It is good to have a weekly meeting to discuss how things are going and being open to any conversation will make the person feel good and work better. Before you know it, the worker will run in an independent capacity with very minimal help/ intervention from your end. This saves you a lot of time and energy to focus on other important aspects of your business. If you like the idea of outsourcing from the tremendously large pool of talent out there, get in touch with us. BIE will help you choose a well-trained Amazon customer service representative for just $6/ hour. If you need professional help with your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon.

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Amazon Human Resources Who Help You Breeze Through Your Work

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It’s high time you hire an Amazon Human Resource for most of your work. Wondering why? We’ll tell you why. It is a fast-paced world out there and most of the time you’re busy juggling between tasks. If you feel that you’re on a hectic schedule, where you are occupied with tasks that make you sweat and are unable to deal with other pressing matters that require your undivided attention, it’s time you delegate these tasks to a reputed company like BIE. What kind of tasks should you delegate? Repetitive Tasks: Recurring tasks such as making charts, sheets, reports, and entering data can be taken care of by our eCommerce Amazon Human Resources. It’s time you put your mind to long-term goals and strategies for personal growth and the company’s development by concentrating on the complex tasks at hand. Tasks that require a specific skill: There are some tasks that require employees with a certain skill set. And yes, BIE is glad to tell you that our Amazon Human Resources are capable of handling all kinds of tasks. Our VAs are adept at specific tasks by way of the training we have given them, prior to handling real or live tasks. Out of our host of employees, we only choose employees that are apt for tasks, by assigning tasks to those whose talents best match the task at hand. Mundane tasks: Our personal assistant can take care of those boring tasks of which you’ve had enough. It’s best you delegate the dull and tedious work to our VAs at BIE. This will free up your time and improve overall productivity. All tasks that can be carried out efficiently just by looking at a manual, or by following a certain set of instructions, can be outsourced to our VAs, and you can monitor using simple checkpoints. By hiring the services of our VAs at BIE, you get the most out of your business. Our VAs are glad to help you and relieve you from the workload by lending a helping hand. With the advent of VAs, outsourcing in India has become cheaper than ever. Hire Our VAs for as low as $6 per hour. The best part is that you can hire VAs on an hourly basis depending on the requirement. We are specialized in e-commerce VAs and can help you across major e-commerce platforms such as Amazon, Groupon, and eBay. Our VAs deal with marketplace services such as Account set-up, listing products, invoice/ billing, flash sales services such as contract setup, price negotiation, deal approvals, and other services which include Pay Per Click, Amazon Sponsored Ads, Amazon SEO, and Digital Marketing. You cannot increase the number of hours in a day but more hands at work can definitely speed up work. If you need any professional help with your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon.

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