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Amazon Ads – Why They Are Indispensable?

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Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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6 Essential Amazon Seller Tools To Accelerate Growth

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Amazon is a dream marketplace for any online retailer for it is one of the world’s biggest platforms with millions of buyers across the globe. A good growth strategy pertaining to Amazon can skyrocket a company’s profits. Strategizing and planning long-term goals and achievements are tedious and overwhelming when all your time and money get drained with the day-to-day operations from sourcing the stock to fulfilling orders and responding to customer queries. This puts off the upcoming e-Commerce stalwarts with little to no time left to chalk down a doable long-term success plan. We have a number of Amazon seller tools and online resources that not only helps to accelerate growth but also helps to scale quickly. Let us see some must-have tools in this blog. Product and Keyword Research Tools The golden rule to sell anything is to first gauge its demand among the masses. This tool is made for the exact same purpose. Before you burn your finger, it really helps you to know your product’s selling history i.e. how well it is being lapped up by customers. It also helps you learn the most used keywords by customers to search for your product. Optimization Tools A proper Amazon SEO strategy is a sure-shot way to gain more visibility and better traction for your products. Apart from having a rich product detail page with keyword-stuffed content and professional images, you also need to take care of the Amazon Sponsored ads and optimize them for better ACOS. The optimization tools help us with keyword research that can be used for effective PPC bids and also for optimizing the title and product description. It is almost impossible to achieve the best ROI without the help of these tools as they guide us to decrease the cost spent on the ads and increase sales. Repricing Tools This tool allows you to estimate the optimal selling price of your product by performing extensive competitive research. Your battle is half-won if you figure out that sweet spot where you are neither overpriced nor underpriced. Nobody wants to sell at a loss. Rather than playing a price matching game and doing a trial and error, it is best to let a repricer tool do the job for you as they don’t suggest you the best price but also keep the price updated from time to time according to the seasonal changes without compromising on the margin. Inventory Management Software After you are all set with your product placement and pricing, it is time to get to business. Running out of inventory or having all the money tied up in too much inventory are the worst nightmares for any seller. Although we have inventory tracking reports in seller central, it is best to have at least one Inventory Management tool as they help us analyze stock levels, understand sales history and velocity, provide a forecast for the upcoming cycle, help with the re-order, and a lot more. Review Management Tools Word-of-mouth publicity is the most dependable way of marketing and in the online world, reviews are important. If there is one thing that every new seller struggles with is getting customer reviews. A good rating helps to win the ‘Buy Box’ and it contributes a lot towards the sales directly and indirectly. However, with Amazon strictly scrutinizing the reviews, it has become increasingly difficult for sellers to earn those golden testimonials. To improve customer service and earn legit reviews, it is important to have a review management tool that would help you automate customer feedback/ product reviews and helps you respond to negative reviews promptly, helping in maintaining the overall seller metrics. Listing Tools This tool comes in handy when you are expanding your product line or adding new items often. This tool eliminates the need for manually listing various details about your new product such as product name, description, and keywords. You only need to enter the UPC code or scan your product’s barcode and each and every detail would automatically be updated in the list. Outsource for the win! While these Amazon seller tools make your life easy for sure, it takes certain skills to understand and incorporate the suggestions provided by them to reap the best results. Also, time plays a major role in everything. You may be good at crushing the listing with your proficient writing but may not have the time on an everyday basis to maintain your seller metrics. That is when you need human power to take over. I can’t stress enough the importance of outsourcing certain tasks (if not all) that you don’t like doing or don’t have the time to do.

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How Sellers Should Prepare For Amazon Q4 Sales

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October is a month away and the holiday season is almost upon us. Before you know it, Black Friday and Cyber Monday will be on along with all the sales and pressure that comes along. As a seller, the coming months are going to be the golden period for you to cash in on this season and earn huge profits for your products. Ideally, you should have already started your Q4 preparations and placed orders with your supplier. If not, do not worry. It is never too late to start. This blog will help you prepare for Amazon Q4 sales in the best possible way. Do Holiday Specific Product Research and Source them ASAP To ensure initial success in Q4, it is important to line up your listing with all products that are usually in demand during the holiday season across all ages and demographics. Seasonal items like holiday decor, party items, toys and children’s games sell like hotcakes during the holiday season. Stocking up popular toys, action figures, and games will definitely increase your sales and make you a master of Q4. Don’t lose focus on other categories like clothing Clothes, a common gift choice, are the ones most sort after. You can follow fashion portals and magazines to know what styles and accessories are in demand. Based on these trends, you can stock your inventory with sufficient clothes. A major chunk of Q4 comprises profits earned by selling clothes and you should be smart enough to cash in on this opportunity. Make the switch to FBA People shopping at the last second during the holiday season would prefer to opt for the ones that give a two-day shipment by Amazon Prime. It makes sense that you as a seller start using the Fulfilment by Amazon (FBA) option. FBA makes it easier for you to attract customers that buy your product, and it increases your chances to win the ‘Buy Box’ along with helping you take your Amazon business to the next level during the Q4 season. However, keep in mind that the Amazon FBA inventory storage and weight handling fee changes at the start of Q4. This adds up to your current budget and may have a serious potential to impact your sourcing plans. Optimize Your Listing While demand is going to skyrocket in Q4, it won’t make sense to just stock up on inventory and wait for sales to come your way. It is high time you paid attention to improving the quality of your product listing. Get a professional product photoshoot done and optimize your ASINs with the right target keywords by hiring an experienced e-commerce copywriter. Enhanced Brand Content (EBC) and A+ content also help in driving organic traffic and boosting the BSR of the product. Use a proficient tool like SellerApp to help you with keyword research, track PPC, and also analyze and reprice your product competitively. It is a good idea to make changes to listings right away so you can build traffic and reviews before the start of the season. Work on Building Brand Value Apart from having Prime shipping and a perfect listing, a game changer when it comes to converting buyers is reviews. Reviews are deal breakers. Make sure you have a decent number of reviews before the holiday season peaks. By this, we don’t mean that you buy out fake reviews in order to get a 4+ star rating. There are legit ways to earn reviews. Use an effective and reliable tool like FeedbackFive to automate the review management process. Request for seller feedback and respond to negative reviews promptly to build trust among buyers. Also, this is the right time to get active on social media and spread the word while driving external traffic. Outsource to Reap More You can achieve a higher than anticipated growth during Q4 by working smartly and outsourcing most of your tasks. You can consider outsourcing to Amazon human resources or freelancers who are trained to handle the crazy Amazon holiday season sale rush. Outsourcing not only protects you from burning out due to the immense pressure of Q4 but is also safe play as you shouldn’t take chances learning and experimenting at this crucial period. Amazon Q4 is definitely a eureka moment for all sellers with vast opportunities to increase the profit margins. At the same time, cutthroat competition and massive work pressure during Q4 can take the fun out of the holiday season. It is important that you chalk out a concrete and profitable sales strategy and find the right resource to help you emerge a hero at the conclusion of Q4.

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How To Prepare Your Products For FBA Shipment

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Fulfilment by Amazon (FBA) is a great way of outsourcing all your backend operations to Amazon. Amazon does all the warehousing, fulfilling, shipping and customer service, leaving you with enough time to spend on marketing and promotional activities. FBA simplifies business operations in many ways, however, it is not easy to prepare your products for an FBA shipment. Let us take a detailed look at how to prepare for the Amazon warehouse. 1. Convert to FBA If you are already on Fulfillment by Merchant (FBM), you need to change it to Fulfillment by Amazon in Seller Central. For this, go to “Inventory” and “Manage Inventory”. In the “Actions,” drop-down menu, select “Change to Fulfillment by Amazon”. Note – You need not necessarily include all the SKUs in FBA. You can choose to have some in FBA and others in FBM as per your convenience and logistics requirements. 2. Choosing Your Preferences Right Once the products are set to FBA in “Manage Inventory”, you need to set your preferences – either FBA Prep Service or the Stickerless Commingled Inventory. FBA Prep Service – This will be the best choice if you don’t have the manpower to prep and label your products on your own. Of course, Amazon will take a small fee per unit prepared. But it will free up a lot of time on manual work which you can alternatively spend on ranking your products better. Stickerless Commingled Inventory – Opt for this if you are fine with inventory mixing with the goods of other sellers who sell the same product. This is not an option for Private Label sellers. The only advantage of this option is to spread out inventory across different warehouses to enable faster picking and shipping of your products from the closest fulfilment centre to the customer. 3. Creating a Shipping Plan The next step is to create a shipping plan for items that you are planning to send to Amazon’s warehouse for this particular shipment. The shipping plan asks for the “Ship from” address – the address from where you will be sending your goods to the warehouse. It also asks for the packing type. There are two options for the packing type: individual products and case-packed products. Case packed is to be chosen if you are selling a bulk number of units packed as a whole in a single case rather than selling individual units. 4. Labeling Products After creating your shipment plan, the next step is to print the labels to be applied to the product. Every label contains the barcode and the SKU title that is being prepared for shipment. Once you select “Prep by merchant”, you may click on the “Print labels for this page” which will automatically generate a PDF with all the barcodes for the number of labels that are printed. These barcodes are unique and specific to your shipment. These are used to track your products and shipment by Amazon. Print these labels on stick-on paper in order to easily affix them on the product boxes or bags. 5. Preparing Your Products Here comes the most important and tedious manual job. Getting products to be FBA-ready is the most important task because if you have not packed them as per Amazon FBA standards, they will be turned away and you need to bear the cost involved in shipping them back and repackaging them. Here are guidelines for getting it right the first time. • It is mandatory to have a visible and scannable barcode/ label pasted on the exterior of every unit. • Labels/ printed barcodes are to be covered by the Amazon printed label. • A unique SKU number on every label is needed. • If the product has multiple parts, everything has to be put together inside a single package with a single unique label and not in different packages. There are also different guidelines to pack different types of products. Loose products: Loose products can be bagged in a poly bag and secured with non-adhesive tape. Sets: If your product contains bundles or sets, it is best to put them in a case together or marked assets with a label reading “Sold as set. Do not separate”. Boxes: If your product comes in a box, it doesn’t need any additional packaging. Just ensure the box is secured well on all 6 sides to pass the 3-foot drop test and doesn’t collapse. If it does, then it has to be put in a poly bag to be extra secure. Poly Bag: Poly bags are mostly used for loose products. Make sure your poly bag is: • Transparent • Sealed • At least 1.5 mils thick • Has a scannable barcode sticker on the exterior • Not more than 3” past the dimensions of the product Case-Packed: This is when you are selling a large quantity of the same type of product together as a single unit as opposed to selling individual units. Here are guidelines for case-packed products: • Matching SKUs and labels are mandatory for all products in the box. • There should not be more than 150 units per case. • Every case-packed box in a shipment must contain the same number of units inside. Now that you have prepared your FBA shipment, drop off the package at your nearby UPS store and keep your fingers crossed while you wait for Amazon to receive it. It will take anywhere between 1-2 weeks for Amazon to receive your package and acknowledge you with an email confirmation. Once it is in Amazon’s warehouse, your products will go live and are eligible for Prime. Write to us in the comment section if you need any more information on this. Good luck and Happy selling!

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How To Impress Your Customers in five Seconds

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Customer acquisition and retention are two of the biggest problems that any online retailer faces in today’s e-commerce world. Studies have shown that websites now have less than five seconds to impress a customer and push them to buy a product. With rapidly changing technology and customer attitude, it takes a buyer less than a minute to judge your company, your products, or your services. With this limitation in mind, it is only those who strike the chord right who wins the game. This blog will give you winning tips to impress your customers in less than five seconds and make them shop. 1. An Attractive Online Store The first place a customer looks at is the website – how beautiful it is and how fast it loads. A simple, easy-to-navigate, attractive website is the first step towards making a customer stay on your page. If your site is too heavy and takes a longer time to load, chances are your customer will move on. Loading time is the most critical function of all web design functionalities as nobody has the patience to sit on a sluggish website. Easy navigation, clear call-to-action buttons, a reliable payment gateway, and most importantly, a mobile-optimized site will help to ensure your website passes the five-second test. 2. Professional Product Images I can’t insist on the importance of having good product images. Until a few years back, people were reluctant to buy stuff that they didn’t get to see, touch, and feel. It was a realistic and professionally taken product image that changed their mindset. Having a great product and an amazing website is not enough if your images fail to make an impression. The images should speak details of the product and do the selling. There is a well-equipped professional e-commerce photographer behind every attractive and compelling product image that converts a casual visitor to an impulsive shopper almost instantly. 3. Accurate And Detailed Description The customers would love it if you have accurate and detailed product descriptions to help them compare and make a decision quickly. There is a direct correlation between the quality of product description and conversion rate as content helps in building trust and boosting sales. An informative headline that aptly describes the product and content in an easy-to-digest language will definitely make an impression. A poor product description is an easy problem to rectify and it will help you in the long run as it not only drives sales but also helps cut down returns and refunds. 4. Free/ Fast Shipping In e-commerce, delivery matters most. Free shipping or fast shipping is still a topic to debate. Shoppers these days are pampered with the one-day or two days Prime deliveries that it is easy to make you believe that you have to match up to the speed of Amazon. However, it is not always feasible for any ordinary online retailer as they don’t have the logistics that Amazon has. It is true that buyers hesitate to order a product which would take a long time to deliver. But cost always trumps speed. A recent survey conducted by Deloitte and Bizrate Insights shows that 74% of customers prefer low or no delivery charges over fast delivery. There are more studies and surveys to show that cost always takes an upper hand over speed even in this age of instant gratification. That doesn’t mean a two weeks delivery window is acceptable. As a retailer, it is important to find a middle ground and provide shipping at a reasonable window with a low shipping charge if you want to be competitive. 5. Good Reviews Reviews help in building trust between your brand and the customers. Studies say that 63% of online customers are more likely to purchase from a site if it has an unbiased product rating and review system in place. Reviews allow buyers to see you as someone genuine, reliable, and one who gives importance to exceptional customer experience. Bottom Line As you can see, you need not spend a million bucks to impress your customers. All you need to do is do things differently and strategically. Other than the points stated above, it is also important to have a good digital footprint and unmatched customer care support to build credibility and promote your brand value. First impressions last and if you want to set it right, it doesn’t hurt to seek professional help. Consult with BIE for designing that magical web page to impress your customers and help you drive significantly higher conversions.

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How To Manage Your Amazon Human Resources

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Remote workers are an asset to entrepreneurs and start-up companies as they don’t take up office space, do not consume electrical and electronic resources, can work in different time zones (which means getting the work done while you are sleeping), and can be more agile and quick to solve problems. Remote employees are fast becoming the new normal and it is no surprise because there is a pool of talent across the globe that you should not miss out on. The output, however, is largely based on how efficiently the manager coordinates and motivates his remote workers. If you develop the right talent management strategy and an effective work structure, it is a breeze to manage your Amazon Human Resources. If you are a business owner, this blog will help you choose the right remote worker and give you insight into how to manage them efficiently and effectively. What Should You Look For in an Amazon Human Resource? When you manage a team from a remote location, every component, right from talent search to training and building a smooth work process, is important. Hiring the right candidate will solve half your problems. Determine the number of Amazon Human Resources you need, their skill set, and their level of competence before you get on to the actual hiring process. Here are some of the qualities that you should look for while hiring an Amazon Human Resource : • They need to be tech-savvy • Are responsive and alert • Pay attention to the details • Discretion with no hand holding How To Manage Resources Managing resources is a cakewalk if you have done step one right-hire the right candidate. You still need some talent management strategies in place to get the most out of your employees. Be Descriptive Since there is no face-to-face interaction, there is a high chance that the person on the other end can misunderstand your requirements. Be descriptive and define tasks clearly. Tell them what you need, how you need it, and when you need it. A responsible Amazon Human Resource will get all of their doubts cleared before starting a particular task or job. You can assist them with prioritizing things and helping them manage their time. You can help by tracking their time on various projects in an online tracker and by keeping them on track. Get On the Cloud It is the responsibility of a business owner to set up a comfortable workspace for remote workers in the cloud and give them access to all advanced tools. When you work with people from all over the globe, keeping all documents in the cloud is extremely important as it gives you the luxury of working from anywhere. There is a range of software which most successful business owners use to keep their workspace organized. • Skype – For general office communication. You can form different chat rooms for different teams and have discussions over voice/ video calls often. • Dropbox or Google Drive – To save all work-related files on the cloud. • Trello – To organize and prioritize your projects. • Asana – For teams to track their work. Don’t Be Too Bossy Employers who micro-manage their teams are never successful. It is important for a business owner to have the right degree of control towards his team. It is annoying for anyone if you ping them every few minutes asking for the status of a task. Treat your remote workers with respect and give them time to breathe. Set up clear expectations before you hand over the task and define the deadlines clearly and reasonably, so as to avoid disappointments later on. It will be a good idea to have a to-do list and practice the ritual of collecting daily reports from Amazon Human Resources to know what they accomplished and what they have planned for the next day. This will also help in the long run to assess the performance of the employee during the appraisal. Schedule Regular Meetings Scheduling regular meetings once or twice a week helps you understand where the team is and what their pain points are. It is the responsibility of the employer to address problems and provide solutions to help them get over them. Also, when you have everyone on the call, it gets easier to discuss the progress of projects and set goals. Summing up It is easy to build a cohesive and well-coordinated team if you trust your Amazon Human Resources and ensure accountability. The use of smartphones and all modern apps will help you to a great extent and make you feel liberated to have a team working for you remotely. You have landed in the right place if you’re looking for remote assistance. Contact us and we would be glad to assist you.

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Amazon Is Blocking Australian Buyers From Overseas Sites. And It Is Not For What You Think!

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Australia welcomed the world’s largest retailer, Amazon, in December last year and there has been a little unrest since then in the Australian market among shoppers and brick-and-mortar retailers. While Australian sellers are struggling to gain momentum, Amazon announced that it is blocking Australians shopping from overseas sites starting from the 1st of July 2018. This has left many sellers and shoppers in shock. What is this change all about? Australians have been shopping from Amazon US for many years now. However, from the 1st of July, they will be redirected to Amazon’s Australia website as the company announced that it will no longer be shipping any goods to Australian addresses. Wondering Why? You must think that Amazon is making a smart move to expand and establish its Australian market. The reason is quite different though. With the start of the new financial year, there comes with it the new GST collection law, which puts a strain on online retailers, to apply GST on all purchases that are made overseas. Currently, there is a 10% GST applied to purchases made over $1000. However, from the 1st of July, GST must be applied to all purchases irrespective of the price. What is the impact on buying-selling? Apparently, once the change is rolled out, all Australian shoppers will automatically be redirected to their Australian marketplace – which pretty much looks similar to the US website except for the fact that Amazon Australia doesn’t have a wide range of products like its US counterparts. This is a huge disappointment for Aussie shoppers but this gives more opportunity for local sellers to plunge in and sell items that are not sold in the Australian marketplace. Also, Amazon is planning to launch its next big venture – an international platform called “The Amazon Global Store” in Australia very soon, which will host more than 4 million items that were available exclusively on its US website. This will help Australians get easy hassle-free access to imported goods. Is there a workaround to bypass the ban?? If you are desperate to shop from the overseas market, yes, there is a way. Although Amazon won’t entertain Australians in any of its overseas marketplaces, you can still get items shipped to Australia if you have the time and money. While the ban is only for Amazon’s websites, overseas parcel shipping services from the United States are free to provide their services as before. So, give a local US delivery address for all the purchases and get it re-shipped to your Australian address through a parcel service. A Deal-breaker? People have different opinions regarding Amazon’s move. It is certainly going to lose business and pave way for competitors as shoppers would eventually buy from eBay and Alibaba if they are restricted on Amazon. This is only a small proportion of shoppers and hopefully, they will bounce back once Amazon Australia has set its foot strong enough. Let us wait and watch for the change to roll out and see what impact it has.

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