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How to Process Purchase Order (PO) in Vendor Central

A purchase order is an official document that a buyer offers a seller in which the buyer commits to pay a nominal fee for specific products that need to be delivered. On Amazon vendor central, a purchase order is identified using a unique number that pertains to the number of items, SKU, and other product details. On vendor central, PO or purchase orders are sent from Amazon to a vendor, usually when there is a peak in demand for a particular product. Orders: Here, vendors provide information regarding the shipment and have to click on the “receive purchases orders” tab on vendor central. Items: Here, vendors need the product information on the product and can upload images, edit pricing, and other such details. Merchandising: Here, vendors can access features like Amazon Vine and A+ Premium content. Vendors can also market their product listings. Payment: Here, vendors need to keep track of invoices and remittances. Processing the Purchase Order Form An Amazon vendor can either be a manufacturer or a supplier who delivers products to Amazon directly. Amazon vendors can also be third-party merchants wherein they can deliver products to Amazon’s warehouses on behalf of the supplier. Amazon vendors won’t receive purchase orders immediately after setting up a product especially since the ordering process is automated by Amazon. Before deciding whether to order a product or not, Amazon’s system will look at the sales history as well as the current market demand for that specific product. If the sales performance is low, PO will be minimum and once this increases or becomes a high-demand product, the purchase orders will grow larger subsequently. Sometimes there might be a situation where a vendor may not possess enough stock to fulfil a purchase order so in such a case there are two options: either you can cancel the PO or you can place it on backorder till your product supply is fulfilled. In order to make sure you don’t receive a heavy PO, while you have limited or no stock, always remember to mark those items temporarily or permanently unavailable. As a vendor, you cannot issue too many backorders since there’s a certain percentage set by Amazon, and in case you do this, you’ll be issued a chargeback for the non-delivery of items. Amazon vendor central relies heavily on EDI for its purchase order, advance shipping notice (ASN), and other shipping & packaging data for appropriate data filing. Is It Important? EDI (electronic data interchange) is a technical exchange of data between the vendor and Amazon that is electronically transfigured, and it relates to processing the purchase orders and invoices one receives on vendor central. EDI documents consist of the following documents: Purchase Order, PO Confirmation Receipt, Advance Ship Notice, Invoice and 128 Label. You can either hire Amazon Human resources to manage your purchase orders on vendor central, or you can integrate EDI using reliable network services. Whether you’re a first/ second or third-party seller, it is important to streamline certain processes for quick shipment & delivery to Amazon fulfilment centres. Your business should include the ability to transmit or receive necessary EDI-compliant documents from Amazon vendor central. Amazon Chargebacks for Vendor Central For Vendor central customers, Amazon places chargebacks on items that have not been processed properly, once the POD is generated. It is important you understand how chargeback works, to avoid loss of time and money, especially once the PO is received. Each Amazon chargeback is unique and there are two categories for this: Shipping and Packaging Issue of Purchase Order Purchase order issue is one of the most common Amazon chargebacks, which involves the failure to confirm PO forms in time, shipping extra/ lesser units, or violating Amazon guidelines by delaying the shipment. Issue of Receiving If the designated shipments that arrive at Amazon’s fulfilment centres violate certain guidelines, such as missing labels or barcode issues, it is an issue of receiving the shipment, and a chargeback is issued. Issue of Packaging If the items are not properly packaged, especially items that are delicate, or are made of glass or any other breakable material, then this calls for Amazon chargeback. Issue of Advanced Ship Notice (ASN) Vendors are supposed to send the ASN correctly from Vendor Central or through EDI while shipping items to Amazon’s fulfilment centre. If there is any error with the ASN, it can incur an Amazon chargeback. Issue of Transportation If there is any failure in setting up routing requests for the products, or any specified shipping and delivery fee policies occur, then it can also result in an Amazon chargeback, especially if the vendor hasn’t paid additional fees for the delivery. PO Processing On vendor central, the process of making the PO and generating an order confirmation slip from/ as a supplier is a necessary step once you receive the PO from Amazon on your account. In order to do this, you need to do the following: 1. On your Vendor Central account, find the “Order” tab and select 2. Next, click on the “Purchase Order” tab and wait for the PO to open 3. Click on “Confirm New PO” and extract this file onto a Microsoft excel sheet 4. To confirm new PO: Go to Orders > Purchase Orders, in the Action items section, select “Confirm New Po”. 5. Select the check box in the left column for each purchase order you want to confirm and open the selected PO. 6. Before you confirm your purchase orders, you can make changes to the availability in the fields table. 7. Once confirmed and downloaded, click “Submit”. Availability Acknowledgement Code on Amazon The availability acknowledgement code you select impacts Amazon’s buying decision. In some cases, if you are unable to process certain items due to stock unavailability, Amazon will add this to the next PO, and reorder again. Orders will be suspended for 30 days unless you don’t change the status or until you restock. Selecting the “Permanently Unavailable” status indicates that you will not

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Amazon Q4 Tactics for 2019 – Amazon Optimization Tips 101

For Amazon sellers, the fourth quarter, which is from October to December, is a pretty lucrative time of the year. Though, there is a lot of work that has to be done. The reason behind considering Q4 as the most important time for Amazon sellers is that this is the time websites and other online platforms get huge traffic. Amazon sellers make most of their annual sales during this time from traffic on the holiday season like Black Friday or Cyber Monday. If you want to make a huge number of sales, you have to prepare in advance for Amazon Q4. Things for Amazon Q4 Sales in 2019 Make a strategy and follow through During Q4, there will be many changes, so make sure you schedule everything. This is the time when Amazon sellers make most of their annual sales. Whether you’re engaging with your customers or simply customizing your EBC content with a holiday-themed layout, work with a consistent plan that focuses on tactics you can apply to improve the visibility of your product listing. For example, in the festive season, you have to make sure that you have done everything for higher sales and use FBA or SFP instead of FBM, up till January. There is no problem with FBM, but it could result in lower sales during Q4. Optimize your product listing Q4 is a time when you and your team have to focus only on sales so make sure your Amazon product listings are fully optimized. During Q4, you will not get time for A/B testing so invest the rest of the year in your learning. There are different priorities that you and your team will have to take care of. Make sure your team is focusing on customer orders, product reviews, seller feedback, and the two most important areas such as sponsored ads and maintaining the Buy Box which can bring more sales. Stock up Make sure you have enough stock for Q4. Many Amazon sellers run out of stock during Q4 and because of that, they end up with lower sales. So, to avoid this, you have to ensure that your inventory is available for shipment to Amazon by October. On the other hand, there are many sellers who end up with too much in stock because of the late arrival of inventory, and that also results in lower sales. It’s important for Amazon sellers to forecast their inventory in advance to ensure proper availability of stock. This is tough, especially if this is your first Q4, or if you have recently launched a new product. The previous demand for category-based products, sales uplift, and your marketing initiatives, are factors you can consider for older products. Make a pricing strategy Amazon product pricing can decide your success or failure in Q4 so make sure you have a clear pricing strategy to increase sales, and not the stock for January. As an Amazon Seller, if you don’t have a pricing strategy, you will have to sit with overstocks in January when sales dramatically go down. Decide your timeline when you want to drop the price. For example, you can drop your price if a certain percentage of inventory is not cleared. Now, you might think, “why should I drop my price?” But is far better and more profitable than having too much inventory for January. Also, you have to incur those long-term storage fees, or have your products removed, because of overstock. Promotions & Sponsored Ads During Q4, as an Amazon seller, you can take advantage of ads, as this is the time when you’re going to get more visibility compared to all year. So you need to have a strategy for ad campaigns. Make sure that you don’t overspend on ads, because organically, you will get visibility. Ad campaigns have the potential to reach more people though. You also have to plan for product promotion in advance so that you can raise the prices when there is high demand but less supply. Make a Social Media Marketing strategy for product promotion and also make sure you start early to increase product sales rank to be competitive. Backup plan What if you run out of stock on a big day in Q4? Don’t worry, we have a backup plan for you. If you are an Amazon seller and selling through the FBA program, for any missed shipment, you can shift over to Merchant Fulfilled Network (MFN), where you can send in another shipment. This way you can take full advantage of Q4 sales. There is another program by Amazon, Seller Fulfilled Prime, which you can apply to if you are eligible. Once you get the approval, you can sell your lowest-selling products through this program so that you and your team can become familiar with the requirements. Yes, it is a lot of work, but to avoid panic, you have to do this. Even after all this work, if any item goes completely out of stock, you can move on with a similar or equivalent product. To make the most profit, you do need to work hard and plan smartly. Final thoughts As an Amazon Seller, the final four months will be crucial for you, and for survival, you need to have a great strategy. But along with a good marketing plan, solid ad campaigns, optimized product listings, and a detailed forecast, you will have to be prepared for the unexpected. You can spend months planning for Q4, but once it pools in, there isn’t enough time to test and review strategies. This is a time when you have to take action. Imagine driving a super-fast car during Q4 and getting ready to shift gears anytime. If you can’t, your competitors will. There is a lot of work and there isn’t a whole lot of time, so how do you manage this? BIE have experienced and highly skilled amazon human resources who enhance brand presence and improve sales during the holiday season while providing analytical

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What is Split Testing for Amazon Product Listing?

For an Amazon seller, split testing, also known as Amazon A/B Testing, is done to identify the successful variation of product content and pricing or the best-performing version. It is basically an experiment through which Amazon sellers test different variations of product names, featured photos, or product descriptions. If you want to make a profit, split testing is important, because it plays a huge role in optimizing a listing. You can observe what works and what doesn’t using customer feedback and sales performance. Why is Split Testing Important For Amazon Sellers? A/B testing doesn’t only mean that you can test two variations. As an Amazon seller, you can try different ranges of variables to find your perfect listing. Try to test as many times as possible from different approaches and figure out the problems you are facing and also the impact. Here’s a quick tip for you hardcore sellers on Amazon. You can experiment with several techniques after a thorough competitive analysis. This is the best time to optimize a product listing and figure out what works best for your listing’s ranking for a period of either a week or 15 days. If you are an Amazon seller who wants to make a massive profit at the end of the year and increase sales conversion, split testing is an obvious solution. It is one of the most creative ways to optimize your product listing for boosting sales performance. Fully optimized listings are an important factor that affects sales performance. There are many things that you have to consider while performing split testing, such as making sure your keywords are being indexed by Amazon, or using attractive thumbnail images to efficiently engage your customer base. If your products are easy to find on Amazon, your leads have a better conversion rate. That also means a higher sales rank. Split testing can only be successful if your pricing is ideal and this process allows you to optimize your pricing, which in turn helps to get a huge number of sales and allows you to make the most profit. To witness an increase in sales and to rank higher in searches, an increase in CTR and an increase in session (how long the visitor stays on a page) is vital. How To Run Split Testing? We’ve given you a basic idea about split testing. Now let’s do some work. We’ve mentioned that you have to do a lot of work, and there are various tests that need to be done. But what are those tests? Yes, you can automate the process, but what is the process? The answer is simple. You have to observe the activity of your customers by making changes to your listings. Make their journey easy and help them make an informed purchase decision. You need to guide them throughout their purchase journey. We’ve listed some tasks that need to be done for Split testing. Product Title Optimization Make sure your brand name comes first in the product title because there are many Amazon sellers who do this mistake while optimizing their listing. This is important because it can decide whether or not your product will show up in the search results. Every element in your product title requires split testing. You have to run two different listings at the same time to analyze the change. Optimize Your Pricing In terms of sales, this is one of the most important factors. To increase the number of sales, you have to first optimize the pricing of the product to increase your sales rank. Also, you have to run two listings, where one can be showcased with a sales price that can include a discount, while the other can be showcased with the normal price. It is understood that on Amazon, the more products you sell, the easier it is for your ASIN to achieve a higher sales ranking. Optimizing Bullet Points You have to put the keywords in bullet points strategically as you also have to make sure that you cover all the possible questions that the customers would have before making a purchase decision.  You also have to change various elements of the bullet points like the keywords, content, and product details to test different variations. For a fully-optimized product listing, you need to have the best combination of bullet points. Make sure you follow all these instructions to run successful split testing. Optimizing Product Description Consider the product description as a sales copy and you have to give the best pitch to convert the visitors into paying customers. Don’t forget to add a Call-to-Action at the end of your product description. Just like the bullet points, you can put the keywords working for you but make sure you guide the customer while they read the description. Optimizing Product Images Many customers don’t like to read a lot of text, so images are the only thing you have that can draw in more views. There are two images which are important. One is the featured image, which is the thumbnail, that the customer sees first, and the other one is the main image on the page. Your competitors are also doing the same thing that you are doing so make sure you stand out among your competitors. Obviously, the specifications will be the same but you can play with colors too. You have to understand color psychology to engage with customers. You can test different sets of color combinations on various products to see which one is working better. For instance, blue is the colour of trust. Design your product images with blue tones or elements to improve customer engagement. Is Split Testing Useful? At this point, you might think, why should I invest in split testing just for a bunch of experiments? You will understand Amazon’s algorithms so much better when you test different variations of a listing manually and observe the impact it has on your sales conversions. To find out the perfect listing, you have to try different

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