Amazon Tools

The Inventory Performance Index (IPI) is arguably the single most important metric for any FBA seller. It doesn’t just measure your efficiency—it dictates your capacity to do business on Amazon. For Q1 2026, Amazon has adjusted the rules, and while the change seems favorable, it carries a severe hidden risk. The Headline Change: IPI Floor at 350  Amazon has officially lowered the IPI score required to avoid storage limits from 400 to 350. On the surface, this is good for the mid-range seller. If your score lands between 350 and 399, you are no longer penalized with limits, giving you breathing room. The Real Danger: The 40% Capacity Cliff  The relaxed threshold comes with a significantly steeper penalty for those who fall below it. Sellers with an IPI score below 350 on the critical deadline face capacity reductions of up to 40%. Losing nearly half of your cubic footage allowance in Q1—a crucial restocking and sales window—can be catastrophic, leading to: Inability to restock best-sellers. Missed sales and stockouts. Further drops in IPI (the “death spiral”). The Critical Deadline: Late December, 2025  Amazon calculates your Q1 capacity limits based on your IPI score during this specific two-week window. The score is largely driven by how much inventory you have relative to your sales (Sell-Through Rate). Your Immediate, Two-Week Action Plan The Cull: Clear Aged Inventory Any inventory sitting in FBA for over 90 days is a drag on your IPI. Run the Report: Go to your Manage Excess Inventory dashboard. Take Action: Immediately initiate removal or disposal orders for any product where the Estimated Total Storage Cost outweighs the sales potential. The clock is ticking to get these units out of the fulfillment center system before the deadline. The Sprint: Boost Sell-Through You need to increase your sales velocity now. Pricing: Temporarily drop the price on aging SKUs to boost immediate sales volume. Advertising: Reallocate PPC budget to focus on SKUs that need the fastest clear-out. Use deep-discount coupons. Fix Stranded Inventory Units that are “stranded” (in FBA but not active) are the worst offenders. They count toward inventory volume but have zero sales contribution. Resolve these listing issues immediately to ensure every unit is actively working for your IPI score. Partnering with Big Internet Ecommerce for IPI Compliance Navigating this change requires precise, data-driven decisions. Big Internet Ecommerce’s Inventory Optimization Services focus on the IPI’s core metrics: We use proprietary forecasting tools to determine the exact IPI score you will achieve based on various removal and sales scenarios. We implement an integrated solution that routes excess FBA stock to a vetted 3PL network for safer, cheaper storage, freeing up your valuable FBA capacity. We manage the inbound process in Q1, ensuring you replenish stock in controlled volumes that sustain a healthy IPI score moving forward. Don’t wait for your capacity limits to drop by 40%. The time to act is the week between Christmas and New Year’s. Consult BigIntermetEcommerce. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

It used to be that a 1-star review was a cry for help. A customer would write a paragraph detailing their frustration: “The box arrived crushed” or “They sent the wrong color.” While painful, this text was valuable. It told you what to fix. More importantly, it gave you the ammunition to appeal. With the full rollout of Star-Only Seller Feedback in late 2025, Amazon has silenced the customer—and handcuffed the seller. The Mechanics of the Update Amazon wants more ratings. To get them, they removed the friction of writing. Now, a buyer simply taps the 1-star icon and moves on with their day. The Benefit: You will likely see more 5-star ratings from happy, lazy customers. The Cost: You will see a spike in 1-star ratings from unhappy, lazy customers. The “Appeal” Problem Here is the policy detail that matters:  The “Request Removal” button is ineffective for star-only ratings.  Amazon’s logic is simple: If there is no text, they cannot verify if the rating violates policy. Was it a product review (which shouldn’t be on Seller Feedback)? Unknown. Was it a delivery delay (which is Amazon’s fault)? Unknown. Was it abusive? Unknown. Because it is unknown, it stays. The “FBA Strike-Through” Era is Over The most common way sellers maintained a 100% rating was by striking through feedback related to FBA fulfillment. If a customer leaves a silent 1-star because their Prime delivery was late, you take the blame. Your metrics degrade because of Amazon’s logistics failure, and you have no mechanism to prove it. Your Defense Strategy (The Big Internet Ecommerce Method) Since you can’t fight the rating, you must fight the friction. The “Pre-Rating” Intercept You must optimize your Buyer-Seller Messaging templates. When a customer initiates a return, your auto-response must be immediate, empathetic, and solution-oriented. You need to resolve the emotion before Amazon prompts them to rate the transaction. The “Report Abuse” Backdoor While the standard appeal is dead, the “Report Abuse” link still functions. BIE’s Account Health specialists use this channel for our clients. We monitor for patterns (e.g., 5 silent 1-star ratings in an hour) that indicate a bot attack. We present this data to Amazon’s executive seller teams to get removals based on behavioral anomalies rather than text content. Packaging as Insurance If the customer receives a beat-up brown box, they click 1-star. If they receive a branded, premium unboxing experience, they might still return it, but they are statistically less likely to leave a hateful silent rating. Packaging is your new reputation insurance. Silence isn’t golden. It’s dangerous. Let BigIntermetEcommerce help you navigate the noise. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

If you are still choosing products based on “Best Seller Rank” alone, you are playing a 2020 game. In Late 2025, Amazon quietly revolutionized how sellers find their next winning product. The Product Opportunity Explorer (OX) got a massive AI brain transplant, and it is now capable of doing the one thing no software tool could do before: Identifying Unmet Demand. The Problem with Old Research Traditional tools tell you what is selling. They are historical. They tell you that “Garlic Presses” are popular. So, 500 sellers launch a Garlic Press. Margins crash. Everyone loses. The AI Solution: “What ISN’T Selling?” The new OX AI analyzes the “Negative Space” of Amazon. It looks for Search Abandonment. Scenario: 50,000 customers search for “Ceramic Garlic Press for Arthritic Hands.” Result: They click three listings, realize none of them are actually “easy squeeze,” and leave without buying. The AI Signal: The new tool explicitly flags this as an “Unmet Customer Need.” The “Review Insight” Goldmine The AI also reads every review in the niche and categorizes them by “Feature Impact.” It will show you a chart: “Ease of Cleaning”: +4.5 Star Impact (Customers love this). “Handle Durability”: -2.0 Star Impact (Customers hate this). The Opportunity: You don’t need to reinvent the wheel. You just need to release a press with a “Reinforced Steel Handle.” The AI has literally given you the manufacturing spec that guarantees a win. Where Big Internet Ecommerce Fits In Data is only useful if you can manufacture it. The Translation Layer: We take these AI insights and translate them into Technical Spec Sheets for suppliers. We don’t say “make it better.” We say “increase handle density by 20% to address the durability complaint.” Niche Validation: We filter out the “False Positives.” Sometimes search volume is high because the product is impossible to make at a profit. We run the unit economics to ensure the “Unmet Need” is actually profitable to fill. Listing Architecture: We write your title and bullets to scream the solution. If the AI says people want “Arthritic Friendly,” your main image will feature a badge saying exactly that. Don’t just launch a product. Launch a solution with BigIntermetEcommerce. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The days of digging through the “Business Reports” tab in Seller Central are numbered. Amazon is currently rolling out Project Amelia, a generative AI assistant designed to act as your personal Amazon selling expert. For the unprepared seller, this is a cool feature. For the strategic seller, this is a weapon. What is Project Amelia?  It is a Large Language Model (LLM) integrated directly into your seller account. It has access to your specific business data and the broader Amazon policies. Instead of clicking through menus, you engage in a conversation. The Three Tiers of Amelia Information Retrieval: Need to know a new policy? Don’t search the help files. Ask Amelia. She’ll likely be able to summarize the relevant policy instantly. Business Metrics: “How did my Q3 sales compare to last year?” Amelia pulls the data, does the math, and presents the variance. Diagnostic Analysis: You can ask, “My sales on the Blue Widget are down. What metrics have changed?” Amelia analyzes traffic, conversion, pricing, and inventory to give you a relevant factors/metrics. The Trap Mistaking Data for Strategy  Amelia is an incredible analyst, but she is a terrible marketer. She can tell you that your conversion rate is low. She cannot look at your product photos and tell you they look “cheap” compared to the competition. She can tell you that your sales are down. She cannot dream up a bundle idea to revitalize the listing. Where Big Internet Ecommerce Fits In We bridge the gap between “AI Insight” and “Human Execution.” The “Why” vs. The “How”: Amelia tells you why you are losing sales (e.g., “Competitor lowered price”). We tell you how to respond without destroying your margin (e.g., “Don’t lower price; upgrade the main image and run a coupon”). Prompt Engineering for Sellers: We know the right questions to ask Amelia to uncover hidden liabilities in your account that most sellers miss. Actioning the Data: Data is useless without action. When Amelia flags an inventory risk, our team immediately adjusts the FBA inbound workflow to solve it. Amelia is the engine. You are the driver. We at BigIntermetEcommerce are the navigation system. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon has dropped the details for the 2026 FBA fee structure, and the message to sellers is unambiguous: Move it or lose it. While referral fees often grab the headlines, the expansion of the Aged Inventory Surcharge is the silent killer that will erode margins for unprepared sellers. What is Changing?  Amazon is introducing stricter penalties for inventory that sits in their fulfillment centers. The 12-15 Month Hike: Previously ~$0.15/unit, this fee is doubling to $0.30/unit for Amazon USA. The New >15 Month Tier: A dedicated tier for older stock charging $0.35/unit or $7.90/cubic foot. The “Inventory Health” Reality Check  In the past, you might have ignored a few boxes of slow-selling units in the corner of the FBA warehouse. Under the new rules, those boxes are actively draining your account balance.  The “Sunk Cost” Fallacy Many sellers hold onto stock thinking, “I’ll sell it eventually and make my money back.” With a $0.35/unit monthly recurring fee, “eventually” is too expensive. You must shift your mindset from “Profit Preservation” to “Capital Recovery.” It is better to get cash back now at a lower margin than to bleed fees for another 6 months. The Inbound Logistics Shift This fee change forces a change in how you ship. Old Way: Send 5,000 units to cover 6 months of sales to save on shipping. New Way: Send 1,000 units every month. Yes, your shipping work increases, and your per-unit freight might tick up slightly. But you completely eliminate the risk of getting hit with massive storage surcharges if demand drops. Data-Driven Decisions You cannot manage this by “feel.” You need to know your exact sell-through rate per SKU. If a SKU sells 0.5 units a day, and you have 500 units in stock, you are in the danger zone. Where Big Internet Ecommerce Fits In  We don’t just launch products; we manage the lifecycle. Risk Audits: We scan your catalog to find the “hidden liabilities”—products that look fine now but will trigger fees in January. Liquidation Strategy: We don’t just lower the price; we build campaigns. We use Amazon Outlet, Coupons, and external traffic to flush aged inventory efficiently. Forecasting Precision: We model your restocking to ensure you stay in the “Green Zone”—enough stock to sell, but never enough to sit. The 2026 fees are an efficiency test. Pass it with BigIntermetEcommerce. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The news broke: Amazon is accelerating the global rollout of Amazon Bazaar. Initially tested in India, this “store-within-a-store” is designed for one purpose: to stop the bleeding of customers to Temu and Shein. But for the third-party seller on the main Amazon platform, this is not a threat. It is a liberation. What is Amazon Bazaar?  It is a dedicated destination for unbranded, low-priced fashion and lifestyle goods. The Hook: Products are dirt cheap (often capped at ~$7). The Trade-off: Shipping is somehow slower, and the “brand promise” is less. The Seller Perk: Amazon charges 0% referral fees to sellers in this program to ensure the lowest possible price. The “Quarantine” Effect  For the last 5 years, Amazon has been messy. Premium brands have been drowned out by factory-direct, unbranded inventory flooding the search results. Bazaar acts as a filter. By creating a specific home for mostly the “cheap and/or generic,” Amazon is implicitly cleaning up the main deck for “branded and trusted”. Your New Strategy: The Premium Moat If Amazon is splitting the market, you need to firmly plant your flag on the “Premium” side. Logistics Speed = Luxury The Bazaar shopper is trading time for money. They accept a 4-5 day (or longer) wait to save $2. Your FBA/AWD inventory offers 1-Day Prime. Action: Audit your inventory placement. Ensure your “Hero ASINs” are distributed to hit 1-day delivery zones. Your speed is your #1 justification for your higher price. The “Unbranded” Trap Bazaar is explicitly for unbranded goods. This means “Brand” is now a technical differentiator, not just a marketing one. Action: If you haven’t maxed out your Brand Story and Premium A+ Content, do it now. These visual assets are the “velvet rope” that separates you from the Bazaar clutter. Exit the “Sub-$10” Danger Zone If you are selling a $7 item on the main Amazon platform, you are in “Bazaar Territory” but paying “Main Platform” fees (15% referral vs 0%). You will lose this math. Action: Bundle up. Turn that $7 item into a $25 “3-Pack.” Move your ASP (Average Selling Price) out of the range where Bazaar can compete. Where Big Internet Ecommerce (BIE) Fits In We build brands that don’t compete with the bargain bin. Catalog Bifurcation: We analyze your portfolio. We tell you which SKUs are “Bazaar Bait” (and should be liquidated) and which are “Brand Builders.” Premium Content Sprints: We build the visual assets that justify your premium pricing. Speed Analysis: We model your FBA distribution to ensure you are winning the “Time-to-Door” battle every single time. Don’t race to the bottom. Let Bazaar win that race. You win the top. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

On November 24, 2025, Amazon made a statement that drowned out every other headline in tech: A $50 billion commitment to expand its AI and supercomputing infrastructure. While the immediate beneficiaries are U.S. government agencies (via AWS GovCloud), limiting your view to the public sector misses the point. This is a signal event. It is Amazon declaring, with its wallet, that AI is the permanent infrastructure of its future. What Does $50 Billion Buy? It buys the physical reality of the “AI Revolution.” 1.3 Gigawatts of Power: Enough to power a major city, dedicated solely to compute. Custom Silicon: These centers will be powered by Amazon’s proprietary Trainium and Inferentia chips. This is crucial. By building its own chips, Amazon avoids the “Nvidia Tax,” allowing it to run massive AI models (like Nova and Rufus) at a fraction of the cost of its competitors. The “Spillover” Effect for Sellers  How does a government data center help a private label seller? Economies of Scale. The technology developed and deployed here—massively parallel processing, agentic model training, and low-latency inference—will become the backbone of Amazon.com. Rufus Becomes an Agent Current AI tools are limited by “inference costs” (the cost to generate an answer). With this massive capacity coming online, those costs drop. This allows Amazon to unleash “Agentic Capabilities” for Rufus. Today: Rufus answers, “What is a good coffee maker?” Tomorrow: Rufus says, “I see you buy dark roast. I’ve found the best machine for that, checked the price history, and added it to your cart.” This level of autonomy requires the infrastructure Amazon is building right now. The Shift from SEO to AEO We have been warning about this for months. “Search Engine Optimization” (matching keywords) is dying. “Agent Engine Optimization” (matching data) is living. This $50B investment is the engine that will power the Agent. If your product data isn’t structured in a way that an AI can natively understand (clean attributes, precise specs), you will be invisible to the machine that is doing the shopping. Where Big Internet Ecommerce Fits In We read the signal, not just the noise. AEO Audits: We are already transitioning our clients to “Agent-Ready” listings. We audit your backend for the structured data that Rufus and other agents rely on. Strategic Forecasting: We use the same “unit economics” focus that an AI agent uses. We model your business to look attractive to an algorithm that prioritizes value and reliability. Future-Proofing: We help you diversify traffic, ensuring you aren’t solely dependent on a single “Search Bar” that is rapidly being replaced by an “Answer Engine.” $50 billion is a lot of chips. Make sure your brand is ready to play. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

If you sell products with variations (size, color, style), you have been benefiting from an implicit benefit. For the past year, Amazon calculated its Low-Inventory-Level Fee at the Parent ASIN level. This meant that your overstocked slow-movers often “shielded” your understocked fast-movers from penalties. That subsidy ends on January 15, 2026. Amazon has confirmed that the fee calculation is moving to the Seller-FNSKU level. This is a fundamental shift in how you must manage your supply chain. The New Math: Granularity = Liability Amazon’s goal is distribution efficiency. They cannot distribute a “Parent ASIN.” They can only distribute a physical SKU (FNSKU). If you are out of stock on Medium, having plenty of Large helps no one. The Trigger: If an individual FNSKU’s historical days of supply (short-term AND long-term) drops below 28 days, the fee applies to that specific SKU. The Cost: Fees range from $0.32 to over $1.11 per unit for standard items. For a low-margin variation, this fee can easily turn a net profit into a net loss. * The Expansion: This now applies to Small Bulky and Large Bulky items as well. Furniture and appliance sellers are no longer exempt. * actual fee depends on the size/weight of the unit and how far below the 28-day threshold the supply is. The “Runner” Problem The cruel irony of this fee is that it punishes your winners. Your “Hero SKUs”—the ones with the highest velocity—are the hardest to keep in stock. They are the ones most likely to dip below the 28-day threshold. In 2026, if you let your Hero SKU run lean to manage cash flow, Amazon will tax every unit you sell during that lean period. You are effectively paying a penalty for being too successful at selling, if your logistics can’t keep up. Your Playbook: Precision Supply Chain You need to move from “Aggregate Forecasting” to “Granular Forecasting.” FNSKU-Level “Min/Max” Logic You can no longer restock based on the “product line.” You should set individual Reorder Points for every FNSKU. Old Way: “Order 5,000 shirts, mixed sizes.” New Way: “Order 1,200 Mediums (Air Freight), 800 Smalls (Ocean), 3,000 Larges (Hold at 3PL).” The AWD Buffer Amazon Warehousing & Distribution (AWD) is your best defense. By keeping a bulk reserve in AWD and enabling Auto-Replenishment, you ensure a steady drip-feed of inventory into FBA. This helps smooth out the “Days of Supply” metric and protects you from the volatility that triggers fees. Prune the Dead Weight Variations that don’t pull their own weight are now liabilities. They can no longer “boost the average” of the parent. If a variation has low margin and high supply chain complexity, kill it. Focus your capital on keeping the Hero FNSKUs above 28 days. Where Big Internet Ecommerce Fits In We build supply chains that are “Fee-Proof.” FNSKU Forecasting Models: We implement advanced forecasting tools that track velocity at the child level, not the parent level. Unit Economics Lab: We calculate the impact of the new fee on your margins. We tell you exactly how much “Safety Stock” you can afford to hold versus the cost of the fee. AWD Integration: We set up your AWD upstream storage to act as the perfect buffer, automating your compliance with the 28-day rule. The average is almost gone. Precision is the only path forward. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.