Amazon

Understanding the Amazon SEO: Comprehensive guide to Amazon SEO

How to Choose Best and Reliable Amazon FBA Wholesale Supplier For Your Store

Leave a Comment / Amazon, Amazon Marketing, vendor central / John

You might have done your product research and found a standout product to sell on Amazon. However, your work here is not complete! Now you must locate a seller ready to ship the goods at a fair cost. Likewise, you must ensure that the product follows the Amazon marketplace’s quality requirements. To be a good Amazon FBA Wholesale Seller, you must source items that consumers would enjoy at a low price, and that allows you to earn a fair profit as well. This boils down to discovering an excellent Amazon FBA Wholesale supplier. However, how do you locate those vendors amongst the different types of suppliers and collaborate with them? Let us discuss this in this blog. Tracking Down The Best Amazon FBA Wholesale Suppliers China is without a doubt the world’s industrial powerhouse. The likelihood of the majority of items you buy being assembled or produced in China is quite high. China’s low overhead costs allow them to reduce production costs, rendering it almost difficult for other countries to compete. Therefore, China is a common destination for most sellers looking for a reliable Amazon FBA Wholesale supplier. However, sourcing from China is not the only means of being sustainable! Let’s take a look at some other ways as well:- Trade Shows – These are an excellent way for sellers to connect directly with vendors. Speaking with providers face-to-face enables you to get a better understanding of their business standards, materials, and quality management procedures. The sheer volume of distributors and retailers present at trade shows ensures that you have a plethora of options. Agencies that Source Products – If you’re having difficulty locating a suitable retailer, you can also contact commodity procurement companies. These third-party providers will assist you in locating manufacturers and importing goods at a cost-effective rate. Additionally, sourcing companies serve as a means of maintaining quality management. This is the simplest method of locating a foreign vendor. Searching Directories – Utilize Amazon FBA Wholesale directories to quickly communicate with reputable vendors. These directories or registries can be easily purchased online and this simplifies the process of locating vendors in your niche. Furthermore, if you use a trusted directory, you can be assured that all wholesalers have been vetted. Marketplaces Online – Aliexpress & Alibaba are goldmines for new Amazon FBA Wholesale vendors. They are, though, not particularly easy to navigate. Purchasing directly from a retailer sometimes results in a lower per-item price. However, the majority of producers would accept only massive orders. If you can’t find what you’re looking for on these sites, B2B e-commerce sites such as JimTrade or Global Sources might be worth a look. These websites specialize in international trading and are excellent sources for your product. It is entirely up to you to decide which of the above methods you use to locate the supplier that best suits your needs. But do verify that your supplier is genuine and delivers you the highest quality product. BOOK A FREE CONSULTING CALL

How to Choose Best and Reliable Amazon FBA Wholesale Supplier For Your Store Read More »

Top 5 Product Research Tools for Amazon in 2025

Leave a Comment / All, Amazon, Amazon Product Photography / John

Amazon’s e-commerce ecosystem is more competitive than ever in 2025. With millions of sellers vying for attention, selecting the right products to sell can make or break a business. Product research tools have become indispensable for Amazon sellers, helping them identify profitable niches, analyze competition, and predict trends. In this article, we’ll explore the top 5 product research tools for Amazon in 2025, highlighting their features, benefits, and how they can help you stay ahead of the curve. 1. Helium 10 Helium 10 remains one of the most popular and versatile tools for Amazon sellers in 2025. Known for its comprehensive suite of features, it caters to everyone from beginners to advanced sellers. Key Features: Black Box: A powerful product research tool that lets you filter products based on demand, revenue, competition, and more. Xray: A Chrome extension that provides real-time data on product demand, sales, and competition while browsing Amazon. Trendster: Helps you identify seasonal trends to ensure your products remain relevant year-round. Cerebro: Reverse ASIN lookup to spy on competitors’ keywords and optimize your product listings. Profitability Calculator: Assists in calculating accurate profit margins after accounting for Amazon fees and other costs. Benefits: Easy-to-use interface for beginners. A comprehensive dashboard that integrates product research, keyword tracking, and listing optimization. Regular updates and features to stay in line with Amazon’s policies and marketplace changes. Pricing: Starts at $39/month for basic plans, with advanced plans available for higher usage needs. Why Helium 10? Helium 10’s robust set of tools ensures you’re not only finding profitable products but also optimizing your listings and scaling your business effectively. 2. Jungle Scout Jungle Scout, a pioneer in Amazon product research, continues to be a favorite among sellers in 2025. It offers a seamless experience for discovering winning products and crafting effective strategies. Key Features: Product Database: Access to a vast database of Amazon products with advanced filters to find lucrative opportunities. Opportunity Finder: Helps identify niches with low competition and high demand. Sales Analytics: Tracks sales performance and provides actionable insights. Keyword Scout: Uncovers high-performing keywords to boost your product’s visibility. Supplier Database: Connects you with verified suppliers for your chosen products. Benefits: Intuitive platform for sellers of all experience levels. A focus on product validation to reduce risks. Supplier connections streamline the sourcing process. Pricing: Starts at $49/month, with an annual subscription offering better value. Why Jungle Scout? For sellers who prioritize simplicity and reliability, Jungle Scout’s intuitive tools provide actionable insights without overwhelming complexity. 3. AMZScout AMZScout is another trusted tool for Amazon sellers, renowned for its deep analytics and beginner-friendly approach. It’s particularly popular among new sellers looking for quick, data-driven insights. Key Features: Pro Extension: Provides detailed product data, including estimated sales, revenue, and trends, directly on Amazon. Product Tracker: Monitors products over time to identify consistent trends and avoid one-off spikes. Keyword Research: Offers keyword suggestions to optimize listings and PPC campaigns. FBA Calculator: Calculates potential profits after Amazon fees. Niche Finder: Helps discover low-competition, high-demand niches. Benefits: User-friendly interface ideal for beginners. Comprehensive analytics for confident decision-making. Affordable pricing compared to other tools. Pricing: Starts at $29.99/month, making it one of the most budget-friendly options. Why AMZScout? AMZScout’s affordability and straightforward features make it an excellent choice for new sellers or those on a tight budget. 4. ZonGuru ZonGuru is a data-driven tool designed to help sellers dominate their niches. With its focus on automation and insights, it’s a valuable asset for both new and experienced sellers in 2025. Key Features: Niche Finder: Pinpoints profitable niches with minimal competition. Sales Spy: Tracks competitors’ sales to give you an edge. Keyword Spotlight: Identifies the best keywords for listing optimization and PPC campaigns. Listing Optimizer: Provides actionable recommendations to improve your product listings. Customer Engagement Tools: Helps you monitor customer feedback and build a loyal customer base. Benefits: Automation reduces manual tasks. Advanced analytics provide deeper insights into product performance. Ideal for sellers targeting specific niches. Pricing: Starts at $37/month, with higher tiers for more advanced features. Why ZonGuru? ZonGuru’s customer engagement tools and niche-specific features make it ideal for sellers looking to build long-term, sustainable businesses. 5. Viral Launch Viral Launch is a powerhouse for Amazon product research and launch strategies. In 2025, it continues to help sellers discover, analyze, and launch products with confidence. Key Features: Market Intelligence: A data-driven tool that provides detailed market analysis, including sales estimates, market trends, and competition data. Keyword Research: Identifies high-volume keywords to drive organic traffic. Product Discovery: Helps you find hidden gems with untapped potential. Competitor Intelligence: Tracks competitors’ strategies and identifies areas for improvement. Listing Builder: Simplifies the process of creating optimized product listings. Benefits: Exceptional support for product launches. Deep market analysis ensures data-backed decisions. Ideal for experienced sellers aiming for rapid growth. Pricing: Starts at $69/month, with additional features available in higher plans. Why Viral Launch? For sellers focused on aggressive growth and data-driven decisions, Viral Launch is an invaluable tool. How to Choose the Right Tool for Your Business Selecting the right product research tool depends on your unique needs, budget, and level of experience. Here are some factors to consider: 1. Experience Level Beginners: Tools like AMZScout and Helium 10 offer intuitive interfaces and affordable plans, making them ideal for new sellers. Experienced Sellers: Tools like Viral Launch and ZonGuru cater to advanced sellers with niche-specific and competitor-driven insights. 2. Budget If you’re on a tight budget, AMZScout offers essential features at an affordable price. For those with higher budgets, Helium 10 and Viral Launch provide comprehensive tools for scaling your business. 3. Business Goals If you’re focused on product launches, Viral Launch and Jungle Scout excel in this area. For optimizing existing listings, Helium 10’s keyword tools are unmatched. Conclusion In 2025, the competition on Amazon is fiercer than ever, but the right product research tool can set you apart. Whether you’re a beginner exploring your first product or an experienced seller aiming for growth, tools like Helium 10, Jungle Scout, AMZScout,

Top 5 Product Research Tools for Amazon in 2025 Read More »

Big_Internet_Ecommerce_Amazon_Attribution_External_Traffic

Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central / John

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products. How to Start Driving External Traffic 1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads. Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

Boost your Sales and Build your Brand with External Traffic Read More »

Big_Internet_Ecommerce_Amazon_Advertising_PPC

4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools / John

Have you invested in Amazon PPC? Are you waiting for great results? Mere investment in Amazon Ads is not enough for the success of your Ad campaign. You need to support your investment with some basic features to ensure the smooth and successful running of your Amazon Ad campaign. How to Troubleshoot and Optimize your Amazon PPC Here are 4 simple steps to make a successful Amazon Ad Campaign. Add a strong title and compelling content with bullet points to your Product Detail Page When a customer clicks on your product Ad on Amazon, it takes the user to the product detail page. This is the place where you need to get the attention of customers and attract them. To make this happen, the page should contain some essential features. They are: A strong title for your product Relevant and useful product description with key product features like size, color, package, etc. Information about product uses, compatibility, and customer benefits (mentioned in bullets) A strong product detail page with the most relevant keywords and information can help convert that click into a sale. Monitor Product Reviews and Customer Ratings Product ratings and reviews help build the credibility of your brand’s products. Before purchasing any product, a buyer views the star ratings and reviews of the product to know the quality and benefits of the product. This feedback gives buyers the trust to purchase your products. Make sure to have a star rating of 3.5 or more and at least 15 customer reviews for your advertised products. High-Resolution Images and Videos Highlight your product with high-resolution images or videos to engage the customers and drive traffic. Take advantage of the new free features on the Amazon store like Shoppable collection images and images with text to showcase your products with engaging content experiences. Shoppable collection images These are rich lifestyle images that feature your products in different settings or collections with complementary products. You can enable customers to click on any of your featured products in the image collection and view the basic information of your product like name, price, prime availability, and customer ratings. They can also add the product to the cart or go to the product detail page. This feature attracts and inspires customers to purchase your product in just a few clicks. Images with text feature This feature lets you add descriptive text on images with customizable location, alignment, size, and color to showcase your products in the best possible light. It also improves Amazon SEO, driving traffic to your product on the store from third-party search engines. Stay in Stock Being out-of-stock gives an unsatisfactory experience for shoppers. If your product listing page shows out-of-stock, it’s quite natural that users go to other competitor products to purchase, not necessarily waiting for your products. Positive customer experience is essential to avoid losing sales as well as your Ads visibility. Take advantage of these simple, yet powerful features to increase the organic ranking of your product, brand awareness, and sales, making your Ad campaign a grand success. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign Read More »

A Beginners Guide to Advertising on Amazon – Amazon PPC & Types of Amazon Ads

Leave a Comment / Amazon, Amazon Marketing, seller central / John

What is your end goal as an Amazon seller? Boost the products’ visibility, drive traffic to the product listing page, target the right audience, and generate leads. Thousands of sellers sell the same product as yours on Amazon. As an Amazon seller, you might have implemented many strategies like product image optimization, A+ content in your product listing, Amazon competitor analysis, and a lot more to achieve your goals. Are you sure that all your strategies boost your products’ visibility? Do they effectively target the right audience for your products? All these effective strategies may help increase your product’s rank on the Amazon search results page, but not necessarily generate leads. Have you tried Amazon advertising (Amazon PPC)? Amazon PPC is the most effective strategy that helps increase the visibility of your products and boost sales when other options won’t work out. Advertising with Amazon Ads increases your brand’s awareness and helps you reach new customers. With Amazon Ads, you can choose how, when, and where you want your products to reach customers. Whether you are an established Amazon seller or a new Amazon seller who has no idea of what Amazon PPC is and how it works, you are at the right place to get simple and useful insights about Amazon PPC. What are Amazon Ads and Where do they appear? Have you seen a Google Ad? Everyone might have seen them on the first page of Google search results when they type in a query on the Google search box. Just like Google Ads, Amazon Ads appear on the top pages of Amazon search results as well as individual product pages, increasing the visibility of your products to the customers. It is also popularly known as Amazon PPC or Pay-Per-Click. In simple terms, it is an Amazon Ad that costs the advertiser (Seller) only when a user clicks on the Ad. You pay a fee only when a customer clicks on your ad and you can set the maximum cost for each click by the Amazon shopper on your product ad, which helps you plan your budget for your PPC campaign. How does Amazon PPC work? Amazon PPC or Amazon advertising works on the model of auction. The sellers on Amazon bid for the most popular search terms related to their products. The highest bidder wins the auction and gets their Ad displayed at the top of the search results page which is the highest ad rank (i.e., ad rank = 1). The highest bidder pays only the amount of the second-highest bid. Click here for more information on Troubleshooting and Optimizing Amazon PPC Is it worth investing in Amazon PPC? Of course, Yes. There are a plethora of reasons. Amazon is the most popular online shopping platform and the most visited e-commerce site in the United States. According to a survey, Amazon has over 2.64 billion visitors every month and 66% of Amazon users who are ready to purchase, start their online product research on Amazon. There are about 120 million products on Amazon and for each product you sell, there are hundreds of competitors. While your organic ranking places your products in the search results naturally, the visibility of your products on the first page of search results is equally important and can be accomplished with Amazon PPC. Benefits of Amazon Ads Amazon Ads, if created and managed properly, can: Increase the visibility of your products, but you only pay for clicks. Increase your product’s reach (Brand Awareness) on the platform. Increase your product’s organic ranking. Increase sales at a faster rate. Help you stand out among competitors. Types of Amazon Ads As an Amazon seller, you need to know the types and details of Amazon Ads before you decide to start making Amazon Ads for your products. Amazon features 3 types of Ads. Sponsored Products Ads Sponsored Brands Product Display Ads A brief on the types of Amazon ads 1. Sponsored Products Ads When an Amazon shopper searches for a product with a keyword that matches with yours, your ad will be displayed on the search results. Therefore, keyword selection and keyword bidding are valuable strategies for Amazon sellers for a successful Amazon Ad campaign. Assign the more relevant keywords to the products you choose to advertise and then enter the cost-per-click bid to boost your product’s visibility to the customers and promote your sales. Where do Sponsored Ads appear on Amazon? These Ads appear at the top, the bottom, and at the right of the Amazon search result pages and on the individual product listing pages. Sponsored product ads will only appear if the seller owns the Amazon buy box. Sponsored Products is a pre-paid service. You need to pay in advance to enable your Ads on Amazon search results and your advertising spends will automatically be debited from your advanced paid amount. 2. Sponsored Brands Sponsored Brands, previously known as Amazon Headline Search Ads, are also cost-per-click Ads where you can target keyword-targeted Ads, but unlike Sponsored Product Ads where you can promote only one product at a time, Sponsored Brands allow you to promote up to three of your products at the same time. Sponsored Brands appear at the top or alongside or within the Amazon search results. Using Sponsored Brand Ads allows the shoppers to go either to your custom landing page or the brand’s store when they click on your brand logo or to the product detail page when they click on the product. You can also use customized messages to help shoppers perceive your brand in a certain way. Sponsored Brands are a great way to grow your brand’s awareness among Amazon shoppers and build your product portfolio. (Click here to know how) 3. Product Display Ads Unlike the previous two types of Ads which are keyword-targeted, Product Display Ads are targeted on the behavior of Amazon shoppers and their interests. Product display Ads help your products reach the right audience based on the customers’ shopping activities and those who showed

A Beginners Guide to Advertising on Amazon – Amazon PPC & Types of Amazon Ads Read More »

Big_Internet_Ecommerce_Amazon_Store_Management

Amazon’s Multi-channel Fulfillment (MCF) – What, Why, and How?

Leave a Comment / Amazon, Amazon Marketing, Digital Marketing Social Media / John

What would you do if your child asks you something you have no idea about?

Amazon’s Multi-channel Fulfillment (MCF) – What, Why, and How? Read More »

Big_Internet_Ecommerce_Dedicated_Remote_Teams

Work from Home – Safety Hacks to make your Life New Normal

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools / John

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

Work from Home – Safety Hacks to make your Life New Normal Read More »

Sourcing Products to Sell Wholesale on Amazon: 2020 Guide For Selling Wholesale on Amazon

Leave a Comment / All, Amazon, Amazon Marketing, Amazon VA, seller central / John

You would be surprised to know that the number of third-party sellers on Amazon exceeds the 2 million mark. It is through these sellers, that a consumer can order a variety of different products on the Amazon platform, oceans away. Among the sellers on the Amazon platform, around 26% of them use the wholesale sales model. Wholesale basically refers to buying branded products in bulk from a different manufacturer, distributor, or supplier and then reselling them to the consumers. Selling products brought in bulk on Amazon may seem like a lucrative opportunity. However, there are a few concepts and processes involved in following such a sales model that need to be understood first. In this article, you will learn how to implement a wholesale sales model on Amazon. How is wholesale different from the other sales models supported by Amazon? When you hear the word wholesale, you might think it is similar to the other types of sales models on Amazon. This is so not so as there are huge differences in each type of sales model supported by Amazon. Arbitrage is a sales model wherein products are purchased at a discounted rate from certain retail or online sites and then resold on Amazon. The similarity of this sales model with wholesale is that both of them involve the purchase of branded products. There are two types of arbitrage, retail arbitrage and online arbitrage. In retail arbitrage, sellers look for retail or outlet stores and look to make a profit by reselling the liquidations, clearance stock, and reduced stock. However, in online arbitrage, the products for reselling on Amazon are obtained from online sources. In online arbitrage, you can generally buy the products in bulk. The private label sellers have their own individual brands that they market and sell on Amazon under their own brand names. However, wholesale sellers purchase existing products from different brands. Private label selling involves building a brand from scratch and that is not the case when it comes to wholesale. Also, private label sellers do not want or would not allow any wholesalers to buy their products and resell them on Amazon. Dropshippers are third-party sellers who sell products that they do not own on Amazon. Dropshipping is not limited to product acquisition but also involves product fulfilment. In dropshipping, the buyer gives you the order and the order is processed by you on behalf of the supplier. The product will then be packed and shipped to the buyer by the supplier. The main difference between dropshipping and wholesale lies in the way the product inventory is handled. Since products are bought in bulk when it comes to wholesale, product inventory plays a major role. However, this is not the case with drop shipping. Reasons to sell wholesale Here are a few reasons why Amazon wholesale is popular and opted for by several sellers online. The products from existing brands can be sold through this method. This takes away the burden of marketing and advertising the products that you are selling online. In the case of wholesale, you would not have to go through the laborious process of manufacturing a product and shipping it to the customer. It is much more profitable to sell products as a wholesaler on Amazon. This claim is supported by a report which suggests that wholesalers on Amazon took under three months to turn a profit and private label sellers took about six months for the same. It takes minimum time to get your business up and running when it comes to Amazon wholesale. With not having to bother about brand identity and marketing, you can dedicate your time to growing the business and building a team. However, in order to sell on Amazon as a wholesaler, you would need brand approval. Basics of Amazon wholesale There are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon that need to be followed, if one wishes to sell wholesale on Amazon. If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country. Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following: Seller account setup Selecting the product you wish to sell Product sourcing Bundle, optimized listing creation, PPC Launch and promote the selected product Management and development of your business Finding a suitable product to sell on Amazon When you select a product for wholesale selling on Amazon, the first thing to make sure of is that the product is not already selling under a private label seller or Amazon. Generally, the products under Amazon’s brand are already at a competitive price and as a wholesaler, you cannot compete with the same. Also, many of the private label sellers will not allow the wholesalers to place offers on product listings that are similar to theirs. While picking a suitable product, try looking for well-established brands. Such successful brands would speed up the success of your business as a wholesaler on Amazon. You also need to check the demand for the product prior to making the selection. Amazon has many products that fall under various categories. We recommend you pick products that fall under the following categories. Arts, crafts, and sewing Books Baby Electronics Home and Kitchen Home and Garden Home Improvement Kitchen and Dining Music Instruments Office Products Pet Supplies Patio, Lawn, and Garden Sports and Outdoors Toys and Games Video Games Ensure that the BSR

Sourcing Products to Sell Wholesale on Amazon: 2020 Guide For Selling Wholesale on Amazon Read More »

Subscribe to Newsletter for updates

Big Internet eCommerce

Amazon Graphic Design

Dedicated Remote Teams

Listing Optimization

Digital Marketing

Amazon Vendor Central

Services

Product Sourcing

One On One Coaching

Refunds & Reconciliation

Shopify Services

Quick Links

Resources