Big Internet Seller Services Inc provides e-commerce Services

Get your first Product Photoshoot for FREE! Learn More

Amazon

Big_Internet_Ecommerce_Product_Sourcing

US-China Trade War: Why You Should Consider Sourcing From India?

The US-China Trade war is getting more intense day by day. The tariffs were raised from 10% to 25% on the $200 billion products that are being imported from China to the US. President Donald Trump has been threatening to slap tariffs on the remaining $300 billion in products imported from China that have not been affected so far. This has sent jitters to e-commerce sellers who have based their business on Chinese manufacturers. The increase in labour costs, stricter environmental regulations, and the rise in raw material costs have been stressing out sellers. The tariff hike is only adding fuel to the fire. It is safe to say that sellers are now forced to move their supply chains away from China to cut down their costs. So what are the alternatives? It is a no-brainer to conclude by saying one should source away from China to save themselves from the tariff rise. Countries like India, Vietnam, and Mexico offer low labour costs and quality on par with Chinese products. However, China has been the world’s top manufacturer amounting to almost half of the products used and sold globally. They have decades of experience in providing a complete supply chain with smooth logistics. This is precisely what other countries lack. Source: www.8020sourcing.com India clearly has an upper hand over Vietnam in terms of labour costs. Although it is now removed from the GSP beneficiaries, the products that Amazon sellers would normally procure are exempted, and even otherwise, the overall cost is much lower compared to sourcing from China or other countries. India is technologically advanced and has years of hands-on experience, especially in areas like apparel, agriculture, automobile, and machinery. Let’s weigh the pros and cons of sourcing your products from India and how you can bridge the gap. Ease of Communication Chinese suppliers are notorious for their poor English which leads to misunderstandings between the sellers and suppliers. However, English is one of the primary languages and is widely spoken in India and we can expect to have fewer mishaps with Indian suppliers. Unique Products India is a house of labour-intensive handcrafts and hand-made products, jewellery, and apparel. India is very strong in customized products with original designs. You may find a lot of unique products which you can’t find in China or anywhere else. Low Labor Cost As seen in the table above, labour cost is very low in India compared to any other competitor countries with less strict laws and regulations. Smaller Orders Since Indian suppliers are trying to establish new business contracts with US sellers, many of them tend to allow unbelievably low MOQ (Minimum order quantity). This will definitely help sellers test new products and also start the business with minimum capital investment. Cons of Sourcing from India While India seems to be cost-efficient, it has its own set of drawbacks. Geographical location – India is further away from China. This will lead to a delay in the delivery of the goods. One can expect anywhere close to two weeks of additional shipping time compared to China. Poor Logistics – Unlike China, Indian suppliers are not equipped with the right logistics to provide end-to-end supply chain management. Inspecting products and performing quality checks – there are not many agencies in India to do an extensive inspection of products and analyze the standards. What to source from India? In 2018, India exported goods worth 58.9 billion dollars to the US and it is only going to increase in the coming years. India has been the most preferred sourcing destination for its labour-intensive handmade products such as woven cotton-based products, fashion accessories, gift articles, and home décor items. India is the largest manufacturer of Organic cotton in the world with a 51% share being exported every year and also a front-runner in exporting leather products such as bags, belts, and handbags. There are also many other noteworthy categories in which Amazon consumers will be interested. India’s top exported products in the year 2017-18 is as follows. Handmade jewellery and fashion accessories Organic chemicals Pharmaceutical products Electrical and electronic spare parts Apparel and clothing accessories Home décor products Leather products Agriculture and food sector How and where to find the right suppliers in India? Finding the right supplier in India is the most difficult part of all since Indian suppliers do not maintain their updated online catalogs. You can refer to the directory of manufacturers list on Alibaba or Global Sources. The more local option is to browse through Indiamart.com and www.tradeindia.com. Almost all suppliers who deal with exports have registered in these portals. However, you most likely won’t find their complete catalog online. Reach out to the supplier through email or phone and they will be glad to share the product catalog through personal message. You can also visit Trade shows that are being conducted exclusively for Amazon sellers where suppliers exhibit their products in one place. Also, in India, there are specific cities known for different products. Meerut and Jalandhar are famous for sports goods, Agra for Shoes, Kolkata for leather items, Tamil Nadu and Noida for Textiles, Assam and Darjeeling for Tea and so on. It is easy to apply a filter on the city that specializes in your product category. Enquire and ensure that they have experience in exporting goods to US or EU. It is understood that those that deal with overseas exports have better quality standards than those that deal with only domestic sellers. Plan a sourcing trip once you have shortlisted a good number of sellers. A lot of times the information provided on Alibaba and Indiamart are inauthentic and it is good to visit factories in person to understand capacity, quality, logistics, and other important aspects. Do a thorough background check. Get the company’s business registration numbers and check their credibility on government portals. Invest in a small amount and test the product with the lowest MOQ possible. Take advantage of the weaker rupee. Meghla Bhardwaj from Global Sources recently released a 47-page e-Book

US-China Trade War: Why You Should Consider Sourcing From India? Read More »

Big_Internet_Ecommerce_Amazon_Store_Management

Amazon Retail Analytics – ARA Basic Vs Premium For Vendors

Amazon Retail Analytics is a powerful tool provided by Amazon for its Vendor Central account sellers. Every vendor gets access to the ARA basic version once they set up an account and this package includes sales and inventory reports, catalog reports, and operational reports. The ARA Premium version comes at an additional cost and provides a lot more features to help sellers analyze their business more efficiently. Let’s see the difference between the ARA Basic and Premium versions in this blog. Amazon Retail Analytics Basic ARA Basic access is given to all vendors and it is, without a shadow of a doubt, the most powerful tool to understand metrics and reports. Currently, ARA Basic provides the following reports: Sales Diagnostics Traffic Diagnostics Operational Diagnostics Forecast and Inventory Planning Inventory Health All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report. As the name suggests, the reports on sales & operations are basic, and the data history is limited, although it is free. ARA Premium ARA Premium is found under Reports -> Amazon Retail Analytics Premium. It comes at a cost of 30K per year subscription. It is more robust compared to the basic package and it provides a multitude of reports and data. ARA Premium provides access to the following and a few more: Reports on sales & operations Reports on traffic Reports on consumer behavior Data availability Customer reviews Scheduled email reports Real-time sale There are also different metrics available in ARA Premium. For example, In Sales Diagnostics, there is an additional metric called “Ship Revenue”. In ARA Basic, “Ship Cost”, is the only metric available. The other stand-out feature in the Premium package is the Search terms. Here, you get access to Amazon’s top 100 search terms. ARA Premium provides the vendor with a strong understanding of revenue and also provides insights, helping him understand where revenue is generated, what the competition is, what the customer behavior is, and most importantly, it provides ASIN level performance metrics. Simply put, it provides more actionable data and sorting options to help detailed analysis. Buying the Premium package is totally up to the seller and the stage at which he is in his Amazon journey. The Purpose of ARA Reports – How Do We Benefit From Them? By leveraging data from ARA reports, vendors can refine marketing efforts within Amazon and across other channels as well as drive traffic back to Amazon. As a seller, it helps you analyze the following in order to come up with actionable strategies. Traffic & conversion Content & visibility Availability Consumer behavior Returns Price, Lost Buy Box Competition The biggest challenge is analyzing a huge volume of data, interpreting it, and utilizing it, to make the necessary changes in the business model.

Amazon Retail Analytics – ARA Basic Vs Premium For Vendors Read More »

Big_Internet_Ecommerce_Amazon_Advertising_PPC

Amazon Ads – Why They Are Indispensable?

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

Amazon Ads – Why They Are Indispensable? Read More »

Scroll to Top