Shopify

Following Part II, here we’ll tell you the dos when you begin SEO.  Clean Ecommerce Site Structure Most Shopify SEO optimizations enhance user experience and inspire visitors to browse products for a longer time. A simple and neat site structure does too. A clean Shopify site structure Allows prospects to find your products easily Allows search engines to crawl and rank your website and its web pages. Also, don’t let any of your web pages turn into orphan pages. Imagine having a website page with good quality content but crawlers are not able to figure out how it is associated with your main domain. That’s why you need to interlink your website pages. Also, a Shopify store should be optimized for humans first and search engines second. So, adding an about us page, a contact us page, and a blog boosts credibility. Carry Out Keyword Research Keyword research is the process of figuring out which words and phrases (keywords) your target audience uses to search for your products online. You have to include them in your content across your website so that you can prepare to rank in the top 10 SERP results when searched for. Search for product-focused keywords that display clear buying intent and are relevant to every stage of your sales funnel. Readable Website URLs Messy URLs look spammy and meddle with organic traffic information in analytics software. Clean URLs help search engines to match page content to search queries and make indexing easier.  Optimize Headings and Product Descriptions Your Shopify SEO content should be excellent and on-page optimization should be on point. Strategic use of headings and subheadings simplify both content consumption and product discovery.  Compelling product descriptions also encourage buying as they disclose all the information required to make that decision. Remove Duplicate Content Duplicate content is the same or similar content appearing on two or more unique URLs. It confuses Google and can prevent your original content from ranking on search engines.  You can use 301 directs and canonical tags to solve this problem. 301 sends redirect signals from one URL to another one. Google then automatically assigns link authority to a new page with a 301 direct. Canonical tags are HTML code snippets that communicate to the search engines about a specific URL representing the master copy of a page. They are ideal for external duplicate content.  Fast Page Speed In today’s time, users expect sites to load in under two seconds. And, huge images and files, web hosting, and plugins slow down site speed. Did you know that websites with a 10-second-loading time or more have a 123% bounce rate? You cannot afford to offer this kind of a consumer experience.  Final Thoughts This Shopify SEO checklist clearly shows how SEO efforts reflect your brand, increase sales, and why they are worth the investment. And, Fab On Go can become your perfect Shopify SEO copywriting partner in this journey to success. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

Are you a Shopify merchant looking to extract the most out of your SEO efforts? Our SEO content and copywriting experts and their advice can assist you in building niche authority from day one. Read this blog to know what we are talking about. Let’s begin! What is Shopify SEO? SEO is the process of improving the quality of a website or a piece of content to make it appear in the top results on SERPs. It involves a series of strategic actions that ensure the creation of quality content that meets the user’s needs and expectations. No fear of ad blockers. No ad blindness. Only a little regular maintenance. It is a trusted, economic method(24×7 in action) that drives traffic. Shopify SEO delivers the same thing, concentrating on headlines and metadata, optimizing product descriptions, navigational and website link structure, etc. Here, each product must have a dedicated landing page to draw traffic from search engines. When prospects search for your products or services, your product pages must rank at the top.  Advantages Driving revenue  Drawing qualified leads Increasing brand awareness  Building lasting value for your business/customers. What does Shopify SEO Involve? Things to do before you start SEO: Purchase a custom domain name Credibility is considered vital by search engines. A custom domain creates that. Also, choosing an industry-relevant domain name allows you to rank for relevant keywords and bring in high-quality traffic.  Verify your domain To use Google services, you need to verify your domain. Set up Google Analytics Google Analytics is a web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can track website traffic, measure your advertising ROI, track social networking sites and applications, etc. Steps to Set Up Google Analytics: Create a Google account Create a Google Analytics account Create a Universal Analytics property in Google and add it to your Shopify store Turn on e-commerce tracking in your Google Analytics account where you can either enable basic e-commerce tracking or enhanced e-commerce tracking. Set Up Google Search Console As Google defines it, Google Search Console and its tools “help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results”.  Steps to Set Up Google Analytics: Create a Google Search Console account Submit your sitemap to Google Utilize the URL Inspection tool and the Crawl Stats report to check your website for crawling errors Sure Your Shopify Store isn’t Password-Protected Search Engines are not able to crawl Shopify stores that are password-protected. Also, your store will not accessible to shoppers. So, no password protection until the development stage. Steps to Remove Password Protection Open your Shopify admin  Then you follow this order of actions: Online store > Preferences > Password protection till you reach Enable Password checkbox Remove the checkmark from this checkbox  Click Save  Check out Part II of the Shopify SEO Checklist now. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management