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4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools /

Have you invested in Amazon PPC? Are you waiting for great results? Mere investment in Amazon Ads is not enough for the success of your Ad campaign. You need to support your investment with some basic features to ensure the smooth and successful running of your Amazon Ad campaign. How to Troubleshoot and Optimize your Amazon PPC Here are 4 simple steps to make a successful Amazon Ad Campaign. Add a strong title and compelling content with bullet points to your Product Detail Page When a customer clicks on your product Ad on Amazon, it takes the user to the product detail page. This is the place where you need to get the attention of customers and attract them. To make this happen, the page should contain some essential features. They are: A strong title for your product Relevant and useful product description with key product features like size, color, package, etc. Information about product uses, compatibility, and customer benefits (mentioned in bullets) A strong product detail page with the most relevant keywords and information can help convert that click into a sale. Monitor Product Reviews and Customer Ratings Product ratings and reviews help build the credibility of your brand’s products. Before purchasing any product, a buyer views the star ratings and reviews of the product to know the quality and benefits of the product. This feedback gives buyers the trust to purchase your products. Make sure to have a star rating of 3.5 or more and at least 15 customer reviews for your advertised products. High-Resolution Images and Videos Highlight your product with high-resolution images or videos to engage the customers and drive traffic. Take advantage of the new free features on the Amazon store like Shoppable collection images and images with text to showcase your products with engaging content experiences. Shoppable collection images These are rich lifestyle images that feature your products in different settings or collections with complementary products. You can enable customers to click on any of your featured products in the image collection and view the basic information of your product like name, price, prime availability, and customer ratings. They can also add the product to the cart or go to the product detail page. This feature attracts and inspires customers to purchase your product in just a few clicks. Images with text feature This feature lets you add descriptive text on images with customizable location, alignment, size, and color to showcase your products in the best possible light. It also improves Amazon SEO, driving traffic to your product on the store from third-party search engines. Stay in Stock Being out-of-stock gives an unsatisfactory experience for shoppers. If your product listing page shows out-of-stock, it’s quite natural that users go to other competitor products to purchase, not necessarily waiting for your products. Positive customer experience is essential to avoid losing sales as well as your Ads visibility. Take advantage of these simple, yet powerful features to increase the organic ranking of your product, brand awareness, and sales, making your Ad campaign a grand success. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Amazon Competitor Analysis – Key Competitor Metrics to Track in 2020

Leave a Comment / Amazon /

Do you know why Amazon is the largest e-commerce marketplace in the world? This is a platform where 87% of customers actually shop for products and thousands of sellers sell their products.  Whether you are a new seller or an established one on Amazon, the main goal is to drive traffic to your products, maximize your reach, and increase sales. The competition in the Amazon marketplace is so intense with thousands of sellers on Amazon. There are millions of similar products from different sellers that are listed and ranked by Amazon which gives customers a choice to buy quality products. Since every product has hundreds of different vendors, the time is now, more than ever, that Amazon sellers carry out better analyses of their competitors to stand out from other merchants.  It’s no easy feat to maintain a competitive advantage on Amazon, especially when you’re not keeping track of your competitors. A comprehensive study of your rivals is one of the most successful ways to stay ahead and survive in the largest competitive marketplace.  Why is Amazon Competitor Analysis important for Amazon Sellers? Amazon is a giant marketplace and is only getting bigger. And just because it’s crowded and highly competitive doesn’t mean all is lost.  Evaluating competitors’ products and marketing strategies help in identifying gaps between what your competitors offer and what customers need. Bridging the gaps and finding new opportunities to make your products stand out from the competitors is what the game is all about.  The quantitative and qualitative data of competitors give valuable insights for Amazon sellers to make better decisions, optimize advertising campaigns, and more effectively, track performance and profitability. Use competition as leverage and carve out a spot in the marketplace for yourself. 5 Key Competitor Metrics Every Amazon Seller Must Essentially Track 1. Analyze the targeted keywords of your Competitors Keywords are the search terms entered by shoppers on Amazon’s search box to find a product. Shoppers can easily find your product only when it appears on the top pages of Amazon search results with their search terms. The most critical step in Amazon’s competitor analysis is researching your competitors’ keyword strategies. Competitive keyword analysis helps evaluate specific keywords used by your competitors in the product listing page and identifies whether they are using evergreen keywords or trending keywords to improve their product’s ranking. With this data, you can adjust the relevant Amazon keywords in the product listing page to optimize product visibility and conversions while also gaining a competitive advantage over other sellers.  2. Audit your competitors’ Product Listing Figure out your competitors first and compile a list of their products. Compare all the features of your competitors’ product listings from the title and product description to images with your listings and check how well your competitors have optimized their listings. Look at what other sellers’ product listings on Amazon have that attract customers, like the product title, quality images that showcase the key benefits of the product, description of the product in bullet points, use of optimized keywords in the title, and product content. This gives a clearer picture of what needs to be done to improve your product listings.  Auditing your competitors’ product listings is a simple strategy that boosts your products’ rankings and sales with less time and investment. Pay attention to all forms of the product content like your product title, product description, tags, and meta-tags. Order content in a fashion that places the most relevant keywords first. Not only does this improve your product’s ranking and visibility, but it also helps customers better understand the details of the product being sold. 3. Know your Competitor’s Price It’s a known fact that customers compare the prices of products between sellers before purchasing a product. This doesn’t mean that only a product with a low price gets sold. Better availability and the faster shipping time also play a key role in differentiating sellers from other competitors.  However, assessing the competitor’s prices is also an important factor for an Amazon seller to make sure that the pricing strategy is robust and stays competitive in the highly saturated Amazon marketplace. As a seller, you need to be aware of your competitor’s pricing strategies to identify hot-selling items and how fast your competitor’s products are being sold out, based on which you can work and improve your sales strategies.  4. Check the Reviews of your Competitors Reviews not only indicate the number of sales but also give valuable feedback on the products, either positive or negative. More the number of sales, the higher the rank of your product. Analyzing product reviews of competitors reveals a wealth of information about buyers like what product features make them happy, and what they don’t like about the product. This helps you address the specific issues of your product. Feedback on the products of your competitors also provides useful insights to position product descriptions to attract customers who shop in comparison. 5. Evaluate your Competitors’ PPC Strategies An in-depth evaluation of competitors’ ad campaigns helps Amazon sellers to consistently structure their ad campaigns and leverage the untapped keyword potential to generate more traffic for their products at a low cost. Keeping track of different strategies of your competitor’s ad campaigns helps you to understand and analyze the keyword choice of your competitors and helps in optimizing your Cost-Per-Click over time. This enables you to get more out of your Sponsored Products campaign than your competitors do and allows you to win high-value top sponsored positions. Leverage the advantage of Amazon Competitor Research Tools – It’s worth your time and money. There are many amazon competitor research tools like Sonar, Helium 10, Sellics, and Keyword Scout, that make it simple for you to compare your product listings to your competitors’ listings, show the type of keywords (Short or long-tail) used by your competitors, search volume, cost per click, and other valuable information and help you discover your competitor’s advertising strategy.  These tools give you an actionable Amazon

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Can Amazon Super URLs Still Boost Seller Ranking?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

As an Amazon seller, achieving a best-seller rank often feels like a mystery. Most sellers credit Amazon’s A9 algorithm, but there’s much more behind the scenes that influences ranking. Super URLs, once a hot tool in the seller’s toolbox, have become a controversial subject. Are they still effective, or are they a risky shortcut to avoid?  In this post, we’ll dive deep into Amazon Super URLs, their role in product ranking, and the evolving debate on whether they are still a viable strategy.  What Are Amazon Super URLs?  An Amazon Super URL is a customized link that sellers generate by searching for a product using a specific keyword, clicking on the product, and then copying the URL from the browser’s address bar. These URLs often include the search term and additional parameters that make it appear as though a customer found the product organically.  For years, sellers have used Super URLs to “trick” Amazon into boosting their product’s ranking for specific keywords, aiming to improve visibility and sales. But, as Amazon’s algorithms evolve, is this tactic still effective?  Do Super URLs Still Work in 2024?  The short answer: Super URLs can work, but with significant risks.  We scoured the web and from Reddit sellers with years of experience to Amazon specialists, opinions are divided. Some sellers report short-term success in keyword ranking using Super URLs, while others warn that Amazon has wised up to the tactic. There’s growing concern that using Super URLs might lead to keyword suppression or even account suspension due to manipulation of search rankings.  One Reddit seller shared a case where their product ranking skyrocketed from #14 to #3 after using a Super URL, only to plummet later due to changes in Amazon’s algorithm. The key takeaway? Super URLs may offer short-term gains, but they come with increasing risks.  Amazon’s algorithms have evolved, and they now focus on factors like sales velocity, customer reviews, and organic interactions. Manipulating the system can trigger penalties, and in some cases, accounts have been banned for search manipulation.    Why Super URLs Are Losing Their Charm  The debate over Super URLs has intensified as Amazon has tightened its grip on ranking tactics that attempt to game the system. A few years ago, sellers could rely on Super URLs to improve keyword rankings effortlessly. Today, the A9 algorithm is more sophisticated, and relying solely on Super URLs might hurt your product listing in the long run.   Amazon now tracks search patterns closely. According to some Amazon experts, Super URLs no longer generate the same results because Amazon can detect when a link is created artificially to boost rankings. Sellers who continue to use them may face penalties, including losing keyword rankings or having reviews flagged as manipulated.  Risks of Using Amazon Super URLs  Ranking Penalties: Many sellers report short-lived boosts in keyword rankings followed by a drop in visibility. This is because Amazon can now detect manipulated links, and penalizes products that rely on them.  Account Suspension: Amazon explicitly forbids any attempts to manipulate their metrics. If detected, using Super URLs can result in account suspension or product delisting, which could severely impact your business.  Review Removal: Super URLs may also be linked to Amazon’s review removal system. If Amazon suspects that a Super URL is being used to generate biased reviews, it may automatically remove those reviews. This is particularly concerning for sellers who rely on positive feedback to drive sales.  Ineffective Long-Term: While some sellers report short-term gains, Super URLs are not a sustainable strategy. As one Reddit user put it: “Super URLs work until they don’t, and then your ranking plummets.” Amazon’s algorithm favors organic search and customer interactions over manipulated links.  Should You Use Amazon Super URLs?  Given the risks, sellers need to ask themselves: Is the short-term ranking boost worth the potential long-term consequences?  Many experienced sellers now avoid Super URLs in favor of white-hat techniques that align with Amazon’s guidelines. These include:  Optimizing product listings with relevant, high-quality keywords.  Driving external traffic from platforms like Google Ads, social media, and influencer partnerships.  Using Amazon PPC to build a steady, organic sales velocity.  Driving external traffic, especially through Google Ads, has been particularly effective in boosting rankings without resorting to potentially dangerous shortcuts like Super URLs. According to recent Reddit discussions, sellers who drive organic search traffic using external sources are more likely to see sustainable ranking improvements.  Alternatives to Amazon Super URLs  Amazon Associate Links: These are safe, Amazon-approved links that don’t include keyword tags or time stamps, making them a great alternative to Super URLs. Plus, you can earn a commission through the Amazon Associates program.  Search Find Buy (SFB): While SFB has also faced scrutiny, it’s still a more organic approach compared to Super URLs. Be cautious with this method, as Amazon is increasingly cracking down on manipulation tactics.   Google Ads and Social Media: Instead of manipulating Amazon’s algorithm, focus on driving high-quality traffic to your product page. Platforms like Google, Facebook, and Instagram allow you to target specific audiences and keywords without the risk of penalties.  Influencer Marketing: Building partnerships with influencers who can drive traffic to your Amazon listing is a proven way to generate authentic sales. This also helps build credibility with your audience.  Best Practices for Amazon Sellers  Focus on Organic Growth: Build a strong foundation by optimizing your product listings, encouraging customer reviews, and ensuring your product images and descriptions are top-notch. Amazon rewards consistent, organic sales growth.  Leverage External Traffic: Use platforms like Google, Instagram, Pinterest, and even YouTube to drive potential buyers to your listings. This not only increases your sales but also signals to Amazon that your product is gaining attention from multiple sources. Maintain a Healthy Sales Velocity: Instead of relying on short-term hacks like Super URLs, invest in long-term strategies that keep your sales momentum going. This includes running timely PPC campaigns, offering limited-time rebates, and optimizing your pricing strategy.   Where can you create Super URLs?  Use these sites and URLs at your

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Source and Sell Private Label Products on Amazon

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, LifeStyle, seller central, Technology /

If you are planning to start your own e-commerce business, then to make some serious money, marketing private label products on Amazon is the best option for you. You can also take advantage of the fulfilment programs provided by Amazon such as Fulfilled-by-Amazon (FBA) Program and Merchant Fulfillment Network (MFN) to improve sales conversion. Here’s all you need to know about sourcing and selling private-label products on Amazon. Product Research For Private Label Products The first step would be to brainstorm product ideas and you can get product ideas from just about anywhere. For example, you can visit physical stores and see what’s hot & trending or you can ask regular customers which products make the most sale. You can also get product ideas from Amazon so always pay attention to the “New Releases” section and Amazon Best Sellers page. Keep looking for new products under different sub-categories. Social media is a great place where you can get new product ideas but you will have to do your own research to check what is trending by analyzing viral posts. Find the Target Market For Private Label Products You can sell anything on Amazon, even if there is little to no demand for that product. You can’t sell something that has too many competitors. You can easily come up with a great product idea but you also have to study the market and find out the best product for your audience. If you are a new Amazon seller then it might be your first product or you want to add a new product to your business. Our Amazon Product researchers have observed that many Amazon sellers waste their money on finding out what the best product to sell is. While searching for your winning product, you need to take care of pricing, shipping, availability for sourcing, product demand, seasonality, and competition. Find the Right Product Suppliers Now that you have an awesome product idea that you want to sell, you have to research product suppliers and manufacturers. For the perfect Private Label products, you have to research marketplaces like Alibaba, and IndiaMart which give you great product ideas. You can sort your results by minimum order requirements, materials, and price. You also get an idea about costs and other charges through this process. If you still can’t get the best supplier and manufacturer for your desired products, then Google is always there for you. Use the product name first as your search term and then mention the private label supplier at the end. Finalizing Logo Design and Packaging Once you get a few good suppliers, don’t order the products immediately. Request for a quote and samples first. You have to compare price quotes of multiple suppliers and also make sure that the products are up to your standards. There will be charges you incur such as shipping costs, import duties, and any other fees. Once you source the product, branding, design, and packaging come next. You can put your logo on the packaging and the product itself. Since it is a private label product, you have to make sure you design the product differently and not like the products already in the marketplace. When it comes to design, there are a lot of things to cover. For example, it might be a sample design with just a label or logo. Depending on the products, you might also have to do a full-scale package design that includes instruction booklets, an ingredients list, and other elements. Make sure the branding is done professionally as it plays a major role in your marketing and sales. At BIE, we have many services that enhance the brand and we have professional graphic designers on our team who guide you through the design process. Figure Out Your Fulfillment Strategy For an Amazon seller, product ratings matter a lot, and your shipping and fulfilment process has a direct impact, on your ratings and reviews. There are so many options available by which you can fulfil an order. But before making any decision, make sure you consider the costs of everything. There will be many costs such as shipping, picking, packing, warehousing, and logistics. You can fulfil your order in-house, that is on your own, or you can ship your private label products to Amazon’s warehouse, and the order will be fulfilled by Amazon. Nowadays, many Amazon sellers choose the Fulfilled-by-Amazon (FBA) program to fulfil their orders. It’s easy to get more sales using FBA and customer service is provided by Amazon. You can use third-party fulfilment centres or ask your private label product supplier if they offer fulfilment services. Basically, drop shipping. Whatever strategy you choose, keep in mind, ratings, and also make sure your supply chain works systematically. Amazon Product Listings Your next step is to ensure your product gets listed on your seller account on Amazon. Make sure you use high-quality and professional product images only. At BIE, we have an e-commerce product photography service where we offer you professional product images. The title is the most important element of your Amazon product listing. Make sure you use the brand name first in your title as it is a private-label product. After the brand name, make sure you use the keywords and search terms that the users could search. Your product title will define what you’re selling so make it as effective as possible. Once the title is done, including all the benefits and features of the product in the bullet points, is crucial. Here you can put some keywords that you want to target. Lastly, make sure you put all the information about the product in the description. The product description is the place where you can instruct the buyer and help them to make a purchase decision. The product description is your sales copy that will decide whether the product will sell or not. Sell Your Products and Start Advertising Once the listing is done, you can add more products and start selling. You

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Big_Internet_Ecommerce_Amazon_Listing_Optimization

Optimize Your Product Listing For Christmas Sales

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.  Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season: Understand the Christmas Cheer! Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC. Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts. Stock Your Inventory You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns. Cold Pipeline Needs Heating Up! We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords. Get a Festive Makeover If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality. Mobile Friendly Content 80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons. Don’t Forget Those Testimonials This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon. Find Your Magical Keywords Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start. 1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”. 2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in

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Big_Internet_Ecommerce_One_On_One_Coaching

Avoid Scams While Hiring Amazon Human Resources Online

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central, vendor central /

Whether you are new to Amazon seller central or a top seller, you might have hired an Amazon expert for complete store management. In this article, we’ve mentioned a few things that you need to consider and also things that a VA need to ensure to prevent scams. We’re sure that amazon human resources from around the world can easily be scammed into finishing a project and not getting their due amounts paid (discussed in a later blog). Just like how companies contract employees and take their identity proof into consideration, we would suggest signing such a contract with your VA, before you take any new hires. Let’s get into detail as to how as a virtual employee, you can avoid fraudulent acts while hiring amazon human resources online. Things To Consider Check Online Profile Thoroughly: Always be aware of the fact that many scam artists make fake accounts or profiles on writing boards, social media platforms, and other such venues. Make sure you check whether the profile has a genuine profile image and this includes studying the account history in terms of the number of posts, photograph list, address, name, website, and timeline feed. Also, remember that if the profile is newly created and there are no real friends then chances are that it is a scammers profile. Keep in mind that scammers post repeated or copied content on their news feeds and on different groups. Our recommendation is to stay away from such profiles in general. Authentication is Necessary: You need to ask for ID proof just like any other company would while hiring. Ensure you take into account your VA’s personal identity details. Before you sign a contract, ask for their government ID proof such as a passport, national ID, or driving license. Make sure the details on the government ID proof match the Facebook profile. Client Testimonials: Before you hire a VA, ensure you take into account client testimonials. Check their portfolio. Also, ask for their LinkedIn profile, as many professional amazon human resources nowadays have a profile on this media site. Make sure you take recommendations from previous clients or referrals before hiring anyone. Keep a Record of Work Hours: While hiring amazon human resources online, keep in mind the number of hours due as some freelance agents work faster than others. Whether you’re paying on an hourly basis or per project, we oblige you to use a content monitoring tool like Hubstaff to time-track work or you can take screenshots off Skype while keeping your VA on the payroll. Maintain Electronic Footprint: While hiring a VA from Facebook, ensure you maintain an electronic footprint through emails and messages. Ask for their email ID and start the conversation via mail or Skype. All your terms & conditions should be sent via email, as also the requirements for the project. If you are hiring the VA on an hourly basis, then PayPal invoicing must be included. Take Sample Test (PAID): The most important part of this hiring process is that you must test the skills of the VA you are hiring online. The VA should have all the basic and advanced skills that he/ she will need to complete your work efficiently and fulfil all the requirements. We suggest you give them a paid test assignment to know their skills. Most scammers are unskilled and unprofessional, so testing is necessary. Be Clear & Concise with Project: Before you hire a VA, you should have a clear idea about your requirements. Ensure you mention everything in the job description. You should not reach a stage where you have to hand-hold the VA. Having clear goals will save more time for you and the VA. Ensure your project details are recorded via electronic contract or some form of agreement. What About Amazon Human Resources Getting Scammed? We have also noticed that many amazon human resources get scammed after completing a specific project. To avoid scams, make sure you research the employer before applying. Beware of fake profiles as we have mentioned before. Sometimes you will find job posts for amazon human resources crafted extremely unclear and without any brand or company information. Always remember that you have the right to ask for information about the company of your employer. If a job post doesn’t have any employer details such as the name of the employer or company details, you should not go any further. In some cases, the employer may create a fictional persona, or pretend to be a third person between you and the employer. Like a lawyer, consultant, or agency. In such cases, make sure you check the employer profile carefully and ask for government ID proof. As you and the employer both are in different places, it’s always better to do a video call and record it. In addition, once you’ve submitted your application and you get hired instantly, you should proceed with caution. Most scammers accept anyone after a short interview and without any assignment. Conclusion The entire process of hiring an amazon human resources takes time. An employer will look for the right person and always for the long term so that they don’t have to hire someone anytime soon. A genuine and determined employer will look for someone who is productive, highly skilled, and most importantly, someone who will be there with the company for a while. These are the signs of a legitimate job post that you should look for if you are an amazon human resource. If you are a contractor looking to hire offsite freelancing agents, your first job is to filter out spam profiles. If you need professional help with your Amazon store management, do contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Why Your Store Needs Amazon Virtual Assistance?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

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Amazon Q4 Tactics for 2019 – Amazon Optimization Tips 101

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central /

For Amazon sellers, the fourth quarter, which is from October to December, is a pretty lucrative time of the year. Though, there is a lot of work that has to be done. The reason behind considering Q4 as the most important time for Amazon sellers is that this is the time websites and other online platforms get huge traffic. Amazon sellers make most of their annual sales during this time from traffic on the holiday season like Black Friday or Cyber Monday. If you want to make a huge number of sales, you have to prepare in advance for Amazon Q4. Things for Amazon Q4 Sales in 2019 Make a strategy and follow through During Q4, there will be many changes, so make sure you schedule everything. This is the time when Amazon sellers make most of their annual sales. Whether you’re engaging with your customers or simply customizing your EBC content with a holiday-themed layout, work with a consistent plan that focuses on tactics you can apply to improve the visibility of your product listing. For example, in the festive season, you have to make sure that you have done everything for higher sales and use FBA or SFP instead of FBM, up till January. There is no problem with FBM, but it could result in lower sales during Q4. Optimize your product listing Q4 is a time when you and your team have to focus only on sales so make sure your Amazon product listings are fully optimized. During Q4, you will not get time for A/B testing so invest the rest of the year in your learning. There are different priorities that you and your team will have to take care of. Make sure your team is focusing on customer orders, product reviews, seller feedback, and the two most important areas such as sponsored ads and maintaining the Buy Box which can bring more sales. Stock up Make sure you have enough stock for Q4. Many Amazon sellers run out of stock during Q4 and because of that, they end up with lower sales. So, to avoid this, you have to ensure that your inventory is available for shipment to Amazon by October. On the other hand, there are many sellers who end up with too much in stock because of the late arrival of inventory, and that also results in lower sales. It’s important for Amazon sellers to forecast their inventory in advance to ensure proper availability of stock. This is tough, especially if this is your first Q4, or if you have recently launched a new product. The previous demand for category-based products, sales uplift, and your marketing initiatives, are factors you can consider for older products. Make a pricing strategy Amazon product pricing can decide your success or failure in Q4 so make sure you have a clear pricing strategy to increase sales, and not the stock for January. As an Amazon Seller, if you don’t have a pricing strategy, you will have to sit with overstocks in January when sales dramatically go down. Decide your timeline when you want to drop the price. For example, you can drop your price if a certain percentage of inventory is not cleared. Now, you might think, “why should I drop my price?” But is far better and more profitable than having too much inventory for January. Also, you have to incur those long-term storage fees, or have your products removed, because of overstock. Promotions & Sponsored Ads During Q4, as an Amazon seller, you can take advantage of ads, as this is the time when you’re going to get more visibility compared to all year. So you need to have a strategy for ad campaigns. Make sure that you don’t overspend on ads, because organically, you will get visibility. Ad campaigns have the potential to reach more people though. You also have to plan for product promotion in advance so that you can raise the prices when there is high demand but less supply. Make a Social Media Marketing strategy for product promotion and also make sure you start early to increase product sales rank to be competitive. Backup plan What if you run out of stock on a big day in Q4? Don’t worry, we have a backup plan for you. If you are an Amazon seller and selling through the FBA program, for any missed shipment, you can shift over to Merchant Fulfilled Network (MFN), where you can send in another shipment. This way you can take full advantage of Q4 sales. There is another program by Amazon, Seller Fulfilled Prime, which you can apply to if you are eligible. Once you get the approval, you can sell your lowest-selling products through this program so that you and your team can become familiar with the requirements. Yes, it is a lot of work, but to avoid panic, you have to do this. Even after all this work, if any item goes completely out of stock, you can move on with a similar or equivalent product. To make the most profit, you do need to work hard and plan smartly. Final thoughts As an Amazon Seller, the final four months will be crucial for you, and for survival, you need to have a great strategy. But along with a good marketing plan, solid ad campaigns, optimized product listings, and a detailed forecast, you will have to be prepared for the unexpected. You can spend months planning for Q4, but once it pools in, there isn’t enough time to test and review strategies. This is a time when you have to take action. Imagine driving a super-fast car during Q4 and getting ready to shift gears anytime. If you can’t, your competitors will. There is a lot of work and there isn’t a whole lot of time, so how do you manage this? BIE have experienced and highly skilled amazon human resources who enhance brand presence and improve sales during the holiday season while providing analytical

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Feedvisor – Improve Your Product Listing Specifically

Leave a Comment / Amazon, Amazon Marketing, Amazon VA, LifeStyle /

Feedvisor is an “AI-First” Optimization and Intelligence Platform for large amazon sellers and brands who sell on amazon forums. The Feedvisor platform develops and operates an algorithmic platform and provides repricing and revenue intelligence solutions for e-commerce marketplace sellers who do business with amazon. It also provides solutions for advertising, managing inventory, and brand optimization for amazon seller registration. Feedvisor is designed for large Amazon sellers and retailers, brands, private labels, and amazon individual sellers who sell products online from home. The Feedvisor team is fully committed to a customer’s success by maximizing demand, profitability, and overall business growth, ensuring they stay ahead in the game and at the forefront of retail innovation. Who Are They? Feedvisor was founded in the year 2012 and is headquartered in New York. They introduced the first-ever algorithmic repricing solution to provide amazon seller support for e-commerce marketplaces such as Amazon. Since its launch in 2012, they have expanded with more than $2 billion in customer sales and raised more than $40 million in investment funding. With the release of the “AI-first” optimization and intelligence platform, they made an industry-defining leap for amazon seller central overview. Victor Rosenman, the CEO and Founder, and Eyal Lanxer, the CTO and Co-founder of Feedvisor, and the team of data scientists, engineers, Amazon experts, account executives, and skilled marketers created innovative solutions and experiences for their customers when it came to amazon seller central orders. Feedvisor’s technology has been awarded various industry awards such as the Red Herring Top 100 Global Award in 2014 and the Frost and Sullivan’s Technology Leadership Award in 2014. Features of Feedvisor Price Optimization and Intelligence The Feedvisor platform provides a repricer for Amazon’s Price Optimization and Intelligence feature. Artificial intelligence-based pricing technology works by optimising the prices of products based on a unique Amazon catalogue. Advertising Optimization and Intelligence The Feedvisor platform has an Amazon Optimization and Intelligence feature that provides an artificial intelligence-driven Pay-Per-Click campaign manager to maximizes your ad performance according to your business strategies. Brand Optimization and Intelligence The Feedvisor platform allows for Brand Optimization and Intelligence for your brand on Amazon. They have strategic end-to-end managed services that create and optimize your brand’s presence and visibility on Amazon. The Feedvisor platform provides three basic features: The price optimisation and intelligence feature is designed to help Amazon sellers by providing intelligent pricing. It helps you effectively drive demand and profit. It also enables brands and private labels to win against their competition on Amazon with dynamic pricing through the ProductSphereTM pricing technology. It helps brands, large sellers, and private labels win the Amazon Marketplace selling on amazon Reddit through their Award-winning reprice cutting-edge technology. It helps sellers outpace the competition. It optimizes inventory and return rates to maximize your overall profits through the amazon seller profit calculator. Through this feature, you can get a 37% increase in profit margins and a 23% increase in gross profits. The advertising optimization and intelligence feature is designed to help Amazon sellers by providing intelligent amazon advertisements optimization. This intelligent advertising solution helps you choose between self-managed or managed services components to handle the creation, management, and optimization of your sponsored product campaigns on amazon. It also provides amazon seller central reports. You can get a holistic view of your advertisement campaign performance from the advertising dashboard. This feature enables you to target the most impactful keywords or the top-selling keywords to drive sales. Through the advertisement dashboard, you can get a 360-degree view of your campaign performance, traffic, keyword efficiency, and ad spending to increase profitability. You can also determine the selling on amazon fees and optimize your return rate. Through this feature, you can get a 17% decrease in ACoS and a 21% increase in conversion. The brand optimization and intelligence feature is designed to help Amazon sellers interested in becoming Amazon FBA sellers through Amazon Storefront enhancement. It enables you to increase brand visibility through Amazon store brand pages and landing pages. This helps drive store awareness and enhance buyer experience while supporting brand values and images. You can increase organic rankings for products through optimized product listings for the brand. This feature helps you optimize your product listings, run promotions and deals, create Enhanced Brand Content or A+ Content, and display ads for your brand on Amazon. Through this feature, you get a 15% increase in impressions, an 18% higher CTR, and a 28% increase in sales. BOOK A FREE CONSULTING CALL

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