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Best Methods for Image Enhancement to Increase the ROI from your Amazon Store

Leave a Comment / All, Amazon /

Your product image must receive special consideration in terms of how well it depicts your actual product. The SEO of your Amazon store and the perception of your brand will suffer if the image does not accurately represent your goods. You must be familiar with the essential Amazon image processing procedures if you want your product photographs to come up to your customer’s expectations. It will give you a competitive advantage and focus your thinking on a fruitful procedure. Some Important Features of Image Editing for Amazon The following are some prominent and frequently used Amazon picture editing techniques to take into account for products being sold on the Amazon marketplace: Image retouching It entails improving the image of your goods and fixing any minor defects. When it comes to photo editing for Amazon It is employed to make your product appear more modern and appealing. Background adjustment Your product image must have a white backdrop to be uploaded to Amazon. So make sure to have their existing backgrounds changed to white after you’ve taken and organized all of your product photos. Additionally, by removing the unwanted components from the image, you may make it look more natural while still making it attractive and faultless. Color rectification You must choose color correction if the colors in your product image are different from those in the actual product. It is the method that is most suitable for adjusting the color in all the right ways. To make the product photographs aesthetically appealing, eye-catching, and simple to understand, color modifications are crucial. Image masking Product masking can be used to remove extraneous characteristics and reflect your product completely. Without cropping the image, it can be utilized to hide portions of your product image that are unnecessary. Translucency, alpha channel, and transparency masking are all parts of the picture masking process. You may achieve the needed image size and dimensions with proper image cropping and scaling and effectively optimize Amazon product listings. Effective product image optimization will assist in increasing traffic and, subsequently, sales. These are some of the important features that help to drive external traffic to Amazon listing. Moreover, these features also prove helpful when questions like how to promote Amazon listing are asked. To get the best professional assistance head over to the Big Internet Ecommerce website now!

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Big_Internet_Ecommerce_Amazon_Images_Optimization

5 Image Editing Tools to Enhance the Product Images in Your Online Store

Leave a Comment / All, Amazon, Amazon Tools /

To give prospective customers a visual representation of the product, online retail websites rely on photographs. Additionally, they use visuals in the form of banners and headlines to promote specific goods, plans, or deals. Other significant areas of the website, such as thumbnails and quick view images, also require the use of photographs, thus image editing for Amazon has gained popularity.  Best Image Editing Tools When it comes to how your products are presented overall, good photos do matter a lot. Photo editing for Amazon serves a lot of benefits like they help to draw in more clients, inspire confidence in them, drive more external traffic to Amazon listing and significantly raise the likelihood that they will interact with your goods.  These web-based solutions mentioned below are fantastic since you can use them anywhere, anytime. They don’t need to be downloaded or installed first.  One of the quickest photo editing programs is Pixlr. Your photographs can be edited with simple edits, filters, text, and even stickers. With the online app, you can effortlessly crop, resize, change the lighting, add borders, stickers, or text to your photographs, and then save them to your desktop. A free online design and editing tool for creating interesting content are Fotor Photo Editor. The fact that Fotor gives you access to Facebook, Twitter, Youtube, or Instagram-based templates to work with gives it an edge over most other editing and creating tools. Your needs for creating images for social media are met by Adobe Spark, an online and mobile application. Because it is a combination of three distinct technologies (Page, Post, and Video), you may create a variety of material through a single portal. Some mobile-based apps include: One of the most functional photo editing apps available is Snapseed, which is compatible with both iOS and Android. It is renowned for its responsive and intuitive design and has a vast range of filters and presets. A collage builder, editing program, and social network for artists are all features of PicsArt Photo Studio. PicsArt has a huge selection of templates for filters, montages, collages, and typography that you can use to create eye-catching banners and product adverts. To enhance the pictures and drive more external traffic to Amazon listing these above-mentioned photo editing tools would be helpful. Visit the BIE website right away to get the best professional assistance.

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Big_Internet_Ecommerce_Amazon_A+_EBC_Services

5 Strategies to Promote Your Amazon Listings and Increase Sales

Leave a Comment / All, Amazon /

Making your listings as visible as possible is essential for attracting Amazon customers. Customers lack the time or patience to thoroughly go through all of the products available on the market because there are so many of them, therefore it is essential to make efforts to bring external traffic to Amazon listing. Increase sales by making it simple for customers to find your products. How to Promote Amazon Listing? Mentioned below are some of the ways to promote amazon listings and how to drive external traffic to Amazon listing: Use SEO to Improve Your Listings A variety of buyers are drawn to your listing through search engine optimization. When you add popular keywords to your listing, customers can locate it on both Amazon and other websites. Purchase sponsored product ads. SEO by itself may not always result in higher ranks because the marketplace’s ranking algorithm takes other elements—such as selling history, pricing, and more—into account. Amazon sellers can pay for the marketplace to sponsor their products and elevate them in search results to have more control over how visible their listings are. Use social media to promote listings The typical person uses social media platforms for around two hours every day. Given this popularity, posting links to your Amazon listings on social media through the accounts of your company is a potent strategy to increase the number of people who see your products. Conduct a competitor analysis Your listings must continue to rank higher than those of rival brands on Amazon to maintain internal visibility. If you don’t keep an eye on how those listings are attracting customers, your products will rank lower in customer searches than those of your rivals’ products. Keep an eye on your seller rating Your chances of winning the Buy Box and placing highly in Amazon’s search results are also influenced by your total seller rating on the website. Reduced visibility for low-rated merchants is a sanction used to maintain Amazon customer satisfaction and the marketplace.  Due to the intense competition in the industry, you must come up with creative ways to distinguish your products from those of other vendors. The aforementioned pointers and Amazon sales ideas will aid in boosting your Amazon listings. Visit FabOnGo right away for the best professional assistance! BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Big_Internet_Ecommerce_Social_Media_Marketing

How Amazon Sellers may use Social Media to Boost Sales and Profits in the Age of Social Shopping

Leave a Comment / All, Amazon Marketing, Digital Marketing Social Media /

You are aware of the value of having a significant social media following as an Amazon seller. Creating Amazon listings is essential as it helps to bring external traffic to Amazon listing, which helps in reaching a sizable audience of potential customers, increasing brand awareness, and establishing a distinctive identity for your business by developing a strong presence on websites like Twitter, Youtube, LinkedIn, TikTok, Instagram, and Facebook. You can also increase sales by promoting your Amazon listing on social media. The Best Ways to Use Social Media for Your Amazon Brand While exploring Amazon sales ideas it is important to utilize social media to enhance your brand’s presence and to bring in more external traffic to Amazon listing. The following advice will help you handle this marketing trend with nimbleness, originality, and analytical acumen. Investigate Your Audience in Depth It’s crucial to understand the essential characteristics of your customers, what motivates them to click “add to cart,” and what causes them to give up completely. You can create their ideal live shopping experience by getting to know your target audience inside and out, including their social media habits and motivations in addition to their demographics and psychographics. Select Your Platform Carefully It’s critical to choose the appropriate platform that balances the needs of your users with your social selling objectives because every platform has its quirks and niches based on the demographics of your audience. Keep the suggestions coming! Success in e-commerce depends heavily on customer evaluations, which motivate your customers to do the same and to ask questions or express their gratitude. Examining your Amazon reviews is typical, but you should also pay attention to reviews on Facebook, Instagram, and other sites. Consistency and patience go hand in hand The e-commerce industry has been forever changed by social selling, but when using it to build your brand, wait before expecting any quick wins. Pay close attention to trends and user behavior as they develop when you put time and money into the plan. Social media is not just a fantastic way to get in touch with possible clients; it can also be a formidable instrument for generating traffic for your listings. The secret is to intelligently use social media and capitalize on the distinctive aspects of each site. To learn more, get in touch with FabOnGo right away! BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Big_Internet_Ecommerce_Amazon_SEO

Creating The Ultimate Amazon SEO Listing & Beating Your Competitors

Leave a Comment / All, Amazon, Amazon Marketing /

Your product listing serves as the front of your store as an Amazon seller. Your listing headline and image on a search results page draw buyers in like a window display draws in customers. The extensive description, user reviews, and supplementary photographs on the product page provide buyers with a complete understanding of your product. Listings are essential to generating sales on Amazon since they contain all the information a customer requires to make a purchase. It helps to attract external traffic to Amazon listing.  How to Create Amazon Listings? Mentioned below are the steps involved in creating Amazon listings: If you’re the first seller to offer a certain product on Amazon, you must create a new listing before you may sell it. They share an Amazon listing when several retailers are selling the same item. Log into your Seller Central Dashboard to create a unique listing. When you hover your mouse over the “Inventory” menu choice, a menu with the option “Add a Product” will appear. You have the option to create your product or choose one that already exists on the product creation page. Choose “Create a new listing” if the product is special. To classify your goods, select the categories and subcategories that best fit. The information for your product listing will then need to be filled out. Your listing page will succeed or fail based on the content—your product title, description, and photographs. For customers to trust your brand and comprehend why they should buy your product, it must be both educational and interesting. Components of an Effective Product Listing Creating listing on Amazon is essential, certain elements help in the creation of a great Amazon listing to drive sales: SEO-driven keywords – The secret to attracting customers to your Amazon listing is search engine optimization (SEO). It instructs search engines to rank your listing highly in search results so that customers can easily find your product. Thorough product descriptions – They must be comprehensive and accurate. Scannable formatting – Buyers’ eyes can quickly scan the top bullet points of each Amazon listing if they are separated. Engrossing visuals – Product photographs that are crystal clear and of the highest quality can swiftly persuade Amazon customers to buy. There are many ways to boost sales velocity and increase conversions, the above mentioned tips help you boost your sales. Visit the FabOnGo website for more details and to get expert assistance. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Big_Internet_Ecommerce_Amazon_Attribution_External_Traffic

Drive External Traffic to Amazon: Why It’s Beneficial For Product Rank & Conversion Rate

Leave a Comment / All, Amazon, Amazon Marketing /

Any traffic (visitors, links, audience, reach) that originates outside of the Amazon marketplace is referred to as external traffic. This excludes all organic search results, PPC ads, similar/related listings, etc. An email, a social media site like Twitter or Instagram, your own website or business, search engines like Google and Bing, video providers like YouTube or TikTok, other websites, or even links contained in PDFs or other documents, could all be sources of external traffic. How to Bring External Traffic to Amazon Listing? Sponsored Display Ads on Amazon Vendors and third-party sellers who are Brand Registry members have access to Amazon Sponsored Display advertisements. You can generate display advertising using this tool both on and off Amazon. Your display advertising will not only be shown to customers on third-party websites and apps in addition to Amazon search results and product detail pages. Facebook Ads When ways of how to drive external traffic to Amazon listing are discussed, this is a major one. Facebook advertising is an effective marketing tool that enables you to target particular demographics and interests of people who are more likely to search for and buy your items.  Using social media Utilize social media channels to expand your brand, gather followers, engage with customers, and raise brand awareness. Customers already spend the entire day staring at their phones; this is a fantastic marketing opportunity! Affiliate marketing One of the best methods for bringing outside visitors to your Amazon product listings is affiliate marketing. Affiliate programs benefit bloggers, influencers, and online marketers greatly in addition to vendors. Affiliates have the ability to persuade customers to use the product links they provide to purchase goods, assisting in their financial success. These are some of the ways to bring external traffic to Amazon listing. Benefits of Getting External Traffic to Amazon Listing Driving external traffic to Amazon listing can be done in the ways mentioned above, let us now have a look at the benefits that it offers: Aids you in maintaining an edge over the competition Makes a brand more visible Increase revenue and traffic Boost the ranks of your keywords Helps you expand the range of your clientele Use these suggestions to bring external traffic to Amazon listing and to widen your customer base, get in touch with FabOnGo for expert help. Visit the FabOnGo website for more details. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Big_Internet_Ecommerce_Product_Sourcing

Sourcing Products to Sell Wholesale on Amazon: 2020 Guide For Selling Wholesale on Amazon

Leave a Comment / All, Amazon, Amazon Marketing, Amazon VA, seller central /

You would be surprised to know that the number of third-party sellers on Amazon exceeds the 2 million mark. It is through these sellers, that a consumer can order a variety of different products on the Amazon platform, oceans away.  Among the sellers on the Amazon platform, around 26% of them use the wholesale sales model. Wholesale basically refers to buying branded products in bulk from a different manufacturer, distributor, or supplier and then reselling them to the consumers. Selling products brought in bulk on Amazon may seem like a lucrative opportunity. However, there are a few concepts and processes involved in following such a sales model that need to be understood first.   In this article, you will learn how to implement a wholesale sales model on Amazon. How is wholesale different from the other sales models supported by Amazon? When you hear the word wholesale, you might think it is similar to the other types of sales models on Amazon. This is so not so as there are huge differences in each type of sales model supported by Amazon. Arbitrage is a sales model wherein products are purchased at a discounted rate from certain retail or online sites and then resold on Amazon. The similarity of this sales model with wholesale is that both of them involve the purchase of branded products. There are two types of arbitrage, retail arbitrage and online arbitrage. In retail arbitrage, sellers look for retail or outlet stores and look to make a profit by reselling the liquidations, clearance stock, and reduced stock. However, in online arbitrage, the products for reselling on Amazon are obtained from online sources. In online arbitrage, you can generally buy the products in bulk. The private label sellers have their own individual brands that they market and sell on Amazon under their own brand names. However, wholesale sellers purchase existing products from different brands. Private label selling involves building a brand from scratch and that is not the case when it comes to wholesale. Also, private label sellers do not want or would not allow any wholesalers to buy their products and resell them on Amazon. Dropshippers are third-party sellers who sell products that they do not own on Amazon. Dropshipping is not limited to product acquisition but also involves product fulfilment. In dropshipping, the buyer gives you the order and the order is processed by you on behalf of the supplier. The product will then be packed and shipped to the buyer by the supplier. The main difference between dropshipping and wholesale lies in the way the product inventory is handled. Since products are bought in bulk when it comes to wholesale, product inventory plays a major role. However, this is not the case with drop shipping. Reasons to sell wholesale Here are a few reasons why Amazon wholesale is popular and opted for by several sellers online. The products from existing brands can be sold through this method. This takes away the burden of marketing and advertising the products that you are selling online. In the case of wholesale, you would not have to go through the laborious process of manufacturing a product and shipping it to the customer. It is much more profitable to sell products as a wholesaler on Amazon. This claim is supported by a report which suggests that wholesalers on Amazon took under three months to turn a profit and private label sellers took about six months for the same. It takes minimum time to get your business up and running when it comes to Amazon wholesale. With not having to bother about brand identity and marketing, you can dedicate your time to growing the business and building a team. However, in order to sell on Amazon as a wholesaler, you would need brand approval. Basics of Amazon wholesale There are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon that need to be followed, if one wishes to sell wholesale on Amazon.  If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country. Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following: Seller account setup Selecting the product you wish to sell Product sourcing Bundle, optimized listing creation, PPC Launch and promote the selected product Management and development of your business Finding a suitable product to sell on Amazon When you select a product for wholesale selling on Amazon, the first thing to make sure of is that the product is not already selling under a private label seller or Amazon. Generally, the products under Amazon’s brand are already at a competitive price and as a wholesaler, you cannot compete with the same. Also, many of the private label sellers will not allow the wholesalers to place offers on product listings that are similar to theirs.  While picking a suitable product, try looking for well-established brands. Such successful brands would speed up the success of your business as a wholesaler on Amazon. You also need to check the demand for the product prior to making the selection. Amazon has many products that fall under various categories. We recommend you pick products that fall under the following categories. Arts, crafts, and sewing Books Baby Electronics Home and Kitchen Home and Garden Home Improvement Kitchen and Dining Music Instruments Office Products Pet Supplies Patio, Lawn, and Garden Sports and Outdoors Toys and Games Video Games Ensure that the BSR

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Big_Internet_Ecommerce_Amazon_Store_Management

Amazon’s Vendor Purge – Is It Really Bad News?

Leave a Comment / Amazon, LifeStyle /

In a huge strategy shift, Amazon is reportedly going to purge small vendors, reserving Vendor central only for biggies like P&G, Sony, Lego, and other massive names. This news on the vendor purge came as a rude shock to many suppliers when Bloomberg first wrote about it last month. Much has been said and discussed since then and we have now arrived at a point where it is almost finalised and everyone is waiting for the official news to roll over. Why is Amazon doing this to vendors? “Third-party sellers are kicking our first-party butt. Badly,” – Jeff Bezos wrote in his Annual shareholder letter. This is not just a statement but a thoroughly researched statistical analysis put in simple layman’s language. Ask me how? In 2018, nearly 58% of Amazon’s total sales came from third-party sellers. In the present year, this is estimated to go even higher. This made Amazon think about pushing small vendors below $10M in annual sales to the seller central platform. Seller central is more profitable for Amazon It is hard to believe but Amazon is not making as much as we would like to hear from the Vendor central. Amazon has to hire more vendor managers and spend more on the logistics – for the fulfilment and shipping of first-party products. The cost will go further once Amazon implements its One-Day shipping program. Seller Central on the other hand is relatively easy in terms of logistics and Amazon gets a share of every single sale that is made. Small Vendors are posing a risk With the increase in competition, there is a rapid increase in counterfeit/ unauthorized products as well. With so many small vendors, Amazon is finding it difficult to properly vet, inspect, and dismiss the products that do not meet the quality standards. This directly or indirectly impacts the business model and affects customer satisfaction. Amazon had stopped issuing POs to thousands of such small vendors a few weeks back and kept them on hold until they reviewed their products. The third Party is less demanding This might sound surprising, but the third-party sellers are smarter – they put in extra effort and are self-sufficient with their own pricing, forecasting, marketing, and shipping. They strive to drive more traffic to the marketplace and provide exemplary customer service. Ultimately, Amazon gets a cut out of every sale by simply lending their marketplace and growing along with the millions of other sellers. Vendor Central, on the other hand, is a lot of work. They need to demand forecast, negotiate, buy, manage inventory, take care of logistics, and provide customer support. Amazon is simply unable to allocate that kind of human resources. Also, Amazon sells products at loss, in an attempt to win the “Buy Box” at times. There are tons of vendor manager posts unfilled since 2018 and that explains why first-party businesses growing double digits every quarter is long gone. So what’s going to happen to the small vendors? I would say it is a welcome move for vendors as seller central is in its best shape now than ever before. If you are a vendor, do not feel threatened by the sudden policy change. The transition to seller central is going to be rewarding. Far superior reporting Control over pricing Inventory control No chargebacks If you are a Private Label seller and have got Brand Registry done, you have access to Enhanced Brand Content, which is pretty much similar to A+ content in Vendor central, and you can also create your storefront page. In addition, there is a new Brand Analytics tool which is very similar to the Retail Analytics dashboard in vendor central but with limited metrics. Coming to campaigns, in seller central, you have sponsored products and sponsored brand ads. While product display ads are still not on the third-party platform, there is not much your missing out on as you can make the most out of these two. With Amazon’s new selling plan, you can reach customers in 10 countries for just $39.99 per month. Isn’t that good news? How to prepare yourself for the transition? Set up a seller central account Consider the FBA program to enjoy Prime benefits Work out on product profitability and re-price accordingly Optimize your listings as there is going to be more competition now Redefine your marketing strategy Take Away Never put all the eggs in one basket. If you haven’t explored other marketplaces, it is high time you stop relying only on Amazon. Walmart, ETSY, eBay, and Opensky are great marketplaces where you can list your products and expand your business. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Big_Internet_Ecommerce_Amazon_Advertising_PPC

Amazon Ads – Why They Are Indispensable?

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Product Photography, Digital Marketing Social Media, seller central /

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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