Listing optimization

Big_Internet_Ecommerce_Amazon_Content_Optimization

Three Key Areas for Efficient Listing On Amazon

As an Amazon seller, you have done a truckload of research before choosing the product to buy and materialising it. The game begins when you sign up and list your products. The marketplace is getting increasingly competitive as its seller base is growing continually. It is more like a battlefield and competing with millions of others to make sure your items are found and bought is a constant struggle. Whether you are a new seller or not, here are pointers to keep in mind for an efficient listing on Amazon. Three Key Areas for Improvement: First things first. Customers need to be able to find your products to buy. Amazon’s search algorithm works by matching the keywords against the information (title, bullet points, and description) that you enter for the product. However, there are many other factors that determine the visibility of your products on the search results, like the degree of text match, price, availability of the product, sales history, reviews, and other factors. The more relevant and complete the information is, the more visibility and sales the product gets. You may want to research ways to promote your listings and attract buyers to your storefront. Your storefront provides access to any Amazon listings you offer. The biggest sales drivers on Amazon are Search and Browse options. You can work on the following three key areas to efficiently list items and increase sales on Amazon. Backend Search Terms Apart from stuffing keywords on the title and the description, Amazon provides you with an opportunity to add keywords in the backend. These are hidden from the customers but they help with the SEO. You can add up to 200 bytes of keywords in the search fields. These keywords should be generic words which have the potential to improve the product’s discoverability. Here are some guidelines to utilize this effectively. Don’t use product identifiers such as brand names, UPC or ASIN. Don’t provide misleading and irrelevant information. Do not repeat terms from the title or bullet points. Put the words in the most logical order in which the customer is likely to search. Use a single space as a separator. No commas or colons allowed. Don’t use common misspelling words as the search engine is capable of identifying and compensating for the customer’s error and offering suggestions accordingly. Don’t use variants of punctuations, spacing, and pluralization (“80GB” and “80 GB”) Include all the abbreviations, alternate names, and synonyms in the search terms. Browse Nodes Amazon customers find products by either searching on the search bar directly or browsing to a specific category. When customers browse, they further narrow down their search by choosing the exact category and subcategory. This is why it is most important to identify the right browse node and list your product there. If you are not sure about your product’s category, your best bet is the search tool as it is quick and easy. In the search box, type a similar product of yours and see what list of categories the result page suggests on the right and left sides. You may need to dig deep into several categories before you reach the most relevant level. Once you have identified the best category, you can go ahead and submit your product information to create a product detail page. Product Detail Pages Once a customer finds the product through the Search or Browse option, the product page becomes the selling point. You should ensure your product detail page is compelling enough to meet or exceed the competitors quality in your category. There are five key components on the product detail page that helps to increase sales. Keyword-stuffed yet meaningful title in the right format Inspiring product images Competitive prices Clear and concise bullet points Imaginative and well-written product description. Even after doing all things right, your product may not instantly come up on the first page of search results. Playing around with keywords and running campaigns to boost ranking is what needs to be done. Patience and perseverance are what you need to taste the fruit of success with any Amazon business. If you need professional help with your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Big_Internet_Ecommerce_Amazon_Vendor_Central

Top 5 Hires For Growing Your Amazon Business

Leave a Comment / All / John

Your Amazon business is booming? Congratulations! Are you hitting the one million-a-year mark soon? Congratulations again! Now that you are a well-established player on Amazon, all you need is top-notch skills to keep the growth going so you can focus on expanding your business and reaching greater heights. All it takes is the right resource to do the right thing. We have listed the top 5 hires for growing your Amazon business that won’t not just maintain your account, but will also help to scale it quickly. Amazon Accounts Manager To supervise and oversee everything that is related to your Amazon accounts such as optimization of the listing, images, sponsored ads, and customer service support. Marketing Manager To build a positive brand image for the company and to market all products and services in an appreciative manner. Product campaigns, supervising the design, and creation and execution of business branding are some of the responsibilities of the marketing manager. Inventory Manager To keep track of orders and real-time inventory. They ensure all orders are packed and processed in a desirable manner and shipped at an appropriate time. They also ensure inventory is maintained at an appropriate level to avoid any hassles. This manager will be responsible for forecasting the demand and placing an order with the supplier and keeping track of everything. Finance Manager A specialized accountant for managing all your finances to ensure bills are paid, books are maintained, taxes are clean and clear, and to figure out the margins and provide an insight on the budget plan accordingly. Administrative Executive To take care of routine admin tasks and help you keep organized. This is a manager who is responsible for managing your calendar, scheduling your meetings, responding to emails, and looking after general tasks that don’t really require your personal attention. If you are starting out and don’t need specialized roles filled, you can hire the following ones to help you with a great start. PPC Expert – Helps you set up winning campaigns with the right set of keywords to drive more clicks and conversions. Content Writer – To write SEO-optimized titles, bullets, and product descriptions as per Amazon’s guidelines. E-commerce Photographer – An eye for detail and expertise in e-commerce product photography. Customer Service – To handle customer queries, complaints, and feedback. Graphic Designer – To design compelling artwork that speaks for itself. All these roles, when worked in tandem, can help maintain your company’s success consistently. If you have not created these roles, it is time you do, as having people for these services, will help your company leaps and bounds. If you are overwhelmed by hiring and managing multiple Amazon Human Resources to maintain your Amazon business, your simplest solution would be to sign up with an E-commerce service-providing agency like BIE. Take advantage of what we have to offer. We bet our Amazon Human Resources with years of experience will be instrumental in building your business into its own empire.

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Big_Internet_Ecommerce_Amazon_Advertising_PPC

Amazon Ads – Why They Are Indispensable?

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Product Photography, Digital Marketing Social Media, seller central / John

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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