March 16, 2023

SEO- the “It” factor Image by STATUS LABS (https://statuslabs.com/defining-seo-best-practices/) You might look at the heading and wonder what the “it” factor really is.  Well, the “it” factor is a quality that makes someone or something special.  In this case, that quality, or rather the process, is your SEO, and that special something is your website’s pages.  In short, SEO makes your website special. In what way you ask? SEO or search engine optimization is the process of fine-tuning a website to increase visibility on the search engine results page of Google or any other search engine when people search for products or services related to a business or brand. This will in turn improve the quality and quantity of website traffic as well as exposure to your company or brand. (https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary) The best part is that it is absolutely free.  Well, not exactly free as you do have to put in the time and effort.  The traffic a website gets through SEO is called organic search traffic or unpaid traffic because you literally don’t have to pay for ads in order for people to find and reach your website.  The search engine algorithm senses a user’s intent and makes the website pop up if it is relevant to the user’s search terms. With perfect optimization, you can be sure that a website comes up with the first few results on the search engine results page. That essentially means “score” for you. Congratulations. You’ve hacked the algorithm and are now driving traffic to your website for zero monetary investment.  Being aware of your audience’s intent like what they search for, what words they use, and the type of content they wish to consume, is only half the battle won. The idea is to ensure this knowledge is transcribed in a way that search engine crawlers can find and comprehend. Now that is the winning ticket. A closer look Image by WordStream (https://www.wordstream.com/blog/ws/2020/09/09/google-ranking-factors) Search engines like Google’s main goal is to provide users with relevant and trustworthy results for a query. In order to do this, the search engine goes through various ranking factors to come to a conclusion about how a search result looks for a particular question or query. (https://statuslabs.com/defining-seo-best-practices/)  The most important ranking factors that search engines look for are: Relevance: How much to the point a webpage or website is to the user’s query is a considerable ranking factor.  Site Speed: The speed at which your website loads is important because no one has time to wait for a website that takes countless hours to come up and spill its contents.  Mobile friendliness: A formatted website ensures that the website performs well on all mobile devices. This is very important when people are on the go and can seriously put people off if your website is not user-friendly.  Backlinks: The quality and quantity of backlinks your website receives is a key determinant of ranking.  Engagement: Click-through rates, time spent on the website, and bounce rates also determine a website’s overall ranking.  Content: How well the content on a webpage tackles the searcher’s query is a major ranking factor. Take a look at this video that captures important ranking factors. https://www.youtube.com/watch?v=mN5Dmst6p0M- 9 Google Ranking Factors How do search engines do this? Image by LinkedIn (https://www.linkedin.com/pulse/10-simple-tips-improve-your-crawl-rate-indexing-rohit-vedantwar?trk=read_related_article-card_title) Search engines do this in three ways: Crawling: Spiders, web crawlers, or virtual creepy crawlies as I like to call them, are bots that search engines use to scour the internet in search of code and content for each URL they get their fangs on. Indexing: The storing and organizing of this captured content is called indexing. Once indexed, it is ready to be displayed as a result to relevant queries in the SERP. Ranking: Ensuring you provide content that is relevant to a searcher’s query allows the search engines to furbish the index for content which is then ordered by relevance and served up to the searcher. This ordering is known as ranking.  Higher the relevancy means that the search engines decide that a particular page is the better answer to a searcher’s question and shows the page higher up in the SERP.  Here’s a video that better explains crawling, indexing, and ranking. https://www.youtube.com/watch?v=K5qOuoj_dwA- Crawling, Indexing, and Ranking  We know you want in, but how? From the sound of it, who wouldn’t want in? Like it was said before, If you want your website optimized, you have to be willing to put in the time and effort.  The algorithms we spoke about earlier consider thousands of ranking factors to establish the rankings of their SERPs. There are, however, three fundamental metrics that search engines gauge to find out the quality of a website and how it should rank on the search engine results page. (https://www.optimizely.com/optimization-glossary/search-engine-optimization/#:~:text=How%20SEO%20works,the%20rankings%20of%20their%20SERPs.) Let’s take a peek at these. Links: Backlinks from websites with authoritative domains are considered a good thing because a high-quality website owner will only link to other high-quality websites. The link is then seen as a vouch for quality. If your website gathers links from a bunch of other websites, it garners authority. In simple terms. Respect.  Content: Keywords are key. A big part of SEO is creating unique content that involves weaving in keywords that search engine users are searching for. These search engines inspect the content of a webpage to determine its relevance for any search query.  (https://docs.google.com/document/d/1Q81tdvanpp_-H5oKhDSg8v8U7IYTJSSZCMzg-_J8Xgg/edit) Page Structure: Webpages are written in HTML code and the structure of these codes influences the search engines’ potential to assess a particular webpage. Having relevant keywords in the URL, title, and headers of a webpage makes sure the site is crawlable and helps with the SEO of a website.  Take a look at this video that establishes the foundation of good SEO. https://www.youtube.com/watch?v=VxUe9zut2zY- How to start with good SEO- Mozlow hierarchy of needs  Complete optimization will ensure a website is ranked higher in the SERP.  Being ranked or placed number one on the SERP means that you will receive 40 to 60 percent of the

The new age giant Image by reviews xp (https://www.reviewsxp.com/blog/best-social-media-sites/) Before we delve into the intricacies and the nitty-gritty of social media marketing, let’s go over what social media is and what it encompasses. Winding the clock Humans are inherently social animals. We crave attention and thrive in solidarity. One of the primary reasons people use social media is born out of the desire to be seen. To be noticed. To be appreciated or validated. Visibility is then, the keyword here. The mere act of writing a letter and having an owl fly it over to the intended recipient was one of the first few acts born out of the need for communication. Long before social networking came into being, picture sharing, blogging, music sharing, email, instant messaging, crowdsourcing, and voice-over IP were also considered “social media” considering the true meaning of social media is a “shift in how people discover, read, and share information, news, and content”.  The present-day With the rise of social networking, social media has carved a niche for itself by being defined as virtual platforms where people and businesses interact with one another by creating, sharing, exchanging, and promoting information and ideas within communities and networks.  This information is typically user-generated content and can be in the form of the written word, photos, videos, and documents making social media a hub for information or content creation, sharing, and exchange. (https://www.investopedia.com/terms/s/social-media.asp) The spark within  Based on computer technology does not imply that it can be accessed by home computers alone. Nowadays, smartphones like the iphone and tablets like the ipad are capable of downloading social media applications, allowing ease of access from anywhere in the world at lightning speeds.  As long as you have an internet connection of course.  The advent of tablets and smartphones have paved the way for information access and sharing by giving people the opportunity to never miss out on any interesting or not so interesting news while on the go.  Have a look at this video that captures the benefits of using social media. https://www.youtube.com/watch?v=QLBzAEAdsZY- Positive Effects of Social Media on Youth Trouble in paradise Besides the pros of social media like broadening your knowledge, connecting with people you know or even people you don’t know, online shopping, and even the mere joy, enjoyment, and excitement you get when viewing interesting content, there are some clear cut cons to spending oodles of time scrolling through social media with no obvious intent.  According to Lifewire, social media does come packed with disadvantages like privacy issues, cyber bullying, isolation from friends and family, seeking validation, distraction that inhibits an active lifestyle, and finally sleep disturbance leading to an overall more stressful experience of life.  (https://www.lifewire.com/advantages-and-disadvantages-of-social-networking-3486020) Here’s a video highlighting some of the detrimental effects of social media. https://www.youtube.com/watch?v=fouSmgZBXsU- How Social Media is Destroying our Brains It’s not all bad news however as the pros certainly outweigh the cons of using social media platforms. It all boils down to not whether you are using social media or not but rather how you use it.  Same same but different Social media is segregated into many types based on the type of content going around. (https://blog.digimind.com/en/insight-driven-marketing/what-are-the-types-of-social-media)  Let’s have a peek at the various types of social media. Social Networking Sites: From knowledge sharing to person-to-person conversations, platforms like LinkedIn, Facebook, and Twitter fall under this category.  Creating content like texts, photos, videos, and even sharing thoughts and creating groups based on related interests, the sky’s the limit when it comes down to using these social networking platforms as they are purely user centred.  Image-Based Sites: Content like infographics, illustrations, and images are what do the rounds on sites like Instagram, Snapchat, and Pinterest. As they say, a picture is worth a thousand words.  Video Sharing/Streaming Platforms: Some of us rather watch a movie than read a book. Similarly, video content can be said to be more engaging than other forms of content. Youtube is king under this category. I myself am a fan of videos when it boils down to assimilating massive amounts of information in a short span of time. Discussion Forums: Quora and Reddit are well-known discussion forums that allow people to get answers and or conversate with each other over their curiosities or shared interests.  Blogs and Community Platforms: Platforms like Tumblr and Medium allow users to create and be a part of a community that they can follow and read all about what they have to say about similar interests. There are a plethora of platforms that fall under these categories and based on one’s needs or interests, can be accessed at any time over the internet.  Staggering facts and stats According to Pew Research Centre, young adults are the highest users of social media although the older generation are quickly catching up. Almost 90% of young adults use at least one form of social media. (https://www.pewresearch.org/internet/fact-sheet/social-media/) The graph below gives you a fair idea as to just how much young people love social media.  It also shows that senior citizens have not missed the bus when it comes to hopping on the social media wave. Image by Broadband Search (https://www.broadbandsearch.net/blog/social-media-facts-statistics) The amount of people using social media platforms has gone up tremendously over the past decade and continues to rise as we speak. Or read.  Image by Oberlo (https://www.oberlo.com/statistics/how-many-people-use-social-media) The graph shows a steady increase in the number of people accessing, using,  and who will be using social media in the times to come. This is no small number. Look closely. Yes, by 2027, the number of social media users is at 5.85 billion humans. And guess what. These users are educated, relatively wealthy, and possess a spending power that cannot be overlooked by anyone.  That’s where social media marketing comes into the picture and everyone wants a piece of the pie. The marketing outlook As we’ve read above, people use these platforms for many reasons and it all boils down to one thing. Marketing. People marketing themselves. People trying to

The power of engagement Image by airwebsolutions (https://www.airwebsolutions.com/importance-of-social-media-management/) Why do you think people buy from some brands and not from others? People usually buy from companies they trust and like. They would rather buy from brands that they know and engage with on a regular basis. To establish this rapport is a key principle behind social media marketing.  How do we establish this connection with our audience you ask? Well for starters, companies must create and promote their valuable content in a place where humans spend so many hours a day on and that place is on social media platforms.  What’s all the fuss about? Don’t go crying to anyone when your sales aren’t what they are supposed to be.  Taking the old-school route and not establishing your presence on social media platforms does more harm than good.  Consumers are way more likely to buy from you when they engage with you on social media platforms. So, what is it? Social media management is the process of crafting, publishing, promoting, monitoring, engaging, and growing a community of consumers and influencers while analyzing the results of these efforts across social media channels.  (https://www.agorapulse.com/blog/social-media-management/) The power of a like and frequency Crafting valuable content that people want to see and hear triggers a powerful emotional response within consumers and this ends up with consumers giving you a thumbs up or a like. The more frequently you are able to do this, the higher the chances are of consumers liking, trusting, and inevitably buying from you.  Take a look at this video that encapsulates the power of social media management. https://www.youtube.com/watch?v=uC1nOVk2DlE- What is social Media Management Where do I begin? I know what you’re thinking. So many platforms to choose from right?  Well the idea is to engage with the consumer on all top social media platforms so that no one is untapped.  There are off course instances where your consumers are women only. In such cases, Pinterest would be your go-to platform as more women use Pinterest than men.  Gaining significant insight through research helps you establish where your audience is before you move resources into action.  Where and what? Weaving content that is interconnected but not necessarily similar on social media platforms establishes a brand image and ensures your consumers are thinking about you. Also, your presence on reputed social media platforms means that consumers will have no opportunity to escape laying eyes on your brand.  Unless, of course, they don’t use social media. Highly unlikely. Image by Shopify (https://www.shopify.com/blog/most-popular-social-media-platforms) The graph above speaks volumes. It is a definite gold mine if your content reaches even a tiny percent of this overall audience.  The bottom Line Social media platforms like Facebook, Twitter, Pinterest, and Instagram are avenues where you can make a huge difference to your company and how people view your brand. Establishing a great social media presence can also help drive external traffic to your Amazon storefront via platforms like Facebook. Are you keen on a social media presence that makes a difference? https://biginternetcommerce.com/# ensures your brand taps into the true potential of social media platforms by ensuring massive ROI’s.

Optimize and find the best solutions for your business Image by OBERLO (https://www.oberlo.com/blog/seo-tools) SEO is an important marketing activity that gives your business that extra push allowing it to flourish more than others and allowing it greater visibility by attracting higher quality and quantity of search engine traffic.  It is said that 75% of users do not scroll past the first page. (https://telcopl.com/seo-services-bangalore) With statistics like this, it is imperative that your business garners all the attention it can get.  This is where SEO or search engine optimization comes into play.  To ensure search engine optimization is to enable your website to get traffic from free or organic search results from all search engines. This is possible only by refining your website’s position on the search engine results page or SERP.  Here’s an interesting video that captures the essence of search engine optimization or SEO. https://www.youtube.com/watch?v=MYE6T_gd7H0- SEO in 5 minutes The higher the better Keen insight and real-world understanding of your business along with technical prowess ensure a brand makes it to the top five search results in search engines, making sure that the most number of people see it.  Keywords are key Keywords are an essential part of SEO. Various tools like SEMrush and AdWords help you zero in on keywords that go hand in hand with your brand or key features and topics related to your brand. Weaving these keywords into your content along with a touch of your own unique thoughts and ideas can go a long way in ensuring you craft high-quality content. A display of power Backlinks show search engines whose boss.  They tell search engines that your website has authority when high authority domains link to your website. Social signals  Search engines are “impressed” if your webpage has multiple shares, likes, tweets, retweets, quotes, conversations, great visibility, and is popular among users.  Impressing the search engines just makes sure that they “vouch” for you by showing your website to the audience in their relevant searches.  The foundation of SEO  Image by Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/what-is-seo) Let’s have a brief look at the three pillars of SEO: Technical Optimization: These are not related to content adjustments but rather changes on the site itself.  On-Page SEO: Ensuring the content on your site is unique and relevant is what on-page SEO is all about. It involves using the right keywords within your content. Off-Page SEO: Improving your search engine ranking by way of backlinks, social media marketing, guest blogging, and influencer marketing are just some of the tactics to use for off-page SEO.  The bottom Line It is clear that search engine optimization is the way to go if you are looking to improve visibility, brand awareness, popularity, trust, credibility, engagement, relevance, trustworthiness, and authority.  And the best part is. It is absolutely free.  Are you looking to rank first? Interested in a great ROI? Well, look no further. https://biginternetcommerce.com/# has your back. Our expertise in the field of search engine optimization makes sure that people are well aware of your organization’s existence and offerings by showing up in the top five organic search results.

Reach billions at the right place and at the right time Image by SiNNS blog (https://sinss.in/blog/social-media-marketing-smm/)     There are approximately 4.70 billion social media users worldwide. Spread across various platforms like YouTube, Twitter, Facebook, LinkedIn, Instagram, and TikTok, these users account for a major portion of a brand’s revenue. That audience and their money is a revenue stream that brands must tap into, capture, and retain.  The Behemoth Amazon is a steamroller when it comes to the world of digital marketing and SMM. An affordable and easy way to reach a larger audience, it is a tool that can help build a brand, drive traffic to your website, increase sales, and build a community of loyal customers.   Statistics to blow you away 71% of consumers who encounter a short response time are more likely to recommend your brand to others and 60% of your consumers spend a certain time on various social media platforms. (https://telcopl.com/social-media-marketing-services-bangalore) These numbers are not to be taken lightly considering the amount of revenue you are missing out on if one does not capture this massive audience. Image by Asset Digital Communications (https://assetdigitalcom.com/blog/social-media-and-small-business-latest-statistics/)  One look at the graph above shows how cost-effective SMM can yield a high ROI as opposed to traditional marketing strategies. Targeting has never been easier Here is an interesting video that captures the importance of social media marketing. https://www.youtube.com/watch?v=I2pwcAVonKI – Social Media Marketing in 5 min The advent of the internet and social media platforms has allowed targeting to become a piece of cake and allow brand visibility beyond your wildest dreams. A plethora of avenues Have a look at some of these social media platforms that will blow your revenues sky-high: –   Facebook: The Facebook marketplace is an amazing social media platform to assert your social media presence and up your SMM and digital marketing revenue streams. –   Instagram: This is a great B2C marketing platform for brand visibility, and you can calculate social media metrics here too if you have a business account. –   LinkedIn: Over 675 million monthly active users on this social media platform helps enormously with brand visibility. –   YouTube: With over 2 billion monthly users, brand visibility shoots through the roof with this video-based platform. –   Twitter: On this social media platform, the phenomenon of social proof prevails allowing your brand to garner the attention it deserves. The bottom Line Social media awareness and strategies are the way to go when it comes to improving the most important aspect of your business.  The bottom line. With the profusion of social media platforms, increasing brand awareness, website traffic, conversions, and profits have become the norm. Aiming to expand your social media presence? Are you looking to build long-term relationships and expand internationally? Keen on communicating directly with your customers?  If yes, then you have come to the right place. https://biginternetcommerce.com/# has stellar social media marketing and digital marketing services that help your brand reach the audience it deserves.

Introduction You check your sales funnel by opening your store, and you quickly realize that more work needs to be done. You’re doing a fantastic job drawing customers into your store, but the statistics are unmistakable. There need to be more customers visiting your website to add items to their carts. You’re aware that your product pages should encourage more people to add your (excellent) products to their shopping carts, but you need to figure out why or how to make that happen. Not to worry. There are experts for that, and we have quick and easy access to them, thanks to Shopify’s Partner Program. We asked our team of experts how you can level up your product pages because we know that a high-converting product page is worth its weight in gold (and a little more since web pages are notoriously light). They delivered, offering wise counsel and even more perceptive illustrations. Here is what you can learn from professionally designed and crafted powerful product pages. What constitutes a great product page, in essence? Product pages are accessible in theory. You want to provide your ideal customer with just enough information to enable them to make a purchase decision and persuade them that doing so will be beneficial to them. So, where do you even begin? A truly excellent product page is made up of these four components: Your product Your brand In your writing Design and user experience of your page Since this is the time to shine, your product is center stage, but what you’re selling may affect how it’s presented and the questions potential customers may have before making a purchase. Your brand matters everywhere—from social media posts to email follow-ups—but it matters most on your product pages. Today’s consumers may never visit your homepage before purchasing from you, so the branding on your pages is essential. Your copywriting is crucial because it reflects your brand’s distinct voice and tone while providing your customers with the written information they require. All of these factors will influence your page design and user experience, but subtleties are involved, especially from the user’s viewpoint. The page’s layout and content may significantly impact your conversion rates. In light of this, here are 11 specific considerations our team of Shopify Partner experts advised you to consider as you improve your product-page game. 1. Does your call to action (CTA) make sense? On a product page, your only objective is to persuade the customer to click “Buy” (or “Add to Cart,” or whatever your primary call-to-action button is labeled). Because of this, Maria Bonello, Director of Strategy at SMAKK Studios, advises that you begin by creating a new product page if you need to troubleshoot an existing one. Ever wondered what it looks like in person? Here is an illustration created by SMAKK Studios for Wristology. Image credit: Wristology / SMAKK Studios. You can see that nothing in this page area is drawing your attention away from why you are there, and the CTA button occupies a lovely center-stage position above the fold, which is purchasing. Courtney Hartmann Tisa from Internet Marketing Inc. has additional copywriting guidance to complement the clarity angle. “With CTAs, don’t try to be clever. “Add to Cart” or “Submit Order” links work just fine.” “With CTAs, don’t try to be clever. There are appropriate times and places for clever branding and copywriting (which we’ll discuss in a moment), but you should be careful to avoid confusing someone who is simply trying to buy your products. It suffices to say “Add to Cart” or “Submit Order.” 2. Do you have outstanding images of your products? E-commerce has so many benefits. You can market to everyone! You need a retail space’s high overhead! Your customers typically need help physically seeing and using your products before purchasing, which is one of your biggest problems. This explains why product photography is crucial for your product pages and why almost every expert we talked to mentioned it as a critical component of creating a great runner. Tips for Shopify Product Page Optimization The tips below give details on optimizing a Shopify store and product pages. Draw up a plan for your product page’s components The first step in creating an e-commerce page optimized for conversions is to include the components that successful e-commerce pages frequently use. Display product images prominently. Customers can more quickly and easily find the product they’re looking for with product photographs than with written descriptions. Display shipping details in a simple manner Making the delivery details visible can significantly impact consumers’ purchasing decisions. Include more information Customers cannot physically test the goods or ask questions of a salesperson. Therefore, you must take all reasonable steps to inform them and address any questions they may have. It is also essential for Shopify search engine optimization. Include a prominent call to action The clear call to action on the product pages is another characteristic of website design. Make your image metadata better. Too many online retailers need to catch up with their product photographs. Keyword stuffing is discouraged since metadata is crucial for accessibility (and ineffective). Include a variety of photographs Given the significance of your product photography, providing a selection of distinct images of your product is crucial. A single additional image can say more than a thousand words. Put a white background on the photographs of your products The process of bringing in new things, taking photos, and editing happens more quickly when the ground is constant. Any successful eCommerce company now requires that all its product photos have a white backdrop (or at least a consistent one). Your product page is the most crucial in any online business. Most of your users from social media platforms, blogs, and landing pages enter at this point. You are more likely to lose the sale if there are errors or unclear information on your product page. If you are looking to speed up the design process and make your

Introduction The secret to attracting potential customers to your Shopify store is getting your website in front of them. The more exposure your website receives, whether through social media platforms or search engines, the more traffic it will receive. You can increase traffic to your online store by using Shopify listings. You may have spent time and energy painstakingly setting up your store, only to wonder where your sales are when you finally open. After six months of steady growth, you’ve reached a plateau. Or you’ve built a million-dollar business and are now focusing on your next primary objective. Increasing traffic to your online store is essential for expanding your business, whether your goal is to draw in your first or 10,000th customer. If your website is appropriately conversion-optimized, a surge in traffic could translate into more clients and sales. We’ve compiled a list of 5 tested, highly effective tactics for driving more traffic to your online store to assist you in increasing traffic to it. 1. Manage paid social media advertising campaigns You must be able to put your company in front of your ideal customers if you want to improve internet traffic for your online store. You may design highly targeted campaigns that provide unique advertisements to the customers most likely to click through and buy your products using paid social media marketing. Here are some platforms to think about if you’re considering running sponsored social media advertisements: Facebook Ads Facebook is the most popular social networking site in the world, with 1.65 billion monthly users, and it offers you plenty of chances to attract new clients and direct them to your online store. Using Facebook’s feature-rich advertising platform, you may target users based on their interests, activity, location, and other criteria. You can also show Facebook Dynamic Ads to visitors who have already been to your website, showcasing the items they have already perused or put in their shopping baskets. To maximize the traffic you are already receiving, you may utilize this effective advertising to entice users to return to your website. Image source: Facebook Instagram Ads Instagram is a platform that is extremely popular, especially with Millennials. It is the ideal choice for companies whose target audiences tend to be younger because 73% of its 500 million monthly active users are between the ages of 15 and 35. Instagram has recently added more tools for business owners, and it is quickly emerging as a social media advertising platform to watch. It is predicted to outperform Twitter and Google by bringing in a staggering $2.81 billion in mobile ad revenue alone by the year 2017. Until you use Instagram’s advertising platform, even if you already have a large following, you aren’t utilizing it to its fullest. Image source: Adweek Pinterest Ads 93% of Pinterest users have used it to plan purchases, and 52% have made an online purchase after first seeing it on Pinterest. This shows how important Pinterest is to its users’ purchasing decisions. Additionally, it enjoys enormous popularity among specific demographics like DIY crafters, homeowners, and fashionistas, which is excellent for companies looking to break into these markets. Promoted Pins, a paid promotion on Pinterest that places your Pins at the top of your customer’s search results, can help you stand out from the competition. Promoted Pins are a fantastic tool for drawing customers to your online store because they blend in with the rest of Pinterest’s content. Image source: Pinterest 2. Increase Your Store’s Discoverability by Using SEO Customers can locate your store online. You want your store to appear among the top results for customers searching for your products online, mainly as the first organic Google result receives 13 clicks. That coveted top spot is essential for driving consistent, targeted website traffic to your online store. Optimizing your website for search engines, also known as SEO, increases the likelihood of appearing higher in search results for pertinent keywords. It takes time and effort to learn the rules that search engines like Google and Bing follow so that you can apply them to your site’s structure and content. Only then will SEO work for you. 3. Using influencer marketing, reach new audiences Building relationships with influencers is using influencer marketing to expose new audiences to your online store. Utilizing the trust they have built with their audiences, you can use influencer marketing to capitalize on the creativity and reach of relevant influencers in your industry. Getting bloggers and social media influencers like Estee Lalonde to showcase your items is an efficient, natural way to boost traffic to your website. Their followers place a lot of trust in them. Nielsen reports that 92% of consumers prefer recommendations from individuals they trust over any other type of promotion. 4. Promote Excitement with Giveaways and Contests There are ways to provide your business a short-term boost in numbers, even if many of these strategies may look like long-term answers for growing your visitors. You can quickly increase traffic to your store by offering enticing prizes in exchange for participants in viral contests, giveaways, and sweepstakes. Rewards and incentives effectively entice current and potential customers to visit your company. You can employ various strategies, such as exit intent popups with discount codes, to direct participants to your products once they are in your store. You may insert giveaways into your store’s landing pages or blog posts using programs like Gleam or Woobox. These competitions even allow social sharing as an entry method, increasing the likelihood that your sweepstakes will become popular and spread over social media. 5. Use content marketing to draw in clients Having a blog is just one aspect of content marketing. You may draw customers to your online store organically by producing engaging, informative, and fascinating content. There are several ways for your company to enter the world of content and draw in new customers, from podcasts and videos to guides and ebooks. Create a lifestyle around your brand by positioning your company as

With Shopify, it’s simple to create an online store. Importing products via CSV is one way to speed up that procedure. Comma-separated values files, or CSV files, store tabular data (numbers and text) as plain text. Instead of copying and pasting lorem ipsum text into product descriptions and looking for images, importing product data via CSV can speed up the design process. The first step toward online success for many business owners is opening a Shopify store. Using Shopify’s user-friendly website building environment, it is quick and easy to start making online sales. With templates, you can create a stunning brand image while also having access to a wide range of practical add-ons and plugins from the Shopify store. How to Upload Products on Shopify Effectively? According to your requirements, you can add or alter the product information. The methods that demonstrate how to add products on Shopify efficiently are shown below: Step 1: Go to the navigation bar on the left after logging into Shopify admin. Select “Products” from the menu in the bar. Select the option that says “All Products” from the list. Step 2: Simply click the “Add Product” button on the top of the product page. Step 3: Enter the product’s title and any further information. You are now prepared to begin adding content to your product page. Details about your product will comprise items like: Product Title Description Product Type Vendor Step 4: Select the “Save” button on the right top. How to import a CSV file of products Go to the Products page in the Shopify admin and click Import in the top left corner of the page, under the page title, to begin a product CSV import: When you click on import, a modal window with the choice to upload a CSV file will appear. Select the product CSV file you want to use for your store by clicking the Choose File button. In this article, we’ll use the apparel.csv file as an example. Click File Upload. Click Start import to begin importing the CSV file once you’ve made sure the data you’re importing appears correct in the preview (that is, your product’s title, description, and type are all displayed correctly). The import should fill your store in less than five minutes, depending on the CSV you choose to upload. When the import is complete, the imported products will appear in your store with accurate product descriptions, variants, and thumbnails. You can begin developing the store’s theme using authentic images and data with this newly populated data and test all the variations. A product imported to the store via a CSV file is shown above. Here is the same item in View using Shopify’s free Debut theme: How to Add Products on Shopify POS  You can add new products from the Products screen in the Shopify POS. Other sales channels won’t display them until you change your settings. For Shopify POS items to be made, an internet connection is required. Click the + button and select Add product to add a new product here. In the add product window, you can enter information about the product, such as its price, title, and inventory status. The front-facing camera on your POS system can also be used at that time to take a picture of the product. Remember to hit the picture option and choose an image from your files if you want to add a product image. Tap on Save product when ready to make this one item available for checkout. As a result, the item will appear on the Shopify website’s products page and the POS’s checkout screen. As an admin with Shopify, you can open a product from the Products page and make changes or delete it. Direct product deletion or editing is not possible in Shopify. With the information mentioned above, you now know how to add products on Shopify POS and upload products on Shopify. To learn more about how this can be done, visit the BIE website immediately.

All sellers who have signed up for the Amazon brand registry program have access to Brand Stories. Sellers are encouraged to sign up for the brand registration program regardless of whether they plan to use the brand narrative feature, as it provides cutting-edge tools for securing and promoting their brands on Amazon. Amazon Brand Story, which is offered as a scrollable carousel and is positioned just above the A+ Content, allows registered merchants to promote their product catalog and brand store while also showcasing their brand values, ethics, goal, and vision. The steps involved in adding Brand Story to your Amazon listing are as follows: Step 1: To begin, locate the Advertising tab and select A+ Content Manager from the selection. Step 2: Then, select Create A+ Content to get started. Step 3: Click on Build a Brand Story in step three. Step 4: Add the name and language of the content in Step 4. Step 5: Upload your background image and text in step 5 to complete. Step 6: Click the Add Module button to begin adding modules. Step 7: Choose which ASINs you want to include in Step 7. Use the “bulk upload” tool if you want your brand narrative to show on all of the ASINs associated with your brand. Step 8: The eighth step is to select Review and Submit. What Makes a Brand Story Design Good? Individuals buy from those with whom they identify. Your customers will never forget your story and how it made them feel, but they will forget your logos, your reviews, and what you wrote. You can humanize your brand and make it simpler for people to relate to you by revealing your brand’s history. Instead of concentrating on corporate storytelling, develop a more genuine relationship with customers to help them align with your basic principles through Amazon advertising. Allow the person behind the brand to emerge. Human contact is becoming more and more appreciated in the fast-paced world of today. You can’t continue to exist in anonymity. Brands must establish genuine relationships with consumers and interact with them on a more personal level in order to stay competitive. Your brand’s history, challenges, and value proposition must all be part of your brand story. The more effectively you convey these ideas, the simpler it will be to engage customers and establish lasting bonds.