5 High-Impact Strategies for Getting More Traffic

Introduction

The secret to attracting potential customers to your Shopify store is getting your website in front of them. The more exposure your website receives, whether through social media platforms or search engines, the more traffic it will receive. You can increase traffic to your online store by using Shopify listings.

You may have spent time and energy painstakingly setting up your store, only to wonder where your sales are when you finally open. After six months of steady growth, you’ve reached a plateau. Or you’ve built a million-dollar business and are now focusing on your next primary objective.

Increasing traffic to your online store is essential for expanding your business, whether your goal is to draw in your first or 10,000th customer. If your website is appropriately conversion-optimized, a surge in traffic could translate into more clients and sales.

We’ve compiled a list of 5 tested, highly effective tactics for driving more traffic to your online store to assist you in increasing traffic to it.

1. Manage paid social media advertising campaigns

You must be able to put your company in front of your ideal customers if you want to improve internet traffic for your online store. You may design highly targeted campaigns that provide unique advertisements to the customers most likely to click through and buy your products using paid social media marketing.

Here are some platforms to think about if you’re considering running sponsored social media advertisements:

• Facebook Ads

Facebook is the most popular social networking site in the world, with 1.65 billion monthly users, and it offers you plenty of chances to attract new clients and direct them to your online store. Using Facebook’s feature-rich advertising platform, you may target users based on their interests, activity, location, and other criteria.

You can also show Facebook Dynamic Ads to visitors who have already been to your website, showcasing the items they have already perused or put in their shopping baskets. To maximize the traffic you are already receiving, you may utilize this effective advertising to entice users to return to your website.

Image source: Facebook

• Instagram Ads

Instagram is a platform that is extremely popular, especially with Millennials. It is the ideal choice for companies whose target audiences tend to be younger because 73% of its 500 million monthly active users are between the ages of 15 and 35.

Instagram has recently added more tools for business owners, and it is quickly emerging as a social media advertising platform to watch. It is predicted to outperform Twitter and Google by bringing in a staggering $2.81 billion in mobile ad revenue alone by the year 2017.

Until you use Instagram’s advertising platform, even if you already have a large following, you aren’t utilizing it to its fullest.

Image source: Adweek

• Pinterest Ads

93% of Pinterest users have used it to plan purchases, and 52% have made an online purchase after first seeing it on Pinterest. This shows how important Pinterest is to its users’ purchasing decisions. Additionally, it enjoys enormous popularity among specific demographics like DIY crafters, homeowners, and fashionistas, which is excellent for companies looking to break into these markets.

Promoted Pins, a paid promotion on Pinterest that places your Pins at the top of your customer’s search results, can help you stand out from the competition. Promoted Pins are a fantastic tool for drawing customers to your online store because they blend in with the rest of Pinterest’s content.

Image source: Pinterest

2. Increase Your Store’s Discoverability by Using SEO

Customers can locate your store online.

You want your store to appear among the top results for customers searching for your products online, mainly as the first organic Google result receives 13 clicks. That coveted top spot is essential for driving consistent, targeted website traffic to your online store.

Optimizing your website for search engines, also known as SEO, increases the likelihood of appearing higher in search results for pertinent keywords.

It takes time and effort to learn the rules that search engines like Google and Bing follow so that you can apply them to your site’s structure and content. Only then will SEO work for you.

3. Using influencer marketing, reach new audiences

Building relationships with influencers is using influencer marketing to expose new audiences to your online store.

Utilizing the trust they have built with their audiences, you can use influencer marketing to capitalize on the creativity and reach of relevant influencers in your industry.

Getting bloggers and social media influencers like Estee Lalonde to showcase your items is an efficient, natural way to boost traffic to your website. Their followers place a lot of trust in them. Nielsen reports that 92% of consumers prefer recommendations from individuals they trust over any other type of promotion.

4. Promote Excitement with Giveaways and Contests

There are ways to provide your business a short-term boost in numbers, even if many of these strategies may look like long-term answers for growing your visitors.

You can quickly increase traffic to your store by offering enticing prizes in exchange for participants in viral contests, giveaways, and sweepstakes. Rewards and incentives effectively entice current and potential customers to visit your company.

You can employ various strategies, such as exit intent popups with discount codes, to direct participants to your products once they are in your store. You may insert giveaways into your store’s landing pages or blog posts using programs like Gleam or Woobox. These competitions even allow social sharing as an entry method, increasing the likelihood that your sweepstakes will become popular and spread over social media.

5. Use content marketing to draw in clients

Having a blog is just one aspect of content marketing.

You may draw customers to your online store organically by producing engaging, informative, and fascinating content. There are several ways for your company to enter the world of content and draw in new customers, from podcasts and videos to guides and ebooks.

Create a lifestyle around your brand by positioning your company as an industry thought leader through original content. Don’t limit your content strategy to blogs or guides that feature or are primarily focused on your items; instead, include everything that your clients would find relevant or intriguing. Instead, think about all the subjects and resources linked to your industry that your clients would find valuable.

You can find new opportunities for your company to rank in search results and reach more significant audiences using free tools like Google Keyword Planner and Keyword.io. Additionally, content marketing allows your store to dominate search results outside of those for brand and product keywords. To help your audiences find your material at the appropriate time, you can also employ different forms of Google advertisements.

Increase traffic to attract more clients:

You should be able to increase website traffic for your online business now that you have these strategies in your toolbox for e-commerce marketing.

More people visiting your online store equals more chances to convert those window shoppers into paying clients. Consider trying conversion rate optimization as a further step after increasing your traffic.