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Intro Get to know what advertising on Amazon Vendor Central is all about. You can also have a Fab On Go advertising specialist help you through and through. BOOK A FREE CONSULTING CALL What is Vendor Central on Amazon? It is an exclusive and invite-only program available to only a few elite brands. As an Amazon seller, if you find yourself this lucky, you have a chance to be on the top of the heap when compared to other sellers. A vendor sells directly to Amazon which then sells the products to its customers. Here’s what makes you eligible for that eliteness: A brand that has a large user base An exhibitor with fascinating products who participate in trade shows and fairs An Amazon marketplace seller who is in a different league altogether. Amazon Vendor Central and the Evolution of Amazon Advertising Before 2020, paid marketing was split into two separate portals for vendors and sellers. Amazon then combined them(Amazon Marketing Services and Amazon Advertising Platform) into a unified hub called Amazon Advertising. An exceptional move by the e-commerce platform, it allows businesses to access the same types of advertising systems, campaigns, and reporting metrics. To get the best out of it, a business must register itself through Amazon Brand Registry.  Registration helps take advantage of the many marketing placements and gain access to several self-service brand protection tools. Types of Ads Available to Vendors and their Features Amazon Sponsored Products These are the most basic ad options used by both sellers and vendors. These ads are shown on Amazon search results or a product details page. These can be executed only when one wins the Amazon Vendor Buy Box. These offer two types of targeting: Automatic targeting where Amazon controls the ad campaigns. It selects the search terms by itself based on your product’s description. It frees you from worrying about any additional setup. In Manual targeting, you get to customize keywords and individual bids.  These ads help generate general awareness and elevate sales for your product when in high demand. Amazon Sponsored Brands  These were known as Amazon Headline Ads back in time. These allow for a single headline, logo, and three featured products along with links to their respective product pages. You can also redirect these sponsored ads to your main Amazon storefront or a particular customized landing page. These can be targeted to brand names, search terms, and competitor ASINs. They can also be auto-targeted as per the category. These ads boost both brand and product awareness among your target customers.  Amazon Sponsored Display These ads allow businesses to reach target customers both on and off Amazon. These allow advertisers to customize bids and adjust targeting. These ads allow vendors to explore product-based targeting, views-based targeting, and interest-based targeting. Amazon vendors are given a few more targeting options according to their Brand Registry status. Differences between Vendor and Seller Advertising There is one main difference- the attribution window. An attribution window is the number of days that fall between a person viewing or clicking your ad and subsequently taking an action. For sellers, the attribution window is 7 days while for vendors, it is 14 days. Final Thoughts To give it all to Amazon Vendor Central advertising can feel cumbersome if you don’t see good results right away. Nevertheless, it is an excellent way to reach new customers and control ad spending. For best results, consult our advertising experts today.

Explore what RoAS is and its value as a metric for determining the cost-effectiveness and performance of an ad campaign. As Fab On Go, we offer Amazon advertising support as one of our core services. BOOK A FREE CONSULTING CALL Advertising is both creative and analytical. Creativity requires out-of-the-box thinking whereas the analytical part gauges the effectiveness of a campaign. There is a Return on Ad Spend(RoAS) that both Amazon sellers and Amazon vendors can calculate against a campaign’s ad spend to see if their advertising strategy is working and driving income. Let’s understand it in detail. What is Amazon RoAS? ROAS is a metric that allows sellers to calculate the amount of income or loss for every dollar they invest. It helps them assess the performance of a particular ad campaign or even a keyword. It provides an excellent benchmark for retailers to figure out what’s working and how to improve their advertising strategy for the future. Why is RoAS important? Investing in Amazon PPC ad campaigns is a great way to boost business. Whether it is increasing brand awareness, traffic, or rankings, these ads can do it all.  But it is not that easy. With a new business or product launch as it can be extremely challenging to decide on the spending amount that will lead to success. Metrics like clicks and impressions indicate the growing traction and rising sales. But they can’t determine if you are earning a profit on your ad spend. That’s where RoAS comes into play. It helps Amazon sellers find: Whether their advertising methods are profitable or not. Whether certain marketing techniques and tools can or are already making a difference. Whether there’s a way to readjust the marketing budget for increasing revenue without landing the ad spend in a total mess. How to do Amazon ROAS Calculation? Amazon RoAS formula involves ad revenue and ad spending. Revenue is measured in terms of total attributed sales. Ad spend is the total expenditure on an advertising campaign. For example, if a business spends 1000$ on a campaign and it earns 4000$, the ROAS is 4. There was an earning of 4$ per dollar spent on advertising that product. Is there a good RoAS on Amazon? Every business has to make its own decision for its profit target. Different businesses have different benchmarks which depend on their calculation of profit margin. The average Amazon RoAS of 3x or 4x may work well for someone else and not you. Why? Because of the difference in your industry, strategies, and goals. Generally, RoAS of around 6x can be a good target at the beginning but it all depends on the context of your campaign.  In general, sellers benefit from a high RoAS. But this is debatable. Is High RoAS always a Sign of Success? Not really. Setting a high RoAS target for a higher margin product can be good because of its lower conversion rate. Low RoAS offers greater visibility for products that helps enhance brand awareness. It also influences a high chance of return on investment, and ultimately, helps command a niche. How to Find Your RoAS Balance? You neither want to spend very less on advertising and not receive enough visibility nor spend excessively and decrease your profit margin. Experienced Amazon sellers use different target RoAS for different products. Where to Find Your RoAS? Go to the Amazon Advertising platform and sign in. Click on the “Sponsored ads” tab on the left side. A dashboard will open that shows totals from all your sponsored ads at the top, including the average RoAS for all ad campaigns. Final Thoughts Now that you have the basic insights into Amazon RoAS and how it can help businesses run profitably, we hope you’ll calculate and balance it for your specific business situation. Fab On Go is one of the oldest agencies specializing in everything e-commerce and Amazon. Right from creating an advertising strategy to taking care of optimization and marketing support, we do everything to help you.

One of the fastest ways to turn an Amazon page visitor into a buyer is through sponsored ads. For your business to succeed here, they are indispensable. This blog provides an overview of the power and place these ads have for Amazon sellers and why they should be utilized. Fab On Go works tirelessly to help sellers manage pay-per-click marketing campaigns and control their expenses. BOOK A FREE CONSULTING CALL Amazon is powerful. More powerful than Facebook. It knows what one wants and helps access these wants. As per the latest statistics, there are 200 million prime members worldwide, with the US having over 148 million prime members who are predicted to rise beyond 157 million members.  So, there is nothing modest about its growth or impact on shoppers. But it is fairly simple and effective in terms of its advertising options, especially Amazon Sponsored Ads or Amazon PPC. Three out of four Amazon Sellers used this in 2021. Let’s take a closer look at them and gauge their utility in the hands of sellers. What are Sponsored Ads on Amazon? Also known as Pay-Per-Click ads, these allow sellers to make products visible to their target audience by bidding on keywords. For every click, Amazon charges them an amount based on the keywords they’ve bid on. Advertisers, agencies, and third-party sellers can all leverage these ads. Types of Sponsored Ads and their Main Features Sponsored Product Ads:   They are like Google ads and organic listings Most preferred ad type for Amazon sellers Help boosts sales for newly launched products Help grab top positions in the search results for certain keywords Help target competitors’ customer base Sponsored Brand Ads: Allow showcasing brand personality through stronger visuals. Supported by an active, professional Amazon brand-registered seller account or a vendor central account.  Can be shown in two formats: a headline banner at the top of SERPs and a video further down. Build trust and authority among existing and future customers. Can be used to tap the loyal customer base of competitors. Sponsored Display Ads They are the latest ad type of Amazon PPC advertising. Help reach relevant audience ON and OFF Amazon. Helps retarget existing customers or site visitors who have already visited listing pages Can be launched across Amazon Display Network websites and apps outside Amazon. Why Leverage Sponsored Ads on Amazon? Amazon’s advertising arena has many players, making it competitive. In this scenario, running these ads provides the following benefits: Target the Right Traffic: One can choose their audience based on location, time, date, relevancy, language, and device. You can also retarget or display ads to people who have visited your website previously. Reach Buyers, not Spectators: Amazon customers have a strong search intent and even a stronger buying intent. By showing relevant ads, Amazon PPC makes it easier and quicker for sellers and buyers to find each other. Boost Organic Ranking: Amazon Sponsored Ads help you grab a spot on the top page, leading to increased sales. As your sales move up, so will your product to the top, all organically. Enhance Discoverability: If you have a newly released product, it will take time to rank on its own. These ads will bring in product reviews quicker, resulting in higher organic rankings. Easy on the Pocket: As these charge Amazon sellers only when people click on them, they provide more control over the advertising budget. Quick Results: Unlike SEO which could take months to show its effect, these are an excellent choice for instant visibility and traffic. Offer Easy Customization: Amazon PPC can be automated and modified to support better performance. Final Thoughts It may sound intimidating as there is no universal strategy that could suit every campaign type or business vertical. But there is no match for Amazon sponsored ads in visibility and discoverability. Fab On Go can help you leverage its potential as a seller to the fullest. Our promise of visibility is not empty but guaranteed.

This blog will educate you on ways to upgrade your Amazon PPC Advertising strategy game to not just survive but cut through the competition on the world’s largest e-commerce and boost sales for your brand and products. Hop on the Amazon PPC success bandwagon with Fab On Go today! BOOK A FREE CONSULTING CALL Setting up Amazon PPC advertising campaigns begins with planning, creating, and executing but their success takes a lot more to build. It’s best to remember that every campaign is unique, with an individual set of variables to monitor, and requires to be optimized carefully.  So, lack of awareness or careless PPC mistakes can’t be afforded. These can hamper your campaign’s visibility, efficiency, and performance in the blink of an eye. To prevent this along with keeping ACoS in control and bringing in traffic and sales consistently, you require an Amazon PPC strategy in place. Here are a few tips for building a robust Amazon Advertising Strategy in 2022 1. Use Indirect Keywords in Amazon PPC campaigns Indirect or alternative keywords in your ads increase the discoverability of your products. Why? Because people are searching for solutions to problems and not for your products.  For example, if you’re selling anti-acne skin products, you should also target phrases or long-tailed keywords like ‘oil-free face moisturizer’ or ‘hydrating scrub for clear skin’.  To figure out these keywords, you need to identify the key features of your product(s)and closely monitor your competitor’s listings. And, Amazon PPC specialists at Fab On Go can do just that for you. Also, choosing long-tailed keywords early on in your Amazon Advertising journey bypasses the resistance of highly competitive keywords and helps derives sales from high intent of purchase. 2. Product Listing Rank Optimization in PPC strategy Here is how you start and go about this: Analyze Top Keywords: Track the best-performing keywords for your listing and check where they rank on Amazon. Listing Rank beyond Page Five: With a modest bid in mind, concentrate only on the keywords that convert well. These keywords don’t reflect well in search but they make you and save you the buck. Listing Rank within Page Two-Five: Have a moderate approach while focusing on top-performing keywords. Keep your bidding strategy up to the mark and figure out the keywords driving maximum sales. The final step is to integrate these keywords into your campaigns and optimize them. Listing rank on Page One and Two: Aggressively approach the bidding for these keywords and enhance your visibility.  3. No Kidding with Bidding in Amazon PPC ads Adjusting your bidding is not achieved just by having your product chart in the top numbers in a specific subcategory, by showing confidence in your product offerings, or by targeting complementary products. You adjust it with Ad placements. There are three places where ads with Amazon PPC appear: At the top of page one search results, Within the rest of the second page of Amazon SERP and consecutive pages. Within the product details page, add-to-cart page, and other positions. For every campaign, you can check which of the three places brought you visibility and conversions. With this information in hand, you can now set the placement bidding multiplier between 0% and 900% for every placement to increase brand exposure and conversions. 4. Try Product Performance-based Organizing for Ad Campaigns  Creating Amazon PPC campaigns based on keywords is a common practice but basing them on your product performance is a game-changer.  How to do it? Always by placing products of an ad group with high and comparable ACoS in different campaigns and controlling the overall ACoS rise.  Why is it effective?  Helps running your first campaign at reduced ACoS Eases control over ad spend and campaign performance down the line. Creating and running Amazon PPC advertising campaigns is a painstaking task. But if done right, presents an exciting opportunity for fabulous sales. Make us a part of your marketing campaigns today and watch us lead you to success. Final Thoughts Fab On Go is your-go to Amazon PPC agency for anything PPC. We help your campaigns succeed in a way that surpasses all expectations.  We have been assisting sellers in creating and optimizing efficient PPC campaigns since 2010. If you want to boost your Amazon sales by 21% and shrink your ACos by nearly 29% over time, we’re here for you. Our promise of visibility is not empty but guaranteed.   BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

If you’re an Amazon brand-registered seller, there are a plethora of powerful advertising tools to help you scale your business on the platform. Sponsored Display ads make one of these tools. Whether you are an established Amazon seller or new to the platform seeking wisdom and guidance on Amazon PPC altogether and how to make display ads make work for you, you are at the right place. BOOK A FREE CONSULTING CALL Won’t it be incredible as a seller to reach your relevant audience ON and OFF Amazon? Just think about this. Actually, why think when you can do it? Amazon sellers can target a wider audience for their products with Amazon Sponsored Display Ads. Let’s dive in and know: Sponsored Display Ads– What they are   They are the newest ad type of Amazon PPC advertising currently available in the United States, Canada, Japan, United Kingdom, India, Italy, Germany, France, and Spain. They’re targeted to customers based on behavior and interests rather than keyword searches. The only type of Amazon PPC ad that allows retargeting of people who checked out your product‘s listing or a product similar to it in the last 30 days but didn’t make the buy. They’re displayed across Amazon Display Network websites and apps outside Amazon. These advertisements can also appear on Amazon in 3 places – competitor listings, listings of products similar to or related to the product, and category pages related to the product. 6. Sellers only pay for these ads on a cost-per-click basis, hence allowing greater control over the advertising budget. Sponsored Display Ads- Ad Setup and Targeting With three types of targeting options available, Sponsored Display ads are changing the way how sellers can reach their audience. As a seller, you need to enroll in Amazon Brand Registry and become a brand-registered seller. How to Setup a Sponsored Display Ad Step 1: Go to the Advertising tab in Seller Central, then, click on Campaign Manager to select ‘Create Campaign’ Step 2: Then, when you are under Choose your campaign type, click on Sponsored Display. Step 3: Then you put in your campaign name. After that, it will allow you to enter your ad group name, date range, daily budget, and bid optimization strategy. Step 4: Next, you get to select the product for advertising and the targeting strategy. Let’s understand the three types of targeting strategies: Product targeting ads: This is a way to tap people searching for your products or products and categories similar to yours. By displaying your product on your competitor’s listings, you can target untapped potential customers and can target visitors to listings of products complementary to yours. Only Vendors and third-party sellers enrolled within Amazon Brand Registry can use this targeting option. Audiences: Views remarketing: As a seller, you get to retarget high-intent audiences who have browsed your product listings previously, who have checked out your product’s detail page, and also target audiences who have browsed detail pages of similar products and categories. Like Product targeting ads, only Vendors and third-party sellers enrolled in Amazon Brand Registry can use this. Audiences: Interests: This targeting option displays ads to buyers who have browsed based on their interests. Ads with this targeting enhance brand awareness by showing products to new customers with browsing for or showing interest in similar products in a related category over the past 90 days. Currently, interest-based targeting is only available for Vendors. Step 5: The last step is to choose where you want your ads to be displayed on Amazon. Sponsored Display Ads- Are they Worthy? Where there is a lack of choices for sellers when setting up an Amazon ad, Sponsored display ads are the easiest to deal with. Still relatively new in the Amazon advertising world, it’s a great option to try while the space is not completely saturated and CPC still runs relatively low.  With the benefits of increasing brand awareness, re-targeting lost customers, or generating new product orders, Amazon Sponsored display ads have been proven worthy of trial and error by sellers and can definitely scale businesses on Amazon.  Final Thoughts Amazon professionals at Fab On Go can assist you in increasing sales and cross-selling your items with highly targeted Display Ads. We are one of the oldest agencies that has been assisting sellers in creating and optimizing efficient PPC campaigns. With an excellent track record in Amazon PPC marketing and management, we could boost your sales by 21% and shrink your ACoS by nearly 29% over time. Our promise of visibility is not empty but guaranteed. BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

The power of Amazon PPC is evident and this blog is going to guide you in setting up result-oriented PPC campaign goals to achieve your campaign objectives and, in turn, fulfill your business objectives. You will also be educated on how key performance indicators(KPIs) can help track campaign performance. For relevant guidance and assured success, get in touch with a Fab On Go Amazon PPC specialist today! BOOK A FREE CONSULTING CALL Did you know that Amazon has 1.9 million sellers on the platform this year? You definitely can’t count that many on your fingers and that isn’t taking away the big challenge that has arrived. It’s a no-brainer that Amazon PPC is a powerful tool for visibility but being an e-commerce giant and a prominent advertising player today, the competition is stiff. So how do you stand out and claim success? You focus on your Amazon PPC campaign goals. No cheap tricks but simply setting effective PPC campaign goals can meet your campaign and business objectives. Here’s how: Figure Out Your Amazon Advertising PPC Campaign Goals Where to start: Focus on your business goals. The deeper you dive, the better you will define your campaign goals. The truth is you will rarely see a miss an approach like this where your advertising goals tie back to your business goals and campaign objective. There are different campaign goals to consider. The categories are as follows Awareness: These goals focus on reaching out and growing your audience so new people discover your brand and offerings. Consideration: Here your objective is to target and engage shoppers as they are browsing and researching your product before deciding to buy it. Purchase: Also known as conversion goals, they are concerned with making and boosting sales. If your influence is right, you have a shopper becoming your buyer. Loyalty: Here you engage the audience to become repeat customers with you. They have done it before. You just have to them a reason again to do it and drive a purchase. For example, if your business goal is to increase your sales, it can be easily associated with Awareness goals and also Purchase goals. Or if your want to improve organic rankings, we could be connecting them to Awareness goals and Loyalty goals. Once you have set clear goals, you have to finetune your Amazon PPC Campaign setup considering ad types, keywords, budget, and timeline. Measure Your Amazon PPC Campaign Goals Apply a good KPI and you can keep track of your campaign performance and learn to improve and groove with time. Here are some achievable and important KPIs that you should consider for your campaign: Cost per Click (CPC): Your campaign goal choice impacts your goal ad cost. This KPI can be used to understand how your budget may influence your profitability or impressions. A high CPC is generally associated with a high number of impressions. Is your CPC is going through the roof? You may control it by conducting keyword analysis to find keywords that won’t send your budget or spending off track. Paying less for the same or a higher volume of traffic sounds sane, right? Click-through-rate (CTR): If you want to gauge the appeal of your Amazon PPC ad to your campaign audience, this is your go-to KPI to track. A low CTR suggests that your ad is not interesting enough to set your audience on a course that ends up buying. Conversion rate (CVR): You deserve a high conversion rate. For your brand, product, and advertising efforts, yes. But there’s more to consider along. If you have a high CTR and a low CVR, there must be a fault in your messaging which can encourage consumers to forget you and shop elsewhere. But if you have an expensive range of products being advertised, your CVR can be low for the obvious habit of shoppers looking for an economic deal. Advertising Cost of Sales (ACoS): As an Amazon seller, your dibs should be on this one. ACoS can help figure out your ad’s profitability against your spending to drive a sale.  Total Cost of Sales (TACoS): Time to look at the bigger picture. This metric helps you find how much of the advertising spending is relative to the total revenue generated. You wouldn’t want to keep this metric fluctuating much to ensure boosting organic sales and efficiency. Though your KPI selection will be depending on the categories of your products, ad formats, and marketplaces, ACoS is the metric that helps compare the efficiency of your Amazon advertising campaigns. Monitor the Progress of Your Amazon Advertising PPC Campaign Amazon advertising execution is going to keep you busy. More so, on your toes. You need to constantly check and tweak ad campaigns keeping in mind the results you did plan to achieve.   Remember to wait for a week or so from the start of the campaign before you draw conclusions and make any adjustments. Audit Your Amazon PPC Campaigns You don’t have to just monitor how your campaigns are running but you also have to check the relevance of the original goal connect. Auditing is an exercise that tells you if you’re reaching specific goals or not. The findings will inspire you to make necessary changes like trying new ad types. Final Thoughts Amazon PPC advertising is here to stay and Fab On Go is your-go to Amazon PPC agency for anything PPC. We help your campaigns succeed in a way that surpasses all expectations.  We have been assisting sellers in creating and optimizing efficient PPC campaigns. If you want to boost sales by 21% and shrink your ACoS by nearly 29% over time, we’re here for you. Our promise of visibility is not empty but guaranteed.   BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management