Amazon Fullfillment

In the tech world, “Sherlocking” is when a platform (like Apple or Amazon) takes a feature from a popular third-party app and builds it directly into the operating system, rendering the app obsolete for the average user. Amazon just Sherlocked price tracking. For years, savvy shoppers and sellers used tools like Keepa or CamelCamelCamel to see price history. But now, Amazon is testing a Native Price History feature—a built-in chart on the product page (mobile and app) that shows the last 30 to 90 days of pricing. This isn’t just a “cool feature.” It is a strategic enforcement mechanism designed to kill the “High-Low” pricing game. The End of the “Fake Discount” We all know the tactic: Raise the price from $25 to $35 in October so you can offer a “30% Off” Black Friday deal at $25. Before: Only Keepa users knew. Most shoppers saw “30% Off” and clicked. Now: Every shopper sees a graph that spikes up and drops down. It looks suspicious. It signals manipulation. This tool gives customers (and Amazon’s Rufus AI) “X-Ray vision” into your pricing strategy. If your “deal” is actually just your regular price from two weeks ago, the graph exposes it instantly. Rufus is the New Personal Shopper This feature is heavily integrated with Rufus, Amazon’s AI assistant. Shoppers don’t even need to read the graph. They can just ask Rufus: “Is this a good time to buy?” Rufus analyzes the 90-day history. If your price is trending up, or if you just hiked it, Rufus will advise the customer to wait. You aren’t fighting a human’s impulse anymore; you’re fighting an AI’s analysis. The New Pricing Playbook: Stability = Trust To win in a transparent market, you must pivot your strategy. The 90-Day Rule: Your promotional calendar must be planned 90 days in advance. To show a legitimate discount without a suspicious graph spike, you need to establish a stable “Reference Price” for at least 30-60 days before the deal drops. Everyday Low Price (EDLP) Model: Volatility is now a liability. Brands that maintain a consistent, fair price will show a flat, stable line on the graph. This builds subconscious trust. Use coupons for small, temporary dips rather than changing the backend List Price, which warps the graph. Sell Value, Not Deal: Since you can’t rely on inflated “Was” prices to drive conversion, your listing content must work harder. Your images, video, and A+ content must justify your full price. If the customer sees the graph and realizes $30 is the normal price, your product better look like it’s worth $30. KPI Dashboard to Run Every Week Price Variance %: How much is your price fluctuating week-over-week? (Goal: <5%) Deal Badge Eligibility: Are your “Was” prices sticking, or are they being suppressed? Rufus Sentiment: Test asking Rufus about your own product. What does it say? Where Big Internet Ecommerce (BIE) Fits In We don’t play pricing games. We build profit models. Unit Economics Lab: We calculate your “True Floor” and “True Ceiling” prices to build a sustainable model that doesn’t rely on fake discounts. Promo Calendar Architecture: We map your deals 90 days out, ensuring your price history looks clean, stable, and trustworthy to both humans and AI. Value-Based Listing Optimization: We ensure your content sells the product, not just the percentage off. Get your “Pricing Stability Audit” today. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Every year, Amazon publishes its official guide for Black Friday & Cyber Monday. It’s full of tips: “Run deals,” “Optimize listings,” “Use ads.” This is not a strategy. It’s a to-do list. A strategy understands that BFCM (Black Friday and Cyber Monday) isn’t a sales weekend; it’s a high-stakes execution test where your profit is defined by decisions you made 6-8 weeks earlier. Winning BFCM (Black Friday and Cyber Monday) is about winning four distinct battles, in this specific order. The Logistics Battle (Won in October) This is the most critical part. If you fail here, nothing else matters. FBA Inbound Deadline: You MUST get your inventory to FBA by Amazon’s deadline (around mid-October). Missing it means you’ll stock out on Day 1, and all the ad spend in the world is just funding “404s.” AWD is Your Buffer: Use AWD (Amazon Warehousing & Distribution) for its intended purpose: a high-velocity replenishment buffer. Its peak storage fees are ~80% lower than FBA’s, making it the perfect place to hold your 6-8 week “safety stock” and auto-replenish FBA. FBM/3PL is Your Insurance: Have a Seller-Fulfilled Prime or 3PL backup plan ready. When FBA check-in times lag, or you hit restock limits, this is your only way to stay in the game. The CVR Battle (Won in Early November) Do not spend one extra dollar on ads until you fix your conversion rate. Mobile is Everything: 70-80% of your traffic will be on a phone. Is your A+ Content optimized for a single-column view? Does your main image show the product and the deal? Optimize for the “Deal Hunter”: Your listing needs to scream “deal.” We run CVR sprints 4 weeks out to: Add seasonal keywords: “Black Friday deal,” “holiday gift”. Get the Badge: Ensure your price is eligible for the official “Black Friday Deal” badge, which is a massive CVR and CTR driver. Refresh Creative: Update A+ Content with “Holiday Gift Guide” modules and lifestyle images. The Ad Battle (Won Hourly) BFCM (Black Friday and Cyber Monday) advertising is an auction-style war, not a “set it and forget it” campaign. Launch 4 Weeks Early: Launch your core BFCM (Black Friday and Cyber Monday) ad campaigns in late October. This builds relevance and data history with the algorithm before bids skyrocket. Budget for the Spike: Plan to increase bids and budgets by 10-30% (or more). You must have enough budget to last the entire day. Track Profit, Not ACoS: ACoS is a vanity metric on BFCM (Black Friday and Cyber Monday). We track Profit-per-SKU. We build hourly dashboards to monitor performance, pulling budget from “discovery” campaigns and pushing it into “defensive” (your ASINs) and “conquest” (competitor) campaigns. The LTV Battle (Won in December) The sale is just customer acquisition. The real profit is in the “after-party.” Tag Everything: Use Amazon Attribution for all your external traffic (social, email, influencers). You need to know which channels brought you “New-to-Brand” (NTB) customers. Retarget Your Buyers: You just paid to acquire thousands of new customers. Use Amazon’s tools to retarget them in December with “complementary product” campaigns or “Subscribe & Save” offers to turn a one-time buyer into a long-term asset. Where Big Internet Ecommerce (BIE) Fits In We don’t just “manage” BFCM (Black Friday and Cyber Monday). We build the 4-part execution plan that guarantees profitability. We implement: An Inbound Profitability Model: We calculate your exact inventory needs (FBA vs. AWD) against your sales forecast to protect margins. CVR & Creative Sprints: We A/B test and deploy “deal-ready” listings optimized for mobile conversion. An Ad “War Room” Dashboard: We manage your ad spend hourly, tracking SKU-level profit and reallocating budget to proven winners in real-time. Post-BFCM Funnel: We build the LTV-driving retargeting campaigns that turn your BFCM (Black Friday and Cyber Monday) spike into Q1-Q2 growth. Get your BFCM (Black Friday and Cyber Monday) logistics and profit plan built by experts. Book a 20-min session with Big Internet Ecommerce (BIE) today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

As inventory scales, the wrong inbound mode (too much SPD (Small parcel delivery), poorly timed FTL) eats margin quietly. The Amazon Partner Carrier Program (PCP) puts LTL (Less-than-truckload) quoting, labeling, and appointments into Send to Amazon, so you can move palletized freight more cheaply and compliantly. This guide shows when LTL (Less-than-truckload) wins, how to prep pallets, and the exact steps to book your first PCP shipment. LTL vs. SPD vs. FTL (and when to switch) SPD (Small parcel delivery):Best for low volume or urgent top-ups; cost per unit spikes as cartons grow. LTL (less-than-truckload): Shared trailer space; sweet spot for ~2–12 pallets; strong cost/unit and reliable ETAs. FTL (full truckload): Whole 53’ trailer; best for high volume and direct transit with minimal touches. Pro move: Build a breakpoint table per lane (origin → destination), comparing SPD, LTL, FTL at your common pallet counts. Why book LTL inside Send to Amazon (PCP)? Native workflow: Quotes, labels, tracking in one place. Appointment compliance: Carriers used to Amazon docks and reference IDs. Scalability: Repeatable templates for replenishment waves (weekly/bi-weekly). Pallet, site & document standards Palletization: 40×48 in, wood, 4-way access (GMA B grade or better) Boxes even & square, no overhang; box labels outward Stretch wrap tight; pallet labels on all 4 sides “Do not break down” note for carriers if needed Site readiness: Dock preferred; or lift-gate if no dock (≤12 pallets / ≤20,000 lb) Space for 53’ trailer or arrange a box truck Clear, safe staging area; steady business hours for pickup Docs & references: In PCP, Amazon manages delivery appointments; your booking needs accurate contact, hours, and pickup details. Track everything in Shipping Queue → Shipment events Step-by-step: LTL Partner Carrier booking Send to Amazon: Inventory → Shipments → Send to Amazon Pack & confirm method: Choose LTL (Less-than-truckload); select Partner Carrier to see rates Labels: Print box and pallet labels (all four sides) Pickup & tracking: Confirm freight-ready date/hours; monitor in Shipping Queue For AWD: Inventory → Warehousing & Distribution (AWD) → Send to AWD → select Partner Carrier → labels → track) Cost levers most brands miss Carton consolidation: fewer, fuller cartons → fewer pallets → lower accessorials. Standard heights: consistent pallet heights reduce handling exceptions. Lane repetition: sticking to repeat lanes often improves quote consistency. Damage prevention: correct wrap & corner protection cut OS&D, rework, and fees. Replen cadence: plan 2–12 pallet cycles; keep 6–8 weeks DOS at FBA; use AWD as short buffer (not long-term storage). KPI dashboard to run every week Cost per unit inbound (by lane & mode) Lead time variance (pickup → check-in) Damage/OS&D rate Dock exception rate (labels/pallet spec/appointments) Fill rate & pallet utilization (height & cube) Where Big Internet Ecommerce (BIE) fits in At BigInternetEcommerce.com, we implement: Inbound breakpoint calculator (SPD vs LTL vs FTL by lane / pallet count), Pallet & labeling SOP (ready for any 3PL/warehouse), Send to Amazon templates for PCP, Scorecard tracking $/unit, lead time, and exceptions. Get your lane-specific inbound breakpoint and a pallet/label SOP you can hand your warehouse. Book a 20-min session with Big Internet Ecommerce (BIE) today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.