Amazon SEO – Big Internet Seller Services Inc provides e-commerce Services

TikTok Shop Hits $4.9B in Q1 2026: Why Amazon Sellers Must Take Multi-Channel Commerce Seriously

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central / John

TikTok Shop has officially crossed into mainstream ecommerce territory. In Q1 2026: TikTok Shop generated $4.9 billion in US sales Consumer spending grew 46% YoY But the biggest shift wasn’t revenue. It was demographics. The fastest-growing buyer group is now shoppers aged 45+. This changes how Amazon sellers should think about TikTok Shop moving forward. Why This Matters for Amazon Sellers 1. TikTok Shop Is No Longer “Youth Commerce” The original assumption: TikTok = Gen Z impulse buying The new reality: Older shoppers Higher spending power Replenishable purchasing behavior This makes TikTok Shop highly relevant for: Beauty brands Supplements Household goods Wellness Home products 2. Discovery Commerce Is Replacing Search Commerce Amazon works through intent-based search. TikTok works through algorithmic discovery. Consumers now discover products through: Creators Videos Recommendations Before ever searching for them. 3. Multi-Channel Commerce Is Becoming Standard The future is not Amazon-only growth. It’s: Amazon Walmart TikTok Shop Shopify Connected together. 4. Margins Must Be Tracked Differently Every channel compresses profit differently: Platform Margin Pressure Amazon TACoS + FBA fees Walmart Price competition TikTok Shop Affiliate commissions Without unified reporting scaling becomes dangerous. How Sellers Should Adapt 1. Start With Selected SKUs Focus on: Replenishables Mid-ticket products Creator-friendly products 2. Build Creator Systems Affiliate-driven growth is core to TikTok Shop. 3. Track SKU-Level Profitability Don’t rely on platform ROAS alone. 4. Sync Inventory Across Channels Prevent stock conflicts. 5. Optimize for Discovery TikTok requires: Storytelling Hooks Creator-style content How Big Internet Ecommerce Helps We help sellers: Launch TikTok Shop Strategically Build Multi-Channel Systems Optimize Creator Commerce Improve Cross-Platform Profitability Scale Beyond Amazon TikTok Shop is no longer a side platform. It’s becoming a major commerce ecosystem. And the biggest insight? Older buyers are now driving growth. The brands that adapt early: Gain cheaper acquisition Diversify revenue Build stronger long-term brands Want to expand beyond Amazon and build a scalable multi-channel brand? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

TikTok Shop Hits $4.9B in Q1 2026: Why Amazon Sellers Must Take Multi-Channel Commerce Seriously Read More »

Meta and AWS AI Expansion: What It Means for Amazon Sellers in 2026

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central / John

The ecommerce landscape is changing rapidly. Behind the scenes, major companies like Meta and Amazon are investing heavily in AI infrastructure. The latest Meta + AWS partnership highlights this shift. What Happened? Meta is deploying: Tens of millions of AWS Graviton cores To power agentic AI workloads These systems handle: Reasoning Automation Large-scale decision making Why This Matters 1. AI Is Becoming the Core System Amazon is moving toward AI-driven commerce. 2. Sellers Are Funding This Shift Through: Ad costs FBA fees Platform charges 3. Listings Must Be AI-Readable Structured content is critical. 4. Buying Behavior Is Changing AI influences: Discovery Selection Purchase How Sellers Should Adapt 1. Optimize for AI, Not Just Keywords Clear, structured listings. 2. Focus on Profit, Not Just Revenue Track real margins. 3. Adjust PPC Strategy Move beyond last-click attribution. 4. Improve Data Quality Better inputs → better AI outputs 5. Diversify Channels Reduce Amazon dependency. How Big Internet Ecommerce Helps We help sellers: Optimize for AI-driven systems Improve profitability Adjust PPC strategy Build multi-channel growth Scale sustainably Amazon is evolving. From marketplace → AI platform Sellers who adapt: Stay competitive Protect margins Scale faster Want to future-proof your Amazon business? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Meta and AWS AI Expansion: What It Means for Amazon Sellers in 2026 Read More »

Amazon Sellers Boycott Ads Over New Payment Policy Changes: How to Protect Your Cash Flow

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, Marketing, seller central, vendor central / John

Amazon’s new ad payment policy has sent shockwaves through the seller community. For years, advertising has been essential to success on Amazon. But the new policy, which automatically deducts ad costs from retail proceeds, is shaking up how sellers manage cash flow, inventory, and ad spend. What’s Changed in Amazon’s Ad Payment Policy? Effective April 15, 2026, the policy change means: Ad spend will be deducted before payouts Credit cards will only be used as backup when proceeds are insufficient This shift tightens cash flow for sellers, forcing a rethink in how to structure ad spending. Why Does This Matter for Sellers? 1. Immediate Cash Flow Disruption Without upfront flexibility: Sellers lose the ability to time ads according to revenue cycles. 2. Increased Pressure on Margins 3.5% fuel surcharge Faster payout timelines 3. Impact on Operational Flexibility Fewer options to manage working capital, inventory, and ads simultaneously. 4. Reduced Control Over Advertising Budgets Manual spend adjustments are harder to execute efficiently. How to Adapt to Amazon’s New Ad Payment System 1. Rebuild Ad Spend Strategy We help sellers: Prioritize high-ROI campaigns Maintain flexibility through better budgeting 2. Cash Flow Management We advise on how to: Balance cash flow with ad costs Plan for seasonal shifts 3. Inventory + Advertising Sync Optimize: Replenishment schedules Campaign budgets 4. Data-Driven Ad Adjustments We help sellers analyze: What campaigns need scaling What spend needs reducing How Big Internet Ecommerce Helps We specialize in: Cash flow optimization Ad spend prioritization Inventory syncing with ad budgets We’ll help you adjust and protect your margins. Amazon’s new ad payment system isn’t just a minor update. It’s forcing sellers to rethink their entire ad strategy. But the sellers who adapt quickly? They’ll still thrive. If you need to adjust your ad spend strategy and protect your business. Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Sellers Boycott Ads Over New Payment Policy Changes: How to Protect Your Cash Flow Read More »

Amazon Ads Payment Changes 2026: Why Credit Cards No Longer Work and What Sellers Must Do Now

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central / John

Amazon has quietly introduced one of the most impactful changes to its advertising ecosystem in years — and most sellers haven’t fully understood the consequences yet. Starting April 15, 2026, Amazon Ads will no longer rely on credit cards as the primary payment method. Instead, ad spend will be automatically deducted from seller payouts. At first glance, this may seem like a simple operational update. In reality, it fundamentally changes: Cash flow management Scaling strategies Profitability models What’s changing, why it matters, and how you should adapt immediately. What Exactly Changed? Amazon Ads will now: Deduct ad spend directly from seller revenue Remove credit card billing cycles Use credit cards only as backup Automate all payments No manual payments required No billing cycle advantage No reward-based benefits This aligns ad spend directly with sales performance — but at a cost to sellers The Hidden Impact: Cash Flow Collapse Previously, sellers benefited from: Amazon payout delay (~30 days) Credit card billing cycle (~30 days) Total: ~60 days of working capital Now? That buffer is completely gone Why This Matters This impacts: Inventory reinvestment cycles Ad scaling decisions Supplier payments Business liquidity Even profitable sellers may struggle if cash flow isn’t managed tightly. The Real Cost: Lost Rewards & Profit Leakage Let’s quantify it: Monthly Ad Spend Annual Cashback Lost (2%) $10,000 $2,400 $50,000 $12,000 $100,000 $24,000 This is pure margin erosion. Why Amazon Made This Move Amazon Ads generated billions in revenue. By removing credit card payments: They eliminate 1.5–2.5% interchange fees They get paid immediately They improve internal margins This is a business optimization for Amazon — not for sellers How Sellers Should Adapt 1. Shift to Profit-Based PPC Stop scaling based on spend — start scaling based on: TACOS Contribution margin Net profitability 2. Tighten Keyword & Campaign Structure Eliminate: Wasted spend Irrelevant traffic Low CVR keywords 3. Forecast Cash Flow Weekly Track: Ad spend vs revenue Payout timing Inventory needs 4. Reduce Dependency on Broad Campaigns Focus on: High intent keywords Branded defense Product targeting 5. Optimize CTR & CVR Better creatives = lower CPC pressure Better listings = higher conversion This is where most sellers win or lose. How Big Internet Ecommerce Helps At Big Internet Ecommerce, we: Rebuild PPC systems for profitability Align ads with cash flow cycles Improve CTR → CVR → ranking loop Reduce wasted spend drastically We don’t just manage ads. We build scalable systems. This isn’t just a payment update. It’s a fundamental shift in how Amazon businesses operate. Sellers who adapt will: Scale profitably Control cash flow Dominate rankings Sellers who don’t… will feel it in margins very quickly. Want help restructuring your Amazon Ads strategy before this impacts your business? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Ads Payment Changes 2026: Why Credit Cards No Longer Work and What Sellers Must Do Now Read More »

Amazon Prime Day Moving to June: What Amazon Sellers Must Do to Stay Ahead

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central / John

Amazon Prime Day has always been one of the most critical events in the e-commerce calendar. For Amazon sellers, it’s not just a sale — it’s: A ranking accelerator A revenue spike driver A long-term brand visibility moment Now, reports suggest that Amazon Prime Day 2026 may shift from its traditional July timing to June. At first glance, this might seem like a minor scheduling update. In reality, it is a fundamental shift in seller strategy timelines. Because Prime Day success is not built during the event… It is built weeks before it. And with this change, that preparation window just got significantly shorter. What Changed in Amazon Prime Day 2026 Historically: Prime Day = Mid July Prep starts = Late May / June Now: Prime Day = Late June (expected) Prep must start = April / May Additionally: Event duration increased to multi-day (up to 4 days) Competition is higher than ever Ad costs spike faster Why This Shift Is a Big Deal for Amazon Sellers 1. Ranking Windows Are Now Earlier Amazon ranking works based on: Sales velocity Conversion rate Keyword relevance To win Prime Day: You must rank BEFORE the event With an earlier event: → Ranking must begin earlier 2. Inventory Planning Is Now High Risk FBA timelines include: Manufacturing Shipping Check-in Any delay means: Missing Prime Day Losing ranking Losing momentum 3. PPC Costs Will Spike Faster Prime Day leads to: Increased competition Higher bids Aggressive targeting If you start late: → You pay MORE for LESS visibility 4. Listing Optimization Becomes Non-Negotiable Traffic during Prime Day is: → Massive → Highly competitive If your listing doesn’t convert: → You waste the opportunity Prime Day Strategy Framework (Step-by-Step) Phase 1: Preparation (60–45 Days Before) Finalize inventory Optimize listings Start keyword research Phase 2: Ranking (45–15 Days Before) Launch PPC campaigns Push keyword indexing Improve CTR & CVR Phase 3: Scaling (15 Days Before) Increase bids Focus on converting keywords Optimize placements Phase 4: Prime Day Execution Aggressive ads Monitor ACOS Capture maximum sales How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we specialize in Prime Day scaling strategies: 1. Ranking Strategy We build keyword ranking BEFORE the event. 2. Listing Optimization We optimize for: CTR Conversion Mobile experience 3. PPC Scaling We structure campaigns to: Reduce CPC Maximize visibility Improve ROAS 4. Inventory Planning We ensure: No stockouts Proper demand forecasting Amazon Prime Day moving to June is not just a calendar shift. It is a strategy shift. Sellers who: Prepare earlier Rank earlier Optimize earlier Will dominate. Those who don’t… Will miss the biggest revenue opportunity of the year. Want to build a winning Prime Day strategy before your competitors? Schedule a call now. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Prime Day Moving to June: What Amazon Sellers Must Do to Stay Ahead Read More »

Amazon Shop Direct: How Amazon Is Sending Traffic to Your Website (And What Sellers Must Do Next)

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, Technology, vendor central / John

Amazon has long operated as a closed ecosystem, where sellers compete for visibility, drive traffic to their listings, and complete transactions entirely within the platform. That model is now evolving. With the rollout of Amazon Shop Direct, Amazon is introducing a new system where products can appear in search results without traditional listings, and in many cases, customers are redirected to merchant websites to complete purchases. This marks a significant shift in how sellers acquire traffic, control customer relationships, and optimize conversions. For Amazon sellers, this is not just an update — it is a fundamental change in the e-commerce model. What is Amazon Shop Direct? Amazon Shop Direct is a system that allows: Product discovery on Amazon Product data pulled via third-party feeds Checkout happening either: On the merchant website Or through Amazon’s AI-assisted checkout This is powered by: AI-driven product discovery Real-time product feed integrations External merchant catalogs How Amazon Shop Direct Changes the Seller Model 1. From Listing-Based to Data-Based Visibility Previously: → Rankings determined visibility Now: → Structured data + feeds determine visibility This means: Attributes matter more Backend data matters more Feed quality matters more 2. Amazon Becomes a Discovery Engine Amazon is no longer just: → A transaction platform It is becoming: → A product discovery engine Similar to: Google Shopping Meta ads TikTok Shop 3. Dual Funnel Commerce (Amazon + Website) Sellers now operate in two funnels: Funnel 1: Amazon → Amazon checkout Funnel 2: Amazon → Website → Checkout This creates a hybrid commerce model. Why This is a Huge Opportunity for Amazon Sellers 1. Customer Ownership Selling off Amazon means: You capture emails You control retargeting You build brand equity 2. Lower Dependency on Rankings New sellers can now: Bypass ranking barriers Gain visibility faster 3. Higher Lifetime Value (LTV) DTC customers = repeat purchases Amazon customers = one-time transactions 4. Diversified Risk You are no longer 100% dependent on: Amazon algorithm Account health Listing suppression The Hidden Challenge Most Sellers Will Face 1. Website Conversion Rate Amazon converts at ~10–20% Most Shopify stores convert at ~1–3% Without optimization: → You lose the advantage 2. Feed Optimization Complexity Tools like: Feedonomics Salsify Require: Clean data Structured catalogs Real-time sync 3. Tracking & Attribution Gaps You must now track: Cross-platform conversions External attribution Funnel performance Strategic Framework for Sellers (What You Should Do Now) Step 1: Build Hybrid Strategy Amazon = trust + volume Website = ownership + LTV Step 2: Optimize Product Data Focus on: Titles Attributes Structured data Step 3: Upgrade Website Funnel Improve: Landing pages Checkout Speed Step 4: Implement Tracking Systems Use: Attribution tools Analytics dashboards Step 5: Prepare for AI Discovery Optimize for: Machine-readable data Context relevance How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we help sellers transition into this next phase of Amazon commerce: Amazon + DTC Strategy We design hybrid growth systems combining both channels. Feed & Data Optimization We structure your catalog for AI discovery. Conversion Optimization We turn traffic into revenue across platforms. Advanced Tracking We build attribution systems for cross-channel visibility. Amazon Shop Direct is not just a feature. It is a shift in how e-commerce works. Sellers who: Adapt early Build hybrid strategies Optimize for AI Will dominate the next phase of Amazon growth. Others will struggle to keep visibility. If you want to future-proof your Amazon business and build a hybrid growth system. Schedule a call today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Shop Direct: How Amazon Is Sending Traffic to Your Website (And What Sellers Must Do Next) Read More »

Amazon Wins Court Ruling Against AI Shopping Bots: How It Affects Sellers

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central / John

Amazon has won a landmark court case against Perplexity AI’s Comet browser, a shopping bot designed to interact with Amazon accounts. This ruling temporarily blocks the AI agent from making automated purchases and scraping product data. For Amazon sellers, this victory is not just a win for Amazon—it’s a win for fair competition, accurate sales data, and ad cost optimization. With AI bots causing disruptions in the marketplace, understanding how this ruling impacts your business is crucial. What Does This Mean for Amazon Sellers? The court ruling stops Perplexity’s AI agent, but it’s clear that AI bots pose a real threat to the integrity of Amazon’s marketplace. Here’s what the ruling means for sellers: Protecting Sales Data AI bots can manipulate sales data by scraping and bypassing normal protocols. By blocking these bots, Amazon ensures your sales performance data remains accurate. Preventing Pricing Manipulation Bots that scrape product prices could lead to false demand patterns, affecting pricing strategies. Sellers can now operate in a more secure environment where pricing and inventory data are protected. Advertising Costs & Traffic Automated bots may cause ad costs to inflate or direct traffic to the wrong products. With Amazon’s action against bots, you can expect more transparency in your PPC campaigns, improving ROI. The Bigger Picture: Why AI Bots are a Threat to Sellers AI bots, though efficient, can wreak havoc on seller operations: Inaccurate sales and inventory data Manipulation of customer purchases Increased ad costs Understanding these threats helps sellers prepare for future changes in how Amazon operates. How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we specialize in helping Amazon sellers navigate AI-driven challenges in e-commerce. Our services include: PPC Optimization We help you optimize ad campaigns to minimize costs and improve performance. Sales Data Protection We use advanced tools to ensure your sales data and pricing strategies stay secure and accurate. Strategic Inventory Management We provide insights on inventory levels, helping you avoid disruption and maintain optimal product availability. Amazon’s court ruling against Perplexity AI is a temporary victory for sellers. But the rise of AI bots in e-commerce means that sellers need to stay vigilant and adapt to new security standards. By staying proactive and partnering with an experienced Amazon agency, sellers can protect their business and stay ahead of future challenges in the marketplace. Schedule a Call with us today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Wins Court Ruling Against AI Shopping Bots: How It Affects Sellers Read More »

Amazon Meltable FBA Inventory Policy: What Sellers Must Do Before April 20

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central / John

Managing inventory effectively is one of the most critical aspects of running a successful Amazon business. Seasonal policy updates can significantly impact how sellers store and fulfill their products. One such policy involves Amazon meltable FBA inventory, which refers to products that can melt or deform at high temperatures. Amazon requires sellers to remove these products from fulfillment centers before the seasonal cutoff date. For 2026, the deadline is April 20, after which Amazon will no longer accept meltable products into its fulfillment network. Understanding this policy and preparing your inventory strategy accordingly is essential for sellers who offer heat-sensitive products such as chocolate, gummies, jelly-based items, and wax products. What Is Amazon Meltable FBA Inventory? Amazon meltable FBA inventory refers to products that can melt or become damaged when exposed to temperatures of 155°F (68°C) or higher. These products include categories such as: Chocolate and confectionery Gummy supplements Jelly-based items Wax-based products Because fulfillment centers may reach high temperatures during warmer months, Amazon restricts storage of these products between April 20 and September 28. During this restricted period, meltable products are not accepted as sellable FBA inventory. Amazon publishes a regularly updated meltable ASIN list to help sellers determine which products fall under this policy. Key Deadlines Sellers Must Know Policy Stage Date Seller Impact FBA Acceptance Window September 28 – April 20 Meltable inventory accepted Restricted Storage Period April 20 – September 28 Meltable inventory not accepted Potential Disposal Start May 1 Remaining inventory may be disposed for a fee Amazon’s meltable inventory policy follows a clear seasonal schedule.If sellers fail to remove inventory before April 20, their products may be marked unfulfillable, which can lead to listing suppression and lost revenue. Risks for Amazon Sellers Ignoring the meltable inventory policy can lead to several operational challenges. Inventory Disposal Amazon may dispose of remaining inventory and charge disposal fees. Listing Inactivation Listings tied to meltable inventory may become inactive if stock is marked unfulfillable. Cash Flow Disruptions Losing inventory unexpectedly can affect revenue forecasting and product availability. Operational Complexity Emergency removal orders may increase logistics costs and disrupt supply chains. How Sellers Can Adapt Their Strategy Sellers who deal with meltable products should take proactive steps to protect their business. Submit Removal Orders Early Submitting removal orders before the deadline ensures sellers retain control of their inventory. Switch to FBM Fulfillment Some sellers temporarily shift to Fulfilled by Merchant (FBM) during the restricted period. Using insulated packaging and cold packs can help ensure products arrive in good condition. Monitor the Meltable ASIN List Amazon updates the meltable product classification periodically. Sellers should regularly verify whether their ASINs are affected. Plan Seasonal Inventory Cycles Align production and shipment schedules with Amazon’s meltable inventory storage windows. How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we help sellers navigate operational challenges like seasonal policy updates. Our services include: Inventory Strategy Planning We help sellers forecast inventory flow and align fulfillment strategies with Amazon’s seasonal restrictions. Fulfillment Optimization We assist sellers in implementing hybrid fulfillment models (FBA + FBM) to maintain sales continuity. Operational Compliance Our team monitors Amazon policy updates and ensures sellers remain compliant while protecting inventory. Amazon’s meltable inventory policy highlights the importance of proactive inventory management. For sellers dealing with heat-sensitive products, the April 20 deadline represents a critical operational checkpoint. Planning removal orders, adjusting fulfillment strategies, and monitoring Amazon’s meltable ASIN classifications can help sellers avoid unnecessary fees and inventory loss. With the right preparation, sellers can maintain product availability and continue serving customers even during seasonal restrictions. If you want help optimizing your Amazon inventory strategy and preventing operational disruptions, schedule a call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon Meltable FBA Inventory Policy: What Sellers Must Do Before April 20 Read More »

Walmart Advertising Growth vs Amazon: What Amazon Sellers Should Know

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central, Walmart / John

Retail media advertising has become one of the fastest-growing segments in e-commerce. For years, Amazon has dominated this space, building the largest retail media platform in the world. In 2025 alone, Amazon generated $68.6 billion in advertising revenue, making it the clear leader in marketplace advertising. However, a new competitor is expanding rapidly. Walmart’s advertising business generated $6.4 billion in revenue in 2025, growing 46% year-over-year, according to research from Marketplace Pulse. While the total revenue difference remains large, the growth trajectory suggests that Walmart’s advertising ecosystem is still in an early expansion phase. For Amazon sellers, this trend raises an important strategic question: Should marketplace advertising remain Amazon-only, or should sellers begin exploring multi-marketplace advertising strategies? In this article, we examine what Walmart’s advertising growth means for Amazon sellers and how brands should think about marketplace diversification. Understanding Walmart Advertising Revenue Growth Walmart’s advertising growth is primarily driven by Walmart Connect, the company’s retail media platform. According to Marketplace Pulse, Walmart’s advertising revenue increased to $6.4 billion in 2025, representing a 46% annual increase. Amazon’s advertising revenue grew to $68.6 billion, but its growth rate was lower at 22%. The difference highlights two key realities. First, Amazon remains the dominant retail media platform by a significant margin. Second, Walmart’s advertising ecosystem is still early in its development cycle. Advertising Penetration Comparison A useful way to compare advertising ecosystems is to measure advertising revenue relative to total marketplace sales. Amazon advertising revenue represents approximately 8% of its $830 billion e-commerce GMV. Walmart advertising revenue represents about 4% of its $150 billion e-commerce GMV. This suggests that Walmart still has substantial room to expand its advertising business as its marketplace grows. For sellers, this indicates that advertising opportunities on Walmart may still be developing. Why Amazon Sellers Should Pay Attention The rapid growth of Walmart advertising highlights a broader shift in the retail media landscape. Historically, most sellers relied almost entirely on Amazon for advertising-driven traffic. However, as other marketplaces develop their own advertising ecosystems, sellers may benefit from diversifying their acquisition channels. Potential advantages of testing Walmart advertising include: Less mature advertising competition New customer acquisition channels Additional marketplace visibility However, sellers must also evaluate whether Walmart’s current marketplace scale aligns with their growth strategy. The Role of Walmart Connect Walmart Connect has become the central driver of Walmart’s retail media expansion. The platform experienced 41% growth in Q4, indicating strong advertiser adoption. Walmart Connect allows brands to run advertising campaigns that appear in: Walmart search results Product detail pages Off-site digital placements Additionally, Walmart’s acquisition of Vizio introduces connected TV advertising opportunities that extend beyond traditional marketplace placements. This integration expands Walmart’s advertising inventory and strengthens its retail media capabilities. How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we help brands build scalable marketplace growth strategies. As the retail media ecosystem expands, sellers need structured strategies to decide when and how to diversify beyond Amazon. Our team helps sellers with: Marketplace Expansion Strategy We evaluate whether brands are ready to expand beyond Amazon and identify opportunities across additional marketplaces. Cross-Platform Advertising Strategy We analyze advertising performance across platforms to identify the most efficient customer acquisition channels. Marketplace Listing Optimization Selling successfully on Walmart requires different listing strategies than Amazon. We help sellers optimize listings for new marketplaces while maintaining strong brand consistency. Amazon remains the dominant retail media platform and will likely continue to lead the market for years. However, the rapid growth of Walmart advertising signals that the retail media ecosystem is evolving into a multi-platform environment. For Amazon sellers, the key takeaway is not that Walmart will replace Amazon, but that marketplace diversification may become an increasingly important strategic consideration. Brands that monitor these shifts early will be better positioned to adapt their advertising strategies as the retail media landscape continues to evolve. If you want help evaluating your advertising strategy or exploring multi-marketplace growth opportunities, schedule a call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Walmart Advertising Growth vs Amazon: What Amazon Sellers Should Know Read More »