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Amazon PPC

Amazon vs Perplexity AI Dispute

The AI Shopper is Here. Your Sponsored Ad Strategy is Obsolete.

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central /

The legal fight between Amazon and Perplexity AI is the most important e-commerce story of the year. Not because of the lawsuit, but because it signals a complication for the ad-supported marketplace as we know it. Amazon issued a cease-and-desist, accusing Perplexity of “computer fraud” for using an AI “agent” to shop on its site, violating its “no robots” policy. Perplexity fired back with a blog post titled “Bullying is Not Innovation”, claiming Amazon’s real motive is protecting its multi-billion-dollar ad-revenue stream. They’re right. Perplexity’s “Comet” agent shops for the user, meaning it can compare products on their actual merits (price, shipping, reviews) and completely bypass the sponsored product listings that Amazon’s entire profit model is built on. This isn’t a future problem. This is a “right now” problem. Between third-party agents like Perplexity and Amazon’s own “Rufus” AI, the AI shopper is already here. For brands, this marks a fundamental shift. Your “SEO” strategy is dead. You now need an “AEO” (Agent Engine Optimization) strategy. The AEO Playbook: How to Sell to a Robot An AI agent likely doesn’t “browse.” It evaluates. It doesn’t get “influenced.” It calculates. To win, your strategy must shift from bids to data. Your Listing is a Data File, Not a Story An AI agent won’t be moved by your emotional brand story video. It will parse the structured data in your listing’s backend. Old Way (SEO): Stuffing keywords into your title. New Way (AEO): Ensuring your title, bullets, and backend fields contain “hyper-clean,” machine-readable data. Is the “material type” exact? Is the “item dimension” perfect? If not, the AI can’t rank you. Logistics is Your New Ad Bid You can’t pay an AI to put you at the top. You earn the top spot by being the best logistical choice. Old Way (Ads): Bidding 20% higher for top-of-search. New Way (AEO): Modeling your FBA/AWD inbound plan to guarantee the fastest and most reliable shipping promise. The AI will see your 1-day shipping vs. a competitor’s 3-day shipping, and the choice will be made. Unit Economics Are Your New Creative An AI is the ultimate unit-economic shopper. It will be programmed to find the best value. Old Way (Creative): A/B testing lifestyle images. New Way (AEO): A/B testing your price. The agent will compare your CVR, review score, and price against all competitors. Your “creative” is now the raw math of your offer. KPI Dashboard to Run Every Week Data Health Score: Is your backend 100% complete and accurate? Shipping Velocity: What is your average “click-to-door” time vs. competitors? CVR-to-Price Ratio: Is your conversion rate optimized for your price point? Return Rate: An AI will see a high return rate as a “bad product” signal. Where Big Internet Ecommerce (BIE) Fits In Your ad agency is built for an obsolete model. They are built to influence humans. We are built to optimize for agents. AEO (Agent Engine Optimization) Audit: We are the first agency to move from SEO to AEO. We run a full audit of your listings to make them “hyper-clean” and machine-readable, ensuring AI agents (including Amazon’s Rufus) pick your product. Unit Economics Lab: We build the FBA/AWD logistics models that make you the fastest choice. We model your pricing and promotions to make you the best value. We make your ASIN the logical, algorithmic winner. Data-First CVR Sprints: We stop guessing with lifestyle photos and start testing data. We optimize the core, structured data that AI agents use to make decisions. Get your “AEO Readiness” audit to see if your brand is prepared to sell to the new AI shopper. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The AI Shopper is Here. Your Sponsored Ad Strategy is Obsolete. Read More »

Amazon Bazaar Global Expansion

Brand vs. Bazaar: Why Amazon’s New Platform Is Good News for Premium Sellers

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central /

You’ve seen the news: Amazon is rolling out “Amazon Bazaar” globally, launching a new, standalone app in over a dozen markets to directly combat low-cost giants like Temu and Shein. On the surface, it looks like more competition. But for serious brands, it’s the opposite. This is the “Great Bifurcation”—Amazon is strategically splitting the marketplace, and this is good news for you. What Is Amazon Bazaar? Amazon Bazaar is a separate, app-based marketplace focused on unbranded, ultra-low-cost goods. Price Point: The items are almost all under $10, with some as low as $2. In India, the cap is around ₹600. Categories: Fashion, home goods, lifestyle, and accessories. The Model: It’s built to win the price war. It features a 0% referral fee for sellers in some markets and uses a slower, low-cost fulfillment network (deliveries can take two weeks), not premium FBA. This isn’t an “Amazon.com” experience. This is a Temu-killer. Why This Is Good News: The “Premium Brand” Moat Amazon’s move clarifies the entire ecosystem. It effectively quarantines the “race to the bottom” to a separate platform. This leaves the main Amazon.com platform to do what it does best: sell trusted brands at a premium. For years, you’ve had to fight for the Buy Box against generic, unbranded sellers. Now, Amazon is building them their own sandbox to play in. This frees you to stop competing on price and start competing on value. Here’s your new playbook. Logistics = Your Primary Weapon Bazaar’s weakness is velocity. Their deliveries are slow. Your Prime Badge is now your single greatest differentiator. It is a promise of trust and 1-2 day speed. Your Move: Double down on FBA and AWD. Your “storage as strategy” (using AWD as a buffer for FBA) is what ensures you are always in-stock with the Prime Badge, making you the clear choice over a 2-week-wait from Bazaar. Brand = Your CVR Lever Bazaar is explicitly for “unbranded” or “generic” products. This means they cannot use the brand-building tools that you can. Your Move: Your Brand Story and Premium A+ Content are no longer “nice-to-haves.” They are your core CVR-driving defense. They are how you justify your price point, build trust, and communicate quality that a generic “Bazaar” listing never can. Trust = Your Justification for Price The Bazaar shopper is hunting for a $2 deal. The Amazon.com shopper is willing to pay $20 for a product they trust will arrive on time and be what they ordered. Your Move: Leverage your reviews. Invest in customer service. Your entire brand presence must communicate reliability. This is what justifies your margin in a post-Bazaar world. KPI Dashboard to Run Every Week CVR Lift from P-A+: Are you proving your brand’s value? Prime-Eligible CVR vs. Non-Prime: Is your velocity winning the click? AOV: Are you successfully bundling and upselling, something Bazaar can’t do? New-to-Brand (NTB) Rate: Are you attracting premium shoppers, not just price-hunters? Where Big Internet Ecommerce (BIE) Fits In We are not an agency for “Bazaar” sellers. We are an agency for premium brands. We don’t build race-to-the-bottom listings; we build brand moats. Brand Story & Creator Ops: We build the Premium A+ and Brand Story assets that lift CVR and make your brand the obvious, trusted choice. Unit Economics Lab: We build the FBA/AWD logistics model that weaponizes your Prime Badge, ensuring your velocity beats the slow-ship competition. Funnel Intelligence: We build the ad funnels (DSP, PMax → Attribution) that find and convert premium shoppers who value quality and trust over the lowest possible price. Get your “Premium Brand Moat” audit to see how you can win in Amazon’s new, bifurcated marketplace. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon BFCM 2025 Strategy

BFCM (Black Friday and Cyber Monday) Is a Logistics Test, Not a Sale: Your 4-Part Execution Plan

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, Amazon VA, seller central /

Every year, Amazon publishes its official guide for Black Friday & Cyber Monday. It’s full of tips: “Run deals,” “Optimize listings,” “Use ads.” This is not a strategy. It’s a to-do list. A strategy understands that BFCM (Black Friday and Cyber Monday) isn’t a sales weekend; it’s a high-stakes execution test where your profit is defined by decisions you made 6-8 weeks earlier. Winning BFCM (Black Friday and Cyber Monday) is about winning four distinct battles, in this specific order. The Logistics Battle (Won in October) This is the most critical part. If you fail here, nothing else matters. FBA Inbound Deadline: You MUST get your inventory to FBA by Amazon’s deadline (around mid-October). Missing it means you’ll stock out on Day 1, and all the ad spend in the world is just funding “404s.” AWD is Your Buffer: Use AWD (Amazon Warehousing & Distribution) for its intended purpose: a high-velocity replenishment buffer. Its peak storage fees are ~80% lower than FBA’s, making it the perfect place to hold your 6-8 week “safety stock” and auto-replenish FBA. FBM/3PL is Your Insurance: Have a Seller-Fulfilled Prime or 3PL backup plan ready. When FBA check-in times lag, or you hit restock limits, this is your only way to stay in the game. The CVR Battle (Won in Early November) Do not spend one extra dollar on ads until you fix your conversion rate. Mobile is Everything: 70-80% of your traffic will be on a phone. Is your A+ Content optimized for a single-column view? Does your main image show the product and the deal? Optimize for the “Deal Hunter”: Your listing needs to scream “deal.” We run CVR sprints 4 weeks out to: Add seasonal keywords: “Black Friday deal,” “holiday gift”. Get the Badge: Ensure your price is eligible for the official “Black Friday Deal” badge, which is a massive CVR and CTR driver. Refresh Creative: Update A+ Content with “Holiday Gift Guide” modules and lifestyle images. The Ad Battle (Won Hourly) BFCM (Black Friday and Cyber Monday) advertising is an auction-style war, not a “set it and forget it” campaign. Launch 4 Weeks Early: Launch your core BFCM (Black Friday and Cyber Monday) ad campaigns in late October. This builds relevance and data history with the algorithm before bids skyrocket. Budget for the Spike: Plan to increase bids and budgets by 10-30% (or more). You must have enough budget to last the entire day. Track Profit, Not ACoS: ACoS is a vanity metric on BFCM (Black Friday and Cyber Monday). We track Profit-per-SKU. We build hourly dashboards to monitor performance, pulling budget from “discovery” campaigns and pushing it into “defensive” (your ASINs) and “conquest” (competitor) campaigns. The LTV Battle (Won in December) The sale is just customer acquisition. The real profit is in the “after-party.” Tag Everything: Use Amazon Attribution for all your external traffic (social, email, influencers). You need to know which channels brought you “New-to-Brand” (NTB) customers. Retarget Your Buyers: You just paid to acquire thousands of new customers. Use Amazon’s tools to retarget them in December with “complementary product” campaigns or “Subscribe & Save” offers to turn a one-time buyer into a long-term asset. Where Big Internet Ecommerce (BIE) Fits In We don’t just “manage” BFCM (Black Friday and Cyber Monday). We build the 4-part execution plan that guarantees profitability. We implement: An Inbound Profitability Model: We calculate your exact inventory needs (FBA vs. AWD) against your sales forecast to protect margins. CVR & Creative Sprints: We A/B test and deploy “deal-ready” listings optimized for mobile conversion. An Ad “War Room” Dashboard: We manage your ad spend hourly, tracking SKU-level profit and reallocating budget to proven winners in real-time. Post-BFCM Funnel: We build the LTV-driving retargeting campaigns that turn your BFCM (Black Friday and Cyber Monday) spike into Q1-Q2 growth. Get your BFCM (Black Friday and Cyber Monday) logistics and profit plan built by experts. Book a 20-min session with Big Internet Ecommerce (BIE) today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon seller growth strategy

Amazon’s 25 Years with Sellers: How to Turn the Milestone into Your Next 5 Years of Growth

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central /

The headline—25 years and $2.5T+ in seller sales—is impressive. But the real question for operators is: How do we convert that legacy into the next five years of profitable growth? This playbook distills the durable advantages Amazon built for independent sellers and turns them into a 90-day plan you can execute now. The Compounding Advantages Sellers Can Leverage  1) AI-Native Creative & Catalogue Ops Generate and iterate titles, bullets, images, A+ and videos weekly. Use structured testing (one variable at a time) and lock in winners to raise CVR. 2) Funnel Intelligence Beats Guesswork Read the customer journey by ASIN (awareness → consideration → intent → purchase). Pair journey signals with search query insights to fund the exact stage that leaks. 3) Logistics as a Growth Lever Build a breakpoint model for AWD vs FBA vs SIPP vs SPD/LTL/FTL. Compress delivery promises where it matters (category-dependent) to lift CVR and rank velocity. 4) B2B as a Second Flywheel Turn on Business pricing + quantity tiers and badge eligibility. Automate updates so B2B discounts track retail price changes without margin drift. 5) Price Integrity, Story, and Trust Premium A+ + UGC + reviews justify margin as pricing transparency rises. Focus on real value claims and consistent brand cues across images and copy. A 90-Day Execution Plan  Days 1–30: Foundation & Signals AI Listing Sprint: 3–5 ASINs, weekly creatives (titles, main image swap tests, Premium A+ draft). Funnel Snapshot: Identify the stage with biggest leakage per ASIN; set one hypothesis per SKU. Inbound Breakpoints: Model SPD vs LTL vs FTL and AWD vs FBA; set target DOS (6–8 weeks). Days 31–60: Scale What Works Creative Lock-Ins: Promote winners to all placements; produce sponsor-ready video variants. B2B Setup: Business prices + 2–3 quantity tiers; monitor badge eligibility and lift. SIPP/Packaging Audit: Ready-to-ship packaging to reduce fees and damage rates; standardize pallet specs. Days 61–90: Compounding Systems Automation: Pricing rules (incl. B2B), dayparting/budget rules tied to funnel stage. Brand System: Premium A+ deployment + UGC briefs; review velocity plan (compliant). Scorecard: Cost per acquisition, CVR, unit margin, OOS %, lead time variance, B2B mix. Mistakes to Avoid (Save Margin & Time) Treating AI as “set and forget” (it’s a testing engine, not a shortcut). Funding impressions without fixing the funnel stage that’s leaking. Storing long-term in pricey nodes (optimize AWD/FBA mix and cadence). B2B without rules—tiers should be margin-aware and automated. “Discount theatre” instead of value storytelling (Premium A+, reviews, UGC). Where Big Internet Ecommerce (BIE) Fits In At BigInternetEcommerce.com, we operationalize your next 5 years: AI Listing Sprints for rapid creative gains. Funnel Realignment (ASIN-level journey + SQP-informed budgeting). Unit Economics Lab (AWD/FBA/SIPP breakpoints, replen rhythm, fee risk checks). B2B Scaling Kit (business pricing playbook and automation). Brand Story Engine (Premium A+ + UGC briefs that raise CVR). Want our 1-page “Next 5 Years” roadmap tailored to your top 10 ASINs? Book a 20-min working session. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon LTL Partner Carrier Program

Pay Less to Stock More: How to Use Amazon LTL (Less-than-truckload) Partner Carriers for Inbound to FBA, MCF & AWD

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, Amazon VA, seller central /

As inventory scales, the wrong inbound mode (too much SPD (Small parcel delivery), poorly timed FTL) eats margin quietly. The Amazon Partner Carrier Program (PCP) puts LTL (Less-than-truckload) quoting, labeling, and appointments into Send to Amazon, so you can move palletized freight more cheaply and compliantly. This guide shows when LTL (Less-than-truckload) wins, how to prep pallets, and the exact steps to book your first PCP shipment. LTL vs. SPD vs. FTL (and when to switch) SPD (Small parcel delivery):Best for low volume or urgent top-ups; cost per unit spikes as cartons grow. LTL (less-than-truckload): Shared trailer space; sweet spot for ~2–12 pallets; strong cost/unit and reliable ETAs. FTL (full truckload): Whole 53’ trailer; best for high volume and direct transit with minimal touches. Pro move: Build a breakpoint table per lane (origin → destination), comparing SPD, LTL, FTL at your common pallet counts. Why book LTL inside Send to Amazon (PCP)? Native workflow: Quotes, labels, tracking in one place. Appointment compliance: Carriers used to Amazon docks and reference IDs. Scalability: Repeatable templates for replenishment waves (weekly/bi-weekly). Pallet, site & document standards Palletization: 40×48 in, wood, 4-way access (GMA B grade or better) Boxes even & square, no overhang; box labels outward Stretch wrap tight; pallet labels on all 4 sides “Do not break down” note for carriers if needed Site readiness: Dock preferred; or lift-gate if no dock (≤12 pallets / ≤20,000 lb) Space for 53’ trailer or arrange a box truck Clear, safe staging area; steady business hours for pickup Docs & references: In PCP, Amazon manages delivery appointments; your booking needs accurate contact, hours, and pickup details. Track everything in Shipping Queue → Shipment events Step-by-step: LTL Partner Carrier booking Send to Amazon: Inventory → Shipments → Send to Amazon Pack & confirm method: Choose LTL (Less-than-truckload); select Partner Carrier to see rates Labels: Print box and pallet labels (all four sides) Pickup & tracking: Confirm freight-ready date/hours; monitor in Shipping Queue For AWD: Inventory → Warehousing & Distribution (AWD) → Send to AWD → select Partner Carrier → labels → track) Cost levers most brands miss Carton consolidation: fewer, fuller cartons → fewer pallets → lower accessorials. Standard heights: consistent pallet heights reduce handling exceptions. Lane repetition: sticking to repeat lanes often improves quote consistency. Damage prevention: correct wrap & corner protection cut OS&D, rework, and fees. Replen cadence: plan 2–12 pallet cycles; keep 6–8 weeks DOS at FBA; use AWD as short buffer (not long-term storage). KPI dashboard to run every week Cost per unit inbound (by lane & mode) Lead time variance (pickup → check-in) Damage/OS&D rate Dock exception rate (labels/pallet spec/appointments) Fill rate & pallet utilization (height & cube) Where Big Internet Ecommerce (BIE) fits in At BigInternetEcommerce.com, we implement: Inbound breakpoint calculator (SPD vs LTL vs FTL by lane / pallet count), Pallet & labeling SOP (ready for any 3PL/warehouse), Send to Amazon templates for PCP, Scorecard tracking $/unit, lead time, and exceptions. Get your lane-specific inbound breakpoint and a pallet/label SOP you can hand your warehouse. Book a 20-min session with Big Internet Ecommerce (BIE) today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Pay Less to Stock More: How to Use Amazon LTL (Less-than-truckload) Partner Carriers for Inbound to FBA, MCF & AWD Read More »

Business Discount Insights

Optimize Amazon B2B Prices with the Business Discount Insights Tool (Complete Guide)

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, seller central /

Pricing for B2B on Amazon shouldn’t be guesswork. With Business Discount Insights, sellers can see where a Business price and quantity discounts will increase win rate, qualify for the Business Savings Blue Badge, and nudge bigger baskets with margin-safe tiers. This guide shows how to implement B2B pricing step-by-step, automate updates, and measure results—so you scale B2B orders confidently. What Is Amazon Business & Why It Matters Amazon Business connects your catalog to corporate buyers (SMBs, schools, enterprises, and government). These shoppers: Buy in multiples (higher units per order) Return less frequently Reorder on cycles (predictable demand) Business Price vs. Quantity Discounts Business price: A lower, Business-only price (per unit) visible to registered business buyers. Quantity discounts: Tiered savings (percent or fixed price) at increasing unit thresholds. The Business Savings Blue Badge A trust signal that can improve discoverability for business buyers. Typically shown when: The Business price is at least 5% below retail or First-tier quantity discount is ≥3% at 2+ units, and the product has a 4★ rating. Inside the Business Discount Insights Tool Where to find it: Seller Central → B2B → Business Discount Insights What you’ll see: SKUs missing Business price SKUs missing/invalid tiers Blue Badge eligibility gaps B2B Featured Offer price and suggested tiers Generate Report for catalog-wide actions Step-by-Step: Set B2B Prices & Tiers Start with top 10 recs (on-page edit) Set Business price below retail Add tiers (e.g., 3% @ 2+, 5% @ 5+, 8–10% @ 10+) Save and verify Blue Badge eligibility Bulk update with the report Download report → Edit Price/Quantity File For tiers, use percent or fixed type and up to 5 thresholds Upload via Catalog → Add Products via Upload Automate with Business Catalog Rule Turn on Automate Pricing for your Business catalog Keep price floors to protect margin Avoid manual edits in Manage Inventory (manual changes remove SKUs from automation) Margin-Safe Tier Design (BoFu) Start conservative: 3% @ 2+, 5% @ 5+, 8% @ 10+ For high-margin consumables, consider 10–12% at higher tiers to encourage case buys Map tiers by velocity (top sellers) and case pack (round tiers to carton sizes) Hidden Wins: Fee Savings on B2B Multi-Unit Orders When Business discounts are ≥3% and buyers purchase 2+ units: FBA per-unit fee savings may apply (by size tier & quantity) Referral fee reductions can apply on large-value business orders Stacked with bigger baskets, these savings improve your net proceeds. Measuring Impact (and What to Change) B2B Central → Sales Snapshot: Track B2B vs. retail mix and unit lift Business Reports → Detail Page Sales & Traffic: Units/order, session-to-order conversion, ASP shifts Compare pre/post pricing windows by SKU Iterate monthly: promote SKUs that gain Blue Badge and scale tiers where margin supports it. Common Pitfalls (and Fixes) Manual overrides kill automation: Keep SKUs under Automate Pricing. Tiers too aggressive: If ASP collapses, reduce higher-tier discounts. No Blue Badge? Check Business price is < retail, ensure ratings ≥4★, or add a small first-tier discount at 2+ units. How Big Internet Ecommerce Helps We install a durable B2B pricing system: Opportunity mapping from Business Discount Insights Margin-based tier models by category/velocity Automate Pricing rules + floors/ceilings Bulk file pipelines and monthly optimization sprints Reporting dashboards your team can run weekly Scale B2B the smart way. Book your free B2B Pricing Audit with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon AI product listing tools

How to Use Amazon AI to Create Product Listings (Step-by-Step Guide)

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, seller central, Technology /

Creating product listings that both rank and convert has always been time-consuming. But now, Amazon’s AI-powered listing tools—powered by Amazon Bedrock—are changing that. With just a few words, an image, or a product URL, sellers can automatically generate complete listings, including optimized titles, bullet points, and descriptions. According to Amazon, these tools now generate 70% of all required product attributes and have improved listing quality by 40%. Here’s how Amazon AI can help sellers create better, faster, and more optimized listings—and how to make sure the results are compliant, on-brand, and performance-driven. What Is Amazon’s Generative AI for Listings? Amazon’s generative AI helps sellers: Auto-create listing text from an image, short description, or existing webpage. Suggest bullet points, product titles, and keywords. Generate A+ Content layouts and imagery based on successful category trends. Maintain tone consistency across SKUs. You can access these tools directly within: Add Products (to generate listings). A+ Content Manager (to generate enhanced visuals & text). Benefits for Amazon Sellers Save Time: Build listings in minutes, not hours. Boost Consistency: Maintain brand tone and format across multiple ASINs. Improve SEO: Automatically includes high-impact keywords based on Amazon data. Scale Fast: Launch hundreds of listings through bulk uploads. Enhance Quality: Listings created with AI show a 40% increase in quality metrics. How to Use Amazon AI Listing Tools Option 1: Using a Product Description or Image Upload a brief description or product photo → AI generates your title, bullets, and description. Option 2: Using Your Website URL Input your website’s product page URL → Amazon AI extracts and formats listing data automatically. Option 3: Bulk Uploads Upload a spreadsheet → AI transforms the data into ready-to-publish listings for multiple SKUs. Option 4: AI for A+ Content Generate A+ Content text and images using insights from your top competitors and category data. Best Practices Always review and edit AI content for compliance. Add custom keywords for SEO performance. Maintain pricing, material, and size accuracy. Combine AI-generated listings with manual optimization for conversion lift. How Big Internet Ecommerce Can Help At BigInternetEcommerce.com, we integrate Amazon’s AI tools with our own listing optimization framework to help sellers: Generate AI listings safely and accurately. Build Premium A+ and Brand Story modules with AI visuals. Use keyword and CTR data from Helium10 and Brand Analytics. Set up automated bulk listing workflows with quality control checkpoints. Amazon’s AI tools don’t replace creativity—they amplify it. Sellers who combine AI-generated listings with strong brand strategy, SEO, and review management will see the biggest gains. Want to scale your catalog with precision? Book your AI Listing Audit today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon price history

Amazon’s Native Price Tracking Test: How Sellers Should Adapt (and Win)

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central /

Price transparency just took a big step forward. Amazon is testing a Price History view on some product pages, and its AI assistant Rufus already lets some shoppers ask for price history directly in the app. For sellers, this is a shift from claims to proof. In this guide, we’ll show how to protect conversion, margins, and Buy Box eligibility in a world where your last 30 days are one tap away.  What changed (and why it matters) In-app price history: Native visibility increases buyer confidence and exposes inflated anchors. Expect stronger promotion policing and higher standards for “deal” messaging. Policy alignment: Amazon’s Fair Pricing posture and ongoing antitrust scrutiny around discounting and Buy Box mechanics mean credibility is a ranking signal—formal or not. Tooling shift: Shoppers get a simple history; sellers still need deep analytics (long horizons, competitor mapping, API feeds) from third-party tools. The stakes: trust, Buy Box, and compliance Consumer advocates have long flagged inflated reference prices. With native history, shoppers can verify in seconds—and Amazon can better enforce price integrity that influences Buy Box visibility.  Diagnose your exposure Pull 30–90-day price histories for top ASINs; mark true troughs. Check parity: if you’re lower off-Amazon, you may risk Buy Box suppression. Map deal cadence (LD/BD/Coupons/Prime) against real historical lows. Engineer credible deals Build a Deal Calendar aligned to actual troughs (not artificial pre-event spikes). Pair promos with content upgrades—new main image/A+, review velocity—to justify price and defend margin. Set repricing floors & margin guards (automation with human review). Execute and monitor Track conversion + glance views during promos; compare to prior events at similar price positions. Watch Buy Box and Unit Session %; if volatility spikes, re-check parity and delivery promises. Post-event: log your new trough and update the calendar. Pro playbook: 7 steps we run for clients Price Integrity Audit (30–90 days per ASIN). Parity & Buy Box risk scan across channels. Contribution-margin floors integrated into repricing. Event design (LD/BD/Coupons/Prime) anchored to real lows. Creative uplift (images, A+, reviews) to support premium pricing. Competitor tracking (longer-horizon histories, rank correlation).  Post-mortems to refine troughs, elasticities, and timing. Want a done-for-you Price Integrity Audit (free for first 10 SKUs)?  Book a strategy call today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Lending for small business loans

Guide to Small Business Loans & Financing for Amazon Sellers (Amazon Lending Explained)

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For most Amazon brands, the constraint isn’t demand—it’s cash timing. Supplier deposits, freight, and ad spend land weeks before payouts. That’s why Amazon Lending invitations matter: they give eligible sellers access to third-party financing options directly inside Seller Central, with fast decisions and products built around ecommerce cash cycles. In this guide, we’ll demystify term loans, merchant cash advances, and lines of credit—and show how to plug funding into rank, inventory, and profit plans (not just approvals). What Is Amazon Lending? Amazon Lending surfaces invitations in Seller Central that connect eligible sellers to third-party financing providers. You’ll see offer size, cost, and terms, then apply with the provider. Products commonly include term loans, merchant cash advances (MCA), and lines of credit (LOC).  The Three Common Products (and When to Use Each) 1) Term Loans What it is: Lump sum; fixed interest/cost; set term and monthly payment. Best for: Planned inventory waves, tooling, or multi-ASIN scale-ups with predictable payback windows. Examples: Lendistry (typically $10k–$250k; up to ~3-year terms); QuickBooks Capital term loans (for eligible QuickBooks Online customers); Uncapped term loans. 2) Merchant Cash Advance (MCA) What it is: Capital in exchange for a percentage of future sales + fixed capital cost (no interest). Payments flex with revenue. Best for: Seasonal or promo-driven brands wanting payment flexibility. Example: Parafin via Amazon Lending. 3) Line of Credit (LOC) What it is: Revolving limit—draw only what you need; pay interest on drawn balance; limit can grow with revenue. Best for: Rolling POs, bridging payouts, smoothing cash gaps. Example: Uncapped LOC for eligible Amazon sellers. How to Get an Invitation Maintain account health, steady sales, and strong customer metrics. Check Seller Central → Growth → Lending periodically; invitations appear there and via notifications.  Funding → Growth: The BIE Deployment Framework Unit Economics & Targets: Landed COGS, fees, breakeven ACOS/Target TACOS, and contribution margin per ASIN. Inventory Plan: Reorder points, lead-time buffers, and AWD/3PL mix to avoid stock-outs. Rank Plan: Allocate capital to rankable keywords and high-LTV ASINs; time promos/PPC to in-stock windows. Cash Discipline: Forecast payback per ASIN; track ROAS, margin, and cash-on-cash returns weekly. Risk Controls: Avoid over-ordering; set guardrails for promo spend; keep Account Health metrics green. FAQs (Seller-Focused) Q1. Is Amazon Lending still available? A1. Yes—today it routes through third-party providers (e.g., Lendistry, Uncapped, Parafin, QuickBooks Capital) via invitations.  Q2. Is there a line of credit option? A2. Yes—Uncapped offers an LOC to eligible sellers (interest on drawn balance; fixed rate).  Q3. What data is shared when I apply? A3. You authorize Amazon to share your selling data with the provider as part of the streamlined application process. Review the provider’s terms before proceeding.  Q4. How fast are decisions/funding? A4. Varies by provider and eligibility; some decisions are very fast after application and invitations may indicate timelines.  Next Steps (with Big Internet Ecommerce) Funding is a tool; growth comes from how you deploy it. We’ll map capital to rank, inventory, and margin—then monitor payback so dollars compound. Explore our Amazon growth services to see how we operationalize this plan across PPC, content, and inventory. Schedule a strategy call  Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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