Amazon Tools

As an Amazon seller, managing your B2B sales is key to business growth. To help you navigate your business performance and optimize strategies, Amazon provides a set of powerful Business Reports and dashboards that give you critical insights into customer behavior, product performance, and sales trends. We’ll show you how to access and leverage these reports to make data-driven decisions that will help you grow your Amazon B2B business. Understanding Amazon’s B2B Central Dashboard The B2B Central Dashboard in Seller Central gives you an overview of your B2B sales performance with detailed metrics: Sales Snapshot: Compare your B2B sales to non-B2B sales and track performance over time. B2B Product Performance: Identify your best-selling products across customer segments and industries. B2B Performance by Customer Segment: Gain insights into how different industries buy from you, and spot growth trends. Using the Sales Dashboard for Real-Time Insights The Sales Dashboard provides real-time metrics on B2B and non-B2B sales. It’s an essential tool for understanding how business customers are interacting with your products. Monitor Key Metrics: Track product sales, units sold, and page views in real time. A/B Testing: Use AI-powered insights to make informed decisions based on historical data and trends. Spot Emerging Trends: Analyze performance patterns and use that data to adjust your marketing strategies. Detailed B2B Insights in Amazon Business Reports In addition to the B2B Central Dashboard, Amazon’s Business Reports provide granular insights into your B2B sales: Order Metrics: Track units ordered and spending habits of your business customers. Traffic Metrics: Measure how often business customers view your products and how they interact with your listings. Featured Offer Metrics: Understand how often your products are featured in the “Featured Offer” slot for B2B customers. How to Use B2B Insights for Better Decision-Making To make the most of your Amazon B2B reports, consider these strategies: Refine Your Product Offerings: Use B2B performance metrics to identify which products perform best in the business segment. Optimize Your Pricing Strategy: Review pricing metrics to understand how your business customers respond to your pricing models and quantity discounts. Improve Your Listings: Adjust your product detail pages based on traffic data to improve conversion rates.   Amazon’s B2B Business Reports provide invaluable data for managing and growing your business on the platform. By leveraging these insights, you can make smarter decisions, optimize your product offerings, and refine your marketing strategies to increase your B2B sales and revenue. Start using these tools today and take control of your Amazon B2B sales! Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.

As an Amazon seller, understanding how payments work is crucial to keeping your business running smoothly. Whether you’re a new seller or have been on the platform for a while, knowing the ins and outs of the Amazon payment system can help you avoid delays and optimize your cash flow. How Amazon Pays Sellers Amazon uses Automated Clearing House (ACH) payments to pay sellers. Once you have a positive balance in your Seller Central account, Amazon initiates a transfer on a scheduled payout date. It’s important to note that after Amazon processes the payment, it can take up to 5 business days for funds to appear in your bank account. Amazon Seller Payment Schedule Amazon settles seller accounts every two weeks. The amount of your payment is determined by your total sales minus any fees (FBA, storage, advertising, etc.). A portion of your balance is held in reserve to cover potential issues like refunds or chargebacks. Why Your Payments Could Be Delayed A variety of reasons can cause payment delays: Missing or invalid bank info Negative balance due to expenses or refunds Performance issues or account suspensions How to Ensure Timely Payments To ensure your payments are processed without delay, it’s critical to keep your account information, including bank details and credit cards, up-to-date in Seller Central. Regularly monitor your payments dashboard and be proactive about addressing any issues. Ways to Get Paid Faster Amazon Express Payout: Eligible US sellers can get paid within 24 hours with Amazon Express Payout. Seller Wallet: Use Seller Wallet to manage funds and make transfers globally. Amazon Currency Converter for Sellers: Sellers who make international sales can convert and receive payments in their local currency. Understanding how Amazon payments work, knowing the causes of delays, and proactively managing your account can help you maintain a steady cash flow. Whether you’re a new seller or an experienced pro, staying on top of your payments will allow you to focus on growing your Amazon business with confidence. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.

Amazon is introducing a major update to its seller feedback system: star-only ratings, starting August 4, 2025. This change is designed to streamline the feedback process and allow sellers to receive more ratings with less effort from customers. Here’s what you need to know about how it works and why it’s important for your Amazon business. What Are Star-Only Ratings? Star-only ratings allow customers to leave a review with only a star rating and optional written feedback. In the past, customers were required to leave written feedback along with their rating, which may have deterred some from submitting their reviews. With this new update, customers can now submit ratings quickly and easily, leading to faster feedback. Why Is This Change Important for Sellers? The new system offers a huge benefit to sellers. With fewer barriers to leaving feedback, you can expect faster and more frequent reviews. This is essential for building trust and social proof on your product listings, which can lead to higher conversion rates and increased sales. How Does This Impact Your Amazon Business? More Ratings, Faster: Without the need for written feedback, customers are more likely to submit a star rating, which means you’ll receive feedback faster. Improved Trust and Transparency: Having more reviews increases the credibility of your product and can help future customers make informed purchase decisions. Better Customer Insights: More frequent reviews give you more data to improve your products, listings, and overall business strategy. Best Practices for Sellers Monitor Your Feedback: Stay on top of your feedback and take action to maintain a positive reputation. Respond to Reviews: Even if customers don’t leave written comments, engage with the feedback you do receive. Acknowledging positive and negative feedback builds trust. Optimize Your Listings: Use the feedback to improve your product pages, making sure that your listings align with customer expectations. What’s Next for Amazon Sellers? The introduction of star-only ratings is part of Amazon’s ongoing efforts to make the shopping experience faster, simpler, and more transparent. By leveraging this update, you can boost your seller reputation, improve your product visibility, and ultimately grow your Amazon business. As you prepare for this change, keep in mind that star-only ratings can help improve your sales velocity and increase your visibility in search results. Make sure to optimize your product listings, and start gathering reviews early to reap the benefits of this new feature.   Amazon’s new star-only ratings will make it easier for customers to leave feedback and for sellers to build credibility. Start preparing your Amazon store now to take full advantage of this update and improve your customer experience. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.

In an unprecedented move, Amazon and Walmart are stepping up their efforts to combat unauthorized sellers. With new policies rolling out across both platforms, it’s important for sellers to stay informed and adapt quickly to avoid disruption. What’s Changing for Sellers? Both platforms are introducing stricter seller vetting procedures, cracking down on unauthorized listings, and enforcing tighter control over brand ownership. For sellers in the Beauty and Personal Care category on Walmart, this means presenting additional documentation for approval. Meanwhile, Amazon has updated its ASIN creation policy, preventing third-party sellers without direct brand authorization from listing certain products. Why It’s Crucial for Sellers Unauthorized sellers cause a variety of issues, including fraudulent listings, counterfeit products, and pricing discrepancies. These new policies aim to ensure that only legitimate, authorized sellers are able to offer branded goods on the platforms. Sellers who fail to comply risk having their listings removed, and in some cases, losing access to their selling privileges altogether. How to Adapt to the Changes Register Your Brand: If you haven’t already, make sure your brand is registered on Amazon and Walmart. This will give you more control over your listings and protect your intellectual property. Ensure Proper Documentation: For platforms like Walmart, you will need to provide invoices, certifications, and other documents proving your connection to the brand. Make sure these are up-to-date and easily accessible. Understand New Vetting Processes: Both Amazon and Walmart are introducing new systems for vetting sellers. Be prepared to submit additional information when requested and keep track of any changes in their requirements. Monitor Listings: Keep an eye on your listings for any changes or restrictions. Regularly check for compliance and ensure your inventory is correctly categorized. The Importance of Compliance Remaining compliant with these new policies is crucial not only to avoid penalties but also to protect your reputation and maintain customer trust. By taking proactive steps to meet the requirements, you can safeguard your business and continue to thrive in the competitive Amazon and Walmart marketplaces.   As Amazon and Walmart take steps to strengthen their marketplace policies, it’s important to stay ahead of the curve. By ensuring that you’re fully compliant with the latest seller regulations, you’ll be better positioned to grow your business and avoid costly disruptions. If you’re struggling to navigate the new policies or need guidance on how to protect your brand, don’t hesitate to reach out to us for expert support. Let us help you ensure your business stays compliant and successful in this evolving landscape. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.