seller central

Pricing for B2B on Amazon shouldn’t be guesswork. With Business Discount Insights, sellers can see where a Business price and quantity discounts will increase win rate, qualify for the Business Savings Blue Badge, and nudge bigger baskets with margin-safe tiers. This guide shows how to implement B2B pricing step-by-step, automate updates, and measure results—so you scale B2B orders confidently. What Is Amazon Business & Why It Matters Amazon Business connects your catalog to corporate buyers (SMBs, schools, enterprises, and government). These shoppers: Buy in multiples (higher units per order) Return less frequently Reorder on cycles (predictable demand) Business Price vs. Quantity Discounts Business price: A lower, Business-only price (per unit) visible to registered business buyers. Quantity discounts: Tiered savings (percent or fixed price) at increasing unit thresholds. The Business Savings Blue Badge A trust signal that can improve discoverability for business buyers. Typically shown when: The Business price is at least 5% below retail or First-tier quantity discount is ≥3% at 2+ units, and the product has a 4★ rating. Inside the Business Discount Insights Tool Where to find it: Seller Central → B2B → Business Discount Insights What you’ll see: SKUs missing Business price SKUs missing/invalid tiers Blue Badge eligibility gaps B2B Featured Offer price and suggested tiers Generate Report for catalog-wide actions Step-by-Step: Set B2B Prices & Tiers Start with top 10 recs (on-page edit) Set Business price below retail Add tiers (e.g., 3% @ 2+, 5% @ 5+, 8–10% @ 10+) Save and verify Blue Badge eligibility Bulk update with the report Download report → Edit Price/Quantity File For tiers, use percent or fixed type and up to 5 thresholds Upload via Catalog → Add Products via Upload Automate with Business Catalog Rule Turn on Automate Pricing for your Business catalog Keep price floors to protect margin Avoid manual edits in Manage Inventory (manual changes remove SKUs from automation) Margin-Safe Tier Design (BoFu) Start conservative: 3% @ 2+, 5% @ 5+, 8% @ 10+ For high-margin consumables, consider 10–12% at higher tiers to encourage case buys Map tiers by velocity (top sellers) and case pack (round tiers to carton sizes) Hidden Wins: Fee Savings on B2B Multi-Unit Orders When Business discounts are ≥3% and buyers purchase 2+ units: FBA per-unit fee savings may apply (by size tier & quantity) Referral fee reductions can apply on large-value business orders Stacked with bigger baskets, these savings improve your net proceeds. Measuring Impact (and What to Change) B2B Central → Sales Snapshot: Track B2B vs. retail mix and unit lift Business Reports → Detail Page Sales & Traffic: Units/order, session-to-order conversion, ASP shifts Compare pre/post pricing windows by SKU Iterate monthly: promote SKUs that gain Blue Badge and scale tiers where margin supports it. Common Pitfalls (and Fixes) Manual overrides kill automation: Keep SKUs under Automate Pricing. Tiers too aggressive: If ASP collapses, reduce higher-tier discounts. No Blue Badge? Check Business price is < retail, ensure ratings ≥4★, or add a small first-tier discount at 2+ units. How Big Internet Ecommerce Helps We install a durable B2B pricing system: Opportunity mapping from Business Discount Insights Margin-based tier models by category/velocity Automate Pricing rules + floors/ceilings Bulk file pipelines and monthly optimization sprints Reporting dashboards your team can run weekly Scale B2B the smart way. Book your free B2B Pricing Audit with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

For most Amazon brands, the constraint isn’t demand—it’s cash timing. Supplier deposits, freight, and ad spend land weeks before payouts. That’s why Amazon Lending invitations matter: they give eligible sellers access to third-party financing options directly inside Seller Central, with fast decisions and products built around ecommerce cash cycles. In this guide, we’ll demystify term loans, merchant cash advances, and lines of credit—and show how to plug funding into rank, inventory, and profit plans (not just approvals). What Is Amazon Lending? Amazon Lending surfaces invitations in Seller Central that connect eligible sellers to third-party financing providers. You’ll see offer size, cost, and terms, then apply with the provider. Products commonly include term loans, merchant cash advances (MCA), and lines of credit (LOC).  The Three Common Products (and When to Use Each) 1) Term Loans What it is: Lump sum; fixed interest/cost; set term and monthly payment. Best for: Planned inventory waves, tooling, or multi-ASIN scale-ups with predictable payback windows. Examples: Lendistry (typically $10k–$250k; up to ~3-year terms); QuickBooks Capital term loans (for eligible QuickBooks Online customers); Uncapped term loans. 2) Merchant Cash Advance (MCA) What it is: Capital in exchange for a percentage of future sales + fixed capital cost (no interest). Payments flex with revenue. Best for: Seasonal or promo-driven brands wanting payment flexibility. Example: Parafin via Amazon Lending. 3) Line of Credit (LOC) What it is: Revolving limit—draw only what you need; pay interest on drawn balance; limit can grow with revenue. Best for: Rolling POs, bridging payouts, smoothing cash gaps. Example: Uncapped LOC for eligible Amazon sellers. How to Get an Invitation Maintain account health, steady sales, and strong customer metrics. Check Seller Central → Growth → Lending periodically; invitations appear there and via notifications.  Funding → Growth: The BIE Deployment Framework Unit Economics & Targets: Landed COGS, fees, breakeven ACOS/Target TACOS, and contribution margin per ASIN. Inventory Plan: Reorder points, lead-time buffers, and AWD/3PL mix to avoid stock-outs. Rank Plan: Allocate capital to rankable keywords and high-LTV ASINs; time promos/PPC to in-stock windows. Cash Discipline: Forecast payback per ASIN; track ROAS, margin, and cash-on-cash returns weekly. Risk Controls: Avoid over-ordering; set guardrails for promo spend; keep Account Health metrics green. FAQs (Seller-Focused) Q1. Is Amazon Lending still available? A1. Yes—today it routes through third-party providers (e.g., Lendistry, Uncapped, Parafin, QuickBooks Capital) via invitations.  Q2. Is there a line of credit option? A2. Yes—Uncapped offers an LOC to eligible sellers (interest on drawn balance; fixed rate).  Q3. What data is shared when I apply? A3. You authorize Amazon to share your selling data with the provider as part of the streamlined application process. Review the provider’s terms before proceeding.  Q4. How fast are decisions/funding? A4. Varies by provider and eligibility; some decisions are very fast after application and invitations may indicate timelines.  Next Steps (with Big Internet Ecommerce) Funding is a tool; growth comes from how you deploy it. We’ll map capital to rank, inventory, and margin—then monitor payback so dollars compound. Explore our Amazon growth services to see how we operationalize this plan across PPC, content, and inventory. Schedule a strategy call  Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon sellers are spending more than ever on ads—but not all that traffic converts. In 2025, the biggest growth lever isn’t more impressions—it’s Conversion Rate Optimization (CRO). CRO helps sellers understand why visitors aren’t buying and how to fix it through content, design, and data-backed decisions. What Is Conversion Rate Optimization?  Conversion Rate Optimization (CRO) is the process of improving your store’s ability to convert visitors into buyers. For Amazon sellers, it’s about: Improving CTR-to-CVR flow Aligning ads with product pages Fixing drop-offs in the buying journey CRO blends data analytics, A/B testing, and user experience (UX) design to turn lost clicks into sales. Why CRO Matters in 2025  Amazon’s algorithm rewards high-conversion listings. The higher your CVR, the better your rank and ad efficiency. According to Practical Ecommerce, even a 1% increase in conversion rate can lead to significant margin growth, especially for high-traffic ASINs. CRO improves ROI, builds customer trust, and protects margins amid rising ad costs. Core CRO Strategies for Amazon Sellers  1. Optimize Product Images Show real-world use and multiple angles Add infographics showing benefits Use consistent lighting, color, and branding 2. Strengthen Product Copy Lead with benefits, not specs Include emotional triggers and FAQs Reinforce trust with guarantees and returns policy 3. Use Social Proof Feature verified reviews Add “Best Seller” or “Amazon’s Choice” badges when earned Encourage UGC through post-purchase emails 4. Simplify the Checkout Offer guest checkout and clear shipping timelines Display security seals Offer multiple payment methods and fast delivery options 5. Test & Analyze Conduct A/B testing on listing titles, pricing, and images Use Amazon Experiments and Brand Analytics (CJA) Study scroll maps and click heatmaps for engagement insights Mobile CRO  Over 70% of Amazon traffic is mobile. To boost mobile conversions: Optimize for fast load times Simplify layout and navigation Use larger CTAs and readable fonts Include mobile-first infographics How to Track and Measure CRO Success  Use Amazon’s Customer Journey Analytics (CJA) and Search Query Performance to monitor funnel metrics.  Track: Impressions → Clicks → Conversions Add-to-cart rate Detail page view rate Session-to-order ratio Combine insights with tools like Helium10, DataDive, and BigCom.ai to track long-term CRO ROI. How Big Internet Ecommerce Can Help At BigInternetEcommerce, we specialize in conversion-focused listing design and strategy. Our team can: Audit your ASINs for conversion blockers A/B test product titles, images, and pricing Implement data-backed CRO changes Monitor results using your SP API and CJA data In 2025, CRO isn’t optional—it’s your competitive moat. With the right testing, visuals, and UX flow, Amazon sellers can double their conversions without increasing ad spend. Want to transform your conversion performance? Schedule a CRO strategy call