November 14, 2025

You’ve seen the news: Amazon is rolling out “Amazon Bazaar” globally, launching a new, standalone app in over a dozen markets to directly combat low-cost giants like Temu and Shein. On the surface, it looks like more competition. But for serious brands, it’s the opposite. This is the “Great Bifurcation”—Amazon is strategically splitting the marketplace, and this is good news for you. What Is Amazon Bazaar? Amazon Bazaar is a separate, app-based marketplace focused on unbranded, ultra-low-cost goods. Price Point: The items are almost all under $10, with some as low as $2. In India, the cap is around ₹600. Categories: Fashion, home goods, lifestyle, and accessories. The Model: It’s built to win the price war. It features a 0% referral fee for sellers in some markets and uses a slower, low-cost fulfillment network (deliveries can take two weeks), not premium FBA. This isn’t an “Amazon.com” experience. This is a Temu-killer. Why This Is Good News: The “Premium Brand” Moat Amazon’s move clarifies the entire ecosystem. It effectively quarantines the “race to the bottom” to a separate platform. This leaves the main Amazon.com platform to do what it does best: sell trusted brands at a premium. For years, you’ve had to fight for the Buy Box against generic, unbranded sellers. Now, Amazon is building them their own sandbox to play in. This frees you to stop competing on price and start competing on value. Here’s your new playbook. Logistics = Your Primary Weapon Bazaar’s weakness is velocity. Their deliveries are slow. Your Prime Badge is now your single greatest differentiator. It is a promise of trust and 1-2 day speed. Your Move: Double down on FBA and AWD. Your “storage as strategy” (using AWD as a buffer for FBA) is what ensures you are always in-stock with the Prime Badge, making you the clear choice over a 2-week-wait from Bazaar. Brand = Your CVR Lever Bazaar is explicitly for “unbranded” or “generic” products. This means they cannot use the brand-building tools that you can. Your Move: Your Brand Story and Premium A+ Content are no longer “nice-to-haves.” They are your core CVR-driving defense. They are how you justify your price point, build trust, and communicate quality that a generic “Bazaar” listing never can. Trust = Your Justification for Price The Bazaar shopper is hunting for a $2 deal. The Amazon.com shopper is willing to pay $20 for a product they trust will arrive on time and be what they ordered. Your Move: Leverage your reviews. Invest in customer service. Your entire brand presence must communicate reliability. This is what justifies your margin in a post-Bazaar world. KPI Dashboard to Run Every Week CVR Lift from P-A+: Are you proving your brand’s value? Prime-Eligible CVR vs. Non-Prime: Is your velocity winning the click? AOV: Are you successfully bundling and upselling, something Bazaar can’t do? New-to-Brand (NTB) Rate: Are you attracting premium shoppers, not just price-hunters? Where Big Internet Ecommerce (BIE) Fits In We are not an agency for “Bazaar” sellers. We are an agency for premium brands. We don’t build race-to-the-bottom listings; we build brand moats. Brand Story & Creator Ops: We build the Premium A+ and Brand Story assets that lift CVR and make your brand the obvious, trusted choice. Unit Economics Lab: We build the FBA/AWD logistics model that weaponizes your Prime Badge, ensuring your velocity beats the slow-ship competition. Funnel Intelligence: We build the ad funnels (DSP, PMax → Attribution) that find and convert premium shoppers who value quality and trust over the lowest possible price. Get your “Premium Brand Moat” audit to see how you can win in Amazon’s new, bifurcated marketplace. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.