January 5, 2026

Amazon advertising has grown powerful—but fragmented. Sellers often manage Sponsored Products, Sponsored Brands, Display, and DSP in disconnected tools, slowing optimization and limiting visibility. Amazon’s revamped Campaign Manager changes this completely by bringing all ad formats into one AI-powered platform. What Changed in Amazon Campaign Manager?  The new Campaign Manager introduces: Unified Sponsored Ads + DSP workflow AI-powered smart search Cross-channel KPI reporting Guidance cards with real-time recommendations Multi-account management Faster campaign creation via universal “+” button According to Amazon, advertisers reduced bid optimization time by 26% during early testing. Why This Is a Big Deal for Sellers This update: Reduces operational friction Improves budget efficiency Enables true full-funnel strategies Makes DSP insights usable for non-enterprise sellers Sellers can now understand how awareness, consideration, and retargeting ads work together, not in isolation. How Sellers Should Adapt  To benefit fully, sellers should: Re-structure campaigns by funnel stage Stop managing Sponsored Ads in isolation Use AI recommendations selectively—not blindly Monitor pacing, delivery rate, and cross-channel KPIs Align ads with listing & Brand Store conversion paths At BigInternetEcommerce.com, we help sellers re-engineer Amazon ad accounts for this new reality. Explore our Amazon PPC Management services The new Campaign Manager rewards sellers who adapt early. Schedule a strategy call to optimize your Amazon ads the right way. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.