Amazon Stores is a brand-new DIY (Do-It-Yourself) option that enables merchants and sellers to create their online stores on Amazon.com. The function is specifically made to offer clients a full and immersive virtual shopping experience. It’s a free self-service tool, in other words, that gives brand owners the ability to design and build multi-page stores on Amazon that promote their goods, value propositions, and brands.
Why Should You Create an Amazon Store?
To increase customer involvement, Amazon Stores are primarily created. It is suitable and handy for customers to shop because it was designed as a location where consumers can learn about various brands and purchase various products.
An exceptional brand-centric buying experience is offered via a “Store” on desktop and mobile devices.
Shoppers’ experiences are improved by Amazon Store management through:
- Improving the mobile experience
- Maximizing traffic from both internal and external sources.
- Raising the volume of sales through improving organic results in the Amazon SERPs (Search Engine Page Results).
Using Amazon Shops, you can easily create pages that you can customize and that only feature a small selection of products. A slideshow with images, text, a video, and other content kinds is an option. It is therefore excellent for launching new products.
Key Features of Amazon Store
- Unusual Design: With Stores, you may choose your design from a large selection of templates with various store layouts and adjustable features to make sure that your brand presents itself to customers in the “best” way possible.
- Customized Curation: To enhance your consumers’ purchasing experiences, you can highlight or feature a hand-selected/ dynamic collection of products with optional and spectacular multimedia content.
- Integrated Promotions: You are free to use its built-in social tools, like the social sharing buttons, which are connected to several promotional extensions, like Headline Search Advertising. This increases customer awareness of the store and foot traffic.
- Multiple Pages: Amazon Store setup allows you to create numerous pages (up to three levels deep) to display both your brand and your products.
- Self-service Builder: Shops provides you with a straightforward and intuitive builder that encourages you to create a website that is as engaging as possible. Simple templates are provided. They can be streamlined to produce a remarkable experience and are freely accessible.
Rich media and information, such as graphics and text, contribute to improving the buying experience. A seller only needs to go into their Amazon Marketing Service account and choose the Stores page to launch their own Amazon Store.