Are you a Shopify merchant looking to extract the most out of your SEO efforts? Our SEO content and copywriting experts and their advice can assist you in building niche authority from day one. Read this blog to know what we are talking about.
Let’s begin!
What is Shopify SEO?
SEO is the process of improving the quality of a website or a piece of content to make it appear in the top results on SERPs. It involves a series of strategic actions that ensure the creation of quality content that meets the user’s needs and expectations. No fear of ad blockers. No ad blindness. Only a little regular maintenance. It is a trusted, economic method(24×7 in action) that drives traffic.
Shopify SEO delivers the same thing, concentrating on headlines and metadata, optimizing product descriptions, navigational and website link structure, etc. Here, each product must have a dedicated landing page to draw traffic from search engines. When prospects search for your products or services, your product pages must rank at the top.
Advantages
- Driving revenue
- Drawing qualified leads
- Increasing brand awareness
- Building lasting value for your business/customers.
What does Shopify SEO Involve?
Things to do before you start SEO:
Purchase a custom domain name
Credibility is considered vital by search engines. A custom domain creates that. Also, choosing an industry-relevant domain name allows you to rank for relevant keywords and bring in high-quality traffic.
Verify your domain
To use Google services, you need to verify your domain.
Set up Google Analytics
Google Analytics is a web analytics service that offers statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. You can track website traffic, measure your advertising ROI, track social networking sites and applications, etc.
Steps to Set Up Google Analytics:
- Create a Google account
- Create a Google Analytics account
- Create a Universal Analytics property in Google and add it to your Shopify store
- Turn on e-commerce tracking in your Google Analytics account where you can either enable basic e-commerce tracking or enhanced e-commerce tracking.
Set Up Google Search Console
As Google defines it, Google Search Console and its tools “help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results”.
Steps to Set Up Google Analytics:
- Create a Google Search Console account
- Submit your sitemap to Google
- Utilize the URL Inspection tool and the Crawl Stats report to check your website for crawling errors
Sure Your Shopify Store isn’t Password-Protected
Search Engines are not able to crawl Shopify stores that are password-protected. Also, your store will not accessible to shoppers. So, no password protection until the development stage.
Steps to Remove Password Protection
- Open your Shopify admin
- Then you follow this order of actions: Online store > Preferences > Password protection till you reach Enable Password checkbox
- Remove the checkmark from this checkbox
- Click Save
Check out Part II of the Shopify SEO Checklist now.
