Using magnified images and content, Amazon A+ Content enables sellers to visually express stories about their brands, products, and other facts. Additionally, Amazon A+ Content enables companies to add a new section to their listing page to draw in customers and maybe boost ranks and conversions.
4 Guidelines for Using Amazon A+ Content
- To set your brand and products apart from those of your rivals, you should always prominently display your brand name on the product detail pages. Brands have control over their visual identity and can elaborate on product specifics thanks to A+ Content on Amazon. As a result, the product’s branding is similar across all channels and is given legitimacy on Amazon. A+ Material gives brands a special chance to use visual content to communicate their story, emphasize essential aspects of their products, and go into further detail about their features.
- You can use product photos as marketing tools to advertise and emphasize your products. Text is typically not as effective as pictures as a sales tool. When showcasing your brand, be sure to always utilize high-quality photographs to guarantee you are putting your best foot forward. In your A+ Content for Amazon, each product should have a minimum of four photos. Including lifestyle photos and infographics in your mix will assist clients to imagine what it would be like to own your products provided you provide these high-quality visuals.
- In order for customers to select the product that best suits their needs, it is a wonderful idea to emphasize significant aspects of each product in a side-by-side comparison chart. This will entice consumers to purchase products from your brand. You can boost sales margins on several ASINs by cross-selling products.
- The user experience on your listing page is improved by A+ Content, which boosts sales and the effectiveness of Amazon SEO. Ranking well won’t be very useful if your products aren’t generating sales. Users can make more educated purchasing selections by utilizing Amazon A+ Content that includes visuals and comparative data. Which eventually is something that could increase your conversions.
When you create A+ content on Amazon, it not only increases conversions but also provides you the chance to add more keywords to the backend search terms without using a text box, which helps in getting more visibility. Visit the BIE website to learn more about all of our expert services.