Amazon Ads

Amazon has officially entered a new phase of advertising automation. With the launch of the Amazon Ads MCP server in open beta, advertisers now have access to a standardized infrastructure layer that allows AI agents to execute complex advertising workflows directly through Amazon Ads APIs. This development represents a shift from AI-assisted recommendations to AI-driven execution. For Amazon sellers running Sponsored Products, Sponsored Brands, and multi-marketplace campaigns, this update introduces both opportunity and strategic risk. What Is the Amazon Ads MCP Server? The Amazon Ads MCP server (Model Context Protocol server) acts as a translation layer between AI agents and Amazon Ads APIs. It allows: Natural language prompts Structured API calls Standardized advertising workflows Instead of manually executing each step of campaign creation, AI systems connected to MCP can bundle multiple operations into one automated process. According to Amazon Ads’ official beta announcement, the MCP server supports: Campaign creation and modification Ad group management Performance reporting Billing data access Account-level configuration Why Amazon Built MCP AI agents often struggle with: Deprecated API usage Inconsistent data formatting Excessive reasoning loops Misinterpretation of ad structures The MCP server reduces these risks by: Aligning AI with Amazon’s domain model Standardizing workflows Preventing outdated API calls Providing guided execution paths This improves reliability and reduces operational errors. How This Impacts Amazon Sellers 1. Faster Campaign Deployment Multi-step setup processes can now be automated. This is especially valuable for: International expansion Product launches Seasonal scaling Large SKU catalogs 2. Lower Technical Barriers Previously, integrating AI into Amazon Ads required custom engineering. Now, the MCP server standardizes the process. This reduces development costs and increases adoption feasibility. 3. Shift Toward AI-Led Advertising Ecosystems Amazon is clearly investing in: Automated campaign execution Data-driven optimization AI-first advertising infrastructure Sellers who understand how to leverage this infrastructure will gain operational leverage. Strategic Considerations for Sellers Automation amplifies structure. If your campaign architecture lacks: Clear match-type segmentation Portfolio-level budget logic Search query harvesting processes Placement strategy frameworks TACOS alignment Automation may scale inefficiency. Before adopting AI-driven workflows, sellers should: Audit existing campaign structure Clean keyword segmentation Align budgets to product lifecycle Establish performance benchmarks How Big Internet Ecommerce Helps At Big Internet Ecommerce, we build: Structured Amazon PPC frameworks AI-ready campaign architectures Data-driven scaling strategies Multi-marketplace advertising systems Learn more about our Amazon advertising strategy services. We combine automation with strategic control. Because automation without structure is not scale. It’s acceleration without direction. The Amazon Ads MCP server is more than a technical update. It is a signal. Amazon advertising is evolving toward AI-driven operational execution. Sellers who adapt strategically will gain speed, scale, and operational leverage. Those who ignore structural discipline may see automation amplify weaknesses. The opportunity is real. So is the responsibility. If you want to future-proof your Amazon PPC campaigns and prepare for AI-driven execution. Schedule a strategy session with us today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon advertising is undergoing another structural shift. As of January 28, 2026, Amazon has replaced the traditional Sponsored Brands product collections format with a new AI-powered experience. The most visible change is a mandatory minimum of three ASINs per ad, but the broader impact goes deeper. This update signals Amazon’s accelerating move toward AI-driven advertising, reduced creative control, and increased emphasis on catalog depth and listing quality. If Sponsored Brands collections are part of your advertising strategy, this update directly affects how you structure campaigns, group products, and allocate budget. What Exactly Is Changing? Previously, Sponsored Brands product collections allowed: 1–3 ASINs Custom headlines Lifestyle imagery Strong brand storytelling Now: Minimum 3 ASINs required Up to 10 ASINs per ad No custom headlines No lifestyle images Amazon auto-pulls listing content AI can dynamically select products Existing campaigns remain active but cannot expand with new ad groups. How AI Changes the Game Amazon now uses first-party behavioral data to: Select relevant ASINs Adjust product display dynamically Optimize toward conversion Creative storytelling is no longer the primary lever. Listing quality, catalog architecture, and SKU grouping matter more than ever. Impact on Different Types of Sellers Sellers with Large Catalogs This update can improve: Cross-selling Variant promotion Broader keyword capture Campaign efficiency Showing up to 10 ASINs allows stronger product family promotion. Sellers with Small Catalogs This presents limitations: No new collections ads under 3 ASINs Reduced storytelling capability Greater dependency on Sponsored Products Smaller brands may need to reallocate budgets strategically. What Sellers Should Do Now Audit current Sponsored Brands collections Identify 3–10 ASIN logical product groups Improve listing quality (since AI pulls directly from it) Monitor performance closely during rollout Rebalance budgets if necessary How Big Internet Ecommerce Helps At Big Internet Ecommerce, we specialize in: Sponsored Brands restructuring Catalog architecture optimization AI-ready listing audits Budget redistribution strategies Full Amazon advertising audits Learn more about our Amazon advertising services. This Sponsored Brands product collections update confirms Amazon’s direction: Automation over manual control. Relevance over creative. Catalog depth over hero SKUs. Sellers who adapt early will maintain scale. Those who ignore the shift may see performance decline. Need help restructuring your Sponsored Brands campaigns before performance drops? Schedule a strategy call with our team. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Selling lawn and garden products on Amazon can be highly profitable—but it’s also one of the easiest categories to get wrong. At first glance, the Garden & Outdoor category looks simple: strong seasonal demand, repeat purchases, and a wide range of product types. But behind the scenes, this category operates very differently from most standard Amazon niches. Sellers must navigate seasonality-driven demand spikes, dangerous goods and pesticide-related compliance, bulky and oversized fulfillment costs, and inventory risks that can quickly erode margins if not planned correctly. Many Amazon sellers enter this category focused only on product demand, only to face unexpected challenges such as listing suppression due to compliance issues, storage fee overages during off-season months, or sudden stockouts during peak spring demand. Unlike evergreen categories, Garden & Outdoor requires intentional planning around timing, fulfillment strategy, and operational execution, not just keyword research and ads. This guide is written specifically for Amazon sellers who want to build a profitable, scalable Garden & Outdoor business—not just list products and hope for the best. We’ll break down how to choose the right products, meet Amazon’s requirements, plan fulfillment intelligently, and manage inventory throughout the year so you can capitalize on seasonal demand without damaging long-term profitability. Whether you’re launching your first lawn and garden SKU or looking to scale an existing catalog, understanding how this category truly works on Amazon is the difference between short-term sales and sustainable growth. Why Garden & Outdoor is a serious opportunity (and why sellers get burned) The Garden & Outdoor category is one of the most attractive Amazon categories because it combines: Wide product variety (tools, décor, furniture, pest control, planters, accessories) Strong seasonal surges (especially spring/summer) Repeat purchase behavior (refills, seasonal replacements, upgrades) But here’s the uncomfortable truth: Garden & Outdoor is also one of the easiest categories to lose money in while “growing.” The reasons are structural: Demand is seasonal (timing matters) Many products trigger restricted/hazmat workflows (compliance matters) Shipping economics swing wildly with size tier (fulfillment matters) Return/damage rates can spike depending on packaging and expectations (CX matters) The sellers who win treat Garden & Outdoor like an operations strategy—not a product listing project. What to sell (and how to avoid the 3 biggest traps) Trap #1: Compliance and claim risk (pesticides, chemicals, antimicrobial, hazmat) If your product: Kills insects/weeds Contains chemicals/aerosols Makes antimicrobial / mold / bacteria claims Requires special labeling …you should assume it may involve extra scrutiny and required listing attributes. Amazon provides guidance for pesticide marking fields and related requirements in Seller Central. Seller takeaway: Before you invest in inventory, validate: What claims are allowed in your category What attributes are required What documentation you should have ready (even if not requested yet) This is where many brands fail: they build marketing copy first… then Amazon forces a rewrite under time pressure. Trap #2: Seasonality and stockout timing Garden demand often behaves like a wave: Early spring: discovery + trial purchases Peak season: replenishment + upgrades Late season: clearance + slowdowns If you stock out during peak, you lose: Organic rank momentum Ad learning stability Repeat purchase opportunity Seller takeaway: Plan inbound ahead of season, and use restock triggers that match your lead times—not your hopes. Trap #3: Fulfillment economics (standard-size vs bulky) Garden products can be cheap to fulfill (small accessories)… or brutally expensive (bulky furniture, heavy soil-related items, awkward kits). Seller takeaway: You should model profit using: Size tier & shipping Return rate expectation Damage risk Ad cost during season If you don’t do this, you’ll “scale” into a margin ceiling. Fulfillment strategy that actually works for Garden sellers Option A: FBA for speed + scale FBA can work extremely well for: Standard-size tools & accessories Consumables (where compliant) Replenishment-friendly products Bundles and refills Best when you can maintain in-stock rates and protect packaging from FC handling damage. Option B: FBM for bulky or special handling FBM is often a better margin choice when: The item is oversized/bulky FBA fees crush margin The product requires special packaging/handling You have strong 3PL rates Option C: AWD (where eligible) for seasonality buffering For sellers with seasonal inventory patterns, AWD can help you stage inventory and avoid panic restocks—but eligibility and restrictions matter (for example, some programs do not accept dangerous goods). Always confirm eligibility before planning around it. Listing strategy that converts in Garden & Outdoor In this category, buyers ask: “Will this work for my exact use case?” “Is it safe?” “Will it survive outdoors?” “Is it the right size / fit / coverage?” “Will it arrive intact?” So your listing must do 4 jobs: 1) Clarify use case instantly (2-second test) Who it’s for, where it’s used, what problem it solves 2) Prove durability & specs Dimensions, coverage area, compatibility, materials 3) Reduce risk Ssafety guidance where applicable Clear “what’s included” Setup and usage clarity 4) Drive the upgrade path Variations, bundles, refills, accessories If you want help structuring that, this is exactly what we build in our Amazon listing optimization & conversion services. A practical launch checklist (what we recommend to sellers) Here’s a launch system you can apply immediately: Step 1 — Compliance & claim audit Identify restricted claims Validate required listing attributes Prepare documentation folder (labels, SDS where applicable, certifications, etc.) Step 2 — Profit model (pre-launch) Build a margin model including: Landed cost Size-tier fulfillment cost Expected return/damage allowance Ad cost assumptions during season Step 3 — Inventory pacing Set restock triggers Map inbound timelines to seasonal demand Define an exit plan for slow movers (bundles, promos, liquidations, off-Amazon) Step 4 — Conversion stack Image set built around use cases + proof + differentiation A+ for education + cross-sell Storefront collections for seasonal categories Step 5 — PPC that protects margin Start with tight intent targeting Scale only when CVR is stable Use dayparting and placement control during peak bidding periods How Big Internet Ecommerce helps Garden sellers win We help Garden & Outdoor sellers with: Pre-launch compliance screening (so you don’t get

Amazon advertising has grown powerful—but fragmented. Sellers often manage Sponsored Products, Sponsored Brands, Display, and DSP in disconnected tools, slowing optimization and limiting visibility. Amazon’s revamped Campaign Manager changes this completely by bringing all ad formats into one AI-powered platform. What Changed in Amazon Campaign Manager?  The new Campaign Manager introduces: Unified Sponsored Ads + DSP workflow AI-powered smart search Cross-channel KPI reporting Guidance cards with real-time recommendations Multi-account management Faster campaign creation via universal “+” button According to Amazon, advertisers reduced bid optimization time by 26% during early testing. Why This Is a Big Deal for Sellers This update: Reduces operational friction Improves budget efficiency Enables true full-funnel strategies Makes DSP insights usable for non-enterprise sellers Sellers can now understand how awareness, consideration, and retargeting ads work together, not in isolation. How Sellers Should Adapt  To benefit fully, sellers should: Re-structure campaigns by funnel stage Stop managing Sponsored Ads in isolation Use AI recommendations selectively—not blindly Monitor pacing, delivery rate, and cross-channel KPIs Align ads with listing & Brand Store conversion paths At BigInternetEcommerce.com, we help sellers re-engineer Amazon ad accounts for this new reality. Explore our Amazon PPC Management services The new Campaign Manager rewards sellers who adapt early. Schedule a strategy call to optimize your Amazon ads the right way. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon quietly made a change that impacts every Brand Registered seller running Sponsored Brands, building Storefront traffic, or investing in “brand experience” design. Amazon announced that Brand Store quality ratings now reflect sales performance more than engagement signals like dwell time.  For sellers, this is not a cosmetic update. It’s a measurement change that influences how Amazon wants you to think about your Store: Not as a “storytelling page” Not as a “catalog” But as a revenue engine designed to convert shopper intent into purchases If your Store is getting visits but not producing Store-attributed sales, your rating can slide to Medium or Low—even if the Store looks polished. This guide breaks down exactly what changed, why Amazon did it, how to check your rating, and a practical playbook to optimize your Store like a sales funnel. What Changed in Amazon Brand Store Quality Ratings  Amazon’s “Brand Store quality rating” classifies Stores as High, Medium, or Low. Historically, the quality framework emphasized engagement—especially dwell time, the amount of time shoppers spent browsing your Store. Amazon’s own 2024 announcement highlights engagement comparisons and dwell time as a key behavior associated with higher quality ratings.  Now, Amazon states that the quality rating experience has been updated so that: Your Store quality rating is based on sales attributed to your storefront rather than visitor engagement time  You can compare your sales performance with similar brands in your category  Dwell time remains visible, but the rating focuses on sales performance  Amazon also updated Store optimization recommendations to show potential impact on sales (not just dwell time), which changes how sellers should prioritize Store improvements.  Why Amazon Made This Change  Amazon’s incentives are simple: it wants every shopping surface—search, PDPs, Stores—to produce purchases. A Store that earns attention but doesn’t drive sales is less useful to Amazon than a Store that reliably converts traffic into revenue. So the “quality” definition moved closer to Amazon’s core business goal: conversions.  Amazon backs this with an internal benchmark: high-quality Stores can see up to 97% more sales than low-quality Stores and up to 39% more than medium-quality Stores. Why This Matters for Amazon Sellers This change affects how you build, traffic, and measure your Store. 1) Sponsored Brands traffic becomes higher-risk (and higher upside) Many sellers send Sponsored Brands clicks directly to the Store. If the Store isn’t designed to guide action, you’ll “pay for browsing.” Under the new model, that can hurt the Store’s perceived quality. 2) Your Store must reduce decision fatigue Stores that dump every SKU on one page feel “complete,” but they don’t help shoppers decide. Sales-first Stores curate decisions: Best sellers New arrivals with proof Category-specific “Shop by need” Bundles or routines 3) Design without conversion intent is now a liability A gorgeous Store can still fail if: It hides best sellers below the fold It lacks “next click” guidance It doesn’t segment products by customer intent It sends shoppers to weak PDPs (bad images, weak bullets, no A+) Where to Check Your Brand Store Quality Rating  Amazon states you can access this inside the Advertising Console: Advertising Console → Brand Store Insights dashboard → “Brand Store quality” tab  Amazon also lists broad availability across regions (including US/Canada/Mexico, many EU marketplaces, UAE/Saudi/Egypt, and Asia Pacific markets like Japan/India/Singapore).  The Sales-First Brand Store Playbook  Step 1: Build “Buying Paths” (not pages) Your Store should answer: What should I buy next? A simple sales path structure: Entry page (intent match): “Best Sellers” + “Shop by Need” Collection page: 6–12 curated products max Product detail click: benefit-led tiles, clear CTA PDP conversion: images, offer, A+, reviews, trust If your entry page is mostly branding, many shoppers won’t take the next step. Step 2: Put Revenue Drivers Above the Fold Above the fold = the first screen on mobile. Prioritize: Best sellers (highest conversion proof) Highest margin items (profit focus) Review-rich ASINs (trust focus) Seasonal winners (timely relevance) Step 3: Use Collections to Increase AOV Stores are ideal for cross-selling, because shoppers are still exploring. Create collections like: “Complete the set” “Best sellers under $X” “New year essentials” “Most gifted” “Bundles & value packs” Step 4: Tighten Store → PDP flow Common friction points: Vague category names (“Explore”) Too many products per row No benefit copy (only product names) Weak PDP creative (low image count, no clarity, no comparison) A Store can’t “carry” a weak PDP. It can only deliver traffic to it. Step 5: Make Store optimization a monthly CRO routine Amazon’s update pushes Stores toward conversion rate optimization thinking (testing + iteration). Sales-Focused Store Audit Checklist  Use this checklist to identify the fastest wins: Entry Page (Homepage) Do your best sellers appear in the first scroll (mobile)? Is there a “Shop by Need” or “Shop by Category” section within 1 scroll? Do you have a clear primary CTA (Best Sellers / Bundles / Shop Now)? Navigation & Collections Are collections built by intent (problem/solution) rather than internal catalog logic? Are you limiting collections to curated options (not 40+ SKUs)? Do collections include benefit-led copy, not just product names? Product Tiles & Click-Through Do tiles communicate “why buy” in 2 seconds? Are images consistent and recognizable (brand system)? Are you using strong micro-CTAs (Shop Best Sellers / Build Your Bundle)? PDP Readiness (critical) Are PDPs optimized to convert Store traffic (images, title, bullets, A+)? Are best-seller PDPs the ones receiving Store traffic first? Measurement Are you tracking Store-attributed sales alongside Sponsored Brands performance? Are you comparing sections/pages to see where shoppers drop off? Common Mistakes That Will Cost You Under the New Rating  Leading with brand story instead of buying intent Treating the Store like a catalog dump No clear “next click” guidance Sending traffic to weak PDPs Not curating for mobile-first shopping How Big Internet Ecommerce Helps  At BigInternetEcommerce.com, we treat Brand Stores as performance assets, not design-only projects. Our Store optimization approach includes: Sales-first Store audit (entry path + conversion leaks) Store rebuild into buying paths (intent-based navigation + collections) Tile + banner

The main thing about advertising is “Right Message, Right Time, Right Place.” For years, digital ads have performed below the average at the “Place.” We reached people on their phones, but we couldn’t reach them in their environment. With Alexa Home Screen (AHS) ads now available via Amazon DSP using Asset-Based Creative, that final barrier has fallen. You can now place your product on the digital screens that sit in millions of kitchens, living rooms, and bedrooms. What Are Alexa Home Screen Ads? These are display ads that appear on Amazon Echo Show devices. They appear as “cards” in the ambient rotation. When the user isn’t actively asking Alexa a question, the screen cycles through content: Weather, News, Sports Scores… and Your Ad. The “Asset-Based” Revolution Earlier, these ads were utilized mostly by massive brands with “Managed Service” contracts because they required complex coding. Now, Amazon has democratized access. Using Asset-Based Creative (ABC), you simply upload: Landscape Image: 1920×1080 px (High impact lifestyle). Logo: 400×400 px. Headline: 50 Characters max. Amazon’s system takes these ingredients and dynamically builds a native-looking ad for every Echo device size. Why This is a “Blue Ocean” for Sellers Lower CPMs: Because many sellers don’t know this method exists (or think it’s too hard to access), the CPMs (Cost Per Thousand Impressions) are likely lower than mobile web display. High Engagement: These ads are “Full Screen.” There is no sidebar. There are no other tabs. For the duration, you own the device. The Proximity Advantage: The average Echo Show viewer is standing within 3-6 feet of the device. This is an intimate, trusted space. But ads can be shown in both far‑field (when users are >4 ft away) and near‑field rotations (when closer). Where Big Internet Ecommerce Fits In Running ads in a living room requires a different touch than running ads on a search page. Creative “Vibe Check”: You cannot use a busy, text-heavy white background image (like a main search image). It looks like spam in a living room. We design “Native Lifestyle” assets that look like art, making the user want to look at them. Full-Funnel Integration: We don’t expect the Echo ad to drive the immediate sale (voice purchasing is still niche). We use the Echo ad to fill the “Retargeting Pool.” If they see the ad on Echo, we serve them a Sponsored Product ad on their phone 2 hours later to close the deal. Well-Timed Strategy: We can program your campaigns to show “Coffee” ads in the morning and “Wine Glass” ads in the evening, matching the rhythm of the household. The screen is open. But is your brand showing up on it? Book a 20-min session with BigInternetEcommerce.com today! Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.