Amazon Ads

The “Amazon Haul” experiment—Amazon’s direct response to Temu and Shein—has moved to its next phase: Advertising. As of late 2025, sellers can now target the “Amazon Haul” storefront as a specific placement for Sponsored Products. This storefront is unique: strictly mobile-only, strictly under $20 (mostly under $10), and populated by unbranded, slow-shipping goods. Opening ads here creates a massive volume opportunity, but it also creates a massive “Intent Trap.” Here is how to navigate it. The “Intent Trap”: Why You Might Need to Block This Placement  Ad performance is all about Contextual Congruence. If a user is browsing Amazon Haul, they are explicitly signaling: “I want the cheapest possible option, and I don’t care about the brand.” The Risk: If your premium brand’s Auto-Campaign serves an ad here, you are paying for clicks from users who will likely bounce when they see your $35 price tag. This lowers your CTR, tanks your CVR, and hurts your organic ranking potential. The Fix: For most premium brands, the strategy is Defense. You need to negatively target or apply low bid modifiers to this placement to protect your funnel efficiency. The Opportunity: The Ultimate Liquidation Engine  However, for specific use cases, this placement is a game-changer. Scenario: You have 5,000 units of an old version of a product. It’s priced at $14.99. It’s sitting in FBA, racking up storage fees. The Play: “Haul” shoppers are the perfect demographic for this. They are price-sensitive and deal-hungry. By targeting Haul, you can drive massive volume to clear this inventory, converting “Dead Stock” back into cash flow. The “Speed Arbitrage” Strategy  The biggest weakness of Amazon Haul organic products is shipping time—usually 1 to 2 weeks. If you advertise an FBA item in this placement, you have a killer advantage: Prime Speed. The Play: Ensure your main image or title screams “Arrives Tomorrow.” You are effectively saying to the shopper: “You can save $2 and wait 2 weeks, or pay $2 more and get it tomorrow.” A significant segment of Haul shoppers will take that trade. Where Big Internet Ecommerce Fits In We manage ads based on Unit Economics, not just Impressions. Placement Audits: We ensure your high-end products aren’t wasting spend in the bargain bin. Liquidation Campaigns: We build specific “Haul-Targeted” campaigns for your low-margin or overstock items to recover capital efficiently. Fighter Brand Launches: We help you strategize and launch low-cost “Fighter SKUs” designed specifically to dominate this new, high-volume placement without diluting your main brand image. The gates are open. Just make sure you walk through the right one. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

At Amazon UnBoxed 2025, the company didn’t just add features — it rebuilt the entire advertising infrastructure. For the first time, Amazon’s ad ecosystem now fully integrates Sponsored Ads, DSP, audio, and video campaigns under one AI-driven Campaign Manager. This marks a massive leap toward a unified, full-funnel platform, accessible not just to enterprise advertisers but to every Amazon seller ready to scale. Amazon’s New Unified Advertising Experience Here’s what changed: All-in-One Campaign Manager: Sponsored Products, Sponsored Brands, DSP, and Streaming ads live in one workflow. AI Automation: Agentic AI plans, creates, and optimizes campaigns using simple commands (“Promote my top ASINs for Q4”). Integrated Metrics: Standardized reporting merges retail and media data for a single-funnel view. Creative Automation: Amazon’s built-in generator produces broadcast-ready video ads and display creatives. Expanded Reach: Access authenticated users across 90% of U.S. households via retail + streaming. This overhaul simplifies advertising operations, reduces setup time, and opens full-funnel capabilities to mid-market sellers — without DSP barriers or minimums. Why It Matters for Amazon Sellers  Performance Visibility: Unified metrics show how ad spend influences awareness, consideration, and conversion. Efficiency: AI-powered optimization reduces manual campaign management and speeds scaling. Creativity: Video automation enables storytelling once reserved for large budgets. Accessibility: You no longer need separate DSP contracts — all within Seller Central. Competitiveness: The sooner you adopt the new flow, the faster you’ll dominate impression share in your niche. How Sellers Should Adapt Now Audit Your Current Ad Portfolio. Identify Sponsored Ads that can expand into upper-funnel (video, display) using new Campaign Manager data. Experiment with Video Automation. Start with auto-generated creatives and refine messaging for your hero ASINs. Integrate Funnel-Level Measurement. Shift reporting from “ROAS only” to awareness → intent → conversion performance mapping. Leverage AI for Optimization. Use natural language prompts to set campaign goals and let Amazon AI handle bid and targeting logic. Collaborate on Strategy. Build a multi-format mix — Sponsored Products for conversion, Video for brand lift, and DSP/Display for retargeting. How Big Internet Ecommerce Helps Sellers Win At Big Internet Ecommerce (BIE), we’re already testing Amazon’s new unified Campaign Manager for clients. We help sellers: Migrate Sponsored Ads portfolios seamlessly to the new AI-powered system. Build cross-funnel strategies that connect Sponsored + DSP + Video audiences. Automate ad optimization through agentic AI workflows. Create broadcast-ready video ads for your top ASINs — without agency production costs We turn these new features into practical, profit-driving systems for Amazon brands. Want to unlock Amazon’s new AI ad tools and full-funnel capabilities for your brand? Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

You’ve seen the news: Amazon is rolling out “Amazon Bazaar” globally, launching a new, standalone app in over a dozen markets to directly combat low-cost giants like Temu and Shein. On the surface, it looks like more competition. But for serious brands, it’s the opposite. This is the “Great Bifurcation”—Amazon is strategically splitting the marketplace, and this is good news for you. What Is Amazon Bazaar? Amazon Bazaar is a separate, app-based marketplace focused on unbranded, ultra-low-cost goods. Price Point: The items are almost all under $10, with some as low as $2. In India, the cap is around ₹600. Categories: Fashion, home goods, lifestyle, and accessories. The Model: It’s built to win the price war. It features a 0% referral fee for sellers in some markets and uses a slower, low-cost fulfillment network (deliveries can take two weeks), not premium FBA. This isn’t an “Amazon.com” experience. This is a Temu-killer. Why This Is Good News: The “Premium Brand” Moat Amazon’s move clarifies the entire ecosystem. It effectively quarantines the “race to the bottom” to a separate platform. This leaves the main Amazon.com platform to do what it does best: sell trusted brands at a premium. For years, you’ve had to fight for the Buy Box against generic, unbranded sellers. Now, Amazon is building them their own sandbox to play in. This frees you to stop competing on price and start competing on value. Here’s your new playbook. Logistics = Your Primary Weapon Bazaar’s weakness is velocity. Their deliveries are slow. Your Prime Badge is now your single greatest differentiator. It is a promise of trust and 1-2 day speed. Your Move: Double down on FBA and AWD. Your “storage as strategy” (using AWD as a buffer for FBA) is what ensures you are always in-stock with the Prime Badge, making you the clear choice over a 2-week-wait from Bazaar. Brand = Your CVR Lever Bazaar is explicitly for “unbranded” or “generic” products. This means they cannot use the brand-building tools that you can. Your Move: Your Brand Story and Premium A+ Content are no longer “nice-to-haves.” They are your core CVR-driving defense. They are how you justify your price point, build trust, and communicate quality that a generic “Bazaar” listing never can. Trust = Your Justification for Price The Bazaar shopper is hunting for a $2 deal. The Amazon.com shopper is willing to pay $20 for a product they trust will arrive on time and be what they ordered. Your Move: Leverage your reviews. Invest in customer service. Your entire brand presence must communicate reliability. This is what justifies your margin in a post-Bazaar world. KPI Dashboard to Run Every Week CVR Lift from P-A+: Are you proving your brand’s value? Prime-Eligible CVR vs. Non-Prime: Is your velocity winning the click? AOV: Are you successfully bundling and upselling, something Bazaar can’t do? New-to-Brand (NTB) Rate: Are you attracting premium shoppers, not just price-hunters? Where Big Internet Ecommerce (BIE) Fits In We are not an agency for “Bazaar” sellers. We are an agency for premium brands. We don’t build race-to-the-bottom listings; we build brand moats. Brand Story & Creator Ops: We build the Premium A+ and Brand Story assets that lift CVR and make your brand the obvious, trusted choice. Unit Economics Lab: We build the FBA/AWD logistics model that weaponizes your Prime Badge, ensuring your velocity beats the slow-ship competition. Funnel Intelligence: We build the ad funnels (DSP, PMax → Attribution) that find and convert premium shoppers who value quality and trust over the lowest possible price. Get your “Premium Brand Moat” audit to see how you can win in Amazon’s new, bifurcated marketplace. Book a 20-min session with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The headline—25 years and $2.5T+ in seller sales—is impressive. But the real question for operators is: How do we convert that legacy into the next five years of profitable growth? This playbook distills the durable advantages Amazon built for independent sellers and turns them into a 90-day plan you can execute now. The Compounding Advantages Sellers Can Leverage  1) AI-Native Creative & Catalogue Ops Generate and iterate titles, bullets, images, A+ and videos weekly. Use structured testing (one variable at a time) and lock in winners to raise CVR. 2) Funnel Intelligence Beats Guesswork Read the customer journey by ASIN (awareness → consideration → intent → purchase). Pair journey signals with search query insights to fund the exact stage that leaks. 3) Logistics as a Growth Lever Build a breakpoint model for AWD vs FBA vs SIPP vs SPD/LTL/FTL. Compress delivery promises where it matters (category-dependent) to lift CVR and rank velocity. 4) B2B as a Second Flywheel Turn on Business pricing + quantity tiers and badge eligibility. Automate updates so B2B discounts track retail price changes without margin drift. 5) Price Integrity, Story, and Trust Premium A+ + UGC + reviews justify margin as pricing transparency rises. Focus on real value claims and consistent brand cues across images and copy. A 90-Day Execution Plan  Days 1–30: Foundation & Signals AI Listing Sprint: 3–5 ASINs, weekly creatives (titles, main image swap tests, Premium A+ draft). Funnel Snapshot: Identify the stage with biggest leakage per ASIN; set one hypothesis per SKU. Inbound Breakpoints: Model SPD vs LTL vs FTL and AWD vs FBA; set target DOS (6–8 weeks). Days 31–60: Scale What Works Creative Lock-Ins: Promote winners to all placements; produce sponsor-ready video variants. B2B Setup: Business prices + 2–3 quantity tiers; monitor badge eligibility and lift. SIPP/Packaging Audit: Ready-to-ship packaging to reduce fees and damage rates; standardize pallet specs. Days 61–90: Compounding Systems Automation: Pricing rules (incl. B2B), dayparting/budget rules tied to funnel stage. Brand System: Premium A+ deployment + UGC briefs; review velocity plan (compliant). Scorecard: Cost per acquisition, CVR, unit margin, OOS %, lead time variance, B2B mix. Mistakes to Avoid (Save Margin & Time) Treating AI as “set and forget” (it’s a testing engine, not a shortcut). Funding impressions without fixing the funnel stage that’s leaking. Storing long-term in pricey nodes (optimize AWD/FBA mix and cadence). B2B without rules—tiers should be margin-aware and automated. “Discount theatre” instead of value storytelling (Premium A+, reviews, UGC). Where Big Internet Ecommerce (BIE) Fits In At BigInternetEcommerce.com, we operationalize your next 5 years: AI Listing Sprints for rapid creative gains. Funnel Realignment (ASIN-level journey + SQP-informed budgeting). Unit Economics Lab (AWD/FBA/SIPP breakpoints, replen rhythm, fee risk checks). B2B Scaling Kit (business pricing playbook and automation). Brand Story Engine (Premium A+ + UGC briefs that raise CVR). Want our 1-page “Next 5 Years” roadmap tailored to your top 10 ASINs? Book a 20-min working session. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.