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Prime Day 2025

How Prime Day 2025 Shaped the Future of E-Commerce: Key Takeaways for Amazon Sellers

Prime Day 2025 was unlike any other. It was the first four-day event, and while Amazon touted record-breaking sales of $24.1B, the event’s impact was more nuanced. For sellers, the real story is the shift toward AI-powered discovery and mobile-first shopping. In this post, we break down what happened and what sellers need to do to prepare for future e-commerce events. What Happened During Prime Day 2025? Amazon’s fourth Prime Day event saw record traffic and sales, but not without some interesting twists: Day 1 saw a 40% decline in sales compared to last year, leaving some to question the effectiveness of a longer sales event. Days 3 and 4, however, showed explosive growth, with sales up 165% YoY. A significant driver of this increase was Amazon’s AI-powered retail tools and mobile shopping experience. How AI is Reshaping E-Commerce AI played a pivotal role in Prime Day 2025’s success. Sellers who used Amazon’s AI tools saw better performance, with product discovery and dynamic ads leading the charge. Amazon’s AI-driven tools have fundamentally changed the way shoppers find and purchase products. What Does This Mean for Amazon Sellers? The data is clear: AI and mobile shopping are no longer optional—they are necessities. Sellers must adapt to these changes if they want to stay competitive in future events like Prime Day. Additionally, the surge in mobile shopping shows that sellers must optimize their listings for mobile-first users. Actionable Insights for Amazon Sellers: Optimize for AI: Use Amazon’s AI-powered tools to improve product visibility and target the right audience. Focus on Mobile: Ensure your listings are mobile-friendly and designed for a seamless mobile shopping experience. Analyze Data: Review your sales metrics from Prime Day and adjust your strategy accordingly. While Prime Day 2025 set new records, it also highlighted the evolving nature of e-commerce. Sellers need to optimize for AI-driven discovery, be mobile-first, and stay agile to succeed. As we move into 2026 and beyond, these strategies will become crucial for capturing the next big wave of consumer interest. Contact us today to get started on optimizing your Amazon strategy. Follow BIE on Instagram & Linkedin to stay updated with the trends. 

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Selling on Amazon with FBA

How to Start Selling on Amazon with FBA: A Beginner’s Guide

If you’re looking to get started with Fulfillment by Amazon (FBA), you might be wondering if you need a mentor or if Amazon offers enough resources to guide you along the way. The good news is, you can absolutely start with FBA on your own—and Amazon’s resources make it easier than ever. In this guide, we’ll walk you through the steps to successfully start using FBA, from creating an account to fulfilling orders, and explain the key tools Amazon offers to help you navigate the process without a mentor. 1. Create an Amazon Seller Account The first step to selling with FBA is to create a seller account on Amazon Seller Central. During this process, you’ll choose between Individual or Professional selling plans. Once your account is set up, you’ll be ready to start listing your products. 2. Understand the FBA Process Amazon’s FBA process involves storing your products in Amazon’s fulfillment centers, where Amazon will handle packing, shipping, and customer service. You’ll need to prepare your products, label them, and ship them to Amazon’s warehouses. Resources to Get Started: Amazon FBA Page: This page offers step-by-step instructions on how to get started. Seller Central: Use Seller Central to manage inventory, orders, and account settings. 3. Use Amazon’s Revenue Calculator One of the first tools you should use is the Revenue Calculator. This tool helps you estimate your FBA costs and compare them to self-fulfillment. It allows you to calculate your profit margins, so you can see if FBA is right for you. 4. Learn from the Blog and Video Content Amazon provides a comprehensive blog with helpful articles for new sellers. You’ll find step-by-step guides, tutorials, and video content that walk you through different aspects of selling on Amazon, including FBA-specific topics. 5. Monitor and Optimize Once you’ve set up FBA and started selling, it’s important to track performance and optimize as you go. Monitor your sales, inventory levels, and shipping times regularly to ensure you’re meeting customer expectations and improving profitability. Starting with FBA doesn’t require a mentor, and Amazon’s resources make it easy for you to learn as you go. With tools like the Revenue Calculator, Seller Central, and FBA tutorials, you can set up your business for success. Need help optimizing your FBA strategy? At Big Internet Ecommerce, we specialize in helping new sellers set up FBA successfully and scale efficiently. Book a consultation today to get started! Follow BIE on Instagram & Linkedin to stay updated with the trends.

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How Amazon’s Transit Time Updates Impact Sellers and How to Stay Compliant

Amazon is making significant changes to transit time settings that will impact how sellers manage their delivery windows and shipping expectations. These updates aim to improve the customer experience by aligning delivery dates with actual delivery performance, but they also require sellers to stay on top of their shipping templates. In this blog, we’ll cover what’s changing, how it affects sellers, and how you can optimize your fulfillment strategy to stay compliant with Amazon’s new transit time policies. What’s Changing with Amazon’s Transit Time Policies? Amazon is updating the transit time ranges in your shipping templates to better match actual delivery performance. This means that Amazon’s system will automatically adjust your shipping times based on how long it takes for your preferred carriers to deliver packages. Key Changes: Transit times for orders will be adjusted based on actual delivery data. Padding transit times to allow more leeway is no longer acceptable. Sellers will need to ensure their transit time settings align with real shipping performance to avoid penalties. Why These Changes Matter for Sellers Amazon’s goal is to provide accurate delivery windows that align with customer expectations. Accurate transit times ensure that your customers know when to expect their orders and can help reduce customer complaints and improve satisfaction. What Should You Do to Stay Compliant? To ensure compliance with Amazon’s new transit time settings, sellers should: Regularly Monitor Your Shipping Settings: Check your shipping templates and adjust transit times as needed. Ensure Accurate Delivery Practices: Make sure your carriers are meeting their estimated delivery times. Optimize Your Fulfillment Process: Review your fulfillment strategies and consider using tools like FBA for faster processing times.   Need help managing your shipping settings? At Big Internet Ecommerce, we help sellers optimize their fulfillment strategy to stay compliant with Amazon’s updated transit time policies. Book a consultation  today to streamline your operations and keep customers satisfied! Follow BIE on Instagram & Linkedin to stay updated with the trends.

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