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Amazon Warehousing and Distribution (AWD)

How Amazon Warehousing and Distribution (AWD) Can Optimize Your Supply Chain and FBA Fulfillment Strategy

Leave a Comment / Amazon, Amazon Marketing, Amazon PPC, Amazon Tools, seller central /

As an Amazon seller, managing inventory and fulfillment costs can be a balancing act. Too much stock leads to high storage fees, especially during peak seasons, while too little inventory results in stockouts, missed sales, and dissatisfied customers. This is where Amazon Warehousing and Distribution (AWD) comes in, offering a smart solution to optimize your inventory management and fulfillment strategy. Amazon Warehousing and Distribution (AWD) is Amazon’s long-term, bulk storage solution designed to help sellers store inventory at lower costs while still ensuring on-time fulfillment for customers. In this post, we’ll explore how Amazon Warehousing and Distribution (AWD) works, how it complements FBA, and how it can be the key to streamlining your supply chain. What Is Amazon Warehousing and Distribution (AWD)? Amazon Warehousing and Distribution (AWD) is a storage service designed for long-term inventory management, offering cost-effective storage options for sellers with large quantities of inventory. Unlike FBA, which is focused on near-term order fulfillment, Amazon Warehousing and Distribution (AWD) acts as a buffer between bulk inventory storage and customer-ready inventory. Here’s what Amazon Warehousing and Distribution (AWD) does: Stores bulk inventory for long periods at lower storage costs. Automatically replenishes FBA inventory when needed, ensuring your products stay stocked. Distributes inventory to non-Amazon sales channels (e.g., Shopify, Walmart). Integrates with Amazon’s fulfillment network to ensure smooth inventory flow. This service is particularly beneficial for seasonal products, slow-moving inventory, and bulk purchases where long-term storage makes more sense than immediate fulfillment. Amazon Warehousing and Distribution (AWD) vs. FBA: What’s the Difference? While FBA (Fulfillment by Amazon) is all about quick and efficient order fulfillment, Amazon Warehousing and Distribution (AWD) focuses on long-term bulk inventory storage. Here’s a breakdown of the key differences: Feature Amazon Warehousing and Distribution (AWD) FBA Primary Purpose Long-term bulk storage and inventory management Direct-to-customer order fulfillment Storage Type Bulk, non-customer ready inventory Customer-ready inventory for immediate sales Cost Flat rate, year-round Seasonal surcharges and storage fees Best for Seasonal products, bulk orders Fast-moving inventory with quick turnover Replenishment Automatic replenishment to FBA Manual replenishment from FBA inventory Distribution Flexibility Multi-channel distribution support FBA-only distribution to Amazon customers How Amazon Warehousing and Distribution (AWD) Can Optimize Your Existing FBA Strategy Many sellers think they must choose between Amazon Warehousing and Distribution (AWD) and FBA, but the ideal solution for many sellers is to use both. Here’s how Amazon Warehousing and Distribution (AWD) fits seamlessly into your FBA strategy: Efficient Supply Chain Flow You don’t have to rely on outside warehouses anymore. With Amazon Warehousing and Distribution (AWD), you can store products in bulk, send them to FBA when needed, and even distribute them to other sales channels (e.g., your own website, Walmart). Optimize Inventory Levels Year-Round During slower months, store most of your inventory in Amazon Warehousing and Distribution (AWD) to minimize storage fees. As busy seasons approach (like Black Friday or Cyber Monday), gradually increase your FBA inventory while maintaining safety stock in Amazon Warehousing and Distribution (AWD). Prepare for Growth Opportunities Amazon Warehousing and Distribution (AWD)’s flexible storage capacity allows you to take advantage of bulk order discounts from suppliers. You can negotiate better prices for larger orders knowing that you have cost-effective storage available. Why Use Amazon Warehousing and Distribution (AWD)? Significant Cost Savings Amazon Warehousing and Distribution (AWD) helps cut storage costs, especially during holiday seasons. By storing inventory in Amazon Warehousing and Distribution (AWD), you avoid Amazon’s seasonal surcharges and long-term storage fees in FBA, making it a more cost-effective solution for bulk storage. Automatic FBA Replenishment Amazon Warehousing and Distribution (AWD) can automatically replenish your FBA stock when needed, preventing stockouts and ensuring that your products stay Prime-eligible during peak demand periods. One Inventory Pool, Multi-Channel Distribution With Amazon Warehousing and Distribution (AWD), you can manage your inventory from one central location and distribute it to FBA as well as other sales channels like Shopify or Walmart. This simplifies your logistics and gives you greater control over your inventory. Quick Assessment: Is Amazon Warehousing and Distribution (AWD) Right for Your Business? Amazon Warehousing and Distribution (AWD) might be right for you if you answer “yes” to two or more of the following: Do you store seasonal inventory for more than two months before selling? Do you keep excess supply within the Amazon fulfillment network? Are storage costs affecting your profitability? Do you buy in bulk to take advantage of supplier discounts? Do you sell through multiple channels outside Amazon? If you said yes to any of these, then Amazon Warehousing and Distribution (AWD) can help you optimize your inventory management and fulfillment strategy. How to Get Started with Amazon Warehousing and Distribution (AWD) Getting started with Amazon Warehousing and Distribution (AWD) is simple. Here’s how to send your first shipment to Amazon Warehousing and Distribution (AWD): Access Amazon Warehousing and Distribution (AWD): Go to Inventory in Seller Central, select Warehousing and Distribution (AWD), and click on Create Shipment. Choose Inventory: Select which products you want to send to Amazon Warehousing and Distribution (AWD). Confirm Shipping Details: Review your shipping plan and destination. Print Labels: Generate and apply labels to your shipment. Select Carrier: Choose between an Amazon-partnered carrier or a seller-managed carrier. Provide Tracking: Provide tracking details for your shipment. Once your shipment is processed, you’ll be able to manage your Amazon Warehousing and Distribution (AWD) inventory directly from the Amazon Warehousing and Distribution (AWD) inventory page in Seller Central. Managing Amazon Warehousing and Distribution (AWD) Inventory Once you send inventory to Amazon Warehousing and Distribution (AWD), you can manage it from the Amazon Warehousing and Distribution (AWD) inventory page in Seller Central. You can track: Inventory quantities (available, in transit, reserved) Replenishment settings (auto or manual) FBA inventory status (days of supply) Discount eligibility for Amazon Warehousing and Distribution (AWD) smart storage This central dashboard helps you stay on top of inventory levels and adjust replenishment thresholds to suit your business needs. Amazon’s Amazon Warehousing and Distribution (AWD) feature offers an ideal solution for long-term inventory storage, automatic

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Amazon Posts feature

Amazon’s Decision to Shut Down Posts: What It Means for Sellers and the Future of Content Strategy

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools, seller central /

In a move that has rippled across the Amazon seller community, Amazon has announced that it will be discontinuing the Posts feature by July 31, 2025. The announcement, made in early May 2025, reveals that the Posts API will be shut down for new users on June 3, 2025, and the ability to create new Posts will end by June 16, 2025. For those who have leveraged Amazon Posts to share product content and lifestyle images, the shutdown marks a significant shift in the way Amazon approaches brand engagement on its platform. But while some sellers may be disappointed by the news, this change opens up new opportunities to refine your content strategy and explore more effective advertising formats. Why Is Amazon Shutting Down Posts? Amazon’s Posts feature was designed to allow brands to share product images and lifestyle photos in a social feed format. Similar to platforms like Instagram, the feature aimed to create engagement by offering a dynamic, visually appealing experience for customers. However, Posts failed to gain significant traction among shoppers, with Amazon citing declining impressions and poor engagement as key reasons for its demise. The feature, despite being free for sellers, did not match Amazon shoppers’ behavior. Unlike social media platforms, Amazon customers typically come with a purchase intent rather than a desire to browse product feeds. This fundamental misalignment made the Posts feature less effective at driving sales conversions compared to more targeted advertising solutions. What Does This Mean for Amazon Sellers? Time to Reassess Your Content Strategy With the shutdown of Posts, sellers need to rethink how they engage customers and showcase their products. Instead of relying on lifestyle feeds, it’s time to focus on ads that align with buyer intent. Sponsored Brands ads, Sponsored Display ads, and A+ Content should take center stage in your strategy. Focus on More Effective Advertising Formats Amazon is clearly putting more emphasis on targeted advertising formats. While Posts allowed for some creative freedom, Sponsored Brands and Sponsored Display ads offer more advanced targeting and measurable returns. Now is the time to explore these tools and optimize them for your brand. Improved Advertising Opportunities The Post feature’s shutdown could open up more resources for Amazon to focus on AI-driven and performance-based advertising formats. These tools provide higher ROI by reaching customers who are already interested in your product category and are ready to convert. How to Adapt to the Post Shutdown Here are a few steps to help you pivot your content strategy: Leverage Sponsored Brands Ads If you haven’t yet, Sponsored Brands video ads should be your next go-to format. Video content offers a higher engagement rate and can be used to bring your brand story to life in a more dynamic and captivating way. Use A+ Content for Enhanced Product Pages A+ Content continues to be one of the most effective ways to increase product conversion. Make sure your product pages have rich text, images, and video that explain your product’s benefits clearly and highlight its unique selling points. Embrace Sponsored Display Ads For remarketing, Sponsored Display ads are ideal for reaching customers who have already shown interest in your product or similar products. This will help you maintain visibility, even without Posts. Experiment with New Formats Amazon is actively rolling out new creative ad formats powered by AI. Keep an eye out for new solutions that could offer even better results and more advanced targeting. Big Internet Ecommerce’s Strategy for Post-Shutdown Content At Big Internet Ecommerce, we guide our clients through transitions like this one by optimizing for more impactful advertising formats. Here’s how we can help: Custom Ad Campaigns We’ll help you set up targeted Sponsored Brands campaigns to maximize engagement, showcasing your products in the most relevant way possible. Enhanced Brand Storytelling A+ Content is a powerful tool, and we can help you enhance your brand story and product pages, ensuring that customers understand exactly why your product stands out. Analytics and Optimization We monitor campaign performance and provide data-driven recommendations to help you scale efficiently. Amazon’s decision to shut down Posts is a sign of a larger shift in ecommerce—where platforms are leaning more heavily on advertising solutions that offer tangible, measurable results. This is an opportunity for sellers to focus on paid advertising tools that have proven ROI and align better with customer behavior. While Posts had its time, the future of ecommerce lies in targeted, conversion-focused advertising. It’s time to adapt and optimize your content strategy for better, more sustainable growth. Ready to pivot your content strategy and embrace more effective advertising tools? At Big Internet Ecommerce, we help brands optimize their content and advertising to thrive in today’s competitive Amazon marketplace. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Shoppable Videos

How Sharing Shoppable Videos Across Related Product Listings Can Boost Your Amazon Sales

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, Technology /

Video content continues to prove its power in ecommerce, especially on Amazon. Shoppable videos provide customers with engaging, informative ways to explore your products, leading to higher conversions and fewer returns. Now, Amazon sellers have a new way to amplify the impact of their videos by sharing them across related product detail pages—variations by size, color, or other attributes—with a single upload. Why This Update Matters Previously, sellers needed to upload a unique video for each product variation—doubling or tripling production time and costs. With the new sharing feature, one video can be displayed on all related listings, making your workflow simpler and more efficient. More exposure means more chances your video will help customers understand your product better, which leads to: Increased buyer confidence Reduced product returns (up to 40%) Higher sales and better conversion rates How to Share Your Videos Across Variations Using the Upload and Manage Videos tool in Seller Central: Upload your video and enter the ASIN for one variation of your product. Toggle the “Include ASIN(s)’ product variations” button to “On.” Submit your video—Amazon will roll it out across all related product pages in approximately 3 days. Best Practices for Maximum Impact Create videos that highlight key features applicable to all variations. Use clear visuals that apply regardless of color or size differences. Monitor performance across all listings to optimize future videos. Amazon’s new video sharing feature is a powerful way for sellers to streamline content creation and expand video reach across their product line—all while reducing returns and increasing conversions. If you haven’t started using shoppable videos or want to maximize your current content, this update is your chance to work smarter, not harder. At Big Internet Ecommerce, we specialize in helping sellers create, manage, and optimize video content for maximum impact on Amazon. Contact us today to learn how you can use this feature to boost your brand’s sales and customer satisfaction. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Amazon’s Buyer-Seller Messaging

Update to Amazon’s Buyer-Seller Messaging Options: What Sellers Need to Know

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

Amazon has recently updated its Buyer-Seller Messaging system, introducing stricter rules to protect buyer communication preferences and ensure the platform is used for order-related communication only. This update, which takes effect immediately, aims to improve transparency and reduce the misuse of the messaging system for marketing purposes. For sellers, these changes mean a more streamlined, compliant way to engage with customers, but it also requires some important adjustments to how you communicate through Amazon’s platform. What’s Changing in Buyer-Seller Messaging? Amazon has removed the ability for sellers to add “[Important]” to message subject lines or override buyer opt-out preferences for non-critical communications. Here’s what you need to know: Order-Related Communication Only Sellers can still send critical messages related to order completion or customer service, but the messaging system can no longer be used for promotional or marketing messages. Message Templates for Easy Compliance Amazon encourages the use of message templates. These pre-built templates automatically include order IDs, translate messages into the buyer’s preferred language, and flag messages as [Important] when necessary. On-Time Delivery Rate (OTDR) Protection If you’re using the correct shipping labels marked as “OTDR Protected,” you’ll be protected from any penalties related to late deliveries that are outside of your control, provided you ship on time. No More Overriding Opt-Out Preferences If a buyer has opted out of receiving messages, you can’t override that preference unless the message is crucial for completing the order. How Does This Impact Sellers? Better Communication Control This change is designed to ensure that you’re using the Buyer-Seller Messaging tool only for relevant, order-specific communication, not for marketing purposes. This limits spam-like messages and improves the customer experience. Easier Management with Message Templates With Amazon now recommending the use of templates, sellers can easily comply with the new rules. These templates are designed to be automated, so you can focus on running your business, not worrying about formatting each individual message. Improved Customer Experience By eliminating promotional messages, buyers can feel more confident that communications will only be about the status of their order or any customer service inquiries. This helps build trust with your customers and may lead to higher satisfaction. Who Should Be Paying Attention? Current Sellers Using Buyer-Seller Messaging for Marketing If you’ve been using the messaging tool to send marketing emails or promotional offers, you’ll need to shift your strategy. Amazon is strictly enforcing its rules, and violating these can result in penalties or account health issues. New Sellers and Those Not Using Templates If you’re new to Amazon or haven’t been using message templates, now is the time to get familiar with them. They’ll ensure you remain compliant and streamline your messaging process. Sellers with a Large Volume of Orders If you’re a high-volume seller, automating messaging using templates will save you time and help ensure compliance at scale. How BigInternetEcommerce.com Helps You Navigate the Changes Messaging Compliance Audits • We can assess your current messaging practices to ensure they’re aligned with Amazon’s updated rules. • We’ll provide recommendations for optimizing your messaging strategy to stay compliant. Message Template Setup • We assist in setting up message templates to automate order-related communication and minimize manual effort. • We guide you in integrating templates into your daily workflow, so you’re always ready to comply. Shipping & OTDR Protection Setup • We help configure OTDR protection for shipments and guide you in using the correct shipping labels to prevent late delivery penalties. Amazon’s update to the Buyer-Seller Messaging tool is part of a broader effort to improve customer experience and reduce spammy or irrelevant messaging. For sellers, this means you must be more mindful about how you use the messaging platform and ensure that all communication is relevant and compliant. If you want to ensure your messaging strategy is up-to-date and optimized, now is the time to make adjustments before the new rules impact your account. Want help adjusting to these changes and ensuring your messaging stays compliant? Contact Big Internet Ecommerce today for a free messaging strategy call and stay ahead of Amazon’s latest policy updates. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Amazon’s AI-Powered Audio Summaries

How Amazon’s New AI-Powered Audio Summaries Are Changing the Shopping Game

Leave a Comment / Amazon, Amazon Marketing, seller central /

Amazon is introducing a groundbreaking feature that’s poised to revolutionize how customers shop and how sellers connect with buyers: AI-powered audio product summaries. This new capability allows shoppers to listen to concise, informative summaries of key product features, synthesized by advanced generative AI technology, directly on product detail pages. What Is the AI Audio Summary Feature? Imagine having a helpful shopping assistant who knows your products inside and out, summarizes reviews and product details, and shares this information conversationally—all while you’re on the go. That’s exactly what Amazon’s new audio summaries provide. Available to a subset of U.S. customers on select products, shoppers simply tap the “Hear the highlights” button on a product page, and an AI-generated short audio clip plays key information about the item. This feature pulls from product details, customer reviews, and web insights to create engaging, easy-to-understand audio content. Why This Matters for Sellers Engage Busy, Multitasking Customers More shoppers are browsing while driving, exercising, or otherwise occupied. Audio summaries let them absorb your product’s value without reading, improving engagement and potentially increasing conversions. Enhance Product Discoverability and Trust AI compiles and highlights the most relevant product features and sentiment, helping customers make faster, more confident buying decisions. This can boost your product’s appeal and reduce hesitation. Stay Ahead with Cutting-Edge Shopping Experiences Amazon continues to integrate AI into the shopping journey, and early adoption of these features by sellers can mean a competitive advantage as these tools roll out more broadly. Who Should Pay Attention? Sellers with Detailed or Complex Products: Items that require explanation—electronics, tools, health products—benefit most from clear, digestible summaries. Brands Targeting Mobile-First Shoppers: Customers increasingly shop on mobile devices, often multitasking. Audio features cater to this trend. Sellers Looking to Boost Engagement: Any product can gain from added engagement through audio, increasing the time shoppers spend learning about your item. How Big Internet Ecommerce Helps You Leverage AI Audio Optimize Your Listings: We craft concise, clear product copy that AI can use to generate better audio content. Content Review & Brand Voice Alignment: We monitor AI audio outputs to ensure they accurately represent your brand and product. Integrate AI Audio Into Marketing: We help promote audio-enabled listings and incorporate audio content into broader marketing strategies. Amazon’s generative AI-powered audio summaries offer sellers a new way to engage customers, increase product discoverability, and stay at the forefront of retail innovation. This feature represents the future of convenient, accessible online shopping—and those who leverage it early will reap the rewards. Ready to optimize your product listings for Amazon’s AI audio features? Contact Big Internet Ecommerce today for a consultation and stay ahead of the curve. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Amazon Shopping App

10 Cool Features to Try in the Amazon Shopping App

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

Amazon’s mobile app is more than just a platform for making purchases. It’s packed with innovative features that can transform the way you shop, discover products, and even engage with customers. From AI-powered guides to augmented reality (AR) tools, Amazon’s Shopping app is constantly evolving to enhance the shopping experience. As an Amazon seller, staying up-to-date with these features can help you boost product visibility, engage customers, and improve your sales. Let’s dive into 10 cool features of the Amazon Shopping app that you may not know about, but definitely should. 1. Shopping Guides (AI-Powered) Shopping for unfamiliar products can be overwhelming. Shopping Guides, powered by generative AI, help simplify product research by providing tailored product recommendations. Amazon uses Rufus, its AI-powered assistant, to provide shopping guidance on over 100 product types. This feature helps you find the right products faster while boosting the chances of your product appearing in front of the right customers. 2. Interests (AI-Powered Product Discovery) Amazon’s Interests feature takes product discovery to the next level. It helps customers find products based on their passions, preferences, and price limits. Customers create personalized shopping prompts using everyday language, and Amazon’s AI scans the store to notify them about relevant products, restocks, and deals. For sellers, this means more personalized visibility for your products. 3. View in 3D One of the challenges of shopping online is the inability to inspect products up close. Amazon’s View in 3D feature changes that by providing customers with interactive, 3D models of millions of products. Shoppers can rotate, zoom in, and inspect your product from every angle. This tool is perfect for sellers who want to provide a more engaging, informative product experience. 4. See It On Your Model (AI-Powered Fit Review) See It On Your Model leverages AI technology to let customers visualize how clothing and accessories will look on a model with similar size, body shape, and skin tone. This feature helps customers shop with confidence, reducing returns and improving satisfaction. If you sell fashion or accessories, make sure to take full advantage of this tool to enhance customer confidence in their purchases. 5. Find on Amazon Have you ever seen a product elsewhere but didn’t know where to find it? Amazon’s Find on Amazon feature helps shoppers easily locate similar products to those they see on websites or social media platforms. Simply share an image, and Amazon will display similar items on their platform. This feature is a great opportunity for sellers to have their products discovered without shoppers even needing to know your exact brand or product name. 6. Amazon Lens Ever wanted to buy an item you saw in person, but didn’t know where to get it? With Amazon Lens, customers can now take a picture or scan a barcode to find exact matches or similar items. This feature is incredibly useful for buyers who want to shop more intuitively and quickly. Amazon Lens is an excellent tool to increase your product’s discoverability when customers are looking for exact matches or related items. 7. Virtual Try-On (Augmented Reality) Nothing helps customers make a purchase decision like seeing how the product looks on them. Amazon’s Virtual Try-On feature uses augmented reality (AR) to help customers try on products like sunglasses, lip colors, and eyeshadow virtually. This feature reduces uncertainty and improves conversions—perfect for fashion and beauty sellers. 8. View in Your Room (AR Furniture Shopping) Buying furniture online can be tricky, especially when it comes to size and fit in your space. View in Your Room allows customers to use AR technology to see how furniture, décor, and even smaller items like lamps or coffee makers will fit into their room. This feature helps ensure customers get the right fit and feel more confident about their purchases. 9. Consult-a-Friend When shopping for new products, sometimes a second opinion makes all the difference. Consult-a-Friend allows customers to share a product with their friends and get feedback—via comments or fun emoji reactions. This social shopping feature can encourage engagement with your products, especially when friends have the chance to provide input or reassurance before purchase. 10. Skincare Quiz With so many skincare products available, how do you know which one is right for you? Amazon’s Skincare Quiz helps customers figure out which products match their skin type. By answering a few simple questions, shoppers receive tailored recommendations, making the decision process easier. As a seller, this feature can drive more personalized product recommendations and boost sales for your skincare line. How to Leverage These Features for Your Amazon Store 1. Optimize for AR & 3D Features If you sell products like furniture, fashion, or accessories, make sure to take advantage of View in 3D and View in Your Room to give shoppers a better buying experience. 2. Get Featured in Shopping Guides & Interests Optimize your product listings for relevant keywords so they can be featured in AI Shopping Guides and Interests—increasing your product’s visibility with interested buyers. 3. Promote Your Products on Social Media Encourage customers to use Find on Amazon or Consult-a-Friend to share and seek opinions on your products, increasing social proof and engagement. 4. Use Virtual Try-On and Fit Review If you sell fashion or beauty products, enable Virtual Try-On and See It On Your Model features to help customers visualize how your products will look on them, increasing conversions. Amazon’s AI-powered features are designed to make shopping easier, faster, and more engaging. By using tools like 3D product views, virtual try-ons, and AI-driven recommendations, sellers can improve the shopping experience for their customers and boost sales. By leveraging these features, your products will stand out, and shoppers will feel more confident in their purchases. As an Amazon seller, now is the time to tap into these cutting-edge tools to enhance your listings, engage with customers, and increase your sales potential. Ready to optimize your Amazon store with AI-powered features? Contact Big Internet Ecommerce today to get started with integrating these features into your listings

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New Seller Fulfilled Prime & Premium Shipping Policy

What Amazon’s New Seller Fulfilled Prime & Premium Shipping Policy Updates Mean for U.S. Sellers

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Amazon is updating the Seller Fulfilled Prime (SFP) and Premium Shipping programs, effective June 29, 2025. These changes are designed to enhance delivery reliability and maintain the high standards customers expect from the Prime badge. If you’re a U.S.-based Amazon seller enrolled—or planning to enroll—in these programs, understanding these policy updates is critical to maintaining eligibility and protecting your account health. Key Updates Sellers Need to Know   Stricter Enrollment & Eligibility Requirements for Seller Fulfilled Prime Amazon has refined the criteria sellers must meet to join and stay in the SFP program. This ensures sellers can consistently fulfill Prime expectations for fast and reliable delivery. Premium Shipping On-Time Delivery Rate (OTDR) Increase Premium Shipping now requires a 93.5% OTDR, monitored on weekly basis rather than monthly. Sellers must maintain this high level of delivery performance to remain eligible. Enhanced OTDR Protection via Automation Tools Sellers using Shipping Settings Automation (SSA) on shipping templates and purchasing “OTDR Protected” shipping labels via Amazon Buy Shipping or Veeqo—and shipping on time—will receive protection against late delivery penalties caused by shipping disruptions or events beyond their control. Weekly Performance Monitoring & Escalating Notifications Amazon will review seller performance every week, issuing warnings if metrics fall below standards, followed by removal from the program if corrective action isn’t taken. Major Disruption Event Relief If a major disruption (e.g., natural disaster, widespread logistics breakdown) impacts delivery, Amazon will exclude late deliveries caused by such events from OTDR calculations. What This Means for Your Business Maintain Prime Eligibility With more frequent monitoring and higher OTDR standards, it’s essential to consistently meet delivery expectations to keep the Prime badge—critical for sales and visibility. Leverage Automation to Protect Your Metrics Enabling SSA and using Amazon Buy Shipping or Veeqo labels marked “OTDR Protected” helps shield you from delivery delays that aren’t your fault, reducing risk to your account. Prepare for Weekly Performance Reviews Unlike monthly or 30-day cycles, performance is now evaluated every week. You need tight operational control and rapid response plans to stay compliant. How Big Internet Ecommerce Can Help You Stay Ahead Compliance Audits: We assess your current SFP and Premium Shipping performance and identify risks before Amazon does. SSA Setup & Label Strategy: We help configure shipping templates and train your team to use automation and approved labels for OTDR protection. Weekly Monitoring & Alerts: We establish KPI dashboards and notification systems so you can act immediately on performance dips. Amazon’s program updates for Seller Fulfilled Prime and Premium Shipping emphasize consistent, reliable delivery and stronger seller accountability. For U.S. sellers, adapting to these changes proactively is key to maintaining program eligibility and capitalizing on Prime’s sales benefits. If you want to protect your Prime status and optimize your shipping operations, now is the time to act. Ready to safeguard your Prime eligibility? Contact Big Internet Ecommerce to schedule a Shipping Compliance Strategy Call and stay ahead of these critical updates. Or follow BIE on Instagram & Linkedin.

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Amazon’s AI Video Generator for Sponsored Brands Campaigns

How Amazon’s AI Video Generator Can Transform Your Sponsored Brands Campaigns

Leave a Comment / Amazon, Amazon Marketing, seller central /

  Video advertising is rapidly becoming the most effective way to capture shopper attention on Amazon. However, creating professional-quality video content has traditionally been expensive and time-consuming—putting it out of reach for many sellers. Amazon’s new AI Video Generator changes the game. Available directly in the Sponsored Brands campaign creation workflow, this powerful tool lets sellers create ad-ready, photorealistic videos in minutes—and at no extra cost. Why Video Ads Matter on Amazon Video ads deliver immersive, thumb-stopping content that can boost click-through rates and conversions. In an increasingly crowded marketplace, standing out visually is critical to winning the buy box and growing sales. What Makes Amazon’s AI Video Generator Special? One-Click Creation: Using your product detail page, Amazon’s AI crafts a custom video quickly—no filming, no editing required. Unlimited Variations: Generate multiple videos to test different headlines, calls-to-action, and logos for optimized campaign performance. Integrated Workflow: Create, edit, and launch videos right from the Amazon Advertising console—no outside tools necessary. Cost-Effective: Free to all U.S. sellers and vendors with Sponsored Brands access, saving production costs without sacrificing quality. How Sellers Can Capitalize on This Tool Speed to Market Get video ads live faster than ever—critical for promotions, launches, and seasonal campaigns. Creative Testing Use unlimited video variations to discover what messaging and visuals drive the most engagement. Professional Quality, DIY Simplicity Access photorealistic video without hiring expensive production crews or designers. Big Internet Ecommerce’s Video Strategy Support We help sellers harness this tool by: Setting up Sponsored Brands campaigns designed for video success Creating effective video prompts and editing AI-generated content for brand consistency Analyzing performance data to scale winning video creatives Amazon’s AI Video Generator democratizes access to premium video ads—helping sellers of all sizes compete on the biggest stage. For sellers ready to boost ad engagement, increase conversions, and save time and money on content creation, this tool is a game changer. Ready to elevate your Sponsored Brands campaigns with AI-powered video? Schedule a Video Creative Strategy Call with Big Internet Ecommerce and start creating thumb-stopping ads—fast and free. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Big_Internet_Ecommerce_Amazon_Images_Optimization

Make Sure Your Amazon Product Listings Are Optimally Designed

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It is often asked, what is Amazon listing optimization? It is the process of deliberately taking efforts to raise the position of your product in the organic search results and improving its ranking for particular search queries known as “Amazon Listing Optimization.” You might take all the necessary steps to improve your keyword research, product description optimization, use of appropriate photos, and seller reputation on Amazon. You can convert that visitor into a paying customer if your product listing content provides a solution to the query and concentrates on pertinent keywords. Tips for Enhancing Product Listings to Draw in Targeted Customers Manufacturers and sellers of Amazon products frequently downplay the significance of a strong copy. However, one of the best strategies to enhance your Amazon listings is through content optimization. A customer’s first impression is influenced by everything on a listing page, including the product title, description, image, tags, bullets, specifications, and review answers. As a result, you should use them to promote your brand and goods. The goal of SEO, or search engine optimization, is to increase organic traffic to your Amazon store and product pages. The three pillars of Amazon SEO are user queries, keywords, and convenience. Make your Amazon listings more visible by including pertinent keywords. Users examine the photographs and videos before deciding whether or not to purchase a product. Correct Amazon photography is the greatest approach to offer such things and perfectly convey their attractiveness through visual depiction. To increase external traffic to Amazon listing, provide quality photos. Competitor analysis is an essential technique that will enable you to outsell your rivals on Amazon. Early on in your Amazon selling cycle, performing competitor analysis is usually a good practice that can increase your sales. Setting the proper price should come first, even though thorough competitor analysis can assist you in developing a long-term strategy for the research and development of your items. Your Amazon listings can now be promoted in a variety of new methods, so make sure you use them and remain on top of the trends. You will gradually see an increase in your product views as you make these modifications, and you will soon see your sales climbing quickly. To get the best expert assistance, visit Big Internet Ecommerce right away!

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