Amazon Marketing

Traffic hijacking is one of the biggest challenges Amazon sellers face when running external ads. Every time you drive traffic to your product pages, you want to ensure that the customers land on your product, not a competitor’s. If you don’t include your Seller ID (SMID) in your product URLs, you risk competitors stealing your sales, even if you’ve paid for the traffic. Fortunately, PixelMe has developed a game-changing feature that automatically adds your SMID to product links—eliminating traffic hijacking and securing your conversions. What Is SMID and Why Does It Matter? SMID (Seller ID) is a unique code attached to your product’s URL. It ensures that when customers click your link, they’re sent directly to your offer on the product page, instead of a competitor’s. Without a SMID, Amazon’s standard URL can show whichever seller currently holds the Buy Box, leading to lost sales. The Problem: Traffic Hijacking When a customer clicks your marketing link, they land on your product page—but if another seller holds the Buy Box, the customer ends up purchasing from them. This means you’re paying for traffic that benefits your competitor. The Solution: PixelMe’s SMID Feature PixelMe’s SMID feature automatically attaches your Seller ID to every product link in new campaigns. Here’s how it works: • Existing Campaigns: PixelMe alerts you if any links are missing a SMID and offers a one-click fix. • New Campaigns: PixelMe automatically appends the correct SMID to each Amazon URL, ensuring your traffic is directed to your product. Real-World Benefits: • Maximized ROAS: Every dollar you spend on ads now directly benefits your sales. • Boosted Organic Rankings: More sales attributed to your product improve your organic ranking, driving even more sales. • Secure Conversions: By preventing hijacking, PixelMe ensures that your hard work results in real sales. With PixelMe’s new SMID feature, you can drive high-converting traffic to your Amazon listings without worrying about hijackers stealing your sales. Protect your traffic, maximize your ad spend, and boost your sales today. Pro Tip: Use PixelMe to easily manage your external traffic and unlock the full potential of your marketing campaigns. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends.

Selling on Amazon comes with its challenges, but getting timely help shouldn’t be one of them. Amazon has recently introduced a major update to its Seller Central support system that allows sellers to request a direct call from Amazon support, eliminating the long wait times for tickets and chats. We’ll walk you through how Amazon’s new guided diagnostic flow works, and how you can use it to speed up the resolution of your issues, saving you valuable time and reducing frustration. What is Amazon’s New Call-Back Feature? Amazon’s new system allows sellers to get a direct call from support agents after completing a guided diagnostic process. This means that you’ll spend less time trying to figure out what’s wrong, and more time actually solving your problem. How the New Amazon Support System Works Start with the Guided Diagnostic: The new system walks you through a series of questions about your issue, providing context and narrowing down possible solutions. Provide Key Information: You’ll be asked to provide essential details like your ASIN, issue type, and marketplace. This ensures that your case is routed to the most relevant Amazon rep. Get a Call from the Right Agent: Once you’ve filled in the details, Amazon will connect you with the appropriate agent who can solve your problem quickly. Why Is This Important for Sellers? Faster Problem Resolution: Say goodbye to waiting for support tickets to be resolved. Get immediate access to Amazon’s experts. Better Support Experience: With detailed context provided upfront, you’re connected to the right person the first time, cutting down on back-and-forth. Save Time: The faster you resolve issues, the more time you have to focus on growing your business. How Big Internet Ecommerce Can Help While Amazon’s new system offers a much-needed improvement in support, we also understand that navigating these tools can be overwhelming. That’s where we come in. Our team can guide you through the process, helping you optimize your support tickets, avoid common mistakes, and make the most out of the new system. If you need additional help with Amazon Seller Support or want to streamline your entire seller experience, we’re here for you. Contact us today for a consultation Follow BIE on Instagram & Linkedin to stay updated with the trends. 

Amazon’s AI-powered assistant, Rufus, is celebrating its first anniversary, and the question on every seller’s mind is: How is it performing? While there have been improvements, some inconsistencies still persist. In this blog post, we’ll explore what Rufus is, how it’s evolving, and what it means for Amazon sellers like you. What is Rufus? Rufus is Amazon’s AI chatbot designed to assist customers in navigating the vast product selection on Amazon. It provides recommendations, answers product-related questions, and attempts to make the shopping experience more efficient for users. What’s Working with Rufus? Improved Product Recommendations: Rufus now offers better product suggestions, especially for popular items like Amazon products (Echo, Kindle, etc.). Efficient Shopping Experience: Customers benefit from quick answers and tailored suggestions, enhancing their overall shopping experience. What’s Not Working? Promotes Amazon Products: Rufus tends to recommend Amazon-branded products, which can make third-party sellers feel sidelined. Inconsistent Recommendations: There are instances when Rufus fails to recommend the right products, especially when it comes to niche or custom items. Why This Matters for Sellers More Visibility for Amazon Products: Sellers should recognize that Rufus can drive increased visibility for Amazon-branded products, which can impact third-party product visibility during Prime Day and other events. Stay Updated: While Rufus is still a work in progress, it’s essential for sellers to stay ahead of the curve and optimize their listings to work with Amazon’s evolving AI technology. How to Optimize for Rufus To stay competitive, optimize your listings for Amazon’s AI recommendations: Enhance your product descriptions, images, and titles. Use Amazon tools like A+ Content, Vine, and FBA to improve product visibility and align with Rufus’ recommendations.   Rufus has a long way to go before becoming a perfect AI tool, but it has the potential to revolutionize how customers shop on Amazon. Amazon sellers must stay updated on Rufus’ progress and adjust their strategies to ensure their products are visible and recommended by Amazon’s AI. Pro Tip: Want to make your listings AI-friendly? Start by optimizing your content for better engagement with Rufus. Ready to optimize your listings for Rufus? Contact us today to get started on optimizing your Amazon strategy. Follow BIE on Instagram & Linkedin to stay updated with the trends.

Selling on Amazon continues to be a profitable venture, and the numbers speak for themselves. In 2024, independent sellers contributed over 60% of sales on Amazon, and more than 55,000 sellers achieved over $1 million in sales. If you’re an Amazon seller, this is your time to shine. In this blog post, we’ll dive into the latest Amazon selling stats, how these insights can inform your strategy, and how Amazon’s tools can help you scale your business. Key Amazon Selling Stats for 2025 Amazon’s Trust in Independent Sellers More than 60% of sales on Amazon come from independent sellers. These sellers are driving Amazon’s success, and Amazon has provided them with powerful tools and services to grow their businesses. Prime Day Success Prime Day 2025 saw record-breaking sales for independent sellers, proving that with the right preparation, sellers can achieve incredible results during major events. Amazon’s Anti-Counterfeit Measures Amazon has improved brand protection, blocking 99% of infringing listings before brands even had to report them. This helps legitimate sellers protect their products and ensures customers trust the Amazon platform. Cost Efficiency with FBA FBA continues to be 70% more cost-effective than other premium fulfillment services, allowing sellers to save on shipping costs and boost profitability. Buy with Prime Increases Sales Sellers using Buy with Prime reported a 25% increase in off-Amazon purchases, showing how leveraging Amazon’s brand recognition can significantly improve sales. How Amazon’s Tools Help Sellers A+ Content: Enhance your listings with rich media and gain better visibility. Brand Analytics: Track performance and understand customer behavior to make data-driven decisions. Buy with Prime: Boost sales with Prime delivery benefits and customer trust. FBA: Outsource storage, packing, and shipping to Amazon, and take advantage of Amazon’s global infrastructure. How Big Internet Ecommerce Can Help At BigInternetEcommerce.com, we specialize in helping sellers optimize their Amazon strategy. From brand protection to inventory management, we provide the expertise you need to grow your business effectively. Amazon Strategy Optimization: We analyze your sales data, performance metrics, and competitive positioning to create actionable insights. Brand Registry Assistance: Protect your brand and leverage Amazon’s tools for greater visibility. Prime Day Preparation: We help you strategize for Prime Day and other major events to maximize your sales potential. FBA Integration: We assist you in integrating FBA into your supply chain for efficient, cost-effective fulfillment. Ready to optimize your Amazon strategy and scale your business? Contact us to start your journey toward success. Follow BIE on Instagram & Linkedin to stay updated with the trends.

If you’re a business looking to simplify your purchasing process and save on shipping costs, Amazon Business Prime is the program you’ve been waiting for. Amazon has designed Business Prime specifically to help businesses of all sizes—from small companies to large enterprises—optimize their purchasing operations and reduce procurement costs. In this blog post, we’ll cover everything you need to know about Amazon Business Prime, including the key benefits, pricing plans, and how it can help your business grow. What is Amazon Business Prime? Amazon Business Prime is a membership program built specifically for businesses, offering enhanced benefits such as free shipping, spend analytics tools, and Guided Buying to help you make more informed purchasing decisions. Designed for businesses of all sizes, Business Prime lets you access Amazon’s vast selection of products while giving you the tools to track spending, manage inventory, and simplify the procurement process. Why Does Amazon Business Prime Matter for Your Business? Cost Savings With free shipping on eligible orders, Amazon Business Prime can help reduce shipping costs and allow you to take advantage of member-only offers and deals throughout the year. Plus, you can access extended payment terms for better cash flow management. Streamlined Purchasing Spend Visibility dashboards help you track your purchasing history, providing valuable insights into where you can consolidate purchases and optimize costs. Guided Buying helps ensure that your team makes purchases according to company policies and from preferred suppliers. Enhanced Flexibility Whether you’re a small business or a large enterprise, Business Prime has a plan for you. With different plans tailored to various business needs, you can select the one that best suits your organization’s size and purchasing goals. Amazon Business Prime Pricing Plans Business Prime Duo: $0/year for sole proprietors (with a personal Prime membership). Business Prime Essentials: $179/year for small businesses with up to 5 users. Business Prime Small: $499/year for businesses with up to 20 users, offering enhanced tools like Guided Buying and Spend Visibility. Business Prime Medium: $1,299/year for businesses with up to 200 users, offering greater control and analytics. Business Prime Enterprise: $10,099/year for larger organizations, with the most advanced tools and benefits for unlimited users. How BigInternetEcommerce Can Help At BigInternetEcommerce.com, we understand the complexities of running a business efficiently. Here’s how we can support you in leveraging Amazon Business Prime: Help with Registration: We guide you through the process of registering for Amazon Business Prime and selecting the best plan for your needs. Optimization Tips: We help you optimize spend visibility and set up Guided Buying policies for more efficient purchasing. Cost-Saving Strategies: We provide insights into how you can leverage Amazon Business Prime’s features to reduce procurement costs and improve your business operations. Contact us today to learn how Amazon Business Prime can simplify your purchasing and help your business grow. Follow BIE on Instagram & Linkedin to stay updated with the trends. 

As an Amazon seller, protecting your brand is one of the most important steps in building a successful business. One of the best ways to do this is by registering your trademark and enrolling in Amazon’s Brand Registry. This will not only protect your intellectual property, but also open the door to exclusive tools that help boost your brand’s visibility, protect your listings, and optimize your Amazon store for greater sales. In this blog post, we’ll break down the steps involved in trademark registration, why it matters for your Amazon store, and how to take advantage of Brand Registry. What is Amazon Brand Registry? Amazon’s Brand Registry is a program designed to help sellers protect their brands and enhance their presence on Amazon. By enrolling in Brand Registry, you gain access to several powerful tools, including: A+ Content: Enhance your product listings with rich, engaging media that provides more detailed information about your brand and products. Brand Analytics: Access insights on customer behavior, search trends, and competitive analysis to improve your product’s visibility and sales performance. Counterfeit Protection: Monitor your listings for counterfeit activity and take down infringing products. To get started, you need to register your trademark through the USPTO (United States Patent and Trademark Office) and then use this registration to enroll in Brand Registry. Why Is Trademarking Important for Amazon Sellers? Legal Protection By trademarking your brand, you secure legal ownership of your brand’s name, logo, and other unique identifiers. This protects you from unauthorized sellers and helps you defend your brand against counterfeit products. Exclusive Tools With Brand Registry, you unlock powerful features like A+ Content, Brand Analytics, and more. These tools allow you to enhance your product listings and increase visibility on Amazon. Brand Authority Trademarking and registering with Amazon’s Brand Registry signals to customers that your brand is legitimate and trustworthy, increasing their confidence in purchasing your products. How Big Internet Ecommerce Can Help You with Trademarking and Brand Registry At BigInternetEcommerce.com, we understand the importance of brand protection for Amazon sellers. Here’s how we can support you: Trademark Registration: We can guide you through the process of registering your trademark and ensuring it meets all necessary requirements. Brand Registry Enrollment: We assist with enrolling your brand in Amazon’s Brand Registry, so you can start leveraging the powerful tools available. Brand Protection Strategy: We help you implement brand protection strategies to monitor counterfeit activity and protect your listings. Ready to protect and grow your Amazon business? Book a consultation with us today, and let’s get your Brand Registry and trademarking process started! Follow BIE on Instagram & Linkedin to stay updated with the trends.