Amazon Marketing

If you’re an Amazon seller looking to optimize your business performance, you’ve probably found yourself overwhelmed by the sheer amount of data available to you. From inventory management to advertising insights, keeping track of everything can feel like a daunting task. Fortunately, Amazon Custom Analytics is here to help. Launched in 2025, Amazon Custom Analytics is a powerful tool within Seller Central that allows sellers to create custom dashboards using a wide variety of business metrics. This new feature provides an easy-to-use business intelligence (BI) solution that can help you understand your store’s performance, track trends, and make data-driven decisions—without relying on third-party BI tools. What Is Amazon Custom Analytics? Amazon Custom Analytics is an advanced reporting tool that consolidates data from multiple areas of your business, including: Inventory: Track stock levels, replenishment rates, and more. Advertising: View ad performance, including ACoS, ROAS, and other key metrics. Financials: Monitor revenue, expenses, and profitability. Sales Trends: Track sales performance and identify growth opportunities. This tool is designed to help sellers make better business decisions by offering comprehensive data in a single dashboard, making it easier to analyze performance across different areas of your business. Key Features of Amazon Custom Analytics Real-Time Dashboards Build customized dashboards tailored to your specific business needs. Track everything from inventory management to advertising performance in one place. Integrated Metrics Combine data from FBA, sales, and ads to get a comprehensive view of your business performance. Eliminate Manual Reporting No more exporting data from multiple reports. Amazon Custom Analytics does it all for you. Actionable Insights Quickly identify trends, monitor sales and ad performance, and use these insights to improve your business strategy. Why Is Amazon Custom Analytics a Game-Changer? Amazon Custom Analytics is a game-changer for sellers because it eliminates the need for multiple tools and manual reporting. It centralizes data, provides real-time insights, and simplifies decision-making. Whether you’re an established brand or a new seller, this tool gives you the power to: Optimize ad campaigns with actionable metrics. Track inventory levels to prevent stockouts and overstocking. Monitor sales trends and identify profitable opportunities. This tool is a must-have for sellers who want to scale their Amazon business without getting bogged down in complex spreadsheets. How Big Internet Ecommerce Can Help You Leverage Amazon Custom Analytics At Big Internet Ecommerce, we specialize in helping Amazon sellers optimize their performance. Here’s how we can assist you in leveraging Amazon Custom Analytics: Dashboard Setup: We’ll help you customize dashboards to track the metrics that matter most to your business. Data Interpretation: Our experts will analyze the data for you, turning insights into actionable strategies. Ongoing Support: We’ll help you monitor trends, optimize advertising, and ensure your business is always performing at its best. Need help getting started with Amazon Custom Analytics? Book a consultation today to get the most out of your data and drive growth in your business. Follow BIE on Instagram & Linkedin to stay updated with the trends.

In the highly competitive world of Amazon selling, launching a new product can be both exciting and challenging. One of the key factors that influence the success of a new product launch is customer trust, and what better way to build that trust than with reviews? Amazon has recently updated its Vine program, allowing sellers to receive authentic reviews even before their product officially launches. This opens up a new avenue for sellers to gather social proof and increase visibility from day one. In this blog post, we’ll explain how you can leverage Amazon Vine to supercharge your product launch. What Is Amazon Vine and How Does It Work? Amazon Vine is a review program that allows sellers to offer free products to Vine Voices—Amazon’s most trusted product reviewers. In exchange for receiving a product for free, Vine Voices leave detailed, authentic reviews on the product page. In the past, sellers had to wait until their product launched to begin collecting reviews. Now, thanks to the new updates to Amazon Vine, sellers can gather reviews before their product even hits the marketplace. Why Should You Use Amazon Vine for Your Product Launch? Boost Product Visibility Getting early reviews helps your product gain visibility in Amazon’s crowded marketplace. Products with reviews are more likely to rank higher, making it easier for customers to find them. Increase Trust with Real Customer Feedback Customers trust products with real reviews, especially from Vine Voices. These reviews improve conversion rates, making customers feel confident in their purchase decisions. Jumpstart Your Product Launch With up to 30 reviews from day one, you’ll have immediate social proof that can set your product apart from the competition. How to Enroll in Amazon Vine Enrolling your product in Amazon Vine is easy: Go to Seller Central and navigate to the Vine program section. Select “Enroll a product in Vine” and follow the instructions. Vine will match your product with eligible Vine Voices who will leave detailed reviews. Ready to Launch Your Product with Reviews? Leveraging Amazon Vine before your product launches is an effective way to build credibility, increase visibility, and jumpstart your sales. By getting authentic reviews from Vine Voices, you’ll set your product up for success and gain a competitive edge. Need help optimizing your product launch? At Big Internet Ecommerce, we specialize in helping Amazon sellers maximize their launch potential. Book a consultation today and learn how we can help you optimize your product strategy. Follow BIE on Instagram & Linkedin to stay updated with the trends.

Selling on Amazon is an exciting opportunity, but choosing the right products to sell is crucial for success. In this guide, we’ll show you how to use Amazon’s Best Sellers Lists to find top-selling products and offer actionable strategies to boost your sales in 2025. What Are Amazon Best Sellers Lists? Amazon’s Best Sellers Lists display the most popular products in the Amazon store, based on sales volume. These lists are updated regularly, providing real-time insights into customer demand and the products that are trending. You can use these lists to identify high-demand products and uncover profitable niches for your business. 4 Strategies to Find Profitable Product Ideas Put Your Own Spin on Trending Products Find a product that’s already trending and think about how you can differentiate it. Whether it’s adding a unique feature, improving quality, or targeting a niche audience, there’s always room for improvement. Monitor Sales and Metrics To make sure your products are successful, track their performance using Amazon Seller Central. Monitor sales data, customer feedback, and performance metrics to optimize your listings and drive more sales. Get Inspired by Successful Businesses Look at successful entrepreneurs and see what kinds of products they’ve been able to scale. Whether it’s fitness equipment, fashion, or handmade products, studying success stories can help inspire your next product. Conduct Product Research Before making a decision, conduct thorough product research. Use tools like Amazon search, Product Opportunity Explorer, and Movers & Shakers to analyze demand, competition, and customer preferences. Amazon Tools to Help You Find Best-Selling Products Best Sellers Lists: Browse top products in every category to identify trends. Movers & Shakers Lists: See the biggest gainers in sales rank over the last 24 hours. Product Opportunity Explorer: Dive into detailed analytics to identify customer behavior, reviews, and product seasonality. By leveraging Amazon’s Best Sellers Lists and tools like Product Opportunity Explorer, you can identify profitable products and launch a successful Amazon business in 2025. Whether you’re a beginner or looking to expand your product offerings, these resources will guide your way. Need help finding the right product for your Amazon business? At Big Internet Ecommerce, we specialize in helping Amazon sellers optimize their product strategies for growth. Book a consultation today to get started! Follow BIE on Instagram & Linkedin to stay updated with the trends.

Starting a new product launch on Amazon can feel overwhelming, but with the right tools and strategies, it’s an exciting opportunity to grow your business. In today’s blog post, we’ll walk you through five key steps to ensure your product launch is successful on Amazon in 2025. 1. Enroll in Brand Registry for Added Protection If you’re launching a new product on Amazon, the first thing you should do is enroll in Amazon Brand Registry. Brand Registry gives you access to powerful tools like A+ Content and Manage Your Experiments, which can help optimize your product listings and measure performance to drive more sales. 2. Use Amazon Vine for Customer Reviews The next step is to get reviews. Use Amazon Vine, a program that helps new products get authentic reviews from trusted Vine Voices. Positive reviews are key to building trust with customers, and Vine helps ensure that your product has credible feedback right from the start. 3. Set Up Automate Pricing for Competitive Advantage As part of your launch, you need to make sure your pricing remains competitive. The Automate Pricing tool allows you to adjust prices automatically based on market trends, so you don’t have to manually change your prices every time a competitor shifts theirs. 4. Fulfillment by Amazon (FBA) for Hassle-Free Logistics With FBA, Amazon handles the storage, packing, and shipping of your products. This program lets you focus on growing your business, while Amazon takes care of the logistics. It also gives your products Prime eligibility, which can increase sales by offering fast, free shipping. 5. Advertise Your Product with Amazon Ads Finally, it’s crucial to promote your product to boost visibility. Use Amazon Ads like Sponsored Products, Sponsored Brands, and Sponsored Display Ads to get your product in front of more customers. Running promotions or using coupons can also help increase conversions. A successful product launch on Amazon requires a well-thought-out strategy, from getting reviews to optimizing your listings and advertising. By following these steps, you’ll be on your way to building a successful product launch and growing your Amazon business. Need help getting started with your Amazon product launch? Book a consultation today with Big Internet Ecommerce to optimize your launch strategy and increase your chances of success! Follow BIE on Instagram & Linkedin to stay updated with the trends.

Selling on Amazon is a huge opportunity, but as a beginner, there’s a lot to learn. From creating great listings to experimenting with Amazon marketing tools, Amazon provides everything you need to launch and scale your business globally. In this post, we’ll guide you through the essential steps and strategies you need to start selling on Amazon in 2025. 1. Create Great Product Listings The first step to success on Amazon is creating product listings that stand out. Make sure your product detail pages are optimized with high-quality images, clear and compelling product descriptions, and accurate pricing. Don’t forget to set up a Brand Store to showcase all of your products in one place. 2. Use Amazon’s Marketing Tools To boost visibility, Amazon offers a suite of marketing tools that can help you promote your products: Sponsored Products: These ads appear in search results and on product pages, helping you increase product visibility. Fulfillment by Amazon (FBA): Let Amazon handle storage, packing, and shipping, so you can focus on growing your business. Plus, with Prime eligibility, you can offer fast, free shipping to customers. 3. Prepare for Seasonal Events Understanding Amazon’s seasonal events, like Prime Day, is essential to your success. These events bring a lot of traffic, but they also come with deadlines for inventory and deal recommendations. Make sure you’re prepared to take advantage of these events by sending inventory to FBA and monitoring your deals. 4. Test, Optimize, and Learn Amazon gives you the tools to test your strategies and optimize them. Don’t be afraid to experiment with different strategies—track your performance, learn from the results, and continue optimizing. 5. Understand the Costs and Fees Selling on Amazon isn’t free, and understanding the costs involved is key to making your business profitable. Amazon charges fees for listing products, using FBA, running ads, and other services. Calculate your fees and profit margins to make sure your business remains profitable. 6. Leverage Amazon’s Data and Insights Amazon provides powerful tools like the Product Opportunity Explorer to help you identify high-demand products and low-competition niches. Use these insights to help you make informed decisions and grow your business. Conclusion: Ready to Start Your Amazon Journey? Selling on Amazon can be a lucrative business, but it requires careful planning, testing, and optimization. By following these beginner tips and leveraging Amazon’s tools and resources, you’ll be well on your way to building a successful online store. Need help getting started? At Big Internet Ecommerce, we specialize in helping beginners optimize their Amazon strategy. Book a consultation with us today to set your Amazon business up for success. Follow BIE on Instagram & Linkedin to stay updated with the trends.

With millions of sellers competing for customer attention on Amazon, standing out can be difficult. But with the right strategies in place, you can compete smarter, not harder. Mickey Toogood, Sr. Content Marketing Manager at Amazon, shares some of the best strategies to help sellers succeed in competitive niches. 1. Product Differentiation: Make Your Product Stand Out In a competitive market, differentiation is key. Research your competitors and understand what makes their products successful. Then, find a unique angle for your product to ensure that customers choose your product over others. How to Differentiate: Offer unique features or variations not found in competitor products. Use high-quality images and videos to highlight your product’s value proposition. Focus on customer experience by improving packaging, delivery times, or after-sales support. 2. Price Smartly with Automate Pricing Pricing is one of the most important factors in the buying decision for customers. With Amazon’s Automate Pricing tool, you can adjust your prices automatically to stay competitive within your target range. This tool helps you avoid price wars while ensuring your product remains attractive to price-conscious customers. How to Use Automate Pricing: Set a minimum price limit to avoid going below a sustainable price. Adjust pricing based on competitors’ actions to stay in the market. 3. A+ Content: Make Your Product Shine A+ Content offers sellers the chance to enhance their listings with rich images, videos, and detailed descriptions. It’s a great way to stand out and engage customers with more information about your product. With A+ Content, you can showcase your product’s benefits and features, making it more likely to convert viewers into buyers. A+ Content Tips: Use high-resolution images and video demonstrations. Highlight your product’s key benefits and unique features. Make your content more appealing with lifestyle images or comparison charts. 4. Promotions and Ads: Boost Your Product Visibility In addition to your product listings, Amazon offers several ways to promote your products and get them in front of more customers. Use promotions, coupons, and sponsored ads to increase your product visibility. Promotions & Ads Tips: Run special promotions like Lightning Deals or Coupons to boost visibility. Use Sponsored Products, Sponsored Brands, and Sponsored Display Ads to target specific audiences and drive traffic to your listings. 5. Use Data and Tools to Optimize Your Strategy Finally, you can’t improve what you don’t measure. Amazon offers a range of tools like the Product Opportunity Explorer and Seller Central Reports to help you analyze performance and identify areas for improvement. Tools for Success: Product Opportunity Explorer: Find profitable products and low-competition niches to target. Seller Central Reports: Track key performance metrics like sales, conversion rates, and advertising ROI. Ready to optimize your Amazon strategy? At Big Internet Ecommerce, we can help you implement these proven strategies and make the most of Amazon’s tools to boost your sales and increase visibility. Book a consultation  today to start growing your Amazon business! Follow BIE on Instagram & Linkedin to stay updated with the trends.