Amazon Marketing

In the fast-paced world of Amazon selling, staying on top of profitability, inventory, and advertising performance can feel like a constant struggle. ReportZapp—the latest offering from Zamorins Solutions—is here to change that. This AI-powered analytics tool offers real-time tracking and customizable reports, giving sellers the insights they need to maximize profits and optimize operations. What is ReportZapp? ReportZapp is a powerful analytics platform built to help Amazon sellers better manage their businesses. With its real-time dashboards, sales forecasting, advertising insights, and inventory management features, ReportZapp allows sellers to track every aspect of their business performance in one place. By leveraging AI-driven insights, ReportZapp makes it easier for sellers to make data-driven decisions, helping them save time, increase sales, and reduce unnecessary costs. How Does ReportZapp Work? 1. Real-Time Profitability Tracking With ReportZapp, you can track your profitability in real-time. This feature gives you a clear picture of how your sales and costs compare, helping you make informed decisions about your business strategy. 2. AI-Powered Sales Forecasting Using AI, ReportZapp can predict sales trends and help you optimize your inventory and advertising efforts based on real-time data. 3. Advertising Insights With built-in advertising analytics, you can monitor key metrics like ACoS, ROI, and more. This helps you tweak your campaigns for better results and higher profitability. 4. Inventory Management Track your inventory levels, set up alerts for low stock, and manage your product turnover efficiently—all within one platform. Who Can Benefit from ReportZapp? ReportZapp is tailored to small and mid-sized sellers who need an easier way to track their business’s health. If you’re an Amazon seller who needs better insights into your profitability, inventory, and advertising, ReportZapp could be a game-changer. How Big Internet Ecommerce Can Help You Leverage ReportZapp At Big Internet Ecommerce, we help sellers integrate ReportZapp into their workflow for better decision-making and profit optimization. Here’s how we can assist: Onboarding and Setup: We’ll help you set up ReportZapp for seamless integration with your Amazon account. Data Interpretation: Understand your reporting insights and optimize your business strategy. Performance Monitoring: Use AI-driven tools to stay ahead of competitors and scale your business effectively.   Want to take control of your Amazon profits? Book a consultation today with Big Internet Ecommerce and start leveraging ReportZapp to optimize your operations and boost your Amazon sales. Follow BIE on Instagram & Linkedin to stay updated with the trends.

In a significant policy shift, Amazon has expanded its Vine program to include authorized resellers, enabling them to generate trusted reviews for new ASINs or slow-moving products. This change presents a game-changing opportunity for resellers, but it also comes with new risks that require careful management to maintain brand integrity. In this post, we’ll explore how Amazon Vine for resellers works, the benefits and risks of participating, and how to leverage this change for maximum growth without sacrificing brand trust. What is Amazon Vine? Amazon’s Vine program is an exclusive review system that allows sellers to provide their products to Vine Voices—Amazon’s most trusted reviewers. These reviewers provide detailed, unbiased feedback that can help boost a product’s visibility and sales on Amazon. For resellers, the program opens the door to review generation for products that might otherwise be slow to build momentum. How Resellers Can Benefit from Amazon Vine Now, authorized resellers can leverage Amazon’s Vine program to accelerate review collection for new products, especially those with fewer than 30 reviews. The main advantages include: Fast-track review generation for new ASINs. Honest, detailed reviews from trusted Vine Voices. Increased trust from customers who rely on Vine reviews for their purchasing decisions. The Risks of Amazon Vine for Resellers However, there are risks that come with Vine program participation: Inconsistent messaging in reviews that could hurt your brand’s positioning. Review suppression if a product is incorrectly enrolled or if there’s a mismatch between your Amazon listings and the reviews. Potential abuse by counterfeiters or black-hat resellers who manipulate the system. How to Stay in Control of Your Brand’s Reputation To ensure your brand stays protected, follow these best practices: Audit reseller access in Brand Registry regularly. Monitor Vine reviews for any inconsistencies in messaging or tone. Clarify agreements with resellers on review-related responsibilities and permissions. By taking proactive steps, you can ensure that your participation in the Vine program helps your business grow without compromising brand trust. Make the Most of the Vine Program Amazon Vine offers resellers a unique opportunity to accelerate review generation for new and slow-moving products. By understanding the risks and implementing best practices, you can leverage the Vine program to gain a competitive edge in the marketplace while maintaining your brand integrity. Need help optimizing your Amazon strategy? Book a consultation with BigInternetEcommerce to learn how we can help you leverage Amazon Vine and optimize your product listings for success. Follow BIE on Instagram & Linkedin to stay updated with the trends.

Dropshipping on Amazon remains a popular business model for ecommerce sellers looking to reach a global customer base without managing inventory. If you’re considering expanding your product offerings on Amazon in 2025, dropshipping is an excellent way to start selling without upfront costs or the need to maintain inventory. In this blog, we’ll guide you through the basics of how dropshipping works on Amazon, what you need to do to get started, and how Amazon makes it easier to scale and sell globally. What is Dropshipping? Dropshipping is a fulfillment method where the seller doesn’t stock the products themselves. Instead, when a customer places an order, the seller works with a third-party supplier who ships the product directly to the customer. This model eliminates the need to invest in inventory upfront, making it a low-risk option for new sellers. How Does Dropshipping on Amazon Work? You can sign up as a seller on Amazon and list your products. When a customer places an order, you simply forward the order to your supplier who will ship the product directly to the customer. You do not handle any of the product fulfillment yourself. Why Dropshipping on Amazon in 2025 Is Worth It With Amazon’s global reach and Prime customer base, dropshipping is more profitable than ever. In 2024, 60% of sales came from independent sellers, many of whom use dropshipping to sell globally without holding inventory. Amazon also offers a variety of tools and programs to help sellers scale, including Product Opportunity Explorer and FBA (Fulfilled by Amazon). Steps to Get Started with Dropshipping on Amazon Create an Amazon Seller Account Sign up and choose a selling plan that suits your needs. Find a Reliable Supplier Search for suppliers who understand Amazon’s policies and can deliver quality products on time. List Products and Optimize Your Listings Ensure that your product listings are clear, well-optimized, and attractive. Automate the Process Use tools like GeekSeller to streamline order fulfillment. Handle Customer Service Ensure you provide excellent customer service, including returns and exchanges, to meet Amazon’s policies. Ready to start your dropshipping journey? At Big Internet Ecommerce, we specialize in helping you optimize your Amazon dropshipping business. Book a consultation today and start your global selling journey! Follow BIE on Instagram & Linkedin to stay updated with the trends.

Retail is undergoing a dramatic transformation, thanks to the rise of Augmented Reality (AR). This innovative technology is bridging the gap between digital and physical shopping experiences, creating more immersive and interactive ways for consumers to engage with products before making a purchase. In this blog, we’ll dive into how AR technology is reshaping retail, the key applications and benefits of AR in shopping, and how businesses can leverage AR to enhance their customer experience and drive higher conversions. What is Augmented Reality in Retail? Augmented reality overlays digital elements onto the real world through devices like smartphones, tablets, or even AR glasses. Unlike virtual reality, which creates an entirely digital environment, AR enhances what the user already sees with added information and features. For example, consumers can use AR to try on shoes virtually, place furniture in their homes to visualize fit, or even see product details through interactive images. AR in retail has the potential to increase engagement, reduce returns, and enhance decision-making by providing more information in a fun and interactive way. Key Applications and Benefits of AR in Retail Virtual Try-Ons Virtual try-ons are a powerful application of AR in the fashion and beauty sectors. By using AR, customers can try on shoes, eyewear, or apparel digitally, giving them a better sense of how the items will look or fit before they make a purchase. This leads to reduced return rates and increased customer satisfaction. Home Furnishing Visualization One of the most popular uses of AR is for home furnishing retailers. AR apps let consumers see how furniture or décor will look in their own space, providing them with more confidence in their purchasing decision. This has become a game-changer for customers who may have previously hesitated due to uncertainty over how the items would fit in their homes. Enhanced Customer Engagement AR creates an interactive and engaging shopping experience that keeps customers more invested in the purchasing process. This increased engagement leads to higher conversion rates and better customer retention. AR also gives sellers a competitive edge, attracting tech-savvy consumers who appreciate new, innovative shopping experiences. The Future of Augmented Reality in Retail As AR technology continues to advance, we can expect to see even more sophisticated applications for retailers: Improved product visualizations that offer even more realistic displays Integration with artificial intelligence (AI) to offer personalized shopping experiences Widespread adoption of AR tools across various retail sectors Enhanced hardware like AR glasses that make AR more accessible and convenient for consumers The future of augmented reality in retail is bright, with more innovative solutions on the way to improve the customer shopping experience. How Big Internet Ecommerce Can Help At Big Internet Ecommerce, we help businesses integrate AR technologies into their retail strategies to enhance engagement, reduce returns, and boost conversions. We assist with: AR tool integration to create engaging product experiences Optimization of AR experiences for mobile and desktop platforms Training your team to leverage AR for marketing and product visualization Ready to revolutionize your retail experience? At Big Internet Ecommerce, we specialize in helping businesses integrate augmented reality to create more engaging, interactive, and effective shopping experiences. Book your consultation today to explore how AR can enhance your sales and customer satisfaction. Follow BIE on Instagram & Linkedin to stay updated with the trends.

In a major change for FBM sellers, Amazon has officially announced that price-banded shipping rates will be deprecated on June 30, 2025. Sellers who have relied on price bands to calculate shipping based on order value will need to adjust their shipping settings to per-item or weight-based rates. This change presents a challenge for many sellers, especially those with variable-sized products or custom items that don’t fit into Amazon’s more rigid shipping models. In this post, we’ll break down what’s changing, what sellers need to do to stay compliant, and how you can adapt to ensure your business continues to thrive. What’s Changing with Price-Banded Shipping? Amazon’s price-banded shipping allowed FBM sellers to set shipping fees based on the total price of the order. However, this model is being removed in favor of more rigid shipping structures that use per-item rates or weight-based shipping. This means that sellers will no longer have the flexibility to charge $5 for orders under $25, and $20 for orders over $50. Instead, they’ll need to switch to shipping methods that are either per-item or based on the weight of the products being shipped. How This Will Impact FBM Sellers For many FBM sellers, this change could create significant challenges. Here’s why: Increased Complexity for Custom or Oversized Products Sellers who offer custom or oversized products will find it difficult to fit into Amazon’s per-item or weight-based shipping models. Small products may cost $10 to ship, while larger products might cost $50 to ship, leading to potential profit loss or overcharging customers. 2. No More Flexibility for Shipping Costs With price-banded shipping, sellers had a simple way to account for shipping costs across multiple products and order values. Removing this option means sellers will need to either increase their prices across the board or absorb the extra cost for larger and heavier items. How to Adapt to the New Shipping Rules Adjust Your Shipping Templates The first step is to update your shipping templates in Amazon Seller Central to reflect the new per-item or weight-based rates. Make sure your pricing model accounts for the different sizes and weights of your products. Split SKUs for Different Sizes For sellers with multiple size options in one listing, it’s a good idea to split those listings into separate SKUs for each size. This will help ensure accurate shipping costs and avoid any overcharging. Explore Third-Party Shipping Solutions If the new per-item or weight-based rates don’t work for your products, consider using third-party logistics (3PL) to manage your shipping and fulfillment outside of Amazon’s system. This could give you more control over shipping costs and the ability to maintain competitive prices. Stay Agile and Optimize Your FBM Strategy Amazon’s removal of price-banded shipping presents a challenge for many FBM sellers, but with the right strategy, you can navigate these changes smoothly. By updating your shipping templates, optimizing inventory, and adjusting pricing, you can continue to maintain profitability while staying compliant with Amazon’s new rules. Need help adapting your FBM strategy to the new shipping requirements? Contact Big Internet Ecommerce today for expert advice on shipping optimization and FBM strategy. Follow BIE on Instagram & Linkedin to stay updated with the trends.

In an exciting new development for multichannel sellers, Walmart has officially updated its policies to allow the use of Amazon Multi-Channel Fulfillment (MCF) for Walmart orders. This significant change opens up new logistics opportunities for sellers, especially those managing both Amazon and Walmart storefronts. But, as with any policy change, there are important guidelines and rules to follow to ensure compliance and to fully capitalize on this flexibility. Here, we’ll break down how Amazon Multi-Channel Fulfillment (MCF) and Walmart cross-fulfillment work, what you need to do to stay compliant, and the strategies that will help you optimize your multi channel fulfillment. What Is Amazon Multi-Channel Fulfillment (MCF) and How Does It Work with Walmart Orders? Amazon Multi-Channel Fulfillment (MCF) allows sellers to use Amazon’s warehouses and fulfillment network to fulfill orders on non-Amazon platforms like Walmart, eBay, or Shopify. This means that you can now use Amazon’s storage and shipping services to fulfill your Walmart orders, saving you the hassle of managing multiple fulfillment channels. However, with this new cross-fulfillment opportunity, Amazon and Walmart have set specific rules to ensure seamless integration and compliance. What You Need to Know: Key Rules for Cross Fulfillment While this new policy creates an exciting opportunity for sellers, it also comes with clear requirements. Here’s what you need to follow to stay compliant and take full advantage of cross-fulfillment between Amazon and Walmart: What’s Allowed Use of Amazon MCF for Walmart Orders You can now ship Walmart orders using Amazon’s fulfillment network, leveraging Amazon’s warehouses and shipping capabilities to streamline your order fulfillment. Plain, Neutral Packaging When shipping Walmart orders through Amazon Multi-Channel Fulfillment (MCF), you must use plain packaging. No Amazon-branded boxes are allowed. This ensures that Walmart customers receive their orders in neutral packaging and doesn’t interfere with Walmart’s branding. Use Unbranded Carriers To comply with Walmart’s requirements, you must block Amazon Logistics (e.g., Amazon delivery systems) and ensure that your orders are shipped using unbranded carriers like USPS, UPS, or FedEx.   What’s Still Not Allowed No Competitor-Branded Boxes Do not use competitor-branded boxes (like Walmart-branded boxes) for shipments fulfilled through Amazon. Only neutral packaging is allowed. No Promotional Materials Amazon’s policy prohibits including promotional materials like Amazon invoices or promo flyers inside Walmart orders. Walmart customers should not receive anything that could give the impression that the product was fulfilled by Amazon. Retail Arbitrage Retail arbitrage—buying products from other retailers and directly shipping them to customers—is still prohibited. Only products that you source and store in Amazon’s fulfillment network can be used for Amazon Multi-Channel Fulfillment (MCF) cross-fulfillment. Marking Items as Shipped Prematurely Make sure that you don’t mark orders as shipped before they leave Amazon’s warehouse. Proper tracking and order status updates are essential for keeping your Walmart account in good standing. How to Optimize Your Workflow with Amazon Multi-Channel Fulfillment (MCF) and Walmart Cross-Fulfillment Now that Amazon has cleared the way for cross-fulfillment, it’s time to implement a streamlined, efficient fulfillment process. Here’s how to make the most of this opportunity: 1. Set Up Plain Packaging and Block Amazon Logistics in Seller Central To get started, you’ll need to make some adjustments in your Amazon Seller Central account: When placing Amazon Multi-Channel Fulfillment (MCF) orders for Walmart, select “Plain Packaging” as your packaging option. Block Amazon Logistics as the carrier. Instead, select unbranded carriers such as USPS, UPS, or FedEx. This is a key step to maintain compliance with Walmart’s requirements. 2. Use Tools to Automate the Process If you’re fulfilling orders across multiple channels, it can get complicated quickly. To make this process easier, use automation tools like GeekSeller. These tools can help you: Automatically sync orders between Amazon and Walmart. Block Amazon Logistics and use unbranded carriers automatically. Streamline the Amazon Multi-Channel Fulfillment (MCF) process for multiple platforms. Automation tools can significantly reduce the manual work required to manage cross-platform fulfillment. 3. Watch Your Costs and Adjust Your Pricing Strategy It’s essential to keep an eye on the cost of fulfillment through Amazon Multi-Channel Fulfillment (MCF). Amazon Multi-Channel Fulfillment (MCF) fees are about 5% higher than FBA (Fulfilled by Amazon), so ensure that your pricing accounts for the additional fulfillment cost. Review your profit margins and adjust your prices accordingly to maintain profitability while staying competitive. 4. Leverage Both Amazon Multi-Channel Fulfillment (MCF) and Walmart Fulfillment Services (WFS) One of the greatest advantages of cross-fulfillment is the ability to use both Amazon MCF and Walmart Fulfillment Services (WFS). Here’s how you can combine both systems to optimize your fulfillment strategy: Use Amazon Multi-Channel Fulfillment (MCF) to fulfill Walmart orders efficiently and scale your business. Use WFS for Amazon FBM (Fulfilled by Merchant) orders to provide a seamless experience for your customers across multiple platforms. By using both, you can maximize efficiency, reduce complexity, and maintain competitive shipping times and costs. Why This Matters: The Opportunity for Multichannel Sellers This cross-fulfillment update is a game-changer for multichannel sellers. It gives you the flexibility to use Amazon’s extensive fulfillment network for your Walmart orders, and vice versa. This leads to: More efficient operations: With one centralized fulfillment process, you can streamline your entire order fulfillment system. Cost savings: Use Amazon’s vast warehouses to store and ship products for both Amazon and Walmart orders, cutting costs related to shipping and handling. Increased scalability: Multichannel sellers can easily expand their reach across platforms without needing to create separate fulfillment systems. How Big Internet Ecommerce Can Help You Navigate Cross-Fulfillment At Big Internet Ecommerce, we specialize in helping sellers optimize their fulfillment strategies for Amazon, Walmart, and other platforms. Here’s how we can help you: Set up your cross-fulfillment workflow between Amazon and Walmart, ensuring compliance with all guidelines. Audit your pricing strategy to accommodate higher Amazon Multi-Channel Fulfillment (MCF) fees and ensure profitability across platforms. Automate your processes using tools like GeekSeller, saving you time and effort while ensuring seamless integration between Walmart and Amazon. Maintain your seller account health by ensuring you’re compliant with Walmart’s new fulfillment guidelines

Amazon has launched a new wave of AI-powered video tools designed to help sellers create dynamic video ads faster and more efficiently. The AI Video Generator and AI Creative Studio allow sellers to produce high-quality, photorealistic video ads with minimal effort—perfect for boosting engagement and increasing sales. As a seller, video ads are becoming an essential part of your marketing strategy. But creating high-quality video content can be time-consuming and costly. With Amazon’s AI-powered video tools, sellers can now generate multi-scene, dynamic ads that showcase products in action, all within minutes. Here’s everything you need to know about these tools and how you can take advantage of them to boost your ad performance and increase sales. What’s New with Amazon’s AI Video Tools? AI Video Generator The AI Video Generator allows sellers to create short, photorealistic video ads quickly. These videos feature products in action, such as a watch on a wrist or a toy in motion. With six variations generated per asset, you get the flexibility to test multiple ad versions and choose the one that performs best. AI Creative Studio This new beta tool combines video, image, and audio tools into one unified platform, making it easy for sellers to create various ad formats from a single product image. The Audio Generator helps turn a simple product listing into a 30-second voiced ad—helping sellers reach their audience even more effectively. Why Does This Matter for Sellers? Save Time and Money Producing high-quality video ads used to be expensive and time-consuming. With Amazon’s AI tools, sellers can create engaging ads in minutes, without needing specialized skills or hiring a production team. Boost Engagement with Dynamic, Multi-Scene Videos Dynamic video content captures more attention than static images. With multiple scenes and lively product displays, you can showcase your product features and increase engagement—leading to higher conversion rates. Scale Your Ad Campaigns The AI Video Generator allows you to create up to six variations per asset, giving you more creative flexibility and enabling you to optimize your ads based on performance. Reach More Customers with AI Audio The Audio Generator turns your product listing into a 30-second voiced ad, making it easier to reach your audience in multiple formats. How Big Internet Ecommerce Can Help You Leverage AI Video Ads At Big Internet Ecommerce, we help Amazon sellers integrate AI-powered video tools into their ad strategies to maximize engagement and increase sales. Here’s how we can assist: Video Ad Creation and Optimization • We guide you in creating high-quality AI-powered videos that highlight your product’s best features. • We optimize the videos for maximum performance to ensure they resonate with your target audience. Testing and Scaling Your Ads • We help you test and scale video ads by using multiple variations and adjusting based on performance. Full Ad Campaign Management • We assist in managing your video ad campaigns, ensuring they drive traffic and maximize ROI. Ready to leverage Amazon’s AI-powered video tools for your ads? Contact Big Internet Ecommerce today and let us help you create compelling video ads that drive sales and engagement. Follow BIE on Instagram & Linkedin to stay updated with the trends.