Amazon Marketing

Amazon Subscribe & Save offers sellers the opportunity to tap into recurring revenue by allowing customers to subscribe for automatic deliveries of products they buy frequently. With discounts of up to 15%, it’s a win-win for both sellers and customers. In this blog post, we’ll guide you on how to get started with Subscribe & Save and show how you can increase customer retention and sales. How Amazon Subscribe & Save Works The Subscribe & Save program enables customers to subscribe to regular deliveries of essential products. Whether it’s vitamins, toiletries, or other daily-use items, Subscribe & Save helps your customers automatically reorder the products they love, while you enjoy consistent sales. Learn more about optimizing your Amazon store with BigInternetEcommerce.com to drive better results. Benefits for Sellers By using Amazon Subscribe & Save, sellers can: Increase Sales: Benefit from a growing stream of recurring orders, leading to higher sales volume. Customer Loyalty: Subscribers are more likely to stick with you and re-purchase from your store. Lower Return Rates: Since business customers are often purchasing regularly, the chances of returns are significantly reduced. How to Get Started with Subscribe & Save To participate in Subscribe & Save, you need to meet eligibility requirements: Have products eligible for recurring purchases (e.g., health products, office supplies, etc.). Ensure your Fulfillment by Amazon (FBA) products are available for automatic enrollment. For more details on the eligibility and program details, visit the official Amazon Seller Central Page.  Start leveraging Amazon Subscribe & Save to grow your business! Schedule a call to learn how we can optimize your strategy for success. Follow BIE on Instagram & Linkedin to stay updated with the trends

Fulfillment by Amazon (FBA) has transformed the way businesses handle order fulfillment, giving sellers the ability to streamline logistics, reach Prime customers, and scale their operations efficiently. Whether you’re a seasoned seller or just starting out, FBA can unlock a world of opportunities. In this guide, we’ll walk you through the ins and outs of FBA and explain why it’s an essential service for any Amazon seller. What is Amazon FBA? FBA is a service provided by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of picking, packing, shipping, and customer service, including returns, so you can focus on growing your business. It’s a one-stop solution for fast, reliable fulfillment at scale. The Benefits of FBA Cost-Efficient: FBA can reduce your fulfillment costs by up to 70% compared to other shipping services. Increase Sales: FBA makes your products Prime-eligible, which means faster shipping and access to Amazon’s most loyal customers. Global Reach: Use FBA to sell internationally, with services like Remote Fulfillment and Amazon Export. Amazon FBA Costs Understanding FBA costs is crucial to making an informed decision. FBA costs are based on product size, weight, and storage requirements. Key costs include fulfillment fees, storage fees, and any applicable inventory fees for aged products. How to Optimize Your FBA Strategy Use the FBA Revenue Calculator to estimate your costs and potential profits. Optimize Listings to ensure products are discoverable and appealing to customers. Take advantage of Amazon’s marketing programs like Buy with Prime and Subscribe & Save to boost sales. Amazon FBA can help you streamline your fulfillment process, increase your reach, and grow your sales. It’s a crucial tool for any seller looking to scale their business. Ready to take the next step? Schedule a call with our experts to optimize your FBA strategy and start scaling your business today! Follow BIE on Instagram & LinkedIn to stay updated with the trends.

Amazon continues to evolve its advertising platform. Sponsored Products, traditionally confined to Amazon search results and product detail pages, are now appearing off-site on publisher websites and mobile apps. This update allows sellers to reach new audiences and drive incremental sales—but requires careful strategy and monitoring to maximize ROI. What’s Changing: Off-site placements include Pinterest, BuzzFeed, and mobile apps. No additional DSP setup or large budgets required. All campaigns are automatically opted into off-site placements unless adjusted. Why This Matters: Expand reach beyond Amazon’s ecosystem. Leverage first-party shopper data for intent-based targeting. Scale impressions without affecting on-site placements. Control Tips: Audit all campaigns to review placement settings. Use Maximize Reach or Minimize Spend strategically. Apply domain-level exclusions for brand safety. Monitor performance via Sponsored Products Placement Report. Risks: Conversion rate variance from off-site traffic Budget cannibalization for high-performing on-site ads Limited transparency in some external placements Advanced Strategies: Run test campaigns to measure off-site ROI Layer Amazon Attribution for cross-channel insight Adjust targeting and messaging based on external traffic Adobe reported that Amazon Prime Day 2025 drove a 3,300% increase in GenAI-powered traffic, highlighting the importance of integrating AI-driven campaigns and off-site reach for higher conversion potential. Off-site Sponsored Products are a powerful opportunity for sellers looking to expand reach and drive incremental revenue. By strategically monitoring placements, optimizing settings, and analyzing performance, advertisers can turn this new channel into a scalable growth engine. Schedule a call with our Amazon advertising experts to learn how to optimize your campaigns and unlock off-site sales. Follow BIE on Instagram & Linkedin to stay updated with the trends.

Conversion rate optimization (CRO) is critical for Amazon sellers. A small lift in conversion can significantly increase revenue, improve product ranking, and enhance profitability. In 2025, Amazon provides tools like A+ Content, Brand Analytics, and FBA to help sellers maximize conversions. Basics of Conversion Rate Optimization Conversion rate = (Number of purchases ÷ total page visitors) × 100 Typical rates: 1-4% on average; higher rates are achievable with optimization. Track your baseline to monitor improvements. Earn Customer Trust Professional Design: High-resolution images, clean layouts, and consistent branding. Social Proof: Ratings, reviews, trust badges, and testimonials. Transparent Policies: Shipping, returns, and detailed product specs. Use A+ Content to Boost Conversion Available to Professional sellers enrolled in Brand Registry. Add enhanced images, videos, comparison charts, and storytelling to increase engagement. Improves average conversion rates and builds customer confidence. Optimize Product Pages Multiple high-quality images, lifestyle photos, and videos. Benefit-focused bullet points and clear product descriptions. Prominent Add to Cart / Buy Now buttons with stock availability. Streamline Checkout Process Reduce checkout steps; show progress indicators. Guest checkout and one-click options for returning customers. Display shipping costs early and offer multiple payment options. Advanced Strategies Personalization: AI-driven recommendations and targeted messaging. A/B Testing: Optimize page layouts, images, pricing, and CTA placement. Abandoned Cart Recovery: Automated emails, time-limited discounts, retargeting. Mobile Optimization: Responsive design, faster load times, thumb-friendly navigation. Measure Conversion Rate Improvements Use Brand Analytics, heatmaps, and user recordings. Gather customer feedback via surveys and reviews. Implement ongoing testing and refinements. Conversion optimization is an ongoing effort. Amazon sellers can leverage built-in tools like FBA, Brand Analytics, and A+ Content to increase sales, build trust, and improve visibility. Start small, measure impact, and refine strategies regularly to maximize your Amazon performance. Reach out to learn more about conversions.  Follow BIE on Instagram & Linkedin to stay updated with the trends.

Pricing is one of the most critical levers for Amazon sellers. Set it too high, and customers may skip your product. Set it too low, and profits vanish. Understanding Amazon’s policies, using the right tools, and adopting flexible pricing strategies can directly influence visibility, conversions, and overall store profitability. Amazon’s Pricing Policies and Guidelines Marketplace Fair Pricing Policy: Avoid misleading or excessively high prices. Compliance matters: Non-compliant pricing can remove your Featured Offer or suspend selling privileges. Pricing Strategies to Succeed Monitor competitive pricing outside Amazon. Keep tabs on the lowest Amazon prices. Understand profit margins. Offer discounts, Lightning Deals, and coupons. Use A/B testing to refine new product prices. Maximizing Sales with the Featured Offer Win the Buy Box with competitive pricing, fast shipping, and excellent account health. Enroll in FBA for faster, reliable delivery. Maintain stock levels to avoid losing the Featured Offer. Pricing New Products Introductory pricing encourages first purchases. Promotions and coupons stimulate sales and build social proof. Amazon Tools to Optimize Pricing Pricing Health: Monitor eligibility, identify inactive offers, and discover pricing opportunities. Revenue Calculator: Estimate profitability per unit and fulfillment method. SellerPulse or dynamic repricing tools: Automate adjustments based on competitors and market trends. Amazon pricing strategy is not static; it’s a dynamic, ongoing process. Successful sellers regularly monitor fees, competition, and product performance to maintain a competitive edge. With the right tools and a proactive approach, you can optimize your pricing, win the Featured Offer, and boost profitability. Follow BIE on Instagram & Linkedin to stay updated with the trends.

Amazon Marketing Cloud (AMC) has launched its AI Audience Generator and Product Support (Beta), revolutionizing how advertisers create and manage audiences. With natural language SQL generation and instant AI guidance, AMC reduces the technical burden while speeding up campaign execution across STV, audio, and digital channels. Key Features: Natural Language Interface: Describe your target audience in plain language; AMC generates a fully functional SQL query. Cross-Channel Audience Creation: Deploy audiences seamlessly across Streaming TV, audio, and digital campaigns. Step-by-Step Query Guidance: AI provides instructions to ensure campaigns are implemented correctly. Instant Product Support: Get answers to AMC questions without searching through manuals or help docs. Benefits for Advertisers: Time Savings: Reduce hours of SQL coding to minutes. Accessibility: Users with limited technical expertise can leverage data effectively. Campaign Innovation: Gain insights to optimize media spend, target audiences more accurately, and drive growth. Where It’s Available: The AI Audience Generator is rolling out across North America, South America, Europe, the Middle East, and Asia-Pacific. All AMC users will have access as part of the beta program. How Big Internet Ecommerce Can Help You: BigInternetEcommerce.com can assist advertisers and sellers in: Integrating AMC’s AI tools into your existing workflow Generating actionable audiences for campaigns Maximizing ROI by leveraging AI-driven insights The AMC AI Audience Generator represents a significant leap in efficiency and accessibility for advertisers on Amazon. By reducing the technical overhead and accelerating audience creation, brands can focus on strategy, creativity, and growth in 2025. Early adoption will give sellers a competitive edge, enabling smarter, faster, and more precise campaigns. Follow BIE on Instagram & Linkedin to stay updated with the trends.