Amazon PPC

In today’s competitive Amazon landscape, data isn’t just an advantage — it’s survival fuel. Every click, search, and purchase tells a story about how shoppers find and interact with your products. But unless you know how to interpret that story, you’re flying blind. That’s where Amazon Brand Analytics (ABA) steps in. Available exclusively to Brand Registered sellers, Amazon Brand Analytics consolidates real customer search, demographic, and purchase data into powerful dashboards — revealing what keywords drive sales, where shoppers drop off, and what products they frequently buy together. What is Amazon Brand Analytics (and who gets it)? Amazon Brand Analytics (ABA) is a suite of dashboards in Seller Central for Brand Registry brands with a Professional plan, accessible under Brands → Brand Analytics. It provides aggregated search and purchase insights to guide product, content, and advertising decisions.  Key modules include Search Catalog Performance, Search Query Performance, Top Search Terms, Market Basket Analysis, Demographics, and Customer Loyalty Analytics.  Eligibility: You must be enrolled in Amazon Brand Registry (registered or pending trademark; IP Accelerator can help) and have appropriate Brand roles/permissions. What each Amazon Brand Analytics (ABA) dashboard tells you (and what to do with it) 1) Search Catalog Performance (SCP): find the leak in the funnel SCP shows how your catalog performs across impressions, clicks, carts, purchases—pinpointing the step with the steepest drop so you know what to fix first (e.g., images/title for CTR, price/A+ for CVR).  Actions: Low CTR → refresh hero image, tighten title with primary keywords. Low cart adds → strengthen value props above the fold; add comparison charts. Low purchases → test price, coupons, delivery promises. 2) Search Query Performance (SQP): win the right keywords SQP breaks down impressions, clicks, carts, purchases by query, plus your share vs total—at Brand or ASIN view. Use it to cluster high-intent terms, map them to ad groups, and rewrite PDP copy to the language shoppers actually use.  Actions: Build a Broad → Phrase → Exact path for top clusters. Create Brand vs Non-Brand campaigns based on share-of-conversion. Track weekly share for your top 20 revenue queries. API note: SQP is also available via SP-API (GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT) for automated pipelines. 3) Top Search Terms: ride the demand wave See search frequency rank, top-clicked brands & categories, and top products for hot terms—great for seasonality, content tweaks, and creative direction.  Actions: Refresh titles/bullets with rising terms. Produce image stacks that mirror shopper language (e.g., “hypoallergenic cooling pillow” vs “breathable”). Spin up Sponsored Brands to capture SERP real estate. 4) Market Basket Analysis: increase AOV Discover the top three products purchased with your items to design Virtual Bundles, store navigation, and cross-sell placements.  Actions: Launch a bundle that pairs your hero ASIN with the #1 complementary item. Add “frequently bought with” modules in A+ and Brand Store. Target complementary ASINs in Sponsored Display. 5) Customer Loyalty Analytics: protect and grow LTV Segment customers into Top Tier, Promising, At-Risk, Hibernating to tailor retention and win-back. The Amazon guide emphasizes increasing customer lifetime value (CLV) using behavioral trends.  Actions: At-Risk: coupon or value-add bundle to reactivate. Promising → Top Tier: subscribe-and-save nudges, early access, or bundles. Track weekly changes in segment counts and revenue. BOFU — A 4-week Amazon Brand Analytics (ABA) → revenue sprint (BIE template) Week 1: Instrumentation & baseline Confirm Brand roles; open Amazon Brand Analytics (ABA); set ASIN & Brand views. Export SCP & SQP; mark funnel drops; identify top 20 revenue queries. Week 2: Fixes & alignment Update hero image/title; add comparison chart in A+. Re-map campaigns to query clusters; separate Brand vs Non-Brand. Week 3: Monetize insights Launch 1–2 Virtual Bundles from Market Basket Analysis. Storefront nav aligned to query clusters (collections). Loyalty plays for At-Risk and VIP perks for Top Tier. Week 4: Measure & iterate Compare CTR, CVR, AOV, spend/ROAS, repurchase rate vs baseline. Keep only what moved the needle; queue next tests. FAQs (quick hits) Q1. Do I need Brand Registry?  A1. Yes, registered or pending trademark qualifies; IP Accelerator can speed it up. Q2. Where do I find Amazon Brand Analytics (ABA)?  A2. Seller Central → Brands → Brand Analytics. Q3. Can I automate reports?  A3. Yes—SQP is available in SP-API with the Brand Analytics role.  How Big Internet Ecommerce (BIE) turns Amazon Brand Analytics (ABA) into outcomes (not slide decks) We plug Amazon Brand Analytics (ABA) into your weekly operating rhythm: insights → PDP changes, ad restructures, bundles, loyalty plays—then we measure the uplift. See our Amazon advertising & analytics services at BigInternetEcommcerece.com. Ready for an Amazon Brand Analytics (ABA) powered growth plan? Schedule a strategy call Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon’s recent announcements are reshaping the future of eCommerce. Sellers can now use Amazon’s Multi-Channel Fulfillment (MCF) to handle orders from Shopify, Walmart, and SHEIN, leverage enhanced launch visibility tools, and access up to $5 million in funding through new Amazon Lending partners. This marks a significant evolution in how sellers can expand reach, improve operational efficiency, and unlock working capital for growth. Amazon Multi-Channel Fulfillment (MCF) – Now More Powerful Than Ever MCF allows sellers to use Amazon’s fulfillment network to manage orders from external channels. The new integrations with Shopify, Walmart, and soon SHEIN, make it a unified logistics powerhouse. Benefits include: Centralized inventory across channels. Delivery in unbranded packaging. Access to Amazon’s 1-day and 2-day shipping speeds. Integration with Shopify Fulfillment Network. According to Amazon’s data, sellers using MCF see 19% higher sales due to faster fulfillment and fewer stockouts. For more insights on fulfillment optimization, visit BigInternetEcommerce’s Fulfillment Strategy Page. Enhanced Product Launch Visibility Launching through Amazon’s Opportunity Explorer or Regional Launch Program now provides better search placement, “New Arrival” badges, and built-in exposure through Amazon’s creator partnerships. Pro Tip: Coordinate your social media launch, PPC campaigns, and influencer marketing to coincide with this visibility window — it can multiply your ranking velocity and review rate. Amazon Lending Expansion – QuickBooks Capital & Uncapped Amazon’s partnership with QuickBooks Capital and Uncapped provides seamless access to working capital based on your sales data. Sellers can now secure up to $5 million without traditional bank red tape — ideal for scaling inventory or funding seasonal ad pushes. These programs are data-driven, fast, and flexible, ensuring sellers can move quickly when opportunities arise. Why This Matters for Sellers Cross-Platform Scalability: Sell on Shopify, Walmart, and Amazon without logistical friction. Smarter Launches: Maximize visibility and early reviews during the crucial launch phase. Financial Agility: Invest in marketing and inventory when it matters most. How Big Internet Ecommerce Can Help At BigInternetEcommerce.com, we specialize in aligning Amazon’s evolving ecosystem with your brand’s growth roadmap. We’ll help you: Set up MCF integrations across channels. Plan coordinated product launches leveraging Amazon’s internal visibility boost. Strategically use Amazon Lending to scale inventory for peak seasons. Schedule a Strategy Call with Our Team to explore how these updates can elevate your business. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Launching a product on Amazon is an exciting yet challenging task. In a marketplace filled with countless products, gaining visibility and building trust with potential customers can make or break your success. One of the most effective tools to ensure your product gets the attention it deserves is Amazon Vine. Amazon Vine helps sellers by enrolling their products in a program that offers honest and unbiased reviews from trusted Amazon reviewers, known as Vine Voices. These reviews are visible to customers right from day one, helping to establish trust, improve sales, and boost product discoverability. What is Amazon Vine? Amazon Vine is a review program designed to help Amazon sellers build trust and visibility for their products. It connects sellers with Vine Voices, experienced reviewers who have built a reputation for providing insightful, unbiased, and authentic reviews. When a product is enrolled in the Vine program, Vine Voices receive the product and are expected to write honest reviews, which are visible on the product listing. By leveraging Vine, sellers can receive authentic feedback, improve product visibility, and increase sales by up to 30%. Vine reviews are often more detailed and contain helpful images and videos, further boosting the trust factor for your product. Eligibility To participate in Amazon Vine, your product must meet certain criteria: Registered Brand: You must be a registered brand owner or authorized reseller. Professional Selling Partner: You need to have a professional seller account on Amazon. Eligible FBA Offers: Only products fulfilled by Amazon (FBA) are eligible for Vine. Market Availability: The Vine program is available in the US, CA, UK, DE, FR, IT, ES, JP, and AU. Action: Ensure that your products meet these requirements before moving forward with Vine enrollment. Benefits of Amazon Vine Boost Sales by Up to 30%: Products with Vine reviews can see a sales increase of up to 30%, thanks to the trust built through authentic reviews. Improve Discoverability: Reviews from Vine Voices give your product a better chance of ranking higher in Amazon’s search results, making it easier for customers to find. Gain Valuable Product Insights: Vine reviews often include detailed feedback that can be used to improve your product or refine your listing. Build Trust with Customers: Over 90% of Amazon customers rely on reviews to make purchase decisions. Vine helps provide social proof, which can make customers more likely to trust your product and buy it. Vine Features Vine Voices Vine Voices are Amazon reviewers who have demonstrated a history of insightful, unbiased reviews. These reviewers are selected based on the quality of their previous reviews and their credibility within the Amazon community. Vine Voices are required to follow Amazon’s community guidelines, ensuring that all reviews are authentic and valuable to customers. Ratings and Reviews Once enrolled, Vine Voices will provide ratings and reviews for your product. These reviews often contain not just text but also helpful images and videos that can give customers a clearer understanding of your product’s features and quality. Vine reviews are often considered more trustworthy because they come from verified Amazon customers with a history of providing helpful feedback. Why Amazon Vine Is Essential for Your Product Launch Boost Sales by Up to 30%: Products enrolled in Vine see higher sales due to increased trust and visibility. Gain Authentic, Unbiased Reviews: Vine Voices provide honest reviews, which build credibility with potential customers. Increase Product Discoverability: Vine reviews enhance your product’s visibility, improving its ranking in search results. Here’s How You Can Use Amazon Vine to Boost Your Product Launch: A Step-by-Step Guide Step 1: Ensure Your Product Meets Amazon Vine’s Eligibility Requirements Before enrolling in Vine, make sure your product meets Amazon’s eligibility criteria: You must be a registered brand owner or an authorized reseller. You need to have eligible FBA offers (Fulfilled by Amazon). Your account should be a professional selling partner. Vine is available in select markets such as the US, CA, UK, DE, FR, IT, and JP. Action: Verify that your account and product meet these criteria before moving forward with enrollment. Step 2: Choose the Right Products for Vine Enrollment Amazon Vine is ideal for new products, slow-moving products, or products that would benefit from additional reviews. Ideally, you want to enroll products that will see the greatest benefit from visibility and social proof, especially those with unique features or a strong customer demand. Action: Review your product catalog and decide which products will benefit most from Vine reviews. Choose wisely to get the best impact from the program. Step 3: Enroll Your Products in Vine Once you’ve selected your products, head over to Seller Central and navigate to the Advertising tab. Click on Vine, select the ASINs you wish to enroll, and specify the number of units (maximum of 30 units per ASIN). Confirm the enrollment, and your products will be sent to Vine Voices for review. Action: Log in to Seller Central, select the products for enrollment, and complete the enrollment process. Step 4: Monitor Vine Reviews and Gather Feedback Once enrolled, Vine Voices will begin reviewing your product within 16 days on average. These reviews are invaluable as they provide both feedback on your product and insight into how customers perceive it. You can also track these reviews in your Seller Central dashboard. Action: Monitor the reviews regularly, pay attention to trends in feedback, and make note of suggestions for product or listing improvements. Step 5: Leverage Vine Reviews to Optimize Your Listing Once your product starts accumulating Vine reviews, it’s essential to optimize your listing. Highlight positive reviews in your product description, bullet points, and images. Use these reviews to add credibility to your listing, and consider adding Vine review images and videos to your product gallery to boost trust further. Action: Update your listing by showcasing the Vine reviews, especially those with helpful images and videos. This will help increase customer confidence and drive higher conversion rates. Step 6: Capitalize on the Results and Scale Your Launch With positive Vine reviews, your