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Amazon ASIN-level Customer Journey Analytics

Amazon Customer Journey Analytics Adds ASIN-Level Insights — A Game-Changer for Product-Level Optimization

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, seller central /

For years, sellers have relied on brand-level data to measure performance inside Amazon’s Customer Journey Analytics (CJA) dashboard. While useful for tracking overall trends, this broad view left a critical blind spot — understanding how individual products performed across the buyer funnel. That blind spot is now gone. Amazon has rolled out ASIN-level insights in Customer Journey Analytics, allowing sellers to measure awareness, consideration, intent, and purchase at the product level. This upgrade fundamentally changes how brands analyze performance — giving sellers the ability to identify exactly where each ASIN wins or loses shoppers. What’s New in Amazon’s Customer Journey Analytics Update? The new ASIN-level insights bring product-level visibility to data that was once only available at the brand level. Key features include: ASIN-specific funnel tracking: Measure how each product performs at different stages. Search Query Integration: Combine funnel data with keyword-level performance from SQP reports. Drop-off detection: Identify weak points and test creative or pricing fixes. Historical trend comparison: Track how changes in campaigns or content affect funnel flow. Why It Matters for Sellers This update gives sellers a tactical edge — shifting analytics from theory to actionable strategy. Spot underperforming products early and fix what’s broken before sales drop. Optimize creative decisions — see if new A+ content or better images actually move the conversion needle. Align ad spend with funnel data to focus budget on products showing high purchase intent. Benchmark product launches and understand how each ASIN builds awareness over time. For multi-ASIN brands, this turns funnel analysis into a profit roadmap. How to Apply ASIN-Level Insights Here’s how sellers can use the new CJA data effectively: Access the ASIN filter in the CJA dashboard under Brand Analytics. Track funnel progression per ASIN — identify where shoppers drop off. Cross-analyze with SQP to find which search queries are driving traffic. Run iterative tests — tweak content or pricing and monitor impact. Reallocate ad budgets toward ASINs showing strong consideration and purchase intent. For deeper performance tracking, integrate these insights into advertising dashboards or your BigCom.AI analytics suite to connect ads, profit, and funnel data in one place. Amazon’s ASIN-level update turns Customer Journey Analytics from a brand dashboard into a product intelligence system. Sellers now have a clearer view of how each product performs across the journey — helping refine strategy, boost ROI, and build sustainable growth. Schedule a strategy call with Big Internet Ecommerce to learn how to use ASIN-level data to increase visibility, conversions, and profitability. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Product Performance Spotlight

Amazon’s Product Performance Spotlight: The AI Coach Every Seller Needs

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central, vendor central /

For years, Amazon sellers have relied on manual reports to understand why a launch worked — or failed. That changes now. Amazon has introduced Product Performance Spotlight, a new AI-powered dashboard that monitors your listings in real time, benchmarks performance against similar ASINs, and alerts you before problems escalate. It’s designed to be your personal “Amazon coach,” pointing out which SKUs need attention, what’s dragging conversions down, and how to fix it — fast. What Is Product Performance Spotlight? The Spotlight dashboard aggregates operational and advertising data into one AI system that constantly scans for anomalies. It tracks: Inventory health (stock levels, inbound delays) Ad performance trends (spend spikes, underperforming campaigns) Conversion metrics (CTR vs CVR) Category benchmarks (comparison to similar listings) When it detects risk or opportunity, it generates alerts like: “High clicks but low conversions – check image alignment with keyword intent.” These micro-alerts allow sellers to act within 24–48 hours instead of discovering drops in next month’s reports. Why It Matters for Amazon Sellers Real-time insight means proactive growth. Here’s what this tool changes for sellers: Faster recovery: Address issues before rankings or reviews take a hit. Improved ad ROI: Avoid wasted spend on non-converting campaigns. Smarter launches: Track early ASIN behavior to sustain launch momentum. Operational efficiency: Link alerts to your fulfillment and creative teams instantly. Instead of reactive optimization, sellers now get predictive coaching. How Big Internet Ecommerce Helps Sellers Use It Best At BigInternetEcommerce.com, we go beyond alerts — we interpret them. Here’s how we make Product Performance Spotlight work for you: 1. Build an integrated workflow linking Spotlight alerts to your PPC, design, and operations dashboards. 2. Create an Alert Owner Framework — assigning responsibility per SKU. 3. Pair Spotlight data with existing analytics tools like Profit Analytics for end-to-end visibility. 4. Develop weekly SOPs for response and resolution tracking. By doing this, sellers turn AI notifications into profitable actions, not just information. Amazon’s Product Performance Spotlight transforms how sellers manage launches — from guesswork to guided precision. With AI monitoring conversions, ads, and inventory in real time, sellers can respond to issues instantly and protect launch momentum. The key isn’t just using Spotlight — it’s integrating it into your daily workflow. That’s where Big Internet Ecommerce helps you turn data into action and action into growth. Want to integrate Product Performance Spotlight into your Amazon operations? Schedule your strategy call with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon AI Video Generator and Predictive Return Analysis

Amazon’s AI Video Generator & Predictive Return Dashboard: How Vendors Can Save Costs and Stay Ahead

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, Amazon VA, seller central, vendor central /

Amazon is doubling down on AI and data-driven automation for its vendors. Two major new tools — the AI Video Generator and Predictive Return Analysis dashboard — aim to make creative production faster and return management smarter. For vendors managing hundreds of ASINs or global campaigns, these innovations offer a powerful mix of speed, savings, and foresight. What’s New for Vendors in 2025–2026 1. AI Video Generator: Fast, Free, and Ad-Ready Amazon’s AI Video Generator lets vendors produce Sponsored Ad videos directly from their product detail pages. Key features include: Automatic content extraction (images, descriptions, logo, CTA) Customizable text, music, and layouts Integration with Sponsored Brands and Product Ads This means no more long production cycles or expensive agency edits — vendors can launch new video campaigns in hours, not weeks. 2. Predictive Return Analysis in Concessions Hub This new dashboard gives vendors a forward-looking view of return-related losses. It aggregates metrics like: Conceded units and concession rate Shipped units Critical review rate per ASIN The system then projects potential losses over the next 30 days, helping vendors act early. For example: If a vendor’s return rate spikes for one ASIN, the dashboard might reveal it’s due to damaged packaging or fulfillment issues. Fixing that upstream prevents future returns and restores margin health. How This Changes Vendor Operations Marketing Efficiency: Video generation now takes minutes, enabling faster product launches and creative testing. Financial Foresight: Predictive dashboards turn return management from reactive to proactive. Cross-Team Visibility: Vendor teams can connect marketing and operations through shared dashboards, improving coordination between ads and inventory. ROI Impact: Less ad production cost + fewer defective returns = stronger bottom line. Big Internet Ecommerce’s Playbook for Smart Vendors At Big Internet Ecommerce (BIE), we help vendors transform these Amazon tools into growth drivers: 1. Integrate the AI Video Generator with creative frameworks that boost CTR. 2. Pair Predictive Return data with Profit Analytics to identify hidden margin leaks. 3. Build vendor dashboards tracking both ad performance and return trends. 4. Optimize ad spend using new Amazon automation tools for Sponsored Ads. Amazon’s latest tools signal a bigger shift: AI and predictive analytics are becoming the backbone of successful Vendor operations. By combining these insights with data-led execution, vendors can produce faster ads, cut costs, and prevent returns before they happen — all while staying ahead in Amazon’s increasingly automated ecosystem. Want to unlock Amazon’s AI tools for your Vendor account? Schedule a strategy call with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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2026 Amazon MCF and AWD fees

Amazon’s 2026 MCF, Buy with Prime & AWD Fee Updates: What Sellers Need to Know

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central /

On January 15 2026, Amazon will roll out fee updates affecting Multi-Channel Fulfillment (MCF), Buy with Prime, and Amazon Warehousing & Distribution (AWD). While the per-unit increases may look small, their combined effect can meaningfully reduce profit margins for FBA and omnichannel brands. Understanding the new rates and re-modeling profitability at the SKU level is critical to staying ahead. Breaking Down the 2026 Fee Changes Multi-Channel Fulfillment (MCF) Amazon MCF fees will increase by about $0.30 per unit on average, mainly impacting 1–2 unit orders. Preferred Pricing remains available to offset some cost for high-volume brands. Buy with Prime Average fulfillment fees rise around $0.24 per unit, bringing them closer to standard FBA rates. Amazon has not confirmed any change to the Prime service fee minimum. Amazon Warehousing & Distribution (AWD) West Region Storage: $0.57 per cu ft per month (≈ 19% increase). Transportation: $1.40 per cu ft base rate (≈ 22% increase). Box Processing: + $0.05 per box. Discount Programs: 10% Smart Storage and 20% Managed Storage discounts continue for participating sellers. Seeing the Real Impact with Profit Analytics Amazon’s expanded Profit Analytics dashboard lets sellers review SKU-level margins with future fee tables built in. You can compare 2025 vs 2026 costs, integrate your own COGS and freight inputs, and forecast profitability per product. Use it to identify which SKUs face the biggest fee impact and adjust inventory, pricing, or advertising accordingly before Q1 2026. Seller Action Plan Before January 2026 1. Audit Profitability: Run Profit Analytics to simulate 2026 margins. 2. Rebalance AWD Inventory: Shift stock from high-cost regions where possible. 3. Leverage Discount Programs: Enroll in Smart or Managed Storage for fee reductions. 4. Review Pricing and Ad Spend: Ensure net contribution margin stays positive post-fee. 5. Monitor SKU Performance: Identify products that may require bundle or cost structure adjustments. These 2026 fee changes reflect Amazon’s continued shift toward regionalized logistics and cost alignment across programs. The brands that will thrive are those that plan ahead — using Profit Analytics to forecast impact, realigning inventory, and keeping their cash flow healthy before the January deadline. Want to see your SKU-by-SKU 2026 impact and build a plan to stay profitable? Schedule a strategy call with Big Internet Ecommerce today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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2026 Amazon FBA fees

Amazon’s 2026 FBA Fees, LIL & Inbound Defect Charges — and the AI Tools That Can Win Back Your Margin

Leave a Comment / Amazon, Amazon Ads, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central /

For many Amazon brands, profitability is decided in the pennies — carton sizes, dim weight, stock days, and ad efficiency. In 2026, Amazon will raise FBA fulfillment fees by an average of $0.08 per unit and adjust several adjacent fees (LIL, inbound, returns). The good news: Amazon also expanded AI-powered Video Generator so you can lift conversion without big creative budgets. This guide turns the policy changes into a concrete playbook — what’s changing, where margin leaks, and how to counter with operations and creative.  What’s changing in 2026 (and when) Fulfillment fees: non-peak fees resume Jan 15, 2026 with average +$0.08; weight/dimensional rules and bulky tiers get sharper. Low-Inventory-Level fee: calculated more precisely at seller-FNSKU; fee scales with days of supply below ~28 and unit size/weight. Inbound defect fees: misrouted/abandoned/deleted shipments consolidated into one higher fee (no stacking), rising materially for standard & bulky goods — accuracy is now a cost center. Returns processing fee: applied to items with higher return rates; billed on a delayed cadence each cycle. Amazon’s own update sums it up: small average increase, but with granular pricing and compliance-linked charges sellers must model carefully.  Where margins leak (and how to plug them) Inventory DOS & LIL Keep 28–45 days of supply at the FNSKU level; raise reorder points on top sellers to avoid per-unit LIL taxes. Build a weekly DOS report that flags SKUs slipping below threshold. Inbound Compliance Create a pre-ship checklist: label format, carton dimensions/weights, routing, ASN accuracy. Minor defects used to cost cents; 2026 rates make sloppiness expensive. Train 3PLs to the new table. Dim Weight & Packaging Re-cartonize to reduce dimensional weight on Large Standard/Small Bulky; explore SIPP certification to lower handling (where eligible). (See Amazon’s placement/handling pages for 2026 changes.) Returns Discipline High-return ASINs deserve PDP fixes (clarity imagery, size guides, compatibility charts), QC checks, and post-purchase guidance to curb the returns processing fee. Creative Leverage (AI Video) Deploy Amazon’s Video Generator: multi-scene, spec-compliant SBV videos built from your images in minutes — a fast path to higher CTR/CVR and lower CPC waste.  14-day BIE action plan Day 1–3: Baseline — export 90-day units, fees, dims, DOS; tag high-return ASINs. Day 4–6: Model — apply 2026 fee tables; simulate LIL/inbound-defect exposure by SKU and route. Day 7–9: Fix Ops — inbound SOP v2, cartonization tweaks, SIPP review, reorder-point updates. Day 10–12: Create — generate 3–6 AI videos for top ASINs; launch SBV A/B. Day 13–14: Measure — compare CTR/CVR/ROAS and fee drag vs. prior; keep only ROI-positive changes. Explore how we operationalize this for brands on BIE’s Amazon growth services. Want us to drop in the 2026 calculator, SOPs, and AI video tests — then prove the lift? Schedule a strategy call Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Service Provider Network (SPN)

Amazon Service Provider Network (SPN): The Ultimate Guide for Sellers

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, seller central /

You wear many hats. But what if you didn’t have to do it all yourself? The Amazon Service Provider Network (SPN) connects sellers with third-party professionals who can optimize your business and take some of the weight off your shoulders. From SEO optimization and advertising to inventory management and international expansion, these experts help you scale efficiently and cost-effectively. In this guide, we’ll explore what SPN is, how it works, and how you can leverage it to grow your business faster.   What is the Amazon Service Provider Network (SPN)? The Amazon Service Provider Network (SPN) is a curated list of vetted third-party service providers who are available to help you manage and grow your Amazon business. Whether you need support with daily operations or require specialized expertise in listing optimization, advertising, or global expansion, the SPN connects you with professionals who are already familiar with Amazon’s systems. How the Amazon Service Provider Network Works To use the Amazon Service Provider Network, you need a Professional seller account. Here’s how to get started: Login to Seller Central Navigate to Apps & Services → Explore Services Filter providers by service type, location, language, and reviews Select a provider and send a request to get started Once you’ve connected with a provider, you can easily manage all your service requests directly through the SPN dashboard in Seller Central. Benefits of Using Third-Party Service Providers Save Time & Focus on Growth Outsource tasks like inventory management, advertising, and listing optimization, so you can focus on scaling your brand. Expertise on Demand Whether it’s global expansion, SEO, or tax prep, you’ll have access to specialists in every area of your business. Scale Smarter Service providers can help you manage increased demand, ensure compliance, and fine-tune your operations, enabling you to scale efficiently. Types of Service Providers on the Amazon Service Provider Network Advertising Optimization Inventory Management Global Expansion Support Compliance Assistance Translation & Localization Accounting & Tax Preparation Whether you’re looking for one-off project help or a long-term strategic partner, the Amazon Service Provider Network connects you to the right professionals. How Big Internet Ecommerce (BIE) Can Help At BigInternetEcommerce.com, we help sellers integrate third-party service providers into their workflow. From advertising optimization to global market expansion, we can recommend and coordinate the right service providers to ensure you have the support needed to grow efficiently. Are you ready to scale your Amazon business with the right experts by your side? Schedule your strategy call with Big Internet Ecommerce Today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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DD+7 Amazon payout policy

Delivery-Date–based reserve (DD+7) Amazon Payout Policy Explained (2025→2026): Cash-Flow Risks, Timelines, and a Seller Playbook

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon Tools, Amazon VA, seller central, vendor central /

Amazon sellers, take note — a major change is coming that will affect when you actually get paid. Starting March 12, 2026, Amazon will roll out its Delivery-Date–based reserve (DD+7) payout policy, meaning sellers will receive funds seven days after the customer’s delivery date — not when the order ships or when delivery is confirmed. This may sound like a small shift, but for Amazon businesses that rely on steady cash flow to restock inventory, pay suppliers, or fund advertising, those extra seven days can create serious ripple effects. Under Delivery-Date–based reserve (DD+7), Amazon essentially holds your funds in reserve for an additional week to account for potential returns or buyer disputes. While this protects customer experience, it also means sellers need to plan for delayed liquidity, especially during Q4 peaks, Prime Day, or high-volume launches. We’ll break down: What the Delivery-Date–based reserve (DD+7) payout policy really means for Amazon sellers How it impacts cash flow, operations, and account health Practical strategies to prepare your business before it takes effect How Big Internet Ecommerce (BIE) can help you stay profitable under the new timeline By the end, you’ll have a clear roadmap to manage payouts, inventory, and ad spend more strategically — without letting Amazon’s payout delay slow down your growth. What is Delivery-Date–based reserve (DD+7)? Amazon is standardizing a delivery-date–based reserve: funds become eligible 7 days after the order’s confirmed delivery date (“DD+7”), then disburse on your next payout. Amazon’s help page explicitly describes payments based on delivery date with a standard 7-day reserve. Communications and industry coverage indicate expanded enforcement (EU 2025; US targeted for March 12, 2026). What this changes: Under the prior norm, many sellers planned around predictable cycles; Delivery-Date–based reserve (DD+7) ties eligibility to delivery, extending cash lead times — often ~10–12 days from delivery to deposit.  How Delivery-Date–based reserve (DD+7) impacts operations Cash flow: Working capital tightens when deposits shift back a week. Inventory: Small POs and stock-outs risk Buy Box/share loss. Ad spend: Aggressive promos during tight windows can drain liquidity. Reporting: Tools can show lower recent revenue/profit because the last week sits in reserve. Concrete timeline example Delivered Oct 1 → eligible Oct 8 → hits bank on your next disbursement/clearing (commonly a few days later).  Big Internet Ecommerce’s 6-step Delivery-Date–based reserve (DD+7) playbook (use today) Cash-flow model Rebuild a 13-week cash forecast with Delivery-Date–based reserve (DD+7) offsets by channel and ASIN. Maintain 10–14 days buffer. (If you need a templated sheet, we’ll share it on the call.) Inventory cadence Shorten cycles; stage POs; bias to fast-turn, high-GMROII SKUs. Avoid starving top ASINs. Ad & promo rules Only fund in-stock, profitable ASINs. During tight weeks, focus on ranking-friendly DSP/SB tactics with measured budgets; pause deep couponing until cash clears. Delivery & refunds automation Enable carrier-event alerts and automate refunds within SLA to prevent A-to-Z spikes while cash is tight. Account Health monitoring Watch Late Shipment Rate, ODR, Cancellation Rate weekly; micro-intervene before a review escalates. Working capital (careful use) Consider short-term facilities as a bridge, not a habit; calculate true cost vs margin. (Avoid high-APR “permanent” debt.) FAQs (quick answers) Q1. What is Delivery-Date–based reserve (DD+7)?  A1. Delivery date + 7 days before funds become eligible. Q2. When do I actually get money?  A2. Often ~10–12 days after delivery depending on cycle/clearing. Q3. Will Amazon extend the reserve beyond 7 days?  A3. Reserves can vary by risk/account history; some forums report extensions. Q4. Does this affect reporting?  A4. Yes — recent days may look “light” in tools under Delivery-Date–based reserve (DD+7). Q5. Where can I read Amazon’s wording?  A5. See Payments based on delivery date help page (Seller Central).  How Big Internet Ecommerce (BIE) helps you win under Delivery-Date–based reserve (DD+7) We plug Delivery-Date–based reserve (DD+7) into your cash model, PO schedule, and ad strategy, then install delivery/refund automations and an Account Health watchlist so you scale without liquidity shocks. Explore our Amazon growth services at BigInternetCommerce.com (see Amazon advertising & analytics services for how we align ads with cash cycles). Schedule a strategy call Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Seller Promo Codes

Amazon Seller Promo Codes: How to Boost Sales, Visibility, and Customer Loyalty

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central, Uncategorized /

Shoppers may love discounts, but sellers love conversions — and Amazon promo codes deliver both. Amazon’s built-in Promotions tool lets sellers create claim codes (or promo codes) that drive sales, reward loyalty, and help clear inventory strategically. Whether you’re launching new products, moving seasonal stock, or collaborating with influencers, promo codes are one of the most cost-effective ways to grow your brand visibility and customer base. We’ll explore what Amazon promo codes are, how they differ from coupons or deals, when to use them, and step-by-step instructions to create your own high-performing promotion. What Are Amazon Promo Codes? Amazon promo codes — or claim codes — are unique alphanumeric codes that buyers enter at checkout to redeem a discount. These can be tied to either a percentage-off or Buy One Get One (BOGO) promotion. There are two types: Single-use claim codes: Unique to each customer, perfect for loyalty or influencer marketing. Group claim codes: Shared publicly and can be used by anyone (limited to one use per customer if you choose). Promo codes can be created and tracked directly in Seller Central → Advertising → Manage Promotions. Promo codes offer the most flexibility — ideal for social, influencer, or seasonal campaigns. Benefits of Using Amazon Promo Codes Target new audiences: Reach niche customer groups via social media or affiliate links. Boost conversions: Give hesitant buyers a reason to complete checkout. Reward loyal customers: Offer single-use codes for repeat purchases. Measure ROI: Track redemptions to see which channels perform best. Move inventory fast: Clear overstock without publicly slashing prices. Data shows that time-sensitive offers increase conversion rates by 25–40%, especially during high-traffic events like Black Friday or Prime Day. When Should You Create Promo Codes? Use promo codes strategically, not constantly. Ideal situations include: Slow sales periods — to stimulate purchases. Product launches — to drive awareness. Holidays and events — when customers are deal-hunting. Overstock clearance — to move older inventory. Influencer campaigns — track performance across audiences. How to Create Amazon Promo Codes (Step-by-Step) Go to Seller Central → Advertising → Manage Promotions. Choose Create a new promotion. Select either Buy One Get One (BOGO) or Percentage-Off. Set eligibility, start/end dates, and claim code type. Create single-use or group claim codes. Review and submit for approval. Once live, you can view performance in Manage Your Promotions, tracking orders, redemptions, and campaign results in real time. Pro Tips for High-Converting Promo Codes Keep them time-sensitive to create urgency. Highlight the promo on social posts, A+ content, and product listings. Use single-use codes for VIP or influencer promotions to prevent misuse. Bundle complementary products for higher order values. Track redemption trends and replicate top-performing campaigns. Why Promo Codes Matter for Long-Term Growth Promo codes don’t just create short-term sales spikes — they help build brand trust and repeat business. By offering exclusive, trackable discounts, sellers create positive buying experiences that lead to stronger customer relationships, better feedback, and improved brand visibility. How Big Internet Ecommerce Can Help At BigInternetEcommerce.com, we help sellers do more than just create discounts — we help them create strategies.  Our team can: Set up promo campaigns that sync with inventory and ad plans. Track redemption data to measure ROI. Coordinate influencer campaigns with unique promo tracking. Help optimize pricing, visibility, and conversions during key shopping seasons. Schedule your strategy session with Big Internet Ecommecre. Let’s plan your next Amazon promotion for measurable growth. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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Amazon Brand Analytics

Amazon Brand Analytics: The 2025 playbook to grow traffic, conversion, and LTV

Leave a Comment / Amazon, Amazon Fullfillment, Amazon Marketing, Amazon PPC, Amazon SEO, Amazon Tools, seller central /

In today’s competitive Amazon landscape, data isn’t just an advantage — it’s survival fuel. Every click, search, and purchase tells a story about how shoppers find and interact with your products. But unless you know how to interpret that story, you’re flying blind. That’s where Amazon Brand Analytics (ABA) steps in. Available exclusively to Brand Registered sellers, Amazon Brand Analytics consolidates real customer search, demographic, and purchase data into powerful dashboards — revealing what keywords drive sales, where shoppers drop off, and what products they frequently buy together. What is Amazon Brand Analytics (and who gets it)? Amazon Brand Analytics (ABA) is a suite of dashboards in Seller Central for Brand Registry brands with a Professional plan, accessible under Brands → Brand Analytics. It provides aggregated search and purchase insights to guide product, content, and advertising decisions.  Key modules include Search Catalog Performance, Search Query Performance, Top Search Terms, Market Basket Analysis, Demographics, and Customer Loyalty Analytics.  Eligibility: You must be enrolled in Amazon Brand Registry (registered or pending trademark; IP Accelerator can help) and have appropriate Brand roles/permissions. What each Amazon Brand Analytics (ABA) dashboard tells you (and what to do with it) 1) Search Catalog Performance (SCP): find the leak in the funnel SCP shows how your catalog performs across impressions, clicks, carts, purchases—pinpointing the step with the steepest drop so you know what to fix first (e.g., images/title for CTR, price/A+ for CVR).  Actions: Low CTR → refresh hero image, tighten title with primary keywords. Low cart adds → strengthen value props above the fold; add comparison charts. Low purchases → test price, coupons, delivery promises. 2) Search Query Performance (SQP): win the right keywords SQP breaks down impressions, clicks, carts, purchases by query, plus your share vs total—at Brand or ASIN view. Use it to cluster high-intent terms, map them to ad groups, and rewrite PDP copy to the language shoppers actually use.  Actions: Build a Broad → Phrase → Exact path for top clusters. Create Brand vs Non-Brand campaigns based on share-of-conversion. Track weekly share for your top 20 revenue queries. API note: SQP is also available via SP-API (GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT) for automated pipelines. 3) Top Search Terms: ride the demand wave See search frequency rank, top-clicked brands & categories, and top products for hot terms—great for seasonality, content tweaks, and creative direction.  Actions: Refresh titles/bullets with rising terms. Produce image stacks that mirror shopper language (e.g., “hypoallergenic cooling pillow” vs “breathable”). Spin up Sponsored Brands to capture SERP real estate. 4) Market Basket Analysis: increase AOV Discover the top three products purchased with your items to design Virtual Bundles, store navigation, and cross-sell placements.  Actions: Launch a bundle that pairs your hero ASIN with the #1 complementary item. Add “frequently bought with” modules in A+ and Brand Store. Target complementary ASINs in Sponsored Display. 5) Customer Loyalty Analytics: protect and grow LTV Segment customers into Top Tier, Promising, At-Risk, Hibernating to tailor retention and win-back. The Amazon guide emphasizes increasing customer lifetime value (CLV) using behavioral trends.  Actions: At-Risk: coupon or value-add bundle to reactivate. Promising → Top Tier: subscribe-and-save nudges, early access, or bundles. Track weekly changes in segment counts and revenue. BOFU — A 4-week Amazon Brand Analytics (ABA) → revenue sprint (BIE template) Week 1: Instrumentation & baseline Confirm Brand roles; open Amazon Brand Analytics (ABA); set ASIN & Brand views. Export SCP & SQP; mark funnel drops; identify top 20 revenue queries. Week 2: Fixes & alignment Update hero image/title; add comparison chart in A+. Re-map campaigns to query clusters; separate Brand vs Non-Brand. Week 3: Monetize insights Launch 1–2 Virtual Bundles from Market Basket Analysis. Storefront nav aligned to query clusters (collections). Loyalty plays for At-Risk and VIP perks for Top Tier. Week 4: Measure & iterate Compare CTR, CVR, AOV, spend/ROAS, repurchase rate vs baseline. Keep only what moved the needle; queue next tests. FAQs (quick hits) Q1. Do I need Brand Registry?  A1. Yes, registered or pending trademark qualifies; IP Accelerator can speed it up. Q2. Where do I find Amazon Brand Analytics (ABA)?  A2. Seller Central → Brands → Brand Analytics. Q3. Can I automate reports?  A3. Yes—SQP is available in SP-API with the Brand Analytics role.  How Big Internet Ecommerce (BIE) turns Amazon Brand Analytics (ABA) into outcomes (not slide decks) We plug Amazon Brand Analytics (ABA) into your weekly operating rhythm: insights → PDP changes, ad restructures, bundles, loyalty plays—then we measure the uplift. See our Amazon advertising & analytics services at BigInternetEcommcerece.com. Ready for an Amazon Brand Analytics (ABA) powered growth plan? Schedule a strategy call Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

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