Amazon SEO

Price transparency just took a big step forward. Amazon is testing a Price History view on some product pages, and its AI assistant Rufus already lets some shoppers ask for price history directly in the app. For sellers, this is a shift from claims to proof. In this guide, we’ll show how to protect conversion, margins, and Buy Box eligibility in a world where your last 30 days are one tap away.  What changed (and why it matters) In-app price history: Native visibility increases buyer confidence and exposes inflated anchors. Expect stronger promotion policing and higher standards for “deal” messaging. Policy alignment: Amazon’s Fair Pricing posture and ongoing antitrust scrutiny around discounting and Buy Box mechanics mean credibility is a ranking signal—formal or not. Tooling shift: Shoppers get a simple history; sellers still need deep analytics (long horizons, competitor mapping, API feeds) from third-party tools. The stakes: trust, Buy Box, and compliance Consumer advocates have long flagged inflated reference prices. With native history, shoppers can verify in seconds—and Amazon can better enforce price integrity that influences Buy Box visibility.  Diagnose your exposure Pull 30–90-day price histories for top ASINs; mark true troughs. Check parity: if you’re lower off-Amazon, you may risk Buy Box suppression. Map deal cadence (LD/BD/Coupons/Prime) against real historical lows. Engineer credible deals Build a Deal Calendar aligned to actual troughs (not artificial pre-event spikes). Pair promos with content upgrades—new main image/A+, review velocity—to justify price and defend margin. Set repricing floors & margin guards (automation with human review). Execute and monitor Track conversion + glance views during promos; compare to prior events at similar price positions. Watch Buy Box and Unit Session %; if volatility spikes, re-check parity and delivery promises. Post-event: log your new trough and update the calendar. Pro playbook: 7 steps we run for clients Price Integrity Audit (30–90 days per ASIN). Parity & Buy Box risk scan across channels. Contribution-margin floors integrated into repricing. Event design (LD/BD/Coupons/Prime) anchored to real lows. Creative uplift (images, A+, reviews) to support premium pricing. Competitor tracking (longer-horizon histories, rank correlation).  Post-mortems to refine troughs, elasticities, and timing. Want a done-for-you Price Integrity Audit (free for first 10 SKUs)?  Book a strategy call today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

For many Amazon brands, profitability is decided in the pennies — carton sizes, dim weight, stock days, and ad efficiency. In 2026, Amazon will raise FBA fulfillment fees by an average of $0.08 per unit and adjust several adjacent fees (LIL, inbound, returns). The good news: Amazon also expanded AI-powered Video Generator so you can lift conversion without big creative budgets. This guide turns the policy changes into a concrete playbook — what’s changing, where margin leaks, and how to counter with operations and creative.  What’s changing in 2026 (and when) Fulfillment fees: non-peak fees resume Jan 15, 2026 with average +$0.08; weight/dimensional rules and bulky tiers get sharper. Low-Inventory-Level fee: calculated more precisely at seller-FNSKU; fee scales with days of supply below ~28 and unit size/weight. Inbound defect fees: misrouted/abandoned/deleted shipments consolidated into one higher fee (no stacking), rising materially for standard & bulky goods — accuracy is now a cost center. Returns processing fee: applied to items with higher return rates; billed on a delayed cadence each cycle. Amazon’s own update sums it up: small average increase, but with granular pricing and compliance-linked charges sellers must model carefully.  Where margins leak (and how to plug them) Inventory DOS & LIL Keep 28–45 days of supply at the FNSKU level; raise reorder points on top sellers to avoid per-unit LIL taxes. Build a weekly DOS report that flags SKUs slipping below threshold. Inbound Compliance Create a pre-ship checklist: label format, carton dimensions/weights, routing, ASN accuracy. Minor defects used to cost cents; 2026 rates make sloppiness expensive. Train 3PLs to the new table. Dim Weight & Packaging Re-cartonize to reduce dimensional weight on Large Standard/Small Bulky; explore SIPP certification to lower handling (where eligible). (See Amazon’s placement/handling pages for 2026 changes.) Returns Discipline High-return ASINs deserve PDP fixes (clarity imagery, size guides, compatibility charts), QC checks, and post-purchase guidance to curb the returns processing fee. Creative Leverage (AI Video) Deploy Amazon’s Video Generator: multi-scene, spec-compliant SBV videos built from your images in minutes — a fast path to higher CTR/CVR and lower CPC waste.  14-day BIE action plan Day 1–3: Baseline — export 90-day units, fees, dims, DOS; tag high-return ASINs. Day 4–6: Model — apply 2026 fee tables; simulate LIL/inbound-defect exposure by SKU and route. Day 7–9: Fix Ops — inbound SOP v2, cartonization tweaks, SIPP review, reorder-point updates. Day 10–12: Create — generate 3–6 AI videos for top ASINs; launch SBV A/B. Day 13–14: Measure — compare CTR/CVR/ROAS and fee drag vs. prior; keep only ROI-positive changes. Explore how we operationalize this for brands on BIE’s Amazon growth services. Want us to drop in the 2026 calculator, SOPs, and AI video tests — then prove the lift? Schedule a strategy call Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.