Amazon Tools

Returns are one of the biggest hidden costs for Amazon sellers. With return rates approaching 30% across ecommerce, many FBA businesses quietly absorb losses through storage fees, removals, and disposals. Amazon’s FBA Grade and Resell ASIN Inclusion Feature changes that equation by giving sellers ASIN-level control over which returned products are graded and resold. This update marks a shift from passive return handling to active recovery strategy. What Is the Amazon FBA Grade and Resell ASIN Inclusion Feature? The ASIN Inclusion Feature allows sellers to: Enroll specific ASINs only Handpick up to 2,000 products Apply condition-based pricing Track recovery performance in Seller Central Automatically remove inactive SKUs Instead of enrolling your entire catalog, you focus on products that maintain resale value. Why This Matters for Amazon Sellers Better Margin Recovery Durable products recover significantly more value when graded and resold. Lower Operational Waste You avoid paying processing fees on products that don’t sell well after return. Cleaner Inventory Management Automatic out-of-stock removal prevents fee leakage. Predictable Returns Strategy Returns become measurable, optimizable, and forecastable. According to Amazon data and third-party seller reports, sellers who actively manage return recovery see material improvements in net profitability. Best Practices for ASIN Inclusion Start with high-return, durable ASINs Exclude trend-driven or fragile products Set conservative pricing floors Review recovery dashboards monthly Adjust ASIN selection based on performance data How Big Internet Ecommerce Helps Sellers Implement This At BigInternetEcommerce.com, we help sellers: Analyze return trends by ASIN Identify high-recovery opportunities Configure Grade & Resell pricing rules Align returns strategy with inventory planning Reduce unnecessary removal and storage costs Learn more about our Amazon inventory and profitability optimization services. Amazon is giving sellers more control — but control only creates value when used correctly. Handled well, the FBA Grade and Resell ASIN Inclusion Feature turns returns into a repeatable revenue stream, not a silent loss. Schedule a call with Big Internet Ecommerce Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

As Amazon continues to tighten compliance across its marketplace, tax reporting has become a critical part of account health. For the 2025 tax year, sellers who cross specific thresholds will receive Form 1099-K, issued directly through Seller Central. Understanding the Amazon seller tax report process, updated IRS rules, and required documentation helps sellers avoid delays, penalties, and operational disruptions heading into 2026. Updated 1099-K Thresholds for Amazon Sellers For 2025, Amazon will issue Form 1099-K to sellers who exceed: $20,000 in gross sales 200 transactions The form reports gross payment volume, not profit. This distinction is crucial when preparing accurate tax filings. Sellers can access their documents via the Seller Central Tax Document Library, provided the primary account holder is logged in. Why Sellers Must Prepare Before Year-End  Expired Tax Forms Create Risk Non-US sellers must ensure Form W-8 is valid. Expired forms can: Delay tax document issuance Trigger compliance flags Impact disbursements Multiple Forms May Apply Sellers may also encounter: 1099-NEC (contractors & freelancers) 1099-MISC (other income) All income remains taxable — even if a form is not issued. How Sellers Should Prepare Their Amazon Tax Reports Best practices include: Reconciling gross sales vs net profit Tracking Amazon fees, refunds, ads, and shipping Maintaining records for all payment sources Coordinating with a tax professional early Tools inside Seller Central combined with structured reporting reduce year-end stress significantly. How Big Internet Ecommerce Supports Sellers At BigInternetEcommerce.com, we help sellers: Audit Seller Central tax readiness Reconcile sales, fees, and payouts Prepare clean financial summaries for CPAs Reduce risk heading into tax season Need help reviewing your Amazon account before tax season? Schedule a call with Big Internet Ecommerce Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

For years, Amazon sellers have operated with partial visibility into their true costs. While sales dashboards showed revenue, fees were often buried inside reports — making it difficult to understand why margins fluctuated. Amazon’s newly launched Fee Explainer tool changes this by giving sellers transparent, itemized explanations of every fee charged. This update marks a critical shift toward financial clarity — and smarter seller decision-making. What Is Amazon’s Fee Explainer Tool? The Fee Explainer tool allows sellers to click into any transaction inside Seller Central and view: Fee definitions Calculation factors The exact formula used It covers key charges such as: Referral fees Subscription fees Return and refund administration fees High-return rate processing fees Removal and disposal fees This eliminates guesswork and reduces dependency on third-party calculators. Why Fee Transparency Matters More Than Ever  According to industry data, average Amazon seller margins have compressed due to: Increased FBA and AWD fees Higher advertising CPCs Rising logistics and sourcing costs Without precise fee understanding, sellers risk: Underpricing products Scaling unprofitable ASINs Misreading PPC performance Amazon’s tool helps sellers align pricing, advertising, and inventory decisions with real costs. How Sellers Should Use the Fee Explainer Tool  1. Recalculate True Product Margins Use fee formulas to calculate net profit per ASIN, not just gross margin. 2. Optimize Pricing Strategically Small pricing changes can offset rising fees without hurting conversion — if based on real data. 3. Identify Hidden Cost Leaks High return fees, removals, or disposal costs often signal: Listing issues Product quality problems Incorrect targeting 4. Improve Portfolio Decisions Fee transparency helps decide: Which ASINs to scale Which to optimize Which to exit How Big Internet Ecommerce Helps Sellers Go Further At Big Internet Ecommerce, we integrate Fee Explainer data with: Amazon Ads performance Inventory & replenishment planning Pricing and Buy Box strategy Our team helps sellers turn Amazon’s fee transparency into profit-driven decisions, not just reports. If you want help using Amazon’s Fee Explainer tool to increase margins and reduce waste, book a strategy call with us today! Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

For a long time, Amazon sellers had basically two tiers of data: The Common Data: Seller Central reports (Clicks, CPC, Sales). The Elite Data: Amazon Marketing Cloud (AMC), reserved for massive brands/advertisers with data science teams. In 2026, the friction is gone. Amazon has made AMC significantly easier to access, and if you aren’t using it, you are competing against people who are using it. What is AMC?  Think of Seller Central as a receipt. It tells you what happened at the register. Think of AMC as a security camera tape. It shows the customer walking into the store, looking at the shelf, picking up an item, putting it back, seeing a sign, and then returning to make a purchase. It helps you connect Ad Signals (Impressions/Clicks) with Retail Signals (Add-to-Cart/Purchase) across the entire Amazon ecosystem. The “No-Code” Revolution The reason you didn’t use AMC before was likely SQL (Structured Query Language). You didn’t know how to write code to ask the database a question. Amazon now offers AI-powered “Natural Language” query builders. You can literally type: “What is the conversion rate of customers who saw a video ad vs. a static ad?” and the system provides the information. Three Types of Optimization for Small Brands in AMC The “Path to Conversion” You can finally see the multi-touch journey. Insight: You might discover that 40% of your sales start with a “Sponsored Display” view, even though Sponsored Display shows a low ROAS. Action: You realize Display is your “Feeder,” and you scale it up instead of cutting it. Custom Audience Creation Seller Central allows broad targeting (e.g., “Retarget visitors”). AMC allows surgical targeting. Audience: “Users who bought my Coffee Machine in the last 6 months but have NOT bought Descaling Solution.” Action: Push this audience to a Sponsored Product campaign for Descaling Solution. The conversion rate on this is astronomical. The “Time to Purchase” Histogram How long does it take a customer to decide? AMC can show you that 80% of your customers buy within 24 hours of their first click, but 20% take 7 days. Action: You set your retargeting windows to 7 days to capture the laggards without wasting money on day 8. But you should note that AMC gives raw analytic capabilities, not predefined dashboards. Where Big Internet Ecommerce Fits In We act as your “Data Translators.” Instance Setup: We get your AMC instance spun up and connected to your AWS (Amazon Web Services) account correctly. Strategic Querying: We know which questions to ask. We run our standard “Health Check” queries to find wasted ad spend and missed LTV opportunities. Actionable Dashboards: We don’t just give you a spreadsheet. We visualize the data so you can make a “Yes/No” decision on your ad budget in minutes. The tool is easier to use now. And the insights are priceless. Book a 20-min session with BigInternetEcommerce.com today! Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

In today’s evolving digital advertising landscape, traditional third-party cookies — once the backbone of cross-site tracking and attribution — are no longer the only game in town. For years, advertisers have relied on third-party cookies to connect ad interactions (like clicks and impressions) with downstream conversions like purchases. But browser vendors and regulators have pushed for better privacy protections, forcing the industry to innovate. While Google’s Privacy Sandbox initiative was originally designed to replace cookies with privacy-preserving APIs, that project has been officially discontinued as of late 2025 due to low adoption and regulatory pressure. Despite this, Amazon DSP has integrated with the remaining privacy-centric browser capabilities where available to help advertisers maintain strong measurement and attribution — especially for campaigns involving Chrome users who decline third-party cookies. This blog breaks down how Amazon DSP’s privacy-aligned measurement works, how it helps with Amazon DSP Privacy Sandbox Attribution, and what it means for your advertising strategy. Why Traditional Tracking Was Under Threat Third-party cookies have long acted as the “digital receipt” that ties a click on an ad from one site to a purchase on another. But privacy concerns and platform changes led browser vendors to re-evaluate this approach. Efforts like Google’s Privacy Sandbox aimed to provide alternatives that moved targeting and measurement logic into the browser without exposing individual user identities. However, by mid-2025 Google abandoned its plan to fully remove third-party cookies from Chrome — opting instead to retain cookies and give users choice over them — and has since sunsetted many proposed Privacy Sandbox technologies. What remains relevant for advertisers is that the industry continues to shift toward privacy-centric attribution mechanisms that don’t rely on broad third-party identifiers, and platforms are innovating to fill those gaps. The Solution: Amazon DSP’s Privacy-Aware Attribution Amazon DSP has taken steps to enhance its measurement framework by integrating with privacy-oriented browser reporting mechanisms where they are supported. This helps advertisers gain consistent visibility into campaign performance — even when users decline third-party cookies. 1) Enhanced Attribution Reporting Amazon DSP’s integration with browser-level attribution reporting allows advertisers to attribute website conversions (like purchases) back to DSP campaigns, even for users who do not accept third-party tracking. This improves campaign visibility and reduces the risk of “signal loss” where conversions go uncredited. Unlike the old cookie-based method that tied a click identifier directly to a conversion ID, these browser-mediated signals are processed in ways that protect privacy — for example, by limiting how much user-level data is exposed — while still providing useful aggregated conversion insights. The result? You can still see when a campaign drove a sale without tying that sale to a uniquely identifiable user. 2) AI-Powered Ad Relevance and Signals Amazon DSP complements this reporting with its Ad Relevance capabilities — AI tools that use consented signals and first-party data to help determine which audiences are most likely to convert. This means ad delivery and optimization can remain effective even when cookie-based identifiers are restricted. This combination — browser-mediated reporting plus intelligent signal processing — helps maintain both ad relevance and robust attribution in privacy-focused environments. How This Improves Your Attribution One concern many marketers have had is “signal loss” — when conversions occur, but they can’t be confidently traced back to campaign touchpoints because cookies aren’t available. While cookies still exist in Chrome today and browsers haven’t universally dropped them, Amazon’s measurement enhancements help fill the gaps where users opt out of cookie tracking, ensuring more consistent reporting of conversions that might otherwise look invisible in your dashboards. This doesn’t “magically recover every lost dollar” of revenue attribution, but it meaningfully improves visibility by: Capturing conversion reports directly from user agents (browsers) when possible. Reducing reliance on cookie syncing and third-party identifiers. Leveraging Amazon’s first-party audience and purchase data to enhance relevance and measurement. Where Big Internet Ecommerce Helps Your Strategy The introduction of privacy-centric attribution doesn’t eliminate complexity. Platforms differ in how they generate signals, and getting optimized measurements often requires careful configuration and analysis. Here’s how Big Internet Ecommerce helps brands make the most of Amazon DSP’s privacy-aware capabilities: 1) Ad Relevance Tuning We configure Amazon’s AI-driven Ad Relevance tools to correctly interpret new signals and account for typical conversion lag times, tailoring setups to your brand’s unique customer journeys. 2) Advanced Analytics with Amazon Marketing Cloud With Amazon Marketing Cloud (AMC), we can dive deep into your conversion data. AMC allows you to compare conversions attributed via the new privacy-aware signals versus traditional metrics, giving you clarity on where your measurement gaps may be and how they’re evolving. 3) Budget Strategy and Platform Migration Some platforms still lack advanced privacy-centric measurement integrations. We help shift media spend from “blind spots” into environments like Amazon DSP where you can maintain better visibility and control. Privacy Is Mandatory — Attribution Doesn’t Have to Be Blind The digital advertising ecosystem is changing. Third-party cookies are no longer the only path to effective attribution, but neither have they disappeared entirely. Amazon DSP’s integration with privacy-centric browser reporting mechanisms — combined with AI-powered relevance and first-party signals — helps advertisers maintain stronger measurement in this new era. Want to unlock clearer measurement and more confident ROAS insights in a privacy-first world? Book a 20-minute session with BigInternetEcommerce.com today. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Launching a new product on Amazon has traditionally required nationwide inventory placement, high upfront costs, and significant financial risk. Sellers often don’t know if a product will convert until thousands of units are already sitting in fulfillment centers. Amazon’s FBA Regional Launch and Customer Journey Analytics are changing that model — allowing sellers to test products faster, cheaper, and with far more clarity. What Is Amazon FBA Regional Launch?  Amazon FBA Regional Launch allows sellers to introduce new products in a single geographic region instead of distributing inventory across the entire U.S. This means: Lower initial inventory investment Faster Prime delivery within the selected region Reduced exposure if the product underperforms According to Amazon, fast delivery significantly influences purchase decisions, but nationwide inventory placement is no longer required to test demand effectively. Why Customer Journey Analytics Matters  Customer Journey Analytics shows the exact steps shoppers take before purchasing — or abandoning — your ASIN. For example: Customers searching “low sugar protein bar” don’t convert because sugar content isn’t visible Shoppers compare your ASIN but exit due to unclear sizing or pricing This data allows sellers to make specific, conversion-driven improvements instead of guessing. How Sellers Should Use These Tools Together  The smartest Amazon sellers now follow this framework: Identify opportunities using Opportunity Explorer Launch with FBA Regional Launch to limit risk Monitor Customer Journey Analytics Optimize images, copy, pricing, and offers Scale nationally only after validation This approach protects cash flow while improving long-term profitability. How Big Internet Ecommerce Supports Sellers At BigInternetEcommerce.com, we help sellers implement Amazon’s newest tools strategically — from launch planning to conversion optimization. Learn more about our Amazon Seller Services here: Amazon Growth & Optimization Services For deeper insight into Amazon delivery speed and conversion behavior, you can also review Amazon’s fulfillment documentation. Schedule a call with Big Internet Ecommerce to learn how Regional Launch and Customer Journey Analytics can protect your next product launch and scale winners faster.

The countdown to January 2026 has begun. With Amazon discontinuing in-house FBA Prep services, the vast majority of sellers are scrambling to find Third-Party Logistics (3PL) providers to handle their labeling and bagging. They are trading one cost for another. But the top 1% of sellers are doing something different. They are reducing most of the need for prep. Because they are moving to SIPP (Ships in Product Packaging). What is SIPP? SIPP is the evolution of Amazon’s “Frustration-Free Packaging.” It verifies that your product’s packaging is durable enough to survive the brutal journey through the fulfillment network without an Amazon box (overbox) to protect it. Why SIPP is the Only Logical Response to 2026 The 2026 policy change is all about labor reduction. Amazon doesn’t want to pay humans to bubble wrap your vase. SIPP aligns your incentives with Amazon’s. You save money: Amazon gives you a discount on FBA fees (depends on product) because you save them the cost of a box. You save time: Your inventory checks in faster because it doesn’t need to be routed to a “Prep Line.” You ignore the ban: Since your product doesn’t need prep, the discontinuation of prep services is irrelevant to you. The Certification Hurdle: ISTA-6 You cannot simply “opt in” to SIPP. You must earn it. Your packaging must pass the ISTA-6 Amazon Drop Test. This involves: Drop Testing: 17 free-fall drops from varying heights. Vibration Testing: Simulated truck transit vibration. Leak Testing: (For liquids) Ensuring the seal holds under pressure. The “Self-Test” Opportunity Here is the good news: For non-fragile items (like shoes, apparel, simple home goods), Amazon allows Self-Testing. You don’t need an expensive lab. You need a camera, a tape measure, and a concrete floor. You perform the drop sequence, record the results, and upload them to Seller Central. Where Big Internet Ecommerce Fits In We turn SIPP from a “Packaging Project” into a “Profit Strategy.” Feasibility Audit: We look at your catalog. Which products are durable enough for SIPP? Which ones are too fragile? We give you a “Green Light / Red Light” report. Factory Liaison: We speak the language of Chinese manufacturing. We give your supplier the exact specs for “SIPP Compliant Cartons” so you don’t receive a container of crushed boxes. Certification Filing: We handle the paperwork. We ensure your self-test documentation is flawless so Amazon approves your discount immediately. Want to know the best way to handle prep fees? Consult BigIntermetEcommerce. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.