Amazon Tools

The days of digging through the “Business Reports” tab in Seller Central are numbered. Amazon is currently rolling out Project Amelia, a generative AI assistant designed to act as your personal Amazon selling expert. For the unprepared seller, this is a cool feature. For the strategic seller, this is a weapon. What is Project Amelia?  It is a Large Language Model (LLM) integrated directly into your seller account. It has access to your specific business data and the broader Amazon policies. Instead of clicking through menus, you engage in a conversation. The Three Tiers of Amelia Information Retrieval: Need to know a new policy? Don’t search the help files. Ask Amelia. She’ll likely be able to summarize the relevant policy instantly. Business Metrics: “How did my Q3 sales compare to last year?” Amelia pulls the data, does the math, and presents the variance. Diagnostic Analysis: You can ask, “My sales on the Blue Widget are down. What metrics have changed?” Amelia analyzes traffic, conversion, pricing, and inventory to give you a relevant factors/metrics. The Trap Mistaking Data for Strategy  Amelia is an incredible analyst, but she is a terrible marketer. She can tell you that your conversion rate is low. She cannot look at your product photos and tell you they look “cheap” compared to the competition. She can tell you that your sales are down. She cannot dream up a bundle idea to revitalize the listing. Where Big Internet Ecommerce Fits In We bridge the gap between “AI Insight” and “Human Execution.” The “Why” vs. The “How”: Amelia tells you why you are losing sales (e.g., “Competitor lowered price”). We tell you how to respond without destroying your margin (e.g., “Don’t lower price; upgrade the main image and run a coupon”). Prompt Engineering for Sellers: We know the right questions to ask Amelia to uncover hidden liabilities in your account that most sellers miss. Actioning the Data: Data is useless without action. When Amelia flags an inventory risk, our team immediately adjusts the FBA inbound workflow to solve it. Amelia is the engine. You are the driver. We at BigIntermetEcommerce are the navigation system. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

Amazon has dropped the details for the 2026 FBA fee structure, and the message to sellers is unambiguous: Move it or lose it. While referral fees often grab the headlines, the expansion of the Aged Inventory Surcharge is the silent killer that will erode margins for unprepared sellers. What is Changing?  Amazon is introducing stricter penalties for inventory that sits in their fulfillment centers. The 12-15 Month Hike: Previously ~$0.15/unit, this fee is doubling to $0.30/unit for Amazon USA. The New >15 Month Tier: A dedicated tier for older stock charging $0.35/unit or $7.90/cubic foot. The “Inventory Health” Reality Check  In the past, you might have ignored a few boxes of slow-selling units in the corner of the FBA warehouse. Under the new rules, those boxes are actively draining your account balance.  The “Sunk Cost” Fallacy Many sellers hold onto stock thinking, “I’ll sell it eventually and make my money back.” With a $0.35/unit monthly recurring fee, “eventually” is too expensive. You must shift your mindset from “Profit Preservation” to “Capital Recovery.” It is better to get cash back now at a lower margin than to bleed fees for another 6 months. The Inbound Logistics Shift This fee change forces a change in how you ship. Old Way: Send 5,000 units to cover 6 months of sales to save on shipping. New Way: Send 1,000 units every month. Yes, your shipping work increases, and your per-unit freight might tick up slightly. But you completely eliminate the risk of getting hit with massive storage surcharges if demand drops. Data-Driven Decisions You cannot manage this by “feel.” You need to know your exact sell-through rate per SKU. If a SKU sells 0.5 units a day, and you have 500 units in stock, you are in the danger zone. Where Big Internet Ecommerce Fits In  We don’t just launch products; we manage the lifecycle. Risk Audits: We scan your catalog to find the “hidden liabilities”—products that look fine now but will trigger fees in January. Liquidation Strategy: We don’t just lower the price; we build campaigns. We use Amazon Outlet, Coupons, and external traffic to flush aged inventory efficiently. Forecasting Precision: We model your restocking to ensure you stay in the “Green Zone”—enough stock to sell, but never enough to sit. The 2026 fees are an efficiency test. Pass it with BigIntermetEcommerce. Book a call to get your customized strategy roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The news broke: Amazon is accelerating the global rollout of Amazon Bazaar. Initially tested in India, this “store-within-a-store” is designed for one purpose: to stop the bleeding of customers to Temu and Shein. But for the third-party seller on the main Amazon platform, this is not a threat. It is a liberation. What is Amazon Bazaar?  It is a dedicated destination for unbranded, low-priced fashion and lifestyle goods. The Hook: Products are dirt cheap (often capped at ~$7). The Trade-off: Shipping is somehow slower, and the “brand promise” is less. The Seller Perk: Amazon charges 0% referral fees to sellers in this program to ensure the lowest possible price. The “Quarantine” Effect  For the last 5 years, Amazon has been messy. Premium brands have been drowned out by factory-direct, unbranded inventory flooding the search results. Bazaar acts as a filter. By creating a specific home for mostly the “cheap and/or generic,” Amazon is implicitly cleaning up the main deck for “branded and trusted”. Your New Strategy: The Premium Moat If Amazon is splitting the market, you need to firmly plant your flag on the “Premium” side. Logistics Speed = Luxury The Bazaar shopper is trading time for money. They accept a 4-5 day (or longer) wait to save $2. Your FBA/AWD inventory offers 1-Day Prime. Action: Audit your inventory placement. Ensure your “Hero ASINs” are distributed to hit 1-day delivery zones. Your speed is your #1 justification for your higher price. The “Unbranded” Trap Bazaar is explicitly for unbranded goods. This means “Brand” is now a technical differentiator, not just a marketing one. Action: If you haven’t maxed out your Brand Story and Premium A+ Content, do it now. These visual assets are the “velvet rope” that separates you from the Bazaar clutter. Exit the “Sub-$10” Danger Zone If you are selling a $7 item on the main Amazon platform, you are in “Bazaar Territory” but paying “Main Platform” fees (15% referral vs 0%). You will lose this math. Action: Bundle up. Turn that $7 item into a $25 “3-Pack.” Move your ASP (Average Selling Price) out of the range where Bazaar can compete. Where Big Internet Ecommerce (BIE) Fits In We build brands that don’t compete with the bargain bin. Catalog Bifurcation: We analyze your portfolio. We tell you which SKUs are “Bazaar Bait” (and should be liquidated) and which are “Brand Builders.” Premium Content Sprints: We build the visual assets that justify your premium pricing. Speed Analysis: We model your FBA distribution to ensure you are winning the “Time-to-Door” battle every single time. Don’t race to the bottom. Let Bazaar win that race. You win the top. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

On November 24, 2025, Amazon made a statement that drowned out every other headline in tech: A $50 billion commitment to expand its AI and supercomputing infrastructure. While the immediate beneficiaries are U.S. government agencies (via AWS GovCloud), limiting your view to the public sector misses the point. This is a signal event. It is Amazon declaring, with its wallet, that AI is the permanent infrastructure of its future. What Does $50 Billion Buy? It buys the physical reality of the “AI Revolution.” 1.3 Gigawatts of Power: Enough to power a major city, dedicated solely to compute. Custom Silicon: These centers will be powered by Amazon’s proprietary Trainium and Inferentia chips. This is crucial. By building its own chips, Amazon avoids the “Nvidia Tax,” allowing it to run massive AI models (like Nova and Rufus) at a fraction of the cost of its competitors. The “Spillover” Effect for Sellers  How does a government data center help a private label seller? Economies of Scale. The technology developed and deployed here—massively parallel processing, agentic model training, and low-latency inference—will become the backbone of Amazon.com. Rufus Becomes an Agent Current AI tools are limited by “inference costs” (the cost to generate an answer). With this massive capacity coming online, those costs drop. This allows Amazon to unleash “Agentic Capabilities” for Rufus. Today: Rufus answers, “What is a good coffee maker?” Tomorrow: Rufus says, “I see you buy dark roast. I’ve found the best machine for that, checked the price history, and added it to your cart.” This level of autonomy requires the infrastructure Amazon is building right now. The Shift from SEO to AEO We have been warning about this for months. “Search Engine Optimization” (matching keywords) is dying. “Agent Engine Optimization” (matching data) is living. This $50B investment is the engine that will power the Agent. If your product data isn’t structured in a way that an AI can natively understand (clean attributes, precise specs), you will be invisible to the machine that is doing the shopping. Where Big Internet Ecommerce Fits In We read the signal, not just the noise. AEO Audits: We are already transitioning our clients to “Agent-Ready” listings. We audit your backend for the structured data that Rufus and other agents rely on. Strategic Forecasting: We use the same “unit economics” focus that an AI agent uses. We model your business to look attractive to an algorithm that prioritizes value and reliability. Future-Proofing: We help you diversify traffic, ensuring you aren’t solely dependent on a single “Search Bar” that is rapidly being replaced by an “Answer Engine.” $50 billion is a lot of chips. Make sure your brand is ready to play. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

If you sell products with variations (size, color, style), you have been benefiting from an implicit benefit. For the past year, Amazon calculated its Low-Inventory-Level Fee at the Parent ASIN level. This meant that your overstocked slow-movers often “shielded” your understocked fast-movers from penalties. That subsidy ends on January 15, 2026. Amazon has confirmed that the fee calculation is moving to the Seller-FNSKU level. This is a fundamental shift in how you must manage your supply chain. The New Math: Granularity = Liability Amazon’s goal is distribution efficiency. They cannot distribute a “Parent ASIN.” They can only distribute a physical SKU (FNSKU). If you are out of stock on Medium, having plenty of Large helps no one. The Trigger: If an individual FNSKU’s historical days of supply (short-term AND long-term) drops below 28 days, the fee applies to that specific SKU. The Cost: Fees range from $0.32 to over $1.11 per unit for standard items. For a low-margin variation, this fee can easily turn a net profit into a net loss. * The Expansion: This now applies to Small Bulky and Large Bulky items as well. Furniture and appliance sellers are no longer exempt. * actual fee depends on the size/weight of the unit and how far below the 28-day threshold the supply is. The “Runner” Problem The cruel irony of this fee is that it punishes your winners. Your “Hero SKUs”—the ones with the highest velocity—are the hardest to keep in stock. They are the ones most likely to dip below the 28-day threshold. In 2026, if you let your Hero SKU run lean to manage cash flow, Amazon will tax every unit you sell during that lean period. You are effectively paying a penalty for being too successful at selling, if your logistics can’t keep up. Your Playbook: Precision Supply Chain You need to move from “Aggregate Forecasting” to “Granular Forecasting.” FNSKU-Level “Min/Max” Logic You can no longer restock based on the “product line.” You should set individual Reorder Points for every FNSKU. Old Way: “Order 5,000 shirts, mixed sizes.” New Way: “Order 1,200 Mediums (Air Freight), 800 Smalls (Ocean), 3,000 Larges (Hold at 3PL).” The AWD Buffer Amazon Warehousing & Distribution (AWD) is your best defense. By keeping a bulk reserve in AWD and enabling Auto-Replenishment, you ensure a steady drip-feed of inventory into FBA. This helps smooth out the “Days of Supply” metric and protects you from the volatility that triggers fees. Prune the Dead Weight Variations that don’t pull their own weight are now liabilities. They can no longer “boost the average” of the parent. If a variation has low margin and high supply chain complexity, kill it. Focus your capital on keeping the Hero FNSKUs above 28 days. Where Big Internet Ecommerce Fits In We build supply chains that are “Fee-Proof.” FNSKU Forecasting Models: We implement advanced forecasting tools that track velocity at the child level, not the parent level. Unit Economics Lab: We calculate the impact of the new fee on your margins. We tell you exactly how much “Safety Stock” you can afford to hold versus the cost of the fee. AWD Integration: We set up your AWD upstream storage to act as the perfect buffer, automating your compliance with the 28-day rule. The average is almost gone. Precision is the only path forward. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.

The era of “Let Amazon handle it” is over. Amazon has officially announced that, effective January 1, 2026, it will permanently discontinue all in-house FBA Prep and Labeling Services for US sellers. This affects every inbound channel: direct FBA shipments, Amazon Warehousing & Distribution (AWD), and Amazon Global Logistics (AGL). What Is Ending?  Amazon will no longer perform the following tasks, even for a fee: Applying FNSKU barcodes. Poly-bagging products. Bubble-wrapping fragile items. Taping or opaque bagging. The “No Reimbursement” Trap  This is the most critical detail buried in the policy. If a shipment created after Jan 1, 2026, arrives without proper prep, Amazon reserves the right to reject it or dispose of it. More importantly, these units are ineligible for reimbursement if lost or damaged. You are essentially shipping “at your own risk” if you are non-compliant. Why Is Amazon Doing This?  Throughput. Amazon’s fulfillment centers are moving toward full automation with robotics. Human “prep” stations create bottlenecks. Amazon has decided that its warehouses are for fulfillment (moving boxes out), not preparation (fixing boxes coming in). They are pushing the labor cost and complexity upstream to you. Your Transition Playbook: Move Labor Upstream You have until December 31, 2025, to rebuild your inbound workflow. The Manufacturer Pivot (Best Margins) The most profitable move is to eliminate the need for “prep” entirely. Action: Redesign your product packaging to include the FNSKU barcode printed directly on the box. Result: You pay $0.00 for labeling. You eliminate the risk of stickers falling off. You bypass the 3PL cost. The 3PL Partner (Best Flexibility) If your factory can’t do it, you need a US-based prep partner. Action: Secure a 3PL contract now. Do not wait until Q4. Focus: Look for “FBA Prep” specialists who understand Amazon’s specific poly-bag warnings and suffocation labels. The Seller Central Audit Action: Run your “FBA Operational Report.” Filter by “Who Preps?”. Fix: Any SKU listed as “Amazon” must be switched to “Merchant” before you create your first shipment of 2026. Where Big Internet Ecommerce (BIE) Fits In We build supply chains that withstand policy shocks. Prep Dependency Audit: We identify every SKU in your catalog that is currently dependent on Amazon’s labor. Factory SOP Design: We create the visual standard operating procedures (SOPs) for your suppliers to ensure every unit leaves China (or Vietnam/USA) fully Amazon-compliant. Unit Economics Update: We remodel your margins to reflect the shift from Amazon fees to 3PL/Factory costs, often finding you hidden profit in the process. The warehouse is closing. Let’s get your supply chain ready. Book a call to get your migration roadmap today. Follow Big Internet Ecommerce (BIE) on Instagram & LinkedIn to stay updated with the latest trends in Amazon selling.