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Amazon’s Buyer-Seller Messaging

Update to Amazon’s Buyer-Seller Messaging Options: What Sellers Need to Know

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

Amazon has recently updated its Buyer-Seller Messaging system, introducing stricter rules to protect buyer communication preferences and ensure the platform is used for order-related communication only. This update, which takes effect immediately, aims to improve transparency and reduce the misuse of the messaging system for marketing purposes. For sellers, these changes mean a more streamlined, compliant way to engage with customers, but it also requires some important adjustments to how you communicate through Amazon’s platform. What’s Changing in Buyer-Seller Messaging? Amazon has removed the ability for sellers to add “[Important]” to message subject lines or override buyer opt-out preferences for non-critical communications. Here’s what you need to know: Order-Related Communication Only Sellers can still send critical messages related to order completion or customer service, but the messaging system can no longer be used for promotional or marketing messages. Message Templates for Easy Compliance Amazon encourages the use of message templates. These pre-built templates automatically include order IDs, translate messages into the buyer’s preferred language, and flag messages as [Important] when necessary. On-Time Delivery Rate (OTDR) Protection If you’re using the correct shipping labels marked as “OTDR Protected,” you’ll be protected from any penalties related to late deliveries that are outside of your control, provided you ship on time. No More Overriding Opt-Out Preferences If a buyer has opted out of receiving messages, you can’t override that preference unless the message is crucial for completing the order. How Does This Impact Sellers? Better Communication Control This change is designed to ensure that you’re using the Buyer-Seller Messaging tool only for relevant, order-specific communication, not for marketing purposes. This limits spam-like messages and improves the customer experience. Easier Management with Message Templates With Amazon now recommending the use of templates, sellers can easily comply with the new rules. These templates are designed to be automated, so you can focus on running your business, not worrying about formatting each individual message. Improved Customer Experience By eliminating promotional messages, buyers can feel more confident that communications will only be about the status of their order or any customer service inquiries. This helps build trust with your customers and may lead to higher satisfaction. Who Should Be Paying Attention? Current Sellers Using Buyer-Seller Messaging for Marketing If you’ve been using the messaging tool to send marketing emails or promotional offers, you’ll need to shift your strategy. Amazon is strictly enforcing its rules, and violating these can result in penalties or account health issues. New Sellers and Those Not Using Templates If you’re new to Amazon or haven’t been using message templates, now is the time to get familiar with them. They’ll ensure you remain compliant and streamline your messaging process. Sellers with a Large Volume of Orders If you’re a high-volume seller, automating messaging using templates will save you time and help ensure compliance at scale. How BigInternetEcommerce.com Helps You Navigate the Changes Messaging Compliance Audits • We can assess your current messaging practices to ensure they’re aligned with Amazon’s updated rules. • We’ll provide recommendations for optimizing your messaging strategy to stay compliant. Message Template Setup • We assist in setting up message templates to automate order-related communication and minimize manual effort. • We guide you in integrating templates into your daily workflow, so you’re always ready to comply. Shipping & OTDR Protection Setup • We help configure OTDR protection for shipments and guide you in using the correct shipping labels to prevent late delivery penalties. Amazon’s update to the Buyer-Seller Messaging tool is part of a broader effort to improve customer experience and reduce spammy or irrelevant messaging. For sellers, this means you must be more mindful about how you use the messaging platform and ensure that all communication is relevant and compliant. If you want to ensure your messaging strategy is up-to-date and optimized, now is the time to make adjustments before the new rules impact your account. Want help adjusting to these changes and ensuring your messaging stays compliant? Contact Big Internet Ecommerce today for a free messaging strategy call and stay ahead of Amazon’s latest policy updates. Follow BIE on Instagram & Linkedin to stay updated with the trends.

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Amazon Shopping App

10 Cool Features to Try in the Amazon Shopping App

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

Amazon’s mobile app is more than just a platform for making purchases. It’s packed with innovative features that can transform the way you shop, discover products, and even engage with customers. From AI-powered guides to augmented reality (AR) tools, Amazon’s Shopping app is constantly evolving to enhance the shopping experience. As an Amazon seller, staying up-to-date with these features can help you boost product visibility, engage customers, and improve your sales. Let’s dive into 10 cool features of the Amazon Shopping app that you may not know about, but definitely should. 1. Shopping Guides (AI-Powered) Shopping for unfamiliar products can be overwhelming. Shopping Guides, powered by generative AI, help simplify product research by providing tailored product recommendations. Amazon uses Rufus, its AI-powered assistant, to provide shopping guidance on over 100 product types. This feature helps you find the right products faster while boosting the chances of your product appearing in front of the right customers. 2. Interests (AI-Powered Product Discovery) Amazon’s Interests feature takes product discovery to the next level. It helps customers find products based on their passions, preferences, and price limits. Customers create personalized shopping prompts using everyday language, and Amazon’s AI scans the store to notify them about relevant products, restocks, and deals. For sellers, this means more personalized visibility for your products. 3. View in 3D One of the challenges of shopping online is the inability to inspect products up close. Amazon’s View in 3D feature changes that by providing customers with interactive, 3D models of millions of products. Shoppers can rotate, zoom in, and inspect your product from every angle. This tool is perfect for sellers who want to provide a more engaging, informative product experience. 4. See It On Your Model (AI-Powered Fit Review) See It On Your Model leverages AI technology to let customers visualize how clothing and accessories will look on a model with similar size, body shape, and skin tone. This feature helps customers shop with confidence, reducing returns and improving satisfaction. If you sell fashion or accessories, make sure to take full advantage of this tool to enhance customer confidence in their purchases. 5. Find on Amazon Have you ever seen a product elsewhere but didn’t know where to find it? Amazon’s Find on Amazon feature helps shoppers easily locate similar products to those they see on websites or social media platforms. Simply share an image, and Amazon will display similar items on their platform. This feature is a great opportunity for sellers to have their products discovered without shoppers even needing to know your exact brand or product name. 6. Amazon Lens Ever wanted to buy an item you saw in person, but didn’t know where to get it? With Amazon Lens, customers can now take a picture or scan a barcode to find exact matches or similar items. This feature is incredibly useful for buyers who want to shop more intuitively and quickly. Amazon Lens is an excellent tool to increase your product’s discoverability when customers are looking for exact matches or related items. 7. Virtual Try-On (Augmented Reality) Nothing helps customers make a purchase decision like seeing how the product looks on them. Amazon’s Virtual Try-On feature uses augmented reality (AR) to help customers try on products like sunglasses, lip colors, and eyeshadow virtually. This feature reduces uncertainty and improves conversions—perfect for fashion and beauty sellers. 8. View in Your Room (AR Furniture Shopping) Buying furniture online can be tricky, especially when it comes to size and fit in your space. View in Your Room allows customers to use AR technology to see how furniture, décor, and even smaller items like lamps or coffee makers will fit into their room. This feature helps ensure customers get the right fit and feel more confident about their purchases. 9. Consult-a-Friend When shopping for new products, sometimes a second opinion makes all the difference. Consult-a-Friend allows customers to share a product with their friends and get feedback—via comments or fun emoji reactions. This social shopping feature can encourage engagement with your products, especially when friends have the chance to provide input or reassurance before purchase. 10. Skincare Quiz With so many skincare products available, how do you know which one is right for you? Amazon’s Skincare Quiz helps customers figure out which products match their skin type. By answering a few simple questions, shoppers receive tailored recommendations, making the decision process easier. As a seller, this feature can drive more personalized product recommendations and boost sales for your skincare line. How to Leverage These Features for Your Amazon Store 1. Optimize for AR & 3D Features If you sell products like furniture, fashion, or accessories, make sure to take advantage of View in 3D and View in Your Room to give shoppers a better buying experience. 2. Get Featured in Shopping Guides & Interests Optimize your product listings for relevant keywords so they can be featured in AI Shopping Guides and Interests—increasing your product’s visibility with interested buyers. 3. Promote Your Products on Social Media Encourage customers to use Find on Amazon or Consult-a-Friend to share and seek opinions on your products, increasing social proof and engagement. 4. Use Virtual Try-On and Fit Review If you sell fashion or beauty products, enable Virtual Try-On and See It On Your Model features to help customers visualize how your products will look on them, increasing conversions. Amazon’s AI-powered features are designed to make shopping easier, faster, and more engaging. By using tools like 3D product views, virtual try-ons, and AI-driven recommendations, sellers can improve the shopping experience for their customers and boost sales. By leveraging these features, your products will stand out, and shoppers will feel more confident in their purchases. As an Amazon seller, now is the time to tap into these cutting-edge tools to enhance your listings, engage with customers, and increase your sales potential. Ready to optimize your Amazon store with AI-powered features? Contact Big Internet Ecommerce today to get started with integrating these features into your listings

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5 Image Editing Tools to Enhance the Product Images in Your Online Store

Leave a Comment / All, Amazon, Amazon Tools /

To give prospective customers a visual representation of the product, online retail websites rely on photographs. Additionally, they use visuals in the form of banners and headlines to promote specific goods, plans, or deals. Other significant areas of the website, such as thumbnails and quick view images, also require the use of photographs, thus image editing for Amazon has gained popularity.  Best Image Editing Tools When it comes to how your products are presented overall, good photos do matter a lot. Photo editing for Amazon serves a lot of benefits like they help to draw in more clients, inspire confidence in them, drive more external traffic to Amazon listing and significantly raise the likelihood that they will interact with your goods.  These web-based solutions mentioned below are fantastic since you can use them anywhere, anytime. They don’t need to be downloaded or installed first.  One of the quickest photo editing programs is Pixlr. Your photographs can be edited with simple edits, filters, text, and even stickers. With the online app, you can effortlessly crop, resize, change the lighting, add borders, stickers, or text to your photographs, and then save them to your desktop. A free online design and editing tool for creating interesting content are Fotor Photo Editor. The fact that Fotor gives you access to Facebook, Twitter, Youtube, or Instagram-based templates to work with gives it an edge over most other editing and creating tools. Your needs for creating images for social media are met by Adobe Spark, an online and mobile application. Because it is a combination of three distinct technologies (Page, Post, and Video), you may create a variety of material through a single portal. Some mobile-based apps include: One of the most functional photo editing apps available is Snapseed, which is compatible with both iOS and Android. It is renowned for its responsive and intuitive design and has a vast range of filters and presets. A collage builder, editing program, and social network for artists are all features of PicsArt Photo Studio. PicsArt has a huge selection of templates for filters, montages, collages, and typography that you can use to create eye-catching banners and product adverts. To enhance the pictures and drive more external traffic to Amazon listing these above-mentioned photo editing tools would be helpful. Visit the BIE website right away to get the best professional assistance.

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Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central /

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products.  How to Start Driving External Traffic  1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads.  Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

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4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools /

Have you invested in Amazon PPC? Are you waiting for great results? Mere investment in Amazon Ads is not enough for the success of your Ad campaign. You need to support your investment with some basic features to ensure the smooth and successful running of your Amazon Ad campaign. How to Troubleshoot and Optimize your Amazon PPC Here are 4 simple steps to make a successful Amazon Ad Campaign. Add a strong title and compelling content with bullet points to your Product Detail Page When a customer clicks on your product Ad on Amazon, it takes the user to the product detail page. This is the place where you need to get the attention of customers and attract them. To make this happen, the page should contain some essential features. They are: A strong title for your product Relevant and useful product description with key product features like size, color, package, etc. Information about product uses, compatibility, and customer benefits (mentioned in bullets) A strong product detail page with the most relevant keywords and information can help convert that click into a sale. Monitor Product Reviews and Customer Ratings Product ratings and reviews help build the credibility of your brand’s products. Before purchasing any product, a buyer views the star ratings and reviews of the product to know the quality and benefits of the product. This feedback gives buyers the trust to purchase your products. Make sure to have a star rating of 3.5 or more and at least 15 customer reviews for your advertised products. High-Resolution Images and Videos Highlight your product with high-resolution images or videos to engage the customers and drive traffic. Take advantage of the new free features on the Amazon store like Shoppable collection images and images with text to showcase your products with engaging content experiences. Shoppable collection images These are rich lifestyle images that feature your products in different settings or collections with complementary products. You can enable customers to click on any of your featured products in the image collection and view the basic information of your product like name, price, prime availability, and customer ratings. They can also add the product to the cart or go to the product detail page. This feature attracts and inspires customers to purchase your product in just a few clicks. Images with text feature This feature lets you add descriptive text on images with customizable location, alignment, size, and color to showcase your products in the best possible light. It also improves Amazon SEO, driving traffic to your product on the store from third-party search engines. Stay in Stock Being out-of-stock gives an unsatisfactory experience for shoppers. If your product listing page shows out-of-stock, it’s quite natural that users go to other competitor products to purchase, not necessarily waiting for your products. Positive customer experience is essential to avoid losing sales as well as your Ads visibility. Take advantage of these simple, yet powerful features to increase the organic ranking of your product, brand awareness, and sales, making your Ad campaign a grand success. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Best Practices and Benefits of Product Photography

Leave a Comment / Amazon Marketing, Amazon Tools /

We live in a digital world where e-commerce is king. This is the age of the customer where shopping is the norm. From choosing products to comparing prices, buying to returning items—all from the comfort of your own home. The convenience is indeed unbeatable.  As an Amazon seller, your goal is to get shoppers to your product listing and convert those listings into sales. To do that, you need to gain your customers trust and make a lasting impression. If you are not getting sales on Amazon, it’s time to focus on one of your powerful tools: Product Photography  What is Product Photography? Product photography is showing your products in the best possible way. It’s not just about taking a picture; it’s about telling a visual story about your brand and values. This means a good background, proper lighting, sharp focus, and careful editing.  Why is Product Photography significant in e-commerce? Even if you have competitive prices and have optimized your product titles and descriptions with A+ content and popular keywords. It’s the product images that close the deal. High-quality product images can make a big difference in attracting and retaining customers.  Questions to Consider:  Is your product image good?  Is it well-lit and has a good background?  Does it show the key features of your product?  In e-commerce, a good picture is worth a thousand sales. The visual experience has a big impact on buying decisions, and on Amazon, the quality of your images can make or break your success.  Benefits of Good Product Photography   1. Increase Sales Conversions  High-quality photos are the first point of contact between a shopper and your product. Shoppers on Amazon don’t have the patience to read through all the product descriptions. A good image can grab them in and increase the chances of conversion.  2. Seek Customer’s Attention  In e-commerce, images are the best way to capture and hold customers attention. Clear and good images create confidence and engagement; poor images will drive customers away.  3. Keep Competitors away With thousands of sellers offering the same product, good product photography will help you stand out. High-quality images will help customers choose your product over competitors.  4. Improve Brand Image  The quality of your product photos reflects the quality of your brand. HD images look professional and reliable and help tell your brand story and leave a lasting impression on customers.  Amazon Photography Best Practices   Amazon’s new algorithms and AI features are all about high-quality images. The AI checks product images to see if they meet the quality standards and enhance the customer experience. Here are the best practices to get your images optimized for Amazon:    1.  Focus on the Product Image The product image is key. Use a professional camera to get high resolution images. Smartphones can work, but investing in a pro camera can make a big difference. Lighting, exposure, styling, and editing are all important to get the picture perfect.  2.  Lighting  Good lighting makes your images look bright and attractive. Natural light is best for outdoor products, artificial light for indoor products. Lighting should reduce harsh shadows and highlight the product features.  3.  White Background   A white background keeps the focus on the product and makes it look more visually appealing. Amazon requires a pure white background for main product images. If your product is white, adjust the background tone to make it different from the product.  4. Detailed and Alternative Views  Online shoppers can’t touch and feel the product, so high-resolution images with multiple views are a must. Show different angles and close-ups to highlight size, color, and features. This helps customers make an informed decision.  5. Use Different Types of Product Photography   Amazon allows up to 8 images per product. Use lifestyle images, infographics, and 360-degree views to help customers understand and love your product more.  6. Split Test your Amazon Image  Your main product image impacts click-through rates and sales. Use tools like Splitly, Cashcowpro, or Listing Dojo to rotate different product images, collect data, and measure the impact. This will help you optimize your product’s visual.  New Amazon Product Photography Tips    1. Use Amazon A+ Content   Use A+ Content to add enhanced images, comparison charts, and narrative content to your product listings. This feature allows for more visual content to differentiate your products from others.  2. Use Amazon Image Search AI.   Amazon’s AI can now understand and categorize product images better than ever. Make sure your images are clear, properly labeled, and have keywords in the alt text to increase discoverability.  3.  Mobile Optimization  More customers are shopping on mobile. Make sure your images look good on smaller screens and load fast. Use Amazon’s tools to test how your images perform on different devices.  4. Highlight Product Benefits with Infographics   Infographics can quickly communicate product features and benefits. Use these visuals to highlight USPs and make your product stand out.  5.  Seasonal and Trend-Based Images  Update your images to reflect the season or event. This will make your listings more relevant and current.  In Summary   IMAGES TRUMP WORDS. Product photography is the best way to show your brand. Good-quality images help customers see the product, answer their questions, and persuade them to purchase.  Product Photography is worth your time and money as it tells your brand story and sells. If you need it, many agencies offer product services.  Need help navigating Amazon’s new AI-driven marketplace? Our expert team at Big Internet eCommerce is here to assist with all your product photography needs and more. Whether you are new to Amazon or looking to optimize your store, we have got you covered.  BOOK A FREE CONSULTING CALL

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Benefits of Product Packaging and How It Affects Your Sales on Amazon

Leave a Comment / Amazon Marketing, Amazon Tools /

Ever presented a gift to your loved ones? How did they feel when they saw your gift? Did you notice their excitement while unboxing the gift? That is the moment when you feel the best and build a strong bond with your loved ones. Similarly, people are more fascinated by the appearance of the products. They can touch, feel, and judge the product before purchasing when they visit a retail store or shopping mall. But that is not the case with online shopping. “First impressions are always the best impressions, but last impressions are as important as first impressions”.  A product packed in an eye-catching design box steals one’s heart. People unknowingly get impressed by the packaging. You want to make a memorable experience for customers when they unbox your product. Packaging design is not just an image on a box or a bottle. Good packaging design is a sensual experience that fascinates the customers through sight and tells a story about your brand to customers. It not only makes your product appealing and attractive but also plays a vital role in making a good first impression. Having the right packaging improves your customers’ satisfaction, gets repeat customers, enhances your brand value, and boosts sales. Why Amazon Product Packaging is important? Imagine the hard time you had while putting all your efforts, and investment into Amazon SEO, product listing optimization, and Amazon PPC campaigns to rank your products on the top of the Amazon search results page, and drive your customers to your product listing page. All your efforts are worth your time and money only when your customers are satisfied with your product. Product packaging is an important element to consider along with other strategies for enhanced customer experience and meeting their expectations. Driving your customers through all the stages in a sales funnel is one job while impressing your buyers when they receive your product is another that helps you retain your customers and strengthen your sales. How does great packaging benefit Amazon Sellers? Product packaging is what a customer sees first before viewing the product. As an Amazon seller, it is the biggest opportunity for you to benefit from great product packaging and influence the customers. Protects your Product Superior Product Deliverance Enhances your Brand Image Drive Customer Loyalty Build a Positive Relationship with your Customer Increase the visibility of your products Gain a Competitive Edge 1.    Protects your Product Packaging protects a product from potential harm or destruction during shipping or warehousing. It can be made of any material like cardboard, plastic, metal, etc. Many products get spoiled or broken during transportation due to poor packaging. Additionally, you will be at a loss as you need to replace the damaged product with a new one for your customers. Customers get satisfied only when your product reaches their hands in pristine form. So, you must ensure that your product is safe and stable during storage and shipping. Good packaging keeps your product intact until it is delivered to your customer. 2.    Superior Product Deliverance Product delivery is the last point of contact between your brand and your customer and is the key to creating a lasting impression on your customer. This is the critical post-sale period to build a strong rapport with customers by personalizing their initial experience with your product and making a great first impression with product packaging. The moment of order delivery represents one of the most important touchpoints with your customer. So, ensure to make a memorable brand experience as it drives customer loyalty and builds a long-term relationship with the customers. It will not only get your customers back but also make the customers spread the word about your product to others, boosting your sales. 3.    Enhance your brand image Product Packaging design is a critical component in building a brand’s image and identity. Branding on your packaging helps grow the image of your brand and make your brand recognizable. Packaging design offers a unique opportunity for Amazon sellers to influence end-users and customer brand perceptions. Good product packaging if leveraged to its fullest, can work in a great way to create and maintain a brand’s competitive advantage. 4.    Drive Customer Loyalty A good packaging design should make information easy to find for the users. It must communicate with the customer about the product’s use, its benefits, and how it’s different from other products in the line. Creating a smooth experience with your brand that makes life easier and minimizes frustration will go a long way towards building customers’ loyalty. 5.    Build a Positive Relationship with your Customer As your relationship with the customer is entirely virtual, branded packaging is what engages you with the customer and turns the moment of unboxing into a tangible encounter. A beautiful packaging evokes the customer’s excitement and leaves a lasting positive impression on your brand. Positive user experience can encourage loyalty and even increase the amount end users are willing to pay for your product. 6.    Increase the visibility of your products Product packaging increases the rank of your products and gets you noticed on the Amazon search results page. Wondering how? Here is a good example to help you know the significance of product packaging in raising your product’s rank in Amazon search results. Product reviews are a great way to know about your packaging and how customers feel about it. Here are some reviews from Amazon buyers about their experience with the product packaging. Review No.1  Fast delivery and good packaging. Got all the accessories. Fully satisfied with the product. Excited to buy one more to gift my friend. Review No.2 Product packaging is very bad. Some design accessories are missing from the dress. Not satisfied with the seller. Review No.3 Excited while receiving the product but very disappointed. It is already open and looks like it has been used and even the product serial number is not available on the product. I didn’t expect this from Amazon and returned the product.

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Work from Home – Safety Hacks to make your Life New Normal

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools /

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work  Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Can Amazon Super URLs Still Boost Seller Ranking?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

As an Amazon seller, achieving a best-seller rank often feels like a mystery. Most sellers credit Amazon’s A9 algorithm, but there’s much more behind the scenes that influences ranking. Super URLs, once a hot tool in the seller’s toolbox, have become a controversial subject. Are they still effective, or are they a risky shortcut to avoid?  In this post, we’ll dive deep into Amazon Super URLs, their role in product ranking, and the evolving debate on whether they are still a viable strategy.  What Are Amazon Super URLs?  An Amazon Super URL is a customized link that sellers generate by searching for a product using a specific keyword, clicking on the product, and then copying the URL from the browser’s address bar. These URLs often include the search term and additional parameters that make it appear as though a customer found the product organically.  For years, sellers have used Super URLs to “trick” Amazon into boosting their product’s ranking for specific keywords, aiming to improve visibility and sales. But, as Amazon’s algorithms evolve, is this tactic still effective?  Do Super URLs Still Work in 2024?  The short answer: Super URLs can work, but with significant risks.  We scoured the web and from Reddit sellers with years of experience to Amazon specialists, opinions are divided. Some sellers report short-term success in keyword ranking using Super URLs, while others warn that Amazon has wised up to the tactic. There’s growing concern that using Super URLs might lead to keyword suppression or even account suspension due to manipulation of search rankings.  One Reddit seller shared a case where their product ranking skyrocketed from #14 to #3 after using a Super URL, only to plummet later due to changes in Amazon’s algorithm. The key takeaway? Super URLs may offer short-term gains, but they come with increasing risks.  Amazon’s algorithms have evolved, and they now focus on factors like sales velocity, customer reviews, and organic interactions. Manipulating the system can trigger penalties, and in some cases, accounts have been banned for search manipulation.    Why Super URLs Are Losing Their Charm  The debate over Super URLs has intensified as Amazon has tightened its grip on ranking tactics that attempt to game the system. A few years ago, sellers could rely on Super URLs to improve keyword rankings effortlessly. Today, the A9 algorithm is more sophisticated, and relying solely on Super URLs might hurt your product listing in the long run.   Amazon now tracks search patterns closely. According to some Amazon experts, Super URLs no longer generate the same results because Amazon can detect when a link is created artificially to boost rankings. Sellers who continue to use them may face penalties, including losing keyword rankings or having reviews flagged as manipulated.  Risks of Using Amazon Super URLs  Ranking Penalties: Many sellers report short-lived boosts in keyword rankings followed by a drop in visibility. This is because Amazon can now detect manipulated links, and penalizes products that rely on them.  Account Suspension: Amazon explicitly forbids any attempts to manipulate their metrics. If detected, using Super URLs can result in account suspension or product delisting, which could severely impact your business.  Review Removal: Super URLs may also be linked to Amazon’s review removal system. If Amazon suspects that a Super URL is being used to generate biased reviews, it may automatically remove those reviews. This is particularly concerning for sellers who rely on positive feedback to drive sales.  Ineffective Long-Term: While some sellers report short-term gains, Super URLs are not a sustainable strategy. As one Reddit user put it: “Super URLs work until they don’t, and then your ranking plummets.” Amazon’s algorithm favors organic search and customer interactions over manipulated links.  Should You Use Amazon Super URLs?  Given the risks, sellers need to ask themselves: Is the short-term ranking boost worth the potential long-term consequences?  Many experienced sellers now avoid Super URLs in favor of white-hat techniques that align with Amazon’s guidelines. These include:  Optimizing product listings with relevant, high-quality keywords.  Driving external traffic from platforms like Google Ads, social media, and influencer partnerships.  Using Amazon PPC to build a steady, organic sales velocity.  Driving external traffic, especially through Google Ads, has been particularly effective in boosting rankings without resorting to potentially dangerous shortcuts like Super URLs. According to recent Reddit discussions, sellers who drive organic search traffic using external sources are more likely to see sustainable ranking improvements.  Alternatives to Amazon Super URLs  Amazon Associate Links: These are safe, Amazon-approved links that don’t include keyword tags or time stamps, making them a great alternative to Super URLs. Plus, you can earn a commission through the Amazon Associates program.  Search Find Buy (SFB): While SFB has also faced scrutiny, it’s still a more organic approach compared to Super URLs. Be cautious with this method, as Amazon is increasingly cracking down on manipulation tactics.   Google Ads and Social Media: Instead of manipulating Amazon’s algorithm, focus on driving high-quality traffic to your product page. Platforms like Google, Facebook, and Instagram allow you to target specific audiences and keywords without the risk of penalties.  Influencer Marketing: Building partnerships with influencers who can drive traffic to your Amazon listing is a proven way to generate authentic sales. This also helps build credibility with your audience.  Best Practices for Amazon Sellers  Focus on Organic Growth: Build a strong foundation by optimizing your product listings, encouraging customer reviews, and ensuring your product images and descriptions are top-notch. Amazon rewards consistent, organic sales growth.  Leverage External Traffic: Use platforms like Google, Instagram, Pinterest, and even YouTube to drive potential buyers to your listings. This not only increases your sales but also signals to Amazon that your product is gaining attention from multiple sources. Maintain a Healthy Sales Velocity: Instead of relying on short-term hacks like Super URLs, invest in long-term strategies that keep your sales momentum going. This includes running timely PPC campaigns, offering limited-time rebates, and optimizing your pricing strategy.   Where can you create Super URLs?  Use these sites and URLs at your

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